Lubrication

What Lubrication does

Lubrication Limited is a privately held UK distributor and own-brand supplier of industrial and specialty lubricants, headquartered and operationally centred at a Lubricants Distribution Centre in Coalville, Leicestershire. The company operates as a single-source multi-brand stockist, distributing products from more than a dozen oil companies — including Petronas, Total Energies, Liqui Moly, Castrol, Mobil, Shell, Q8, Brugarolas, Arexons/Svitol, Petro-Canada, Molydal, and MotulTech — alongside an in-house "Lubrication" own-brand range covering metalworking fluids, greases (e.g., Viceroy HTB 2), AdBlue, and ancillary car-care products. Its customer base spans multinational industrial buyers, automotive and motorbike owners, metalworking shops, food and beverage manufacturers, construction crane operators, cyclists, and marine users, with the Terms & Conditions explicitly limiting service to the United Kingdom.

The company runs an enquiry-based e-commerce storefront (lubrication.net, hosted on Squarespace) where every product is listed at £0.00 with an "Enquire" call-to-action, supplemented by 11 UK regional telephone sales lines concentrated in the English Midlands (Birmingham, Burton, Coventry, Derby, Hinckley, Leicester, Newark, Northampton, Nottingham, Tamworth, plus Coalville HQ). It holds "millions of litres" of lubricant inventory at its single Coalville warehouse, enabling immediate dispatch, 24-hour fulfilment, and 1-2 day standard delivery; regular customers can hold agreed stock levels at the facility. Revenue is generated primarily through one-time product sales with fully quote-based pricing, augmented by a value-added lubricant condition monitoring service that assesses internal machinery condition to flag wear, contamination, and remaining service life, paired with in-house technical advisory on lubricant selection.

Name

Lubrication

Legal name

Lubrication Limited

Website

https://lubrication.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Lubrication Limited is a privately held UK Midlands-based distributor and own-brand supplier of industrial and specialty lubricants, stocking more than a dozen major oil brands plus its own Lubrication-branded range from a single Coalville warehouse, serving industrial, automotive, food-grade, construction, marine and consumer customers across the UK.

Ownership category

akta.pro rank

Product category

Industrial Lubricants Distribution

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Automotive Oil Change and Lubrication Shops (811191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYEUALAJAF

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYEUALAJAH

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYEUALAJAJ

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYIMAEAMAB

Industrial & Heavy-Duty Lubricants

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

SECONDARYIMAEAMAE

Gear Oils & Transmission Fluids

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

Keywords

• Industrial lubricants
• Lubricant distribution
• Metalworking fluids
• Engine oils
• Greases and antifreeze

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant product sales: Core revenue from one-time sale of lubricants, greases, metalworking fluids, antifreeze, brake fluid, motorbike and vehicle engine oils, and ancillary car-care products. Customers can buy online or by phone; the storefront is enquiry-driven (no listed public price) and regular customers can hold agreed stock levels at the Coalville warehouse for continuous supply.
2. Lubricant condition monitoring and technical advisory: Value-added service providing condition analysis of customer machinery and expert technical advice on lubricant selection, offered alongside product supply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lubrication Limited is a UK-based distributor and own-brand manufacturer of oils, greases, metalworking fluids, antifreeze, brake fluid, motorbike and vehicle engine oils, and ancillary car-care products, sold via its lubrication.net e-commerce storefront, regional telephone sales lines, and a Coalville Distribution Centre. The company stocks and distributes 12+ principal lubricant brands (including Brugarolas, Liqui Moly, Total Energies, Petronas, Castrol, Mobil, Shell, Q8, Petro-Canada, Molydal, MotulTech, and Arexons/Svitol), holds millions of litres in inventory for immediate or 24-hour dispatch, and offers a lubricant condition monitoring service that assesses machinery condition to reduce downtime and extend equipment life.

Differentiator

Problem solved

Functional benefit

Brands

• Lubrication: Own-brand range of metalworking fluids (neat oils, water-miscible products, forming pastes) and other lubricants marketed directly under the Lubrication name.

Products and services

• Lubrication Own-Brand Lubricants

Quantifiable outcome

• Millions of litres held for immediate dispatch or delivery within 24 hours of order
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Petronas LubricantsflagshipChannel Partner/ Reseller/ DistributorPetronas is featured as a principal brand on Lubrication Limited's homepage and has dedicated product lines and editorial (Sprinta motorbike engine oils, Syntium car engine oils, Arbor agricultural, Urania truck engine oils, Tutela functional fluids). Lubrication Limited stocks and distributes the Petronas range to UK customers.
• Total EnergiesflagshipChannel Partner/ Reseller/ DistributorTotal Energies is featured as a principal brand on Lubrication Limited's homepage, with a dedicated article. Lubrication distributes Total's high-performance lubricants including Quartz engine oils, Nevastane food-grade range, and Total metalworking fluids (Folia, Valona, Martol, Osyris, Drosera, Diel).
• Liqui MolyflagshipChannel Partner/ Reseller/ DistributorLiqui Moly is featured as a principal brand on Lubrication Limited's homepage, with a dedicated article. Lubrication supplies Liqui Moly's engine oils, gear oils, transmission oils, motorbike range, marine range, and additives to UK customers.
• BrugarolascoreChannel Partner/ Reseller/ DistributorBrugarolas is featured as a principal brand on Lubrication Limited's homepage, with a dedicated article. Lubrication stocks Brugarolas industrial and mechanical products including Beslux industrial greases, Águila greases, and Brugarolas degreasers and Bradol automotive line.
• Svitol Bike (Arexons)coreChannel Partner/ Reseller/ DistributorSvitol Bike is featured on Lubrication Limited's homepage, with a dedicated article. Lubrication distributes Svitol Bike professional cleaning and maintenance products for cyclists through its Arexons category.
• ArexonscoreChannel Partner/ Reseller/ DistributorArexons is listed as a Lubrication Limited product brand and includes the Svitol Bike sub-line and Arexons Car Care Pro / Car Care ranges. Lubrication distributes Arexons products to UK customers.
• CastrolcoreChannel Partner/ Reseller/ DistributorCastrol is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Castrol range is stocked and distributed by Lubrication Limited.
• MobilcoreChannel Partner/ Reseller/ DistributorMobil is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Mobil range is stocked and distributed by Lubrication Limited.
• ShellcoreChannel Partner/ Reseller/ DistributorShell is listed as a Lubrication Limited product brand and has a 'Shell Product Information' entry indicating that the Shell range is stocked and distributed by Lubrication Limited.
• Q8 OilscoreChannel Partner/ Reseller/ DistributorQ8 is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Q8 oil range is stocked and distributed by Lubrication Limited.
• Petro-CanadacoreChannel Partner/ Reseller/ DistributorPetro-Canada is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Petro-Canada range is stocked and distributed by Lubrication Limited.
• MolydalminorChannel Partner/ Reseller/ DistributorMolydal is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Molydal range is stocked and distributed by Lubrication Limited.
• MotulTechminorChannel Partner/ Reseller/ DistributorMotulTech is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the MotulTech range is stocked and distributed by Lubrication Limited.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crown Oil: UK-based independent lubricants and oils distributor offering multi-brand industrial, automotive and commercial supply. Operates a comparable model of consolidated multi-brand distribution from a UK depot, directly comparable to Lubrication Limited's Coalville-based proposition.
• Comma Oil & Chemicals: UK-based automotive aftermarket lubricants and chemicals supplier (motor oils, gear oils, antifreeze) with broad retail and trade distribution. Comparable in automotive and trade-channel lubricants distribution in the UK.
• ROCOL: UK-based industrial lubricant and maintenance product manufacturer (greases, metalworking fluids, chain lubricants). Comparable as a UK industrial-lubricants specialist targeting manufacturing and engineering customers with overlapping use cases.
• Morris Lubricants: Shrewsbury-based UK manufacturer and supplier of industrial, automotive and metalworking lubricants with a broad own-brand portfolio. Comparable as a UK-headquartered lubricants specialist serving overlapping industrial and trade customers.
• British Lubricants: UK-based lubricants supplier and distributor offering multi-brand industrial and automotive products. Comparable as a similarly sized UK multi-brand lubricant distributor serving overlapping industrial and trade customers.

Broad incumbents

• Klüber Lubrication: Specialty industrial lubricants manufacturer (part of Freudenberg Group) with a strong presence in UK industrial and metalworking segments. Comparable as an upstream principal whose industrial products overlap with Lubrication Limited's distributed range.
• Fuchs Petrolube: Global lubricants manufacturer with extensive industrial, automotive and metalworking ranges and broad UK distribution. Comparable as a supplier whose product lines overlap heavily with Lubrication Limited's distributed catalog.
• TotalEnergies Lubricants UK: UK arm of TotalEneses' lubricants business, supplying industrial, automotive and food-grade lubricants direct and through distributors. Comparable as a principal whose Nevastane, Quartz and metalworking ranges Lubrication Limited distributes.
• Castrol UK: Global lubricants brand with deep UK industrial, marine and automotive presence. Comparable as a principal whose products Lubrication Limited distributes and as a direct-channel competitor to Lubrication Limited's industrial accounts.

Emerging players

• Millers Oils: UK-based specialty lubricant manufacturer focused on motorsport, classic, and high-performance applications. Comparable as a UK-headquartered independent lubricants specialist, though more product-led and brand-pure than Lubrication Limited's distributor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lubrication.Limited
• LinkedInuk.linkedin.com/company/lubricationlimited
• Instagraminstagram.com/lubricationlimited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubrication