Fachgrosshandel Haack

What Fachgrosshandel Haack does

Fachgrosshandel Haack is a Hamburg-based German B2B wholesale distributor of non-food convenience goods, founded circa 1998 and operating as a sole proprietorship under owner Christian Haack. The company supplies retailers in food retail, gas stations, tobacco shops, and kiosks with a broad assortment spanning smoking accessories (lighters, rolling papers, filters, vaporizers, shisha), car accessories (air fresheners, bulbs, car care), batteries, confectionery, toys, licensed character merchandise, greeting cards, stationery, gift items, and seasonal products. Its proprietary B!FLAME brand provides exclusive SKUs in the lighter and smoking-accessory segment alongside branded products from BIC, Clipper, OCB, GIZEH, Varta, Duracell, OSRAM, Sonax, and others.

The business runs on a Shopware-based e-commerce platform that supports account registration, online catalog browsing, shopping cart, and order processing, complemented by a 30-person customer consultant team handling phone-based B2B orders and account management during business hours. Logistics are outsourced to GLS and DPD with 1-3 day delivery across Germany and Austria. Marketing uses Google Analytics, Google AdWords conversion tracking, newsletter subscription, and a printed catalog request form. Sales are restricted exclusively to trade customers (Gewerbetreibende), with a EUR 50 minimum order value, net ex-VAT pricing, and a tiered shipping fee schedule.

Revenue is generated through one-time wholesale product sales at unit pricing, with payment via prepayment, direct debit, cash on delivery, or invoice. The firm group comprises 6 companies across 3 countries and over 50 employees (20 in administration and logistics, 30 in sales). No external funding, public listing, or institutional investor is identified; the company is entirely founder-owned.

Name

Fachgrosshandel Haack

Legal name

Fachgrosshandel Christian Haack

Website

https://grosshandel-hamburg.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fachgrosshandel Haack is a Hamburg-based B2B wholesale distributor of non-food convenience goods — lighters, smoking accessories, car care, confectionery, toys, and seasonal items — supplying gas stations, tobacco shops, kiosks, and food retailers across Germany and Austria.

Ownership category

akta.pro rank

Product category

Wholesale Distribution

NAICS

Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE)

akta.pro secondary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Non-food wholesale
• Smoking accessories wholesale
• Convenience store supplies
• Gas station supplies
• B2B wholesale distribution

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of Non-Food articles to retailers including lighters, smoking accessories, batteries, car accessories, toys, sweets, greeting cards, gift packaging, and seasonal items. Products sold as net prices ex-VAT with shipping and COD fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fachgrosshandel Haack is a B2B wholesale distributor of non-food consumer goods serving trade customers such as gas stations, tobacco shops, kiosks, and food retailers across Germany and Austria. The portfolio spans smoking accessories (lighters, papers, filters, vaporizers, shisha), car accessories (air fresheners, bulbs, car care), batteries, confectionery, toys and licensed products, greeting cards, gift items, and seasonal goods, distributed under its own B!FLAME brand and established labels such as BIC, Clipper, OCB, GIZEH, and OSRAM.

Product overview

Fachgrosshandel Haack is a B2B wholesale company specializing in non-food consumer goods for convenience stores, gas stations, tobacco shops, and food retailers. The company operates as a multi-category distributor offering a comprehensive portfolio spanning smoking accessories (lighters, papers, filters, vaporizers, shisha products), automotive accessories (air fresheners, lamps, car care), batteries, confectionery (Chupa Chups, Mentos, Fisherman's Friend), toys and licensed products (surprise eggs, games, plush toys featuring Frozen, Paw Patrol, LOL, Disney, Minions), greeting cards & stationery, gift items, and seasonal products (Halloween, Easter, Christmas). The company's own B!FLAME brand covers lighters and smoking accessories. With over 25 years of experience, the company serves customers throughout Germany and Austria, emphasizing reliable delivery, product quality, and customer service through 30 sales consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighters Wholesale range of lighters spanning disposable friction-wheel lighters, refillable electronic models, mini-BBQ lighters, and windproof storm lighters from brands including BIC, B!FLAME, Clipper, Zippo, and licensed designs. Sold to trade customers for resale.
• Papers, Filters & Tubes Cigarette rolling papers, filters, and tubes from OCB, GIZEH, B!FLAME, and Smoking brands, available in Special, Slim, and Extra Fine variations for self-rolling cigarettes. Sold wholesale to tobacconists, kiosks, and gas station retailers.
• Vaporizers and E-Cigarettes Wholesale e-cigarette and vaping products including Elfbar Elfa, Elfbar Elfliq, Elfbar 600/800/T600/NC, HQD Cirak, and Lost Mary Tappo/Lost Mary pod systems and e-liquids. Supplied to specialty vape retailers and convenience outlets.
• Shisha Products Wholesale shisha tobacco, shisha charcoal, shisha accessories, and E-Shisha electronic hookah products for tobacconists and shisha lounge retailers.
• Car Air Fresheners Wholesale car air fresheners including Wunderbaum paper, clips, vent wrap, and fragrance flask formats, plus California Scents, AXE, and DYC fragrance cans. Sold to gas stations, automotive accessory retailers, and convenience stores.
• Car Bulbs Wholesale OSRAM automotive bulbs including PKW Original, PKW Nightbreaker, LKW Original, and LKW Truckstar Pro product lines for cars and trucks. Supplied to automotive accessory retailers and service stations.
• Car Care Products Wholesale car cleaning and care products from Velind, Sonax, Algorex, and Dunlop including sponges, microfiber cloths, insect remover, dashboard cleaner, car shampoos, car wax, and polishes. Sold to automotive retailers and service stations.
• Batteries Wholesale consumer and commercial batteries from Varta, B!X2energy, and Duracell, supplied to retailers for general consumer and small-device applications.
• Confectionery Wholesale candy and sweets including Chupa Chups lollipops, gum and lolly wheels, Mentos gum and mints, Fisherman's Friend, Wrigleys, and Johny Bee products for impulse purchase retail.
• Toys Wholesale toys including surprise eggs (Barbie, Batman, Superman, Dragon Ball, Hello Kitty, Hot Wheels, Lady Bug, Naruto), foil balloons, soap bubbles, ASS-brand games and playing cards, plush toys, and outdoor toys.
• Licensed Products Wholesale licensed toys and products featuring Frozen, Paw Patrol, LOL, PJ Mask, Disney, Minions, Benjamin Blümchen, Bibi Blocksberg, FC Bayern, Bluey, Sonic Prime, Spider-Man, and Barbie.
• Greeting Cards and Stationery Wholesale greeting cards for Christmas, birthdays, condolences, weddings, special occasions, blank cards, baby and children cards, and licensed designs, plus gift wrap, bottle bags, gift bags and boxes, ribbon and tags, calendars, advent calendars, and office supplies.
• Gift Items Wholesale gift items including licensed articles (Penthouse, Chippendales, B!100%YOU), souvenirs, LED and glitter keychains, guardian angel items, and wedding and heart articles for specialty retailers.
• Seasonal Products Wholesale seasonal assortment including Halloween decorations, costumes and party supplies, Winter items, Birthday and Party supplies, the Happy Products line, Pinwheels, Spring items, and Easter products such as eggs, baskets, and decorations.
• B!FLAME Own-Brand Lighters and Smoking Accessories The company's proprietary B!FLAME brand covering lighters, storm lighters, cigarette boxes, papers, filters, and windproof lighters featuring the Happy design line. Distributed exclusively through Haack's wholesale channels.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GREIFF Großhandel GmbH: German convenience and non-food wholesaler serving kiosks, gas stations, and small retailers with multi-category impulse assortments. Highly comparable in product breadth and B2B trade-customer focus.
• Helmut Rübsamen GmbH & Co. KG: German wholesale specialist for tobacco accessories, smoking supplies, and convenience-store non-food goods. Direct peer in the smoking-accessories B2B distribution space, serving overlapping gas-station, kiosk, and tobacco-shop customers.
• Niemeyer Tabakwaren GmbH & Co. KG: Established German tobacco and smoking-accessories wholesaler distributing to retail trade. Directly comparable in the tobacco/lighters/papers wholesale niche.
• FELGENA Großhandels GmbH: German tobacco and convenience wholesale distributor supplying retail trade across multiple categories including smoking accessories and impulse goods. Closely comparable B2B model and customer base.
• Tabak Behncke GmbH & Co. KG: Hamburg-based tobacco and convenience wholesale distributor serving gas-station, kiosk, and tobacco-shop channels. Direct competitor in the same German geographic market.
• Heinz Mauder GmbH: Bavarian convenience-store wholesale supplier focused on non-food impulse categories for kiosks and small retail. Comparable multi-category B2B assortment and customer mix.

Broad incumbents

• METRO AG: Large European cash-and-carry and wholesale group serving HoReCa and small retailers across food and non-food. Overlaps in the B2B wholesale channel but operates at much greater scale and with a broader portfolio.
• WERHAHN GmbH: Diversified German group with significant non-food wholesale activities serving retail trade. Comparable in the non-food B2B wholesale space but with a broader portfolio spanning multiple industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fachgrosshandel Haack