MULTI CLEANING SYSTEM

What MULTI CLEANING SYSTEM does

SC Multi Cleaning System S.R.L. is a Romanian B2B distributor and systems integrator of professional cleaning and hygiene solutions, headquartered in Sebeș, Alba County and operating through six owned warehouse and office points across Romania (Bucharest, Cluj-Napoca, Sibiu, Brașov, Iași in addition to HQ). Founded in 2015, the company distributes mechanized equipment, consumables, and accessories on behalf of more than 20 international manufacturers, including Kiehl, Fimap, Lionsbot, Polytex, IPSO, Columbus, Zucchetti Centro Sistemi, Lucart, Pollet, Ludwik, Ceccato, and Wap Wasch Bär. Its portfolio spans autonomous cleaning robots, scrubber-dryers and vacuums, industrial laundry equipment, RFID-based textile management systems, car wash systems, professional detergents, and paper products, anchored by a proprietary ProMop system that delivers pre-impregnated cleaning textiles with full traceability for healthcare and HoReCa customers.

The company runs a multi-revenue model: one-time product sales through an e-commerce storefront (magazincuratenie.ro) and direct account-management-led enterprise sales; recurring equipment rentals; pay-per-use textile laundry services; subscription-based technical service and 24/7 maintenance; and professional hygiene consulting. Its go-to-market combines consultative on-site needs assessment for enterprise accounts with free delivery to over 5,800 Romanian locations for orders above 500 lei, plus SEAP registration for public procurement. Customer segmentation is vertical-oriented across B2B general, Medical/Healthcare, HoReCa, Car Wash, Technical Services, and Institutional/SEAP, with marquee deployments including Regina Maria Hospital (RFID-based hygiene digitalization since 2020), Grand Hotel Bucharest (textile loss reduction above 95%), and Brașov Airport (largest autonomous cleaning robot in Romania).

The technology stack is integration-led rather than proprietary: Lionsbot robots, Fimap smart monitoring, Zucchetti RFID-UHF and IoT, and Polytex automated dispensers are combined into vertical-specific solutions, supported by an in-house national technical team for installation, repair, and replacement. The company is privately held, has 11–50 employees, has not disclosed funding rounds, and reports ongoing expansion including a formalized sustainability portfolio (EcoNatural, PolGreen, Fimap Eco, Ecolabel-labelled lines).

Name

MULTI CLEANING SYSTEM

Legal name

SC Multi Cleaning System S.R.L

Website

https://multicleaning.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SC Multi Cleaning System S.R.L. is a Romanian B2B distributor and integrator of professional cleaning equipment, consumables, and hygiene systems serving healthcare, hospitality, car wash, and institutional customers through a six-warehouse national network and 20+ international brand partnerships.

Ownership category

akta.pro rank

Product category

Professional Cleaning and Hygiene Equipment Distribution

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Broom, Brush, and Mop Manufacturing (339994)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industries

Cleanroom & Controlled Environment Cleaning (BPABABAH), Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

Keywords

• Professional cleaning equipment
• Commercial hygiene products
• Industrial cleaning systems
• Facility maintenance solutions
• Cleaning consumables distribution

Headquarters

HQ city

Alba Iulia

HQ country

Romania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Commercialization of wide range of professional cleaning and hygiene products including detergents, consumables, carwash and laundry equipment. Revenue from product mark-up and volume.
2. Equipment Rental: Rental of professional cleaning equipment including smart cleaning machines. Includes consultation to ensure equipment suitability for customer needs.
3. Textile Laundry Services: Professional textile washing with full traceability system. Uses ecological products and state-of-the-art machines. Pay-per-use model.
4. Technical Service & Maintenance: Own national technical team covering installation, repair and 24/7 maintenance of cleaning equipment. Equipment replacement during service period.
5. Consulting Services: Professional hygiene consulting to identify and implement customized solutions for business hygiene needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Multi Cleaning System distributes and sells mechanized cleaning equipment, professional detergents, consumables, and accessories sourced from international brand partners, and complements these with its own services including equipment rental, textile laundry with full traceability, 24/7 technical maintenance, and hygiene consulting. The proprietary ProMop pre-impregnated mop system anchors the offering, complemented by autonomous cleaning robots, RFID textile management, and IoT-enabled monitoring for the healthcare, hospitality, transportation, car wash, and institutional sectors in Romania.

Product overview

MULTI CLEANING SYSTEM operates as a comprehensive hygiene solutions distributor in Romania, offering complete cleaning systems through a diverse portfolio of distributed international brands. The portfolio spans autonomous cleaning robots (Lionsbot, Columbus), professional cleaning equipment (Fimap, TMB), car wash systems (Ceccato, Wap Wasch Bär), professional detergents (Kiehl-Group, Pollet, Ludwik), paper products (Lucart, Tubeless with HygieneEye traceability), textile management systems (Polytex, Zucchetti Centro Sistemi with RFID-UHF and IoT integration), kitchen equipment (Aristarco, ATA), professional tools (Filmop, Haug Bürsten), and the core ProMop pre-impregnated mop hygiene system with complete traceability. The company serves sectors including healthcare, hospitality, car wash, industrial, and institutional markets.

Differentiator

Problem solved

Functional benefit

Brands

• ProMop: A hygiene partner system offering perfectly clean, disinfected, and pre-impregnated mops and cleaning tools at superior standards, with complete traceability system for cleaning textiles.
• EcoNatural
• PolGreen

Products and services

• ProMop Pre-impregnated Mop Hygiene System Proprietary ProMop system providing clean, disinfected, and pre-impregnated mops and cleaning tools with complete traceability of cleaning textiles, designed for healthcare and high-hygiene environments.
• Autonomous Cleaning Robots (Lionsbot) Autonomous cleaning robots for floor cleaning in large facilities including airports, designed to address staff shortages and reduce personnel cleaning costs, controlled via the LionsClean app.
• Professional Cleaning Machines (Fimap) Scrubber-dryers, vacuum cleaners, and sweepers from Fimap with real-time monitoring systems enabling complete hygiene traceability, exported to 80+ countries.
• Columbus Cleaning Equipment Innovative and sustainable cleaning machines including upright vacuums, bagless vacuums, and robotic vacuums, designed for performance, efficiency, and durability.
• Commercial Laundry Equipment (IPSO) Industrial washers, dryers, and calenders with touchscreen control and real-time monitoring, designed for time, energy, and cost savings in commercial laundry operations.
• Professional Detergents (Kiehl Group) Super-concentrated professional detergents for automotive, medical, industrial, and cosmetics cleaning, with over a century of experience in professional cleaning chemistry.
• Automated Textile Management Systems (Polytex) Automated textile distribution and return units integrated with cloud management systems for flat linen management, with over 5,000 worldwide installations across healthcare, manufacturing, hospitality, and fitness.
• RFID Textile Traceability (Zucchetti Centro Sistemi) RFID-UHF technology and IoT integration solutions for workflow tracking, inventory control, and movement management of objects, deployed in healthcare and hospitality facilities.
• Sustainable Paper Products (Lucart EcoNatural) Eco-friendly toilet paper and paper towels achieving Climate Neutrality since 2021, with emissions measured, reduced, and compensated through climate action projects.
• Car Wash Systems (Ceccato) Italian vehicle washing systems from cars to trains, including portals, tunnels, self-service systems, and special solutions, present in 60+ countries.
• Professional Car Wash Systems (Wap Wasch Bär) Professional car wash systems with over 40 years of market leadership, offering consultation, innovative technology, and complete solutions including marketing aspects for maximum quality and operational cost reduction.
• Toilet Hygiene Products (Tubeless) Modern toilet hygiene products with HygieneEye smart traceability system for tracking and controlling usage, including Ecolabel-accredited paper products, soap dispensers, and air freshening solutions.
• Equipment Rental Service Rental of professional cleaning equipment including smart cleaning machines, with consultation to ensure equipment suitability for customer needs.
• Textile Laundry Service Professional textile washing service with full traceability system, using ecological products and state-of-the-art machines on a pay-per-use model, deployed in healthcare and hospitality.
• Technical Service and Maintenance Own national technical team covering installation, repair, and 24/7 maintenance of cleaning equipment with equipment replacement during service period, available across Romania.
• Hygiene Consulting Services Professional hygiene consulting to identify and implement customized solutions for business hygiene needs across sectors.
• Professional Cleaning Tools and Brushes Professional cleaning tools including Filmop floor care, window cleaning, mop systems, and waste transport carts (4,000+ articles) and Haug Bürsten high-performance polyester brushes with bacteria-resistant ergonomic handles.
• HoReCa Kitchen Equipment (Aristarco and ATA) Italian dishwashing machines, ice production equipment, and HoReCa kitchen solutions with three generations of experience and 100% Made in Italy manufacturing.

Quantifiable outcome

• Reduced textile losses by over 95% for Grand Hotel Bucharest through RFID tracking
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Kiehl GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Leading innovative producer of super-concentrated detergents for professional cleaning. Specializes in automotive, medical, industrial and cosmetics cleaning. MCS distributes Kiehl products including ProMop system first introduced to Romania in 2012.
• LionsbotcoreChannel Partner/ Reseller/ DistributorAutonomous cleaning robot manufacturer. For each robot sold, Lionsbot plants 1 mangrove tree and donates 15,288L of water. MCS implements Lionsbot robots including Romania's largest autonomous cleaning robot at Brasov Airport.
• IPSOcoreChannel Partner/ Reseller/ DistributorLeader in commercial laundry equipment producing innovative washing solutions. Offers high-quality, reliable and durable machines designed to save time, energy and money.
• Polytex TechnologiescoreChannel Partner/ Reseller/ DistributorProvides automated textile distribution and return units integrated with cloud management system. Over 5,000 installations worldwide enabling digital transformation in healthcare, manufacturing, hospitality and fitness sectors.
• ColumbusmajorChannel Partner/ Reseller/ DistributorMarket leader in cleaning equipment performance, efficiency and durability. Offers wide range including upright vacuums, bagless vacuums and robotic vacuums.
• FimapcoreChannel Partner/ Reseller/ DistributorItalian manufacturer of high-quality cleaning machines including scrubbers, vacuums, sweepers. Exports to 80+ countries with real-time monitoring systems and complete traceability. Also recovers plastic waste certified ReMade in Italy.
• TubelessmajorChannel Partner/ Reseller/ DistributorModern toilet hygiene products more efficient, ecological and attractive. HygieneEye smart traceability system tracks and controls hygiene product usage. Products accredited with Ecolabel.
• Zucchetti Centro SistemicoreTechnology or IntegrationProvides RFID-UHF technology and IoT integration for workflow tracking and management. Enables control of inventory, flows and movement of objects with experience serving thousands of partners globally.
• LucartmajorChannel Partner/ Reseller/ DistributorAchieved Climate Neutrality for all EcoNatural toilet paper and paper towel products since 2021. Emissions measured, reduced and compensated through climate action projects.
• PolletmajorChannel Partner/ Reseller/ Distributor250+ years of experience in professional hygiene solutions. Offers ecological products and probiotic solutions developed in own R&D laboratory. Supports Uganda CO2 compensation program and uses 30% renewable raw materials.
• LudwikmajorChannel Partner/ Reseller/ DistributorPolish manufacturer, first Polish detergent and most popular in Poland in 2018. Launched ecological line Ludwik Ekologiczny in 2019 with ECOCERT and Ecolabel certifications.
• CeccatomajorChannel Partner/ Reseller/ DistributorItalian vehicle washing systems manufacturer covering cars to trains. Present in 60+ countries with portals, tunnels, self-service and special solutions.
• Wap Wasch Bär (WWB)majorChannel Partner/ Reseller/ DistributorMarket leader in professional carwash systems with 40+ years experience. Offers complete solutions including marketing and services with maximum quality and operational cost reduction.
• TMBminorChannel Partner/ Reseller/ DistributorCleaning equipment leader offering dry/wet vacuums, carpet cleaners, floor maintenance machines and self-service car wash equipment.
• AristarcominorChannel Partner/ Reseller/ DistributorItalian HoReCa equipment specialist for dishwashing and ice production with three generations of experience. 100% Made in Italy products.
• ATAminorChannel Partner/ Reseller/ DistributorItalian kitchen equipment and dishwashers for HoReCa professionals since 1973. Combines tradition, innovation and passion with highest quality materials and ergonomic design.
• FilmopminorChannel Partner/ Reseller/ DistributorItalian professional cleaning equipment manufacturer with 40+ years experience. Offers 4,000+ articles for floor care, window cleaning, mop systems and waste collection carts.
• Haug BürstenminorChannel Partner/ Reseller/ DistributorGerman brush and accessories manufacturer since 1836. High-performance polyester bristles resistant to bacteria with ergonomic handles.
• DekkenminorChannel Partner/ Reseller/ DistributorTextile folding equipment designer and producer with 30+ years experience. Long-term approach with high-quality components for reduced maintenance costs.
• Hygiene4YouminorChannel Partner/ Reseller/ Distributor25+ years in hygiene industry specializing in toilet hygiene improvements and air freshener technologies for HoReCa.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elis SA: European leader in textile and hygiene services with flat-linen rental, workwear, and washroom solutions. Closely comparable to Multi Cleaning System's pay-per-use textile laundry and dispenser business serving healthcare and HoReCa, but at substantially larger European scale.
• CWS International: CWS is a European hygiene solutions provider offering textile services, smart dispensers, and integrated workplace hygiene systems. Multi Cleaning System's ProMop + RFID + dispenser model closely mirrors CWS's hygiene-as-a-service approach, though CWS operates at much larger European scale.
• Werner & Mertz: German sustainable cleaning products manufacturer (Frosch, Green Care Professional) targeting B2B and HoReCa with eco-certified formulations. Directly comparable in sustainability-led B2B positioning, although Werner & Mertz is the brand owner while Multi Cleaning System distributes comparable eco lines.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving healthcare, hospitality, and food service. Competes for the same Romanian enterprise and hospital accounts as Multi Cleaning System but with proprietary chemistry, broader service depth, and far greater scale.
• Bunzl plc: Global wholesale distributor of cleaning, hygiene, and workplace supplies to B2B customers. Closest pure-play analog to Multi Cleaning System's distribution business model, though Bunzl serves a much wider product range and geographic footprint.
• Kärcher: Global manufacturer of cleaning machines, including scrubbers, vacuums, and steam cleaners. Competes with several brands Multi Cleaning System distributes (e.g., Fimap, Columbus, TMB) and represents the type of OEM that could bypass distributors by selling direct to large Romanian accounts.
• SC Johnson Professional: B2B cleaning and hygiene products unit of SC Johnson serving healthcare, HoReCa, and industrial markets. Comparable to Multi Cleaning System's chemical and dispenser portfolio but without the equipment-rental, autonomous-robotics, or RFID traceability offering.
• P&G Professional: B2B arm of Procter & Gamble supplying cleaning products to hotels, restaurants, and facility managers. Overlaps with Multi Cleaning System's HoReCa and institutional segments but relies on global brand power rather than integrated equipment and service.
• Diversey: Global cleaning and hygiene solutions provider with chemicals, equipment, and digital monitoring. Overlaps with Multi Cleaning System across Fimap-like equipment, chemicals, and HoReCa/healthcare verticals, but operates as a direct manufacturer rather than a multi-brand distributor.

Regional players

• Dr. Schnell GmbH: German mid-market manufacturer of professional cleaning and hygiene products with its own R&D. Similar size and product breadth to Multi Cleaning System's chemical line, primarily serving DACH, and could plausibly enter Romania through a partner comparable to Multi Cleaning System.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/multicleaning.ro
• LinkedInlinkedin.com/company/multicleaning

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTI CLEANING SYSTEM