LOOK AT MEDIA
LOOK AT MEDIA is a Seoul-based full-service creative advertising agency founded in 2016 that produces integrated digital marketing campaigns, video production, and AI-generated brand films for enterprise clients including Samsung Electronics, PSA/Stellantis, and major Korean banks.
- Company typePrivate
- Founded2016
- HeadquartersGangneung, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LOOK AT MEDIA does
LOOK AT MEDIA (룩앳미디어) is a Seoul-based, privately held creative advertising agency founded in 2016 that provides integrated digital marketing, video production, and brand campaign services to enterprise clients in South Korea. The agency operates through two service divisions — Digital Marketing (strategy, content, media execution) and Creative (TV commercials, viral videos, brand films) — and serves as lead agency or production partner for major Korean conglomerates and global brands, including Samsung Electronics (via Cheil Worldwide), PSA Group/Stellantis (Peugeot, Citroën, DS Automobiles for 10+ years), SC제일은행, KB국민은행, DGB대구은행, CJ제일제당, Ceragem, and Korean government ministries.
The agency's core technology stack combines conventional 4K live-action capture, Full 3D animation, and increasingly generative AI production pipelines. Recent productions demonstrate end-to-end AI-generated video (images, footage, music, and voiceover) for campaigns such as the SC제일은행 Private Banking launch and the Meditere olive oil brand film — the latter winning the 2025 Korea Digital Advertising Award AI Creative Gold. Hybrid AI + live-action + 3D workflows are also used to scale large-format global demo videos for Samsung Interactive Display, reducing location and talent costs.
LOOK AT MEDIA monetizes through bespoke, project-based professional services fees negotiated per client and campaign, with no publicly disclosed pricing. It acquires clients through direct enterprise sales, industry reputation, and referrals within the Korean advertising ecosystem, and supports client work with a small core team (firmographic headcount of 1-10) supplemented by project-based creative and production resourcing. Its distribution is single-country (South Korea), with select cross-border production work executed for global brand headquarters.
LOOK AT MEDIA firmographics
Firmographics- Name
- LOOK AT MEDIA
- Legal name
- LOOKATMEDIA
- Website
- https://lookat.co.kr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOOK AT MEDIA is a Seoul-based full-service creative advertising agency founded in 2016 that produces integrated digital marketing campaigns, video production, and AI-generated brand films for enterprise clients including Samsung Electronics, PSA/Stellantis, and major Korean banks.
- Ownership category
- akta.pro rank
LOOK AT MEDIA industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (BPAFABAD)
Keywords
Where LOOK AT MEDIA is headquartered
LocationHeadquarters
- HQ city
- Gangneung
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
LOOK AT MEDIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Integrated Marketing & Video Production Services: LOOK AT MEDIA generates revenue by providing integrated digital marketing and video production services to enterprise clients. Services span strategy, creative, production, and media execution across both ATL and BTL campaigns, working as lead agency or creative production partner for domestic and global brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
LOOK AT MEDIA product offering
Product offeringCore offering
LOOK AT MEDIA is a full-service digital marketing and creative advertising agency that produces integrated brand campaigns and video content for major Korean and global enterprise clients. The agency operates two divisions — Digital Marketing (strategy, content creation, media execution) and Creative (TV commercials, viral videos, brand films, AI-generated content) — and has pioneered AI-driven video production, including fully AI-generated brand films.
Product overview
LOOK AT MEDIA is a Korean creative advertising agency offering integrated marketing services under two main divisions: DIGITAL MARKETING (digital strategy, content creation, media execution) and CREATIVE (TV commercials, viral videos, brand films, AI-generated content). The company operates as a full-service advertising agency producing video content for major Korean and international brands including Samsung, Peugeot, Citroën, SC Bank, KB Bank, and others. Recent service expansion includes AI-powered video production capabilities for complete brand film generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services
Quantifiable outcome
- 2025 Korea Digital Advertising Award — AI Creative Gold, awarded for 100% AI-produced Meditere olive oil brand film
- +1 more outcomes
Companies that use LOOK AT MEDIA
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
LOOK AT MEDIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
LOOK AT MEDIA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 제일기획 (Cheil Worldwide)coreLOOK AT MEDIA operates as a cooperating production partner with 제일기획 (Cheil Worldwide, Samsung's ad agency) on Samsung Electronics campaigns. Produces TV, soundbar, clothing care appliances, and computer product videos, global demo videos, lifestyle videos, and introductions for Samsung's global customer and sales networks. Recognized for creative capabilities including high technical difficulty Full 3D and 4K work.
- PSA Group / STELLANTIS (PEUGEOT, Citroën, DS AUTOMOBILES Korea)coreLOOK AT MEDIA has served as the lead agency for French global automotive brands PEUGEOT, Citroën, and DS AUTOMOBILES in Korea for over 10 years, working alongside headquarters (HQ). Responsibilities include marketing strategy development, ATL/BTL advertising execution, new model launch campaigns, adapting HQ creative for local market, creating original local TVCs and 360° campaigns, and managing social media (Facebook, Instagram) with locally developed consumer content.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
LOOK AT MEDIA competitors and assessment
Company assessmentDirect peers
- DDB Korea: DDB Korea is an Omnicom creative network agency in Seoul with full-service advertising, digital, and content production for enterprise brands. It is a comparable direct peer in Korean enterprise creative production.
- TBWA\ Korea: TBWA\ Korea is a creative-led network agency delivering full-service advertising and digital campaigns to Korean and global enterprise clients. It competes head-to-head with LOOK AT MEDIA for lead-agency mandates on Korean brands and global OEMs.
- HS Ad: HS Ad is a leading independent Korean creative and digital agency with strong enterprise client relationships and AI/digital production capabilities. Comparable in scale, sector focus, and creative production orientation to LOOK AT MEDIA.
- Ogilvy Korea: Ogilvy Korea is a global network agency in Seoul offering full-service creative, digital, and integrated marketing to enterprise clients. Its scope and enterprise client profile closely mirror LOOK AT MEDIA's integrated campaign offerings.
- Leo Burnett Korea: Leo Burnett Korea is a Publicis-owned creative agency serving major Korean brands with integrated ATL/BTL and digital campaigns. It is a direct competitor for enterprise creative and brand storytelling work in the Korean market.
- Wunderman Thompson Korea: Wunderman Thompson Korea is a WPP creative, digital, and data agency serving Korean and global enterprise clients with integrated campaigns. Closely matches LOOK AT MEDIA's integrated service model and customer base.
- Serviceplan Korea: Serviceplan Korea is a European network agency operating in Seoul, focused on integrated creative, digital, and media work for enterprise clients. Comparable in offering and target customer to LOOK AT MEDIA.
Broad incumbents
- Innocean Worldwide: Innocean is Hyundai Motor Group's global creative and marketing network and one of Korea's largest agencies. It is a broad incumbent in Korean automotive and enterprise digital campaigns – directly comparable to LOOK AT MEDIA's lead-agency role for PSA/Stellantis.
- Cheil Worldwide: Cheil Worldwide is Samsung Group's in-house ad network and Korea's largest agency. LOOK AT MEDIA is a cooperating production partner to Cheil on Samsung Electronics work, making Cheil both a partner and a broad incumbent competitor in Korean enterprise advertising.
Emerging players
- Penguin Werks / Studio S (Korean boutique creative shops): Studio S is a Korean boutique creative production shop specializing in video, digital content, and brand film production for enterprise clients. Comparable as a smaller, specialized production-focused Korean peer to LOOK AT MEDIA's boutique video production model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LOOK AT MEDIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOK AT MEDIA leadership team
Management profileNumber of profiles
LOOK AT MEDIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOK AT MEDIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOK AT MEDIA
What does LOOK AT MEDIA do?
LOOK AT MEDIA is a full-service digital marketing and creative advertising agency that produces integrated brand campaigns and video content for major Korean and global enterprise clients. The agency operates two divisions — Digital Marketing (strategy, content creation, media execution) and Creative (TV commercials, viral videos, brand films, AI-generated content) — and has pioneered AI-driven video production, including fully AI-generated brand films.
Is LOOK AT MEDIA a public or private company?
LOOK AT MEDIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOOK AT MEDIA founded?
LOOK AT MEDIA was founded in 2016. It employs 1 to 10 people.
Where is LOOK AT MEDIA based?
LOOK AT MEDIA is headquartered in Gangneung, South Korea, in the Asia region.
How does LOOK AT MEDIA make money?
One revenue line is on record: integrated Marketing & Video Production Services.
Who are LOOK AT MEDIA's main competitors?
Direct peers on record are DDB Korea, TBWA\ Korea, HS Ad, Ogilvy Korea, Leo Burnett Korea, Wunderman Thompson Korea and Serviceplan Korea. Broad incumbents are Innocean Worldwide and Cheil Worldwide. Penguin Werks / Studio S (Korean boutique creative shops) is listed as an emerging player.
Does LOOK AT MEDIA have an API?
No public API is recorded for LOOK AT MEDIA.
What industry is LOOK AT MEDIA in?
LOOK AT MEDIA's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 5418 and its SIC code is 7311.