Vanreusel
Vanreusel is a Belgian frozen snack food manufacturer producing approximately 100 SKUs across five product lines, supplying the foodservice and retail channels in Belgium and the Netherlands under the Beltaste Hamont NV entity.
- Company typePrivate
- Founded-
- HeadquartersHamont, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vanreusel does
Vanreusel, operated by the Belgian private limited company Beltaste Hamont NV, is a frozen snack food manufacturer headquartered in Hamont, Belgium (Lozenweg 30, 3930 Hamont). The company produces approximately 100 different frozen snack SKUs spanning five core product lines: Classics (frikandellen, cervelas, hamburgers, gehaktballen, saté, and chicken products), XXL (oversized portions), Veggie (vegetarian alternatives), PROHALAL (halal-certified products), and MIX (mixed assortments and mini-format products including bitterballen and croquettes). Sub-brands include the premium battered Belcanto range and the chicken-focused Mad Roosters line. Products are positioned for multiple preparation methods including deep-frying, air-frying, oven, and combi-steamer, with bulk case-pack formats (e.g., 40 x 100 gr, 24 x 140 gr) suited to commercial kitchens.
The company operates a B2B sales-led model, distributing primarily through the Belgian and Dutch foodservice/horeca channel (frituurs, restaurants, snack bars) and secondarily through retail and supermarkets. Pricing is not publicly disclosed and appears to be quotation-based. The marketing footprint centers on a bilingual Dutch/French corporate website with segmented newsletter communications targeting Flanders, Wallonia, and the Netherlands. Operations are established but contain no proprietary technology stack, no app, and no public API; product specification and ordering are handled through the website and direct contact.
With 11-50 employees, no disclosed funding rounds, no parent company, and no M&A activity on record, Vanreusel is a privately held, founder/management-owned Belgian SME. The operating geographies are Belgium (Flanders and Wallonia) and the Netherlands. The company carries a sector-specific halal certification across its PROHALAL line, which is a defined compliance boundary for that product segment. Revenue, ownership structure, and founding date are not disclosed in the available source material.
Vanreusel firmographics
Firmographics- Name
- Vanreusel
- Legal name
- Beltaste Hamont NV
- Website
- https://www.vanreusel.eu/nl/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vanreusel is a Belgian frozen snack food manufacturer producing approximately 100 SKUs across five product lines, supplying the foodservice and retail channels in Belgium and the Netherlands under the Beltaste Hamont NV entity.
- Ownership category
- akta.pro rank
Vanreusel industry classification
Industry- Product category
- Frozen Snack Foods
- NAICS
- Snack Food Manufacturing (31191), Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Foodservice/Institutional Prepared Meat & Seafood Meals (Bulk/Portioned) (AFANAFAK)
- akta.pro secondary industries
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Vanreusel is headquartered
LocationHeadquarters
- HQ city
- Hamont
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Vanreusel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Snack Food Product Sales: Vanreusel generates revenue through the manufacture and sale of frozen snack products to foodservice businesses and retail customers. Products include fricandellen, cervelas, hamburgers, gehaktballen, chicken products, saté, and specialty lines including vegetarian and halal-certified options.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Vanreusel product offering
Product offeringCore offering
Vanreusel is a Belgian frozen snack food manufacturer operating under Beltaste Hamont NV, producing approximately 100 different frozen snack products including frikandellen, sausages (cervelas), hamburgers, meatballs (gehaktballen), chicken products, saté, and croquettes. The portfolio is organized across five main product lines — Classics, XXL, Veggie, PROHALAL, and Mix — and is supplied primarily to the foodservice/horeca sector (fry shops, snack bars, restaurants) and retail outlets in Belgium (Flanders and Wallonia) and the Netherlands.
Product overview
Vanreusel is a Belgian frozen snack food manufacturer operating under Beltaste Hamont NV, producing approximately 100 different frozen snack products across five main product lines: Classics (core frikandellen, sausages, cervelas, hamburgers, meatballs, saté, and chicken products), XXL (oversized portions), Veggie (vegetarian alternatives), PROHALAL (Halal-certified products), and MIX (mixed assortments and mini-format products including bitterballen and croquettes). The portfolio includes branded sub-lines such as Belcanto (premium battered snacks) and Mad Roosters (chicken products), serving primarily the foodservice and hospitality sectors in Belgium, the Netherlands, and Wallonia/Flanders regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Classics (Product Line) Core frozen snack product line featuring traditional Belgian snacks including frikandellen, sausages (worsten), cervelas, hamburgers, gehaktballen (meatballs), and saté products for foodservice operators.
- XXL (Product Line) Oversized snack products for foodservice operators and retail customers seeking larger portions, including XXL Frikandel, XXL Krokidel, XXL Cervelas, and XXL Burger variants.
- Veggie (Product Line) Vegetarian frozen snack alternatives including Veggie Frikandel, Veggie Hamburger, Veggie Belcanto, and Luxe Kaaskroket for vegetarian consumers and foodservice operators.
- PROHALAL (Product Line) Halal-certified frozen snack products including Halal Frikandel, Halal Hamburger, Halal Cervela, Halal Crumpy Burger, Halal Chickies, and Halal Krokidel for Muslim consumers and foodservice operators serving Muslim clientele.
- MIX (Product Line) Mixed snack assortments and mini-format products including bitterballen, kroketten, ovenbitterballen, ovencroquetten, Mini Classics, and Top Mix for the hospitality sector.
Companies that use Vanreusel
Customer profileSegments4 records
Ideal customer profiles2 records
Vanreusel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vanreusel partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights7 records
Vanreusel competitors and assessment
Company assessmentDirect peers
- Mora: Mora is a leading Dutch manufacturer of frozen snacks including frikandellen, bitterballen, and kroketten, serving foodservice and retail across the Netherlands and Belgium. It directly competes with Vanreusel in the same Belgian/Dutch traditional snack category with overlapping product types.
- Van Loon Group: Van Loon Group is a Belgian meat-processing company producing frozen meat snacks, sausages, and prepared meat products for retail and foodservice. It directly competes with Vanreusel in the Belgian market on similar sausage and snack categories.
- Ad van Geloven: Ad van Geloven (part of the Geloven group, owner of Mora) is a Dutch snack producer specializing in frikandellen and traditional deep-fried snacks for foodservice and retail. It is a direct competitor in the core frikandel/cervela category that Vanreusel leads.
- Kwekkeboom: Kwekkeboom is a Dutch manufacturer of frozen snack products, particularly known for bitterballen and kroketten. It overlaps with Vanreusel's Mix line of beef bitterballen and croquettes in the Dutch market.
- Aviko: Aviko is a major European producer of frozen potato-based snacks and broader frozen foods, serving foodservice and retail across Benelux and beyond. It competes with Vanreusel in frozen snack categories for the same foodservice customers but operates at significantly larger scale.
Broad incumbents
- Iglo (Nomad Foods): Iglo is a major European frozen-food brand offering fish, vegetables, and ready meals across retail and foodservice. While broader in scope, it competes for retail frozen-snack shelf space and foodservice frozen-food budgets in the same Benelux market as Vanreusel.
- Dr. Oetker: Dr. Oetker is a large international frozen-food manufacturer producing pizzas, ready meals, and snack products across European markets. As a broader frozen-food incumbent, it overlaps with Vanreusel in retail frozen-snack placement and foodservice partnerships in Belgium and the Netherlands.
- Bofrost: Bofrost is a European direct-to-consumer frozen food delivery company with operations in the Netherlands and Belgium. As an alternative frozen-food channel, it competes for the same household snack occasions that Vanreusel's retail products address.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vanreusel social profiles
Digital presenceVanreusel compliance and trust
Trust signalCompliance1 record
Vanreusel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanreusel leadership team
Management profileNumber of profiles
Vanreusel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanreusel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanreusel
What does Vanreusel do?
Vanreusel is a Belgian frozen snack food manufacturer operating under Beltaste Hamont NV, producing approximately 100 different frozen snack products including frikandellen, sausages (cervelas), hamburgers, meatballs (gehaktballen), chicken products, saté, and croquettes. The portfolio is organized across five main product lines — Classics, XXL, Veggie, PROHALAL, and Mix — and is supplied primarily to the foodservice/horeca sector (fry shops, snack bars, restaurants) and retail outlets in Belgium (Flanders and Wallonia) and the Netherlands.
Is Vanreusel a public or private company?
Vanreusel is a private company. It is classified as unknown and is currently operating.
When was Vanreusel founded?
Vanreusel was founded in -1. It employs 11 to 50 people.
Where is Vanreusel based?
Vanreusel is headquartered in Hamont, Belgium, in the Europe region.
How does Vanreusel make money?
One revenue line is on record: snack Food Product Sales.
Who are Vanreusel's main competitors?
Direct peers on record are Mora, Van Loon Group, Ad van Geloven, Kwekkeboom and Aviko. Broad incumbents are Iglo (Nomad Foods), Dr. Oetker and Bofrost.
Does Vanreusel have an API?
No public API is recorded for Vanreusel.
What industry is Vanreusel in?
Vanreusel's product category is Frozen Snack Foods. Its primary akta.pro industry code is AFANAFAK, Foodservice/Institutional Prepared Meat & Seafood Meals (Bulk/Portioned), with a secondary code of CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 31191 and its SIC code is 2013.