Badger Sports Park

What Badger Sports Park does

Badger Sports Park is a family-owned, single-location family entertainment center (FEC) founded in 1993 and located at 3600 E Evergreen Dr, Appleton, Wisconsin, on Appleton's Northeast side. The facility combines 23,000 square feet of indoor space with outdoor amenities, including a Lasertron Laser Tag Arena (5,100 square feet, two-story), a game room with 80+ redemption and arcade-style games, four large inflatables, mini bowling alleys, an 18-hole miniature golf course (9 holes ADA-compliant), a NASCAR Road Course go-kart track, and eight outdoor batting cages. The company bills itself as Northeast Wisconsin's premier family entertainment center and serves a diversified consumer base including families with children (ages 2 and up), birthday party hosts, schools and nonprofits running fundraisers, and corporate or group-event organizers, with dining capacity for groups up to 400.

The business operates on a transactional, per-visit revenue model spanning multiple streams: per-activity attraction fees (including unlimited passes), on-site food and beverage (homemade pizzas, appetizers), four tiered birthday party packages priced from $219 to $350 plus tax (Mega Blast, Ultimate Blast, Wowzer, and Indoor Wowzer), a September-through-May fundraiser program for schools and nonprofits that returns up to 50% of revenue, gift cards redeemable across all attractions, and private/corporate group events. Distribution and booking are delivered through a physical walk-in storefront supplemented by an e-commerce layer on the CenterEdge online platform (passes, fun card balance checks, party bookings, gift cards), with marketing executed through organic social (Facebook, Instagram, YouTube, Twitter, TikTok), Constant Contact email newsletters, and downloadable printable party invitations.

The technology stack is operational rather than technology-led: attractions rely on standard industry equipment (Lasertron laser tag system, redemption/arcade cabinets, batting cages, go-karts, mini-golf), with the CenterEdge platform serving as the commerce and ticketing layer. No mobile app, no API, no AI/ML components, no proprietary software, and no disclosed patents or trademarks were identified. Headcount is reported at 1–10, which appears to capture core/management staff only and does not reflect the full hourly and seasonal labor required to operate a 12-hour daily venue with food service.

Name

Badger Sports Park

Legal name

Badger Sports Park

Website

https://badgersportspark.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Badger Sports Park is a family-owned family entertainment center in Appleton, Wisconsin, offering indoor and outdoor attractions (laser tag, arcade, go-karts, mini-golf, batting cages, inflatables) plus food, birthday party packages, fundraisers, and group events for families, schools, nonprofits, and corporate groups in Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Family entertainment center
• Laser tag arena
• Arcade amusement facility
• Birthday party venue
• Miniature golf course

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Attraction/Activity Fees: Customers pay per activity or purchase unlimited passes for arcade games, laser tag, mini-golf, go-karts, and batting cages. Revenue is generated per visit on a transaction basis.
2. Food and Beverage: On-site dining includes homemade pizzas, appetizers, and other menu items. Dining area seats approximately 100, with capability to accommodate groups up to 400.
3. Birthday Party Packages: Four tiered party packages ranging from $219 to $350 plus tax, offering varying levels of attractions, game cards, food, and private party rooms. Additional guests can be added at per-person rates.
4. Fundraiser Programs: Schools and nonprofits host fundraisers and earn up to 50% back based on participation. Available September through May on Mondays through Thursdays with 2-hour or 3-hour unlimited passes.
5. Gift Cards: Gift cards are sold for use across all attractions including laser tag, go-karts, and arcade action.
6. Group and Corporate Events: Private party rooms and outdoor spaces are available for company outings, field trips, team events, and family gatherings with tent rental options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Badger Sports Park operates a physical family entertainment center in Appleton, Wisconsin, offering a mix of indoor attractions (Lasertron laser tag arena, 80+ arcade/redemption games, four large inflatables, mini bowling) and outdoor activities (18-hole miniature golf, NASCAR Road Course go-karts, eight batting cages). The facility also provides on-site food service, four tiers of birthday party packages, corporate and group event hosting, and a school/nonprofit fundraiser program.

Product overview

Badger Sports Park is a family-owned entertainment center offering a unified portfolio of indoor and outdoor recreational attractions and event services. The core experience centers on paid-attraction access including the Lasertron Laser Tag Arena (5,100 sq ft, 2-story), Game Room (80+ arcade/redemption games), Inflatables, and Mini Bowling indoors, plus an 18-hole Miniature Golf Course, NASCAR Road Course Go-Kart Track, and Batting Cages outdoors. The company bundles these attractions with ancillary services: Food Service (homemade pizzas, appetizers), Birthday Party Packages (multiple tiers with private rooms, attraction access, and catering), Fundraiser Events for schools and nonprofits, and Gift Cards. All attractions are managed through the facility's own operations, with passes and cards available for purchase via CenterEdge Online.

Differentiator

Problem solved

Functional benefit

Products and services

• Lasertron Laser Tag Arena
• Game Room (Arcade)
• Inflatables
• Mini Bowling Alleys
• 18-Hole Miniature Golf Course
• NASCAR Road Course Go-Kart Track
• Batting Cages
• Food Service
• Birthday Party Packages
• Fundraiser Events
• Group and Corporate Events
• Gift Cards

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Expansion highlights5 records

Emerging players

• K1 Speed: K1 Speed operates indoor electric go-kart racing facilities with adjacent arcade, food, and event spaces. It is a direct competitor for go-kart enthusiast visits and a partial overlap with Badger Sports Park's NASCAR Road Course go-kart track.
• Sky Zone Trampoline Parks: Sky Zone is a national franchise of indoor trampoline and active-play parks with birthday party programming and group events. It overlaps Badger Sports Park on the indoor-active-attraction and birthday party segments, though with a narrower activity mix.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a national adult-leaning chain combining a large arcade with full bar/restaurant dining and group events. While broader and more bar-focused than Badger Sports Park, it competes for group entertainment spending and birthday/party occasions in overlapping Midwestern markets.
• Round1 Bowling & Amusement: Round1 is a national chain combining bowling, arcade games, karaoke, and other amusements under one roof with strong birthday party and group event programming. Its bowling-plus-arcade-and-party model partially overlaps Badger Sports Park's indoor attractions and event-driven revenue streams.

Direct peers

• Andretti Indoor Karting & Games: Andretti Indoor Karting & Games pairs indoor go-kart tracks with laser tag, arcade games, bowling, and dining. Its go-kart-plus-multi-attraction model directly mirrors Badger Sports Park's NASCAR-style kart track and supporting indoor attractions.
• Chuck E. Cheese: Chuck E. Cheese is a national family entertainment and birthday party chain centered on arcade games, rides, and food. It directly competes with Badger Sports Park for children's birthday parties and family group outings, though its attraction mix skews more arcade/animatronic and less outdoor/active.
• Boomers Parks: Boomers operates multi-attraction family parks featuring mini golf, go-karts, batting cages, laser tag, and arcade games. Its outdoor-anchored mini-golf, go-karts, and batting cage mix is highly comparable to Badger Sports Park's outdoor amenity portfolio.
• Main Event Entertainment: Main Event operates large-format family entertainment centers combining bowling, laser tag, arcade games, gravity ropes, and food & beverage. It is the closest scaled multi-attraction direct peer to Badger Sports Park's mix of laser tag, arcade, mini bowling, and group events.
• Urban Air Adventure Parks: Urban Air is a franchised chain of indoor adventure parks featuring trampolines, go-karts, laser tag, mini golf, and birthday party packages. It competes directly for the same family birthday and group-event occasions Badger Sports Park serves.
• Scene75 Entertainment Centers: Scene75 runs multi-attraction indoor entertainment centers with go-karts, laser tag, mini golf, arcade, and indoor rides — a near-exact match for Badger Sports Park's combination of outdoor go-kart/mini-golf and indoor arcade/laser tag under one venue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BadgerSP
• YouTubeyoutube.com/channel/UC4qKSN-xkeExO37HBKwitig
• Facebookfacebook.com/BadgerSportsPark
• Instagraminstagram.com/badger_sports_park
• TikToktiktok.com/@badgersportspark?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/badger-raising-the-steaks-fundraising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Sports Park