What DUMA does

DUMA is a now-defunct micro-consultancy based in Stockholm, Sweden, founded in 1999. According to its firmographic record, the firm specialized in the analysis and strategy of digital initiatives, serving clients requiring advisory support on digital transformation — though no specific customers, engagements, or project types are documented. The firm operated with 1–10 employees over its roughly 25-year history, with no disclosed technology stack, proprietary methodology, intellectual property, or product offerings identified in the available data.

The company's business model is not explicitly documented. No pricing model, revenue figure, customer roster, or service catalog is available, and the firm apparently operated as a small advisory shop without disclosed investors, partnerships, or public credentials. No awards, patents, regulatory filings, leadership bios, or M&A activity have been recorded.

The company's website (duma.nu) currently displays a single message: "DUMA IS PERMANENTLY CLOSED. END OF FILE." — confirming that the firm has ceased operations. The underlying WordPress site, built on the "RetroGeek-Theme," is dormant. With no revival signals, no successor entity, and no parent company identified, DUMA should be treated as a permanently shuttered advisory firm with no remaining operations.

Name

DUMA

Website

https://duma.nu

Company type

Private

Founded year

1999

Operating status

Closed

Headcount range

1–10 employees

Short description

DUMA was a Stockholm-based micro-consultancy founded in 1999 that specialized in analyzing and strategizing digital initiatives. Operating with 1–10 employees, the firm has since ceased operations and is permanently closed.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Core offering

DUMA specialized in the analysis and strategy of digital initiatives, providing advisory services to organizations. The company is now permanently closed, with its website (duma.nu) displaying only a closure notice stating 'DUMA IS PERMANENTLY CLOSED. END OF FILE.' The firm was based in Stockholm, Sweden, and was founded in 1999.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Thoughtworks: Global technology consultancy that blends strategy, design, and engineering for digital initiatives — comparable to DUMA's strategy-and-analysis positioning but with a heavier delivery footprint.
• Accenture: Global professional services firm with a large digital strategy and transformation practice that directly competes with boutique digital consultancies like DUMA for mid-market and enterprise clients in Europe, including the Nordics.
• McKinsey & Company: Global management consulting firm whose McKinsey Digital practice covers digital strategy and initiative advisory — the same functional space DUMA operated in, although at vastly greater scale.
• PwC (Digital Services): Big Four advisory with a digital and technology practice that advises clients on digital initiative strategy, overlapping with DUMA's functional service offering.
• Capgemini Invent: Digital transformation and innovation arm of Capgemini, active across the Nordics, offering digital strategy consulting that competes head-to-head with boutique firms like DUMA.
• Boston Consulting Group (BCG): Global strategy consultancy with a digital and technology practice that competes for digital strategy engagements in Northern Europe, including Stockholm-based clients.
• Slalom: Strategy and technology consulting firm focused on digital transformation outcomes, competing with boutique digital strategy firms in European markets.
• Deloitte (Deloitte Digital): Big Four advisory with a dedicated Deloitte Digital unit offering digital strategy, transformation, and experience design — directly overlapping with DUMA's stated specialization in digital initiative analysis and strategy.

Emerging players

• Ustwo: Independent digital product studio with a strategy practice advising clients on digital initiative design — comparable to DUMA as a small, specialized boutique rather than a broad incumbent.
• IDEO: Design and innovation consultancy that, like DUMA, focuses on helping organizations frame and execute digital and strategic initiatives, but with a design-led and somewhat boutique delivery model.

Market position

Weaknesses2 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUMA