West End Interiors
West End Interiors is a Nashville-based interior design firm serving Senior Living, Multi-Family, Hospitality, and Private Luxury Residential clients across 40+ U.S. states, offering design, FF&E procurement, logistics, and installation services, plus proprietary offerings like AR by WEI and Memory Lane.
- Company typePrivate
- Founded2009
- HeadquartersNashville, United States
- Headcount11–50
- GTM type—
- OfferingServices
What West End Interiors does
West End Interiors (WEI) is a Nashville-based, privately held interior design firm founded in 2009 by Alicia Jones. The company provides full-service interior design, FF&E (Furniture, Furnishings, and Equipment) procurement, logistics management, and installation services to Senior Living, Multi-Family, Hospitality, and Private Luxury Residential clients across more than 40 U.S. states, with a cumulative portfolio exceeding 13 million square feet. Its technology stack centers on visualization and project-management tooling — including 3D renderings, virtual tours, and the proprietary AR by WEI program for apartment unit turnover — rather than on AI/ML systems. WEI monetizes through professional design fees, procurement markups on sourced goods leveraging national buying power, and project execution/installation services, with a private luxury residential offering targeting projects of $5M or more.
The company differentiates via three proprietary offerings: AR by WEI (an integrated Unit Turn Over solution for multi-family operators), Memory Lane (curated engagement products for dementia and Alzheimer's care), and Design Lift (a forthcoming modular design + FF&E program). Distribution is exclusively direct — enterprise field sales, private consultations, and a rep/vendor booking system — with no third-party channel partners and no disclosed institutional capital. WEI operates as a boutique services firm rather than a venture-backed platform: it has accumulated meaningful scale through 17 years of organic growth and vendor relationship-building, but shows no current signals of aggressive hiring, fundraising, or acquisition activity.
West End Interiors firmographics
Firmographics- Name
- West End Interiors
- Legal name
- WEST END INTERIORS LLC
- Website
- https://westendint.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West End Interiors is a Nashville-based interior design firm serving Senior Living, Multi-Family, Hospitality, and Private Luxury Residential clients across 40+ U.S. states, offering design, FF&E procurement, logistics, and installation services, plus proprietary offerings like AR by WEI and Memory Lane.
- Ownership category
- akta.pro rank
Where West End Interiors is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
West End Interiors business model
Business model- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interior Design Services: Full-service interior design including conceptual designs, construction drawing sets, space planning, FF+E selections, and project management. Project-based revenue from design fees for Senior Living, Multi-Family, and Hospitality sectors.
- Purchasing and Procurement Services: Sourcing and logistics management for FF&E (Furniture, Furnishings and Equipment) and materials. Established vendor relationships and national buying power for value-engineering and delivery. Revenue generated through procurement fees and markups on sourced products.
- Project Execution and Installation: Project staging, warehousing, installation, and coordination management of all trades, vendors, deliveries, and installation teams. Revenue from installation and project management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Private Luxury Residential - projects $5M+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
West End Interiors product offering
Product offeringCore offering
West End Interiors is a full-service interior design firm providing conceptual designs, construction documentation, FF&E (Furniture, Furnishings and Equipment) selection, space planning, purchasing and logistics management, and professional installation. The firm serves senior living operators, multi-family developers, hospitality venues, and private luxury residential clients across 40+ U.S. states, with a portfolio exceeding 13 million square feet.
Product overview
West End Interiors (WEI) is a full-service interior design firm offering a unified portfolio of services spanning interior design, purchasing, logistics management, and installation. The core offerings include Private Luxury Residential (for projects $5M+), AR by WEI (Apartment Remodels/Unit Turn Over), Memory Lane (memory engagement collections for dementia and Alzheimer's care), and comprehensive FF&E procurement and logistics. Supporting programs include Design Lift (coming soon), Model Rooms, Art Consulting, Branding, and Interior Assessments. The company serves Senior Living, Multi-Family, and Hospitality sectors across 40+ states with over 13 million square feet of portfolio work.
Differentiator
Problem solved
Functional benefit
Brands
- Memory Lane: A series of active memory engagement collections designed to empower those affected with memory loss, dementia, and Alzheimer's through carefully curated products and collections, designed to ease daily stressors and frustrations that coincide with memory impairment.
- AR (Apartment Remodels)
Products and services
- Interior Design Services Comprehensive interior design services including art consultation, conceptual designs, construction drawing sets, FF&E selections and specifications, interior master planning, interior programming, space planning, universal design consulting, vendor management, and 3D renderings with virtual tours. Serves senior living, multi-family, and hospitality clients.
- Purchasing & Procurement (FF&E) Expertise in purchasing and logistics for FF&E (Furniture, Furnishings, and Equipment) and materials and finishes across the U.S. for both new construction and renovations. Applies contract-grade furnishing knowledge to ensure code compliance, space fit, and design intent alignment, leveraging established vendor relationships and national buying power.
- AR by WEI (Apartment Remodels) A fully integrated, cost savings solution for apartment remodels (Unit Turn Over) that delivers curated materials, finishes, and products aligned with brand, standards, and budget. WEI manages the entire process from approval to delivery including sourcing, packaging by unit type, and direct delivery to project site or general contractor.
- Memory Lane A series of active memory engagement collections designed to empower those affected by memory loss, dementia, and Alzheimer's through carefully curated products and collections. Includes vignettes and subscription box activities that provide safe, interactive experiences for positive stimulation and socialization.
- Private Luxury Residential A fully managed luxury interiors experience from concept to completion for projects $5M+, including interior design (new construction, full-scale renovations), global procurement of bespoke furnishings, custom upholstery, cabinetry, window treatments, artwork, and project execution with coordination of all trades, vendors, deliveries, and installation. A la carte options available upon request.
- Logistics & Installation Services Logistics management, project warehousing, installation, project staging, and professional photography services supporting interior design and FF&E delivery across projects.
Quantifiable outcome
- Portfolio exceeding 13 million square feet
- +1 more outcomes
Companies that use West End Interiors
Customer profileSegments4 records
Ideal customer profiles4 records
West End Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
West End Interiors partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
West End Interiors competitors and assessment
Company assessmentBroad incumbents
- NBBJ: Architecture and design firm with senior living and healthcare experience. Comparable to WEI's Senior Living vertical as a larger, broader design incumbent.
- SmithGroup: Integrated design firm with practices across senior living, hospitality, and residential. Competes with WEI for enterprise interior design mandates but at significantly larger scale and broader scope.
- HOK: Global architecture and design firm with practices spanning hospitality, residential, and senior living. Acts as a broad incumbent competing for the same enterprise clients as WEI.
- Gensler: Global architecture and design firm covering hospitality, residential, and commercial interiors. Competes with WEI on multi-family and hospitality projects but as a much larger, broader incumbent.
- Perkins Eastman: Large architecture and design firm with a recognized senior living practice. Overlaps with WEI's Senior Living vertical but operates as a broader architecture incumbent rather than a specialist interior designer.
Direct peers
- Design Collective: Architecture and interior design firm specializing in multi-family residential and hospitality projects. Direct peer given overlapping verticals (multi-family, hospitality) and full-service design-to-installation model.
- WATG: Architecture and design firm with deep hospitality expertise and integrated interior design services. Comparable to WEI in serving hospitality operators with design-led, full-service engagements.
- Champalimaud Design: Luxury interior design firm working across high-end hospitality and private residential. Comparable to WEI's Private Luxury Residential arm and high-touch, project-based interior design delivery.
- BraytonHughes Design Studios: Hospitality-focused interior design firm with a strong portfolio of hotel and resort projects. Comparable to WEI's hospitality vertical and full-service interior design + FF&E capabilities.
- KTGY: Architecture and planning firm with a strong multi-family residential practice. Comparable to WEI's Multi-Family segment where developers need design-to-delivery execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
West End Interiors social profiles
Digital presenceWest End Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
West End Interiors leadership team
Management profileNumber of profiles
Profiles1 record
West End Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West End Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West End Interiors
What does West End Interiors do?
West End Interiors is a full-service interior design firm providing conceptual designs, construction documentation, FF&E (Furniture, Furnishings and Equipment) selection, space planning, purchasing and logistics management, and professional installation. The firm serves senior living operators, multi-family developers, hospitality venues, and private luxury residential clients across 40+ U.S. states, with a portfolio exceeding 13 million square feet.
Is West End Interiors a public or private company?
West End Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was West End Interiors founded?
West End Interiors was founded in 2009. It employs 11 to 50 people.
Where is West End Interiors based?
West End Interiors is headquartered in Nashville, United States, in the North America region.
How does West End Interiors make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are purchasing and Procurement Services and project Execution and Installation.
Who are West End Interiors's main competitors?
Broad incumbents on record are NBBJ, SmithGroup, HOK, Gensler and Perkins Eastman. Direct peers are Design Collective, WATG, Champalimaud Design, BraytonHughes Design Studios and KTGY.
Does West End Interiors have an API?
No public API is recorded for West End Interiors.