Mapuche Makelawen Pharmacy

What Mapuche Makelawen Pharmacy does

Farmacia Mapuche Makelawen (legal name FARMACIAMAPUCHE) is a privately held Chilean specialty pharmacy that sells 100% natural medications, herbal remedies, natural cosmetics, dietary supplements, and Chilean floral therapy products. The company operates a direct-to-consumer omnichannel model anchored by its proprietary e-commerce storefront at farmaciamapuche.cl, supported by three physical retail locations in Santiago (headquarters, San Antonio 228), Concepción, and Valparaíso, with nationwide home delivery fulfilled via third-party logistics partners Chilexpress and Starken.

The product catalog is organized into four core categories: Natural Medications (sub-categorized by bodily systems including immune, nervous, respiratory, musculoskeletal, gastrointestinal, urogenital, vascular, dermatological, and feminine wellness), Natural Cosmetics and Beauty (facial care, aromatherapy, hygiene, hair, baby care), Supplements and Foods (vitamins, minerals, omegas, collagens, probiotics, sports nutrition, functional foods), and Chilean Floral Therapy. Products are sourced from in-house or partner brands including HERBOLARIA, HERBOANDINA, NEYEN, and NUP. Individual unit prices range from approximately CLP $4,000 to $50,000, with a '2X' bundle promotional mechanic offering 10-30% discounts under the weekly 'OFERTAS MAKELAWEN' program, and free shipping on orders over CLP $35,000 within covered communes in the Santiago metropolitan region.

The business model is one-time retail e-commerce supplemented by physical store pickup; revenue mechanics are straightforward unit-pricing transactions with no subscription, membership fee, or recurring revenue component disclosed. Customer acquisition relies on the company's own content marketing channels (a health-focused blog, Instagram, Facebook) plus the 'Mundo Makelawen' loyalty program for retention. The company restricts sales to domestic Chilean consumers, accepts payments via SERVIPAG and WEBPAY gateways, and operates without disclosed headcount, funding, or revenue figures.

Name

Mapuche Makelawen Pharmacy

Legal name

FARMACIAMAPUCHE

Website

https://comprafarmaciamapuche.cl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmacia Mapuche Makelawen is a privately held Chilean e-commerce and retail pharmacy specializing in natural medications, herbal remedies, natural cosmetics, dietary supplements, and Chilean floral therapy, selling direct to Chilean consumers via its website and three physical stores in Santiago, Concepción, and Valparaíso.

Ownership category

akta.pro rank

Product category

Natural Pharmacy Retail

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Natural pharmacy products
• Herbal dietary supplements
• Natural cosmetics retail
• Chilean floral therapy
• Mapuche herbal remedies

Headquarters

HQ city

Macul

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of natural medications, cosmetics, supplements, and wellness products through e-commerce platform and physical retail locations. Products include herbal remedies, essential oils, vitamins, supplements, and natural cosmetics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mapuche Makelawen Pharmacy (Farmacia Mapuche) is a Chilean natural pharmacy that sells 100% natural remedies, herbal supplements, natural cosmetics, and traditional Chilean floral therapy products to individual consumers. The product portfolio is organized into Natural Medications (by health system), Natural Cosmetics and Beauty, Supplements and Foods, and Chilean Floral Therapy, and is sold through an e-commerce website with nationwide delivery and three physical retail stores in Santiago, Concepción, and Valparaíso.

Product overview

Farmacia Mapuche Makelawen operates as an e-commerce pharmacy platform specializing in 100% natural remedies and wellness products in Chile. The core product portfolio consists of four main categories: Natural Medications (Medicamentos Naturales) organized by health systems (immune, nervous, respiratory, musculoskeletal, gastrointestinal, urogenital, vascular, dermatological, feminine wellness); Natural Cosmetics and Beauty (Cosmética Natural y Belleza) covering facial care, aromatherapy, and personal care; Supplements and Foods (Suplementos y Alimentos) including vitamins, minerals, collagens, omegas, probiotics, sports nutrition, and functional foods; and Chilean Floral Therapy (Terapia Floral Chilena) for holistic wellness. The store features a promotional program (OFERTAS MAKELAWEN) offering weekly deals on select products. Products are sourced from brands including HERBOLARIA, HERBOANDINA, NEYEN, and NUP, with national shipping via Chilexpress or Starken.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Medications (Medicamentos Naturales) Natural remedies organized by health systems including immune, nervous, respiratory, musculoskeletal, gastrointestinal, urogenital, vascular, dermatological, and feminine wellness categories. Sold to consumers seeking natural alternatives to conventional medications.
• Natural Cosmetics and Beauty (Cosmética Natural y Belleza) Natural cosmetic products including facial care (cleansers, acne treatment, sensitive skin, anti-aging, moisturizers, despigmenting, sunscreen), aromatherapy, hygiene, anti-cellulite, foot, hair, hand, and baby care. Targeted at consumers seeking chemical-free beauty products.
• Supplements and Foods (Suplementos y Alimentos) Nutritional supplements including natural oils, functional foods, cardiovascular support, collagens, energy boosters, gastrointestinal aids, herbs and infusions, magnesium products, memory enhancers, sports nutrition, musculoskeletal support, omegas, weight management, probiotics, respiratory support, vitamins and minerals.
• Chilean Floral Therapy (Terapia Floral Chilena) Traditional Chilean flower essence therapy products for holistic wellness. Sold as a distinct category within the Farmacia Mapuche portfolio.
• 2X Omega 3 800/400 60 Soft Capsules (HERBOLARIA) Omega 3 800/400 supplement in 60 soft capsules, sold as a 2X pack under the HERBOLARIA brand. Featured product in weekly Makelawen offers.
• 2X Citrato de Magnesio Anhidro 90 Capsules (HERBOLARIA) Magnesium citrate supplement in 90 capsules, available as a 2X pack under the HERBOLARIA brand. Featured in promotional offers.
• 2X Melena de León (Lion's Mane) 90 Capsules (HERBOLARIA) 2X Lion's Mane mushroom supplement in 90 capsules under the HERBOLARIA brand. Featured offer product.
• Pentamagnesio Plus 90 Capsules (HERBOANDINA) 90 capsule magnesium supplement under the HERBOANDINA brand. Featured in weekly offers.
• PYLORI OFF (NUP) Stomach health supplement for H. pylori support under the NUP brand. Available as single 30 capsule pack or 2X offer pack.
• Probionat + Prebiótico 60 Capsules (HERBOANDINA) Probiotic supplement with prebiotic in 60 capsules under the HERBOANDINA brand. Featured in best sellers.
• Vitamina C 1000mg 120 Vegetable Capsules (HERBOLARIA) Vitamin C 1000mg supplement in 120 vegetable capsules under the HERBOLARIA brand. Featured product.
• Creatina 60 Capsules (HERBOLARIA) Creatine supplement in 60 capsules under the HERBOLARIA brand. Available as single or 2X offer pack.
• Biotina 150mcg 60 Capsules (HERBOLARIA) Biotin supplement 150mcg in 60 capsules under the HERBOLARIA brand. Available as single or 2X offer pack.
• KETO PLUS 60 Capsules (HERBOANDINA) Ketogenic support supplement in 60 capsules under the HERBOANDINA brand.
• OFERTAS MAKELAWEN (Weekly Makelawen Offers) Weekly promotional program offering discounts on selected products including 2X deals and percentage-based discounts.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• ChilexpressoperationalChannel Partner/ Reseller/ DistributorThird-party logistics partner for delivery services. Chilexpress handles package delivery for e-commerce orders across Chile.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• iHerb: Global e-commerce platform specializing in natural products, supplements, vitamins, and wellness SKUs. Comparable pure-play digital catalog of natural supplements and similar B2C audience, though operating cross-border rather than domestically in Chile.
• Laboratorio Hochstetter: Chilean manufacturer of natural and homeopathic pharmaceutical products including floral therapy, herbal tinctures, and complementary medicines. Comparable natural-medicine and floral-therapy product overlap with Farmacia Mapuche's Terapia Floral Chilena category.

Broad incumbents

• Holland & Barrett: Global specialty retailer focused on vitamins, supplements, herbal remedies, and natural health products with both physical stores and e-commerce. Comparable natural-wellness assortment and omnichannel model at far larger international scale.
• The Vitamin Shoppe: US specialty retailer of vitamins, supplements, and natural health products with strong e-commerce and physical footprint. Comparable curated catalog of supplements and natural wellness SKUs targeting health-conscious consumers.
• GNC: Global specialty retailer of vitamins, minerals, herbal supplements, and sports nutrition products via stores and e-commerce. Overlaps strongly with Farmacia Mapuche's supplement and sports-nutrition categories.

Direct peers

• Farmacias Ahumada: Established Chilean pharmacy chain offering prescription, OTC, natural, and beauty products through physical stores and e-commerce. Directly comparable pharmacy retail model operating in the same Chilean market.
• Farmacias Cruz Verde: Largest pharmacy chain in Chile, operating hundreds of stores nationwide with a strong e-commerce channel and broad assortment of OTC, natural, and wellness products. Directly comparable retail pharmacy model serving Chilean consumers, though at substantially greater scale.
• Farmacias Salcobrand: Major Chilean pharmacy chain with national physical and digital presence, including natural health, beauty, and supplement categories. Comparable omnichannel pharmacy retail model with similar mid- to high-end positioning.
• Knop Laboratorios: Chilean laboratory specializing in natural and homeopathic medicinal products, including botanical tinctures and floral therapy. Highly comparable product portfolio (herbal remedies, floral therapy) serving the same natural-medicine consumer base in Chile.

Regional players

• Farmacias San Pablo: Major Mexican pharmacy chain offering OTC, natural, beauty, and supplement products through physical stores and e-commerce. Comparable pharmacy retail model and natural-wellness assortment, though operating in a different Latin American geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FarmaciaMapucheMakelawen
• Instagraminstagram.com/farmacia_mapuche
• Xx.com/fmakelawen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapuche Makelawen Pharmacy