Rosso Wine Shop

What Rosso Wine Shop does

Rosso Wine Shop is an independent, single-location neighborhood wine merchant founded in 2006 by Jeff Zimmitti and operated at 3459-1/2 N Verdugo Road in the Sparr Heights district of Glendale, California. The business retails wines sourced primarily from Italy, France, Spain, and California, with a stated focus on small-production, affordable bottles — a large portion of inventory priced under $25 — curated through an owner-driven tasting process.

The operating model combines three revenue streams: retail wine bottle sales, an on-premise wine bar hosting tastings on Friday and Saturday evenings (5:00pm to 8:00pm), and a gourmet food pantry of pairing accompaniments (pasta, olive oil, cheese, salami, crackers). Online ordering is available via a Toast POS integration for in-store pickup only; the shop does not ship or deliver. Technology infrastructure is minimal, limited to the Toast POS platform and a WordPress website.

The target customer is the local Glendale wine enthusiast, the 'disenchanted Trader Joe wine-buyer,' and the 'social nomad' seeking curated, affordable wines and tasting experiences. Distribution is entirely single-store, single-channel (DTC retail with on-site tasting events), and the company is founder-owned and operated with no disclosed external funding, parent entity, or expansion plans.

Name

Rosso Wine Shop

Legal name

Rosso Wine Shop

Website

https://rossowineshop.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosso Wine Shop is an independent single-location neighborhood wine retailer founded in 2006 in Glendale, California, selling curated affordable wines from Europe and California, with a wine bar, gourmet food pantry, and Toast POS online ordering for in-store pickup.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industry

Wine Bars (CRANACAE)

Keywords

• Specialty wine retail
• Neighborhood wine shop
• Wine bar tastings
• Gourmet food pantry
• Imported wine sales

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Retail Sales: Bottle sales of wine from Italy, France, Spain, and California, with focus on small-production, affordable wines. A large portion of inventory is priced under $25. Customers can browse inventory online and place orders for in-store pickup.
2. Wine Bar Tastings: On-site wine bar operations on Friday and Saturday evenings (5:00pm to 8:00pm), featuring wines available in the store for purchase by the glass or sample-sized pours during tasting events.
3. Gourmet Food Pantry Sales: Sale of gourmet food products including pasta, olive oil, vinegar, canned tomatoes, cheeses, salami, crackers, snacks, and specialty items. Positioned as wine pairing accompaniments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rosso Wine Shop is an independent neighborhood wine merchant in Glendale, California, that sells curated, affordable bottles of wine (primarily under $25) from Italy, France, Spain, and California. The shop operates an in-store wine bar with Friday and Saturday evening tastings and carries a complementary gourmet food pantry featuring pasta, olive oil, cheeses, cured meats, and specialty items. Customers can browse inventory online via a Toast POS system for in-store pickup, though no shipping or delivery is offered.

Product overview

Rosso Wine Shop is an independent neighborhood wine merchant offering a single integrated retail experience combining wine sales, a wine bar with regular tastings, and a gourmet food pantry. The core offering is wine retail focused on affordable wines from Italy, France, Spain, and California, with the wine bar and food pantry serving as complementary amenities. Online ordering is available via Toast POS integration for in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Shop & Retail Independent retail wine merchant offering a curated selection of reasonably priced wines from Italy, France, Spain, and California, with a focus on bottles under $25 for neighborhood wine enthusiasts.
• Wine Bar Tastings

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• K&L Wine Merchants: Independent California wine retailer founded 1976 with multiple retail locations and a strong online/DTC shipping business, carrying a curated selection of small-production wines at multiple price points. Closest comparable to Rosso on curation philosophy, geographic market, and product mix, though at significantly larger scale.
• Lincoln Fine Wines: Neighborhood Los Angeles wine shop offering curated global selections, in-store tastings, and food-pairing accompaniments. Highly comparable to Rosso on neighborhood scale, owner-led curation, on-premise tasting component, and integration of gourmet food items as a complementary line.
• Wally's Wine & Spirits: Los Angeles fine wine and spirits retailer with an on-premise restaurant/bar component, curated global selection, and frequent producer dinner programming. Directly comparable to Rosso on the hybrid retail-plus-hospitality model, premium curation positioning, and Southern California consumer base, though at larger scale and higher price points.
• DomaineLA: Boutique Los Angeles wine shop focused on small-production, natural, and low-intervention wines, with regular in-store tastings. Comparable to Rosso on neighborhood scale, owner-led natural/curated positioning, tasting-event programming, and single-store Southern California footprint.
• Hi-Time Wine Cellars: Independent Southern California wine retailer operating a large-format retail store with in-store tastings and curated small-production selections. Comparable to Rosso on independent ownership, single-metro retail format, tasting-event programming, and curation-first merchandising.
• Wine House: West Los Angeles independent wine retailer specializing in small-production, allocated, and Burgundy/Loire-focused selections, with tasting events and a food/wine accessory program. Comparable to Rosso on independent ownership, Los Angeles trade area, and small-production curation focus.
• Wine Exchange: California-based independent wine retailer combining physical retail with a strong online ordering and DTC shipping platform, focused on collectible, allocated, and small-production wines. Comparable to Rosso on independent ownership and California base, though operates at larger scale and with full e-commerce shipping that Rosso currently lacks.

Broad incumbents

• BevMo!: Multi-state big-box alcoholic beverage retail chain offering broad assortment across beer, wine, and spirits at competitive prices. Not a direct competitor on curation, but a relevant comparable on the same off-premise retail category in the same California geography, representing the mass-market alternative Rosso explicitly positions against.
• Total Wine & More: National large-format alcoholic beverage retail chain with deep assortment, frequent in-store tastings, and competitive pricing. Comparable to Rosso only as a broad incumbent competitor in the same off-premise alcohol retail category, but operates at fundamentally different scale, breadth, and price-positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rossowineshop
• Facebookfacebook.com/rossowineshop
• Instagraminstagram.com/rossowineshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosso Wine Shop