Lubrication
Lubrication Limited is a privately held UK Midlands-based distributor and own-brand supplier of industrial and specialty lubricants, stocking more than a dozen major oil brands plus its own Lubrication-branded range from a single Coalville warehouse, serving industrial, automotive, food-grade, construction, marine and consumer customers across the UK.
- Company typePrivate
- Founded2001
- HeadquartersCoalville, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lubrication does
Lubrication Limited is a privately held UK distributor and own-brand supplier of industrial and specialty lubricants, headquartered and operationally centred at a Lubricants Distribution Centre in Coalville, Leicestershire. The company operates as a single-source multi-brand stockist, distributing products from more than a dozen oil companies — including Petronas, Total Energies, Liqui Moly, Castrol, Mobil, Shell, Q8, Brugarolas, Arexons/Svitol, Petro-Canada, Molydal, and MotulTech — alongside an in-house "Lubrication" own-brand range covering metalworking fluids, greases (e.g., Viceroy HTB 2), AdBlue, and ancillary car-care products. Its customer base spans multinational industrial buyers, automotive and motorbike owners, metalworking shops, food and beverage manufacturers, construction crane operators, cyclists, and marine users, with the Terms & Conditions explicitly limiting service to the United Kingdom.
The company runs an enquiry-based e-commerce storefront (lubrication.net, hosted on Squarespace) where every product is listed at £0.00 with an "Enquire" call-to-action, supplemented by 11 UK regional telephone sales lines concentrated in the English Midlands (Birmingham, Burton, Coventry, Derby, Hinckley, Leicester, Newark, Northampton, Nottingham, Tamworth, plus Coalville HQ). It holds "millions of litres" of lubricant inventory at its single Coalville warehouse, enabling immediate dispatch, 24-hour fulfilment, and 1-2 day standard delivery; regular customers can hold agreed stock levels at the facility. Revenue is generated primarily through one-time product sales with fully quote-based pricing, augmented by a value-added lubricant condition monitoring service that assesses internal machinery condition to flag wear, contamination, and remaining service life, paired with in-house technical advisory on lubricant selection.
Lubrication firmographics
Firmographics- Name
- Lubrication
- Legal name
- Lubrication Limited
- Website
- https://lubrication.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lubrication Limited is a privately held UK Midlands-based distributor and own-brand supplier of industrial and specialty lubricants, stocking more than a dozen major oil brands plus its own Lubrication-branded range from a single Coalville warehouse, serving industrial, automotive, food-grade, construction, marine and consumer customers across the UK.
- Ownership category
- akta.pro rank
Lubrication industry classification
Industry- Product category
- Industrial Lubricants Distribution
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191), Automotive Oil Change and Lubrication Shops (811191)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro industry
- Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online)Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants)Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro)Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)Industrial & Heavy-Duty LubricantsIndustrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial FluidsGear Oils & Transmission FluidsIndustrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids
Keywords
Where Lubrication is headquartered
LocationHeadquarters
- HQ city
- Coalville
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Lubrication business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lubricant product sales: Core revenue from one-time sale of lubricants, greases, metalworking fluids, antifreeze, brake fluid, motorbike and vehicle engine oils, and ancillary car-care products. Customers can buy online or by phone; the storefront is enquiry-driven (no listed public price) and regular customers can hold agreed stock levels at the Coalville warehouse for continuous supply.
- Lubricant condition monitoring and technical advisory: Value-added service providing condition analysis of customer machinery and expert technical advice on lubricant selection, offered alongside product supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - customers must enquire to receive pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lubrication product offering
Product offeringCore offering
Lubrication Limited is a UK-based distributor and own-brand manufacturer of oils, greases, metalworking fluids, antifreeze, brake fluid, motorbike and vehicle engine oils, and ancillary car-care products, sold via its lubrication.net e-commerce storefront, regional telephone sales lines, and a Coalville Distribution Centre. The company stocks and distributes 12+ principal lubricant brands (including Brugarolas, Liqui Moly, Total Energies, Petronas, Castrol, Mobil, Shell, Q8, Petro-Canada, Molydal, MotulTech, and Arexons/Svitol), holds millions of litres in inventory for immediate or 24-hour dispatch, and offers a lubricant condition monitoring service that assesses machinery condition to reduce downtime and extend equipment life.
Differentiator
Problem solved
Functional benefit
Brands
- Lubrication: Own-brand range of metalworking fluids (neat oils, water-miscible products, forming pastes) and other lubricants marketed directly under the Lubrication name.
Products and services
- Lubrication Own-Brand Lubricants
Quantifiable outcome
- Millions of litres held for immediate dispatch or delivery within 24 hours of order
- +1 more outcomes
Companies that use Lubrication
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles7 records
Lubrication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lubrication partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Petronas LubricantsflagshipPetronas is featured as a principal brand on Lubrication Limited's homepage and has dedicated product lines and editorial (Sprinta motorbike engine oils, Syntium car engine oils, Arbor agricultural, Urania truck engine oils, Tutela functional fluids). Lubrication Limited stocks and distributes the Petronas range to UK customers.
- Total EnergiesflagshipTotal Energies is featured as a principal brand on Lubrication Limited's homepage, with a dedicated article. Lubrication distributes Total's high-performance lubricants including Quartz engine oils, Nevastane food-grade range, and Total metalworking fluids (Folia, Valona, Martol, Osyris, Drosera, Diel).
- Liqui MolyflagshipLiqui Moly is featured as a principal brand on Lubrication Limited's homepage, with a dedicated article. Lubrication supplies Liqui Moly's engine oils, gear oils, transmission oils, motorbike range, marine range, and additives to UK customers.
- BrugarolascoreBrugarolas is featured as a principal brand on Lubrication Limited's homepage, with a dedicated article. Lubrication stocks Brugarolas industrial and mechanical products including Beslux industrial greases, Águila greases, and Brugarolas degreasers and Bradol automotive line.
- Svitol Bike (Arexons)coreSvitol Bike is featured on Lubrication Limited's homepage, with a dedicated article. Lubrication distributes Svitol Bike professional cleaning and maintenance products for cyclists through its Arexons category.
- ArexonscoreArexons is listed as a Lubrication Limited product brand and includes the Svitol Bike sub-line and Arexons Car Care Pro / Car Care ranges. Lubrication distributes Arexons products to UK customers.
- CastrolcoreCastrol is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Castrol range is stocked and distributed by Lubrication Limited.
- MobilcoreMobil is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Mobil range is stocked and distributed by Lubrication Limited.
- ShellcoreShell is listed as a Lubrication Limited product brand and has a 'Shell Product Information' entry indicating that the Shell range is stocked and distributed by Lubrication Limited.
- Q8 OilscoreQ8 is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Q8 oil range is stocked and distributed by Lubrication Limited.
- Petro-CanadacorePetro-Canada is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Petro-Canada range is stocked and distributed by Lubrication Limited.
- MolydalminorMolydal is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the Molydal range is stocked and distributed by Lubrication Limited.
- MotulTechminorMotulTech is listed as a Lubrication Limited product brand and has an 'Information' product entry indicating that the MotulTech range is stocked and distributed by Lubrication Limited.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lubrication competitors and assessment
Company assessmentDirect peers
- Crown Oil: UK-based independent lubricants and oils distributor offering multi-brand industrial, automotive and commercial supply. Operates a comparable model of consolidated multi-brand distribution from a UK depot, directly comparable to Lubrication Limited's Coalville-based proposition.
- Comma Oil & Chemicals: UK-based automotive aftermarket lubricants and chemicals supplier (motor oils, gear oils, antifreeze) with broad retail and trade distribution. Comparable in automotive and trade-channel lubricants distribution in the UK.
- ROCOL: UK-based industrial lubricant and maintenance product manufacturer (greases, metalworking fluids, chain lubricants). Comparable as a UK industrial-lubricants specialist targeting manufacturing and engineering customers with overlapping use cases.
- Morris Lubricants: Shrewsbury-based UK manufacturer and supplier of industrial, automotive and metalworking lubricants with a broad own-brand portfolio. Comparable as a UK-headquartered lubricants specialist serving overlapping industrial and trade customers.
- British Lubricants: UK-based lubricants supplier and distributor offering multi-brand industrial and automotive products. Comparable as a similarly sized UK multi-brand lubricant distributor serving overlapping industrial and trade customers.
Broad incumbents
- Klüber Lubrication: Specialty industrial lubricants manufacturer (part of Freudenberg Group) with a strong presence in UK industrial and metalworking segments. Comparable as an upstream principal whose industrial products overlap with Lubrication Limited's distributed range.
- Fuchs Petrolube: Global lubricants manufacturer with extensive industrial, automotive and metalworking ranges and broad UK distribution. Comparable as a supplier whose product lines overlap heavily with Lubrication Limited's distributed catalog.
- TotalEnergies Lubricants UK: UK arm of TotalEneses' lubricants business, supplying industrial, automotive and food-grade lubricants direct and through distributors. Comparable as a principal whose Nevastane, Quartz and metalworking ranges Lubrication Limited distributes.
- Castrol UK: Global lubricants brand with deep UK industrial, marine and automotive presence. Comparable as a principal whose products Lubrication Limited distributes and as a direct-channel competitor to Lubrication Limited's industrial accounts.
Emerging players
- Millers Oils: UK-based specialty lubricant manufacturer focused on motorsport, classic, and high-performance applications. Comparable as a UK-headquartered independent lubricants specialist, though more product-led and brand-pure than Lubrication Limited's distributor model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lubrication social profiles
Digital presenceLubrication financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubrication leadership team
Management profileNumber of profiles
Lubrication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubrication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubrication
What does Lubrication do?
Lubrication Limited is a UK-based distributor and own-brand manufacturer of oils, greases, metalworking fluids, antifreeze, brake fluid, motorbike and vehicle engine oils, and ancillary car-care products, sold via its lubrication.net e-commerce storefront, regional telephone sales lines, and a Coalville Distribution Centre. The company stocks and distributes 12+ principal lubricant brands (including Brugarolas, Liqui Moly, Total Energies, Petronas, Castrol, Mobil, Shell, Q8, Petro-Canada, Molydal, MotulTech, and Arexons/Svitol), holds millions of litres in inventory for immediate or 24-hour dispatch, and offers a lubricant condition monitoring service that assesses machinery condition to reduce downtime and extend equipment life.
Is Lubrication a public or private company?
Lubrication is a private company. It is classified as unknown and is currently operating.
When was Lubrication founded?
Lubrication was founded in 2001. It employs 1 to 10 people.
Where is Lubrication based?
Lubrication is headquartered in Coalville, United Kingdom, in the Europe region.
How does Lubrication make money?
Two revenue lines are on record. Lubricant product sales are the primary driver. The others are lubricant condition monitoring and technical advisory.
Who are Lubrication's main competitors?
Direct peers on record are Crown Oil, Comma Oil & Chemicals, ROCOL, Morris Lubricants and British Lubricants. Broad incumbents are Klüber Lubrication, Fuchs Petrolube, TotalEnergies Lubricants UK and Castrol UK. Millers Oils is listed as an emerging player.
Does Lubrication have an API?
No public API is recorded for Lubrication.
What industry is Lubrication in?
Lubrication's product category is Industrial Lubricants Distribution. Its primary akta.pro industry code is EUALAJAF, Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online), with a secondary code of EUALAJAH, Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants). Its NAICS code is 324191 and its SIC code is 5172.