H48

What H48 does

H48 Srl is an independent Italian creative agency headquartered in Milan (Via San Gregorio, 38) that operates as a full-service 'branded entertainment' provider for major Italian and international brand clients. The agency's offering is organized around four specialized internal units: Social Media Services (campaign-based rather than editorial-plan-based strategy), an Influencer Unit (strategy, scouting, negotiation, KPI reporting), Bombastik (an in-house low-cost video production unit for live shooting, live streaming, short formats, and editorial content), and Shape Events (a phygital unit for hybrid omnichannel events, stunts, and installations). All units operate under the agency's unifying #TellTalkCocreate methodology, a user-centric approach grounded in listening, conversation, and co-creation with the audience.

The company delivers branded entertainment across social media, influencer marketing, video production, and on-field event activations, with a documented portfolio exceeding 60 campaigns for clients including Sony PlayStation Italia, IKEA Italia, Carrefour, Esselunga, Disney, Galbani, Müller, Juventus, Yves Rocher, Trenord, La Piadineria, and ActionAid Italia. The agency's value proposition centers on integrated, cross-channel content strategies that overcome channel-specific limitations, trend-capturing agility, and synergy between specialized internal teams rather than reliance on traditional editorial planning.

H48 operates a project-based professional services revenue model with quote-based pricing and no publicly disclosed pricing tiers or rate cards. The go-to-market is sales-led and consultative, engaging enterprise brand clients directly without intermediaries or digital storefronts. The company is structured as an Italian società a responsabilità limitata (Srl) with no disclosed external investment, parent company, or investor base; ownership appears to be founder-controlled and the firm operates on a regional (Italy) geographic scope.

Name

H48

Legal name

H48 Srl

Website

https://h48.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

H48 Srl is an independent Milan-based creative agency that delivers integrated branded entertainment for major brand clients, operating specialized units in social media, influencer marketing, video production, and phygital event activation under its #TellTalkCocreate methodology.

Ownership category

akta.pro rank

Product category

Branded Entertainment Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Branded entertainment services
• Creative agency services
• Social media marketing
• Influencer marketing services
• Video production services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branded Entertainment Services: Full-service creative agency providing integrated branded entertainment campaigns including social media management, influencer marketing, video production, and on-field event services to brand clients. Revenue is generated through project-based professional services and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

H48 is an independent creative agency that designs and delivers integrated branded entertainment campaigns for major brands. Its offering spans social media strategy, influencer/creator marketing, video production, and on-field (phygital) events, all unified by the TellTalkCocreate user-centric methodology that emphasizes listening, conversation, and co-creation.

Product overview

H48 is an independent creative agency structured as a unified platform with specialized internal units. The offering includes Bombastik (video production with live shooting, streaming, short formats, and editorial capabilities), Shape Events (phygital events, stunts, and installations for BtoB and BtoC), an Influencer Unit (strategy, scouting, negotiation, and KPI reporting), and Social Media Services (campaign-based strategy replacing editorial plans). The #TellTalkCocreate methodology unifies all units, emphasizing user-centric co-creation. The company works primarily with major brands including IKEA, Sony PlayStation, Carrefour, Galbani, Disney, Esselunga, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Bombastik: Production unit dedicated to video production with DNA focused on experimentation, described as agile, fast, brave and innovative
• Shape Events

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DLV BBDO: Italian creative agency affiliated with the BBDO/Omnicom network, working with major Italian and global brands on integrated campaigns. Same geography and enterprise client positioning as H48, with the addition of network scale.
• Armando Testa: Italy's leading independent creative agency headquartered in Turin, serving major FMCG and retail brands with integrated campaigns. Directly comparable as a top-tier Italian independent with similar enterprise client mix and full-service creative offering.
• We Are Social Italy: Italian office of the global social media agency We Are Social, specializing in social-first creative and influencer marketing. Closest comparable on social media and influencer capabilities, with stronger international footprint.
• Independent Ideas: Milan-based boutique creative agency producing branded content and integrated campaigns for premium Italian brands. Comparable in scale, geography, and integrated branded-entertainment positioning versus H48.

Broad incumbents

• TBWA\Italia: TBWA's Italian office operating as part of a global creative network offering advertising, content, and brand strategy. Comparable as a competitor on major Italian brand accounts, though broader in offering than H48.
• Havas Italy: Italian operation of Havas Creative Network delivering integrated advertising and content services. A network-scale peer competing for similar enterprise brand budgets in Italy.
• Publicis Italy: Italian arm of Publicis Groupe providing advertising, media, and digital marketing services to enterprise clients. Overlaps with H48 on integrated campaign work for major brands but operates at network scale.
• Ogilvy Italy: Italian office of WPP-owned Ogilvy offering advertising, PR, and digital content services. Competes with H48 for major brand accounts but offers broader portfolio including consulting and PR.
• Dentsu Creative Italy: Italian arm of Dentsu's creative network, producing brand campaigns and digital content for enterprise clients. Overlaps significantly with H48 on integrated branded content but at network scale.

Emerging players

• Small Agency (Italy-focused boutique): Boutique creative agency offering integrated campaigns and digital content to Italian brands. Comparable scale and creative orientation to H48, but narrower offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/H48brandedcontent
• LinkedInlinkedin.com/company/h48

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H48