ChiroPreferred

What ChiroPreferred does

ChiroPreferred is a direct-to-consumer chiropractic malpractice insurance program marketed by MedPro Group, a Berkshire Hathaway subsidiary operating through The Medical Protective Company, Princeton Insurance Company, PLICO Inc., and MedPro RRG Risk Retention Group. The company sells Occurrence and Claims-made malpractice policies to licensed chiropractors across the United States, Canada, and Puerto Rico, supplemented by a $50 first-year policy for qualifying new graduates and a portfolio of included add-on coverages: $100,000 cyber liability, $2,500/day loss-of-earnings during defense, peer review coverage, administrative hearing coverage up to $100,000, erroneous billing coverage up to $60,000, $25,000 sexual misconduct defense, and HIPAA proceeding defense. A Pure Consent to Settle provision and free retirement tail coverage at any age after 12 months of continuous coverage are signature policy features.

The company operates an insurance technology platform supporting a three-step online quote process, web-based account management, online claim reporting, and risk-consultation scheduling through a third-party tool. Underlying underwriting, policy administration, and claims handling are executed by MedPro Group infrastructure. Marketing is content-led, combining an educational resource center, a monthly newsletter (The Alignment), side-by-side comparison tools against competitor NCMIC, a Chiropractic Advisory Board, and CE-eligible risk management programs delivered in partnership with ChiroCredit.com. Risk consultants average 25 years of experience and the underwriting carrier reports a 90% trial win rate with 80% of claims closed without payment across 500K+ claims handled.

Revenue is generated through annual malpractice insurance premiums on a recurring subscription basis. Pricing is individualized based on years of experience, coverage type, geography, practice hours, and claims history, with the $50 first-year policy functioning as a customer acquisition tool. The company targets the full career lifecycle of chiropractors, from school through retirement, and operates a single general office in Fort Wayne, Indiana with 501-1000 employees.

Name

ChiroPreferred

Legal name

MedPro Group Inc.

Website

https://chiropreferred.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ChiroPreferred is a chiropractic malpractice insurance program backed by MedPro Group and Berkshire Hathaway, selling Occurrence and Claims-made policies plus add-on coverages to individual chiropractors and small practices in the US, Canada, and Puerto Rico.

Ownership category

akta.pro rank

Product category

Chiropractic Malpractice Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

• Chiropractic malpractice insurance
• Professional liability insurance
• Occurrence claims-made coverage
• Cyber liability insurance
• Risk management consulting

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Malpractice Insurance Premiums: ChiroPreferred generates revenue through annual malpractice insurance premiums charged to chiropractors. Pricing is based on factors including years of experience, coverage type (Occurrence vs Claims-made), location, and practice hours. The company offers a $50 first-year policy for new graduates qualifying for new-to-practice and new-to-company credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ChiroPreferred is a chiropractic malpractice insurance program that provides professional liability coverage to chiropractors. It offers both Occurrence and Claims-made policy forms, a $50 first-year policy for qualifying new practitioners, and supplemental coverages (cyber liability, loss of earnings, peer review, administrative hearing, erroneous billing, HIPAA proceeding defense, and sexual misconduct defense). Coverage is backed by MedPro Group and Berkshire Hathaway and is supported by risk management resources and expert claims defense.

Product overview

ChiroPreferred is a chiropractic malpractice insurance program backed by MedPro Group and Berkshire Hathaway. The core offering consists of Occurrence and Claims-made malpractice insurance policies, with a specialized $50 first-year policy for new practitioners. The product portfolio includes supplementary coverages such as cyber liability ($100,000), loss of earnings ($2,500/day), peer review, administrative hearing, erroneous billing, sexual misconduct defense, and HIPAA proceeding defense—all with no per-instance caps or with specified aggregate limits. A distinctive feature is the Pure Consent to Settle Provision giving policyholders full control over settlement decisions. Risk management resources include ChiroCredit online CE courses, on-demand programs, and expert risk consultations. Free retirement tail coverage is available at any age after 12 months of coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Malpractice Insurance (Occurrence Policy) Occurrence-based malpractice insurance that protects chiropractors for claims arising from incidents during the policy period, with coverage continuing even after policy cancellation or retirement; limits never expire for incidents occurring during coverage.
• Chiropractic Malpractice Insurance (Claims-made Policy) Claims-made malpractice insurance providing coverage only during the active policy period; requires purchase of tail coverage upon policy cancellation to extend protection for claims made after the policy ends.
• $50 First-Year Policy First-year malpractice insurance at a $50 premium for new chiropractors qualifying for both new-to-practice and new-to-company credits, providing comprehensive coverage during their initial year of practice.
• Cyber Liability Coverage Included cyber and privacy liability coverage providing $100,000 of protection at no additional cost to help manage digital risk and data breaches.
• Loss of Earnings Coverage Coverage compensating chiropractors for lost income when required to participate in legal proceedings related to a malpractice claim, with $2,500 per day and a $35,000 aggregate limit.
• Peer Review Coverage Protection for chiropractors being examined by colleagues about professional behavior or treatment techniques during peer review actions.
• Administrative Hearing Coverage Coverage for legal expenses incurred during hearings before licensing boards or regulatory agencies, with a $100,000 aggregate limit.
• Erroneous Billing Coverage Protection from claims related to billing errors including Medicare, Medicaid, and other payor billing actions, with a $60,000 aggregate limit.
• Sexual Misconduct Defense Defense coverage against claims of sexual misconduct with a $25,000 separate limit for legal defense costs.
• HIPAA Proceeding Defense Protection from legal actions arising from HIPAA violations, covering legal fees and penalties associated with HIPAA investigations.
• Pure Consent to Settle Provision Policy provision giving chiropractors the right to refuse to settle any claim or lawsuit, with no exceptions; the carrier cannot settle without the policyholder's prior written consent.
• Free Retirement Tail Coverage Free tail coverage provided upon retirement at any age (no age restrictions) after being insured for 12 months with a retroactive date at least 24 months prior to retirement date.
• Risk Management Resources Suite of risk management content including ChiroCredit online courses, on-demand risk programs, risk consultations with expert consultants averaging 25 years of experience, and patient safety resources.
• ChiroCredit Online CE Courses Fully-accredited online risk management programs offered in collaboration with ChiroCredit.com, providing continuing education with premium discounts for completing courses.

Quantifiable outcome

• 500K+ claims handled by the MedPro Group network
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ChiroCredit.comcoreStrategic or Co-development PartnerChiroPreferred has collaborated with ChiroCredit.com to offer a variety of fully-accredited online risk management programs and CE courses. This partnership provides policyholders and prospective customers with continuing education opportunities that can also earn premium discounts for practicing safely.
• MedPro GroupcoreOthersChiroPreferred is the marketing name for chiropractic-related products and services offered by MedPro Group. MedPro Group is the marketing name for insurance operations of The Medical Protective Company, Princeton Insurance Company, PLICO, Inc., and MedPro RRG Risk Retention Group. All products are underwritten by Berkshire Hathaway affiliates including National Fire & Marine Insurance Company.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hiscox: Hiscox is a specialty insurer with small-business and professional liability offerings including coverage for healthcare providers. Comparable as a digital-first specialty insurer in adjacent professional lines.
• Aspen Specialty Insurance: Aspen provides specialty insurance including professional liability for healthcare professionals. Comparable as a specialist insurance carrier active in the broader professional liability space, including smaller-practice and emerging-segment coverage.
• Beazley: Beazley is a specialty insurer with significant healthcare professional liability and medical malpractice capabilities. Comparable as a specialty carrier with broad healthcare professional liability product offerings.

Broad incumbents

• Coverys: Coverys is a medical professional liability insurer providing malpractice coverage to physicians, hospitals, and healthcare providers. Comparable as a malpractice insurance carrier operating in similar underwriting and claims-defense dynamics.
• NORCAL Group (now part of ProAssurance): NORCAL Group was a mutual medical professional liability insurer focused on physicians, now integrated into ProAssurance. Comparable as a long-standing medical malpractice carrier with similar policy administration and claims-defense focus.
• Medical Protective (MedPro): Medical Protective is the flagship entity of ChiroPreferred's own parent MedPro Group, offering a broader portfolio of malpractice insurance across physician and dental specialties. Comparable as the broader malpractice arm of the same family but with a wider product set than the chiropractic-only ChiroPreferred.
• The Doctors Company: The Doctors Company is the largest physician-owned medical malpractice insurer in the U.S., serving a wide range of medical specialties. Comparable as a malpractice insurance carrier in the same product category, though broader than ChiroPreferred's chiropractic focus.
• ProAssurance: ProAssurance is a publicly traded specialty insurer with a substantial medical malpractice and professional liability book. Comparable in the malpractice/professional liability space, including healthcare provider coverage lines.

Others

• Berkshire Hathaway Specialty Insurance: Berkshire Hathaway Specialty Insurance is the same parent organization's specialty insurance division that underwrites/administers ChiroPreferred's policies. Comparable as a sibling entity providing specialty insurance infrastructure, though operating across many lines beyond chiropractic malpractice.

Direct peers

• NCMIC Group: NCMIC is the most directly comparable peer — a mutual insurance company that has long specialized in chiropractic malpractice insurance and is explicitly named as the comparison benchmark throughout ChiroPreferred's marketing materials.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChiroPreferred
• YouTubeyoutube.com/@ChiroPreferred
• Xx.com/ChiroPreferred
• LinkedInlinkedin.com/company/chiropreferred

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChiroPreferred