Williams & McDaniel Property Management

What Williams & McDaniel Property Management does

Williams & McDaniel Property Management is a privately held Canadian residential and commercial property manager founded in 1978 and headquartered in Guelph, Ontario. The company owns and operates a portfolio spanning 25+ residential locations across Ontario with additional exposure in Stettler, Alberta, including 950+ suites in Guelph and 550+ in the Waterloo region, alongside luxury condos, townhomes, executive suites, and commercial properties. Day-to-day operations are led by President and CEO Zeljka Budjinski, supported by a team of 11–50 employees.

The company's core offering is multi-family property management — leasing, tenant management, and maintenance across a diversified residential product mix — delivered through the Rentsync property management and listing platform for syndicated tenant inquiries and CRM-style workflows. Rents in the disclosed portfolio range from approximately $1,450 to $2,195+ per month, positioning the firm primarily in the mid-market Ontario rental segment.

Revenue is generated almost entirely from rental income streams: residential rents across apartment, condo, townhome, and executive suite holdings, supplemented by commercial property leases. Growth has historically been driven by acquisition of small and mid-sized residential buildings rather than by raising external capital, with five disclosed deals or new-build mandates between October 2023 and late 2024. Strategic positioning is reinforced by consumer recognition, including the 2026 Consumer Choice Award, the 2025 Best of Guelph Diamond Winner designation for Best Property Management, and an aggregate base of 1,500+ Google Reviews.

Name

Williams & McDaniel Property Management

Legal name

Williams & McDaniel Property Management

Website

https://williamsandmcdaniel.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Williams & McDaniel Property Management is a Guelph, Ontario-based privately held firm that owns and manages 25+ residential and commercial properties across Ontario and Alberta, serving tenants with apartments, condos, townhomes, and executive suites.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Lessors of Nonresidential Buildings (except Miniwarehouses) (53112)

SIC

Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

Keywords

• Residential property management
• Rental apartments
• Commercial leasing
• Townhome rentals
• Executive suites

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Residential Rental Income: The company earns recurring rental revenue from residential apartments, townhomes, luxury condos, and executive suites across Ontario and Alberta. Tenants pay monthly rent with first and last month's deposit. Pricing varies by property type, location, and suite size.
2. Commercial Rental Income: The company manages commercial properties in Guelph, Kitchener, and London, generating rental income from business tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Williams & McDaniel Property Management owns and operates a diversified portfolio of residential and commercial rental properties across central and southwestern Ontario, with additional holdings in Stettler, Alberta. The company rents apartments, luxury condos, townhomes, executive suites, and commercial spaces to individual, family, and business tenants, supported by a free rental consultant service that matches prospective tenants with units across regional service areas.

Product overview

Williams & McDaniel Property Management operates a diversified residential and commercial real estate portfolio across central and southwestern Ontario, with additional properties in east-central Alberta (Stettler). The company offers five core property types: standard Apartments across 20+ cities, Luxury Condos, Townhomes in multiple communities, Executive Suites in resort-oriented locations, and Commercial Properties. The portfolio includes both owned and managed properties featuring various amenities such as pools, gyms, social rooms, and controlled access. The company also provides a free rental consultant service to assist prospective tenants in finding suitable properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartments Standard rental apartments available across multiple Ontario cities (Cambridge, Elmira, Elora, Exeter, Fergus, Goderich, Grand Bend, Guelph, Huntsville, Kitchener, Midland, North Bay, Orangeville, Orillia, Sault Ste. Marie, Stratford, Sudbury, Tillsonburg, Waterloo) and Stettler, Alberta. Targeted at individual and family renters seeking one-, two-, and three-bedroom units with various utilities-included packages.
• Luxury Condos Luxury condominium rentals available in select locations such as Fergus, Ontario. Targeted at tenants seeking premium residential accommodations with upgraded finishes and amenities.
• Townhomes Townhome rentals across multiple Williams & McDaniel-owned communities in Guelph, Sault Ste. Marie, Woodstock, Sudbury, and Stettler. Targeted at families and individuals seeking multi-level rental housing with parking included.
• Executive Suites Executive suite rentals available in Barrie, Bracebridge, Elora, Fergus, Guelph, Huntsville, Midland, Orillia, and Shakespeare. Targeted at business professionals, corporate relocations, and short-term renters seeking upscale furnished accommodations with premium amenities.
• Commercial Properties

Quantifiable outcome

• 2026 Consumer Choice Award winner for Business Excellence in Property Management in Guelph and Centre Wellington region
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Victorian Order of Nurses (VON)minorStrategic or Co-development PartnerPartnership with VON to facilitate free fitness classes at Parkview Apartments in Midland. Classes are part of the Seniors Maintaining Active Roles Together (SMART) program, conducted by registered fitness instructors focusing on low-impact, functional fitness for residents 55+.
• North Simcoe Muskoka Local Health Integrated NetworkminorStrategic or Co-development PartnerCollaborative partnership supporting the fitness program initiative at Parkview Apartments Midland. Supports community health initiatives for senior residents.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Boardwalk REIT: One of Canada's largest multifamily landlords with a portfolio concentrated in Alberta, Saskatchewan, and Ontario. Comparable owner-operator multifamily model with similar mid-market apartment positioning and active acquisition history.
• Hazelview Properties: Canadian-based global real estate investment manager with a significant multifamily rental portfolio across Canada, the U.S., and Germany. Comparable in residential property ownership and active asset management of apartment communities.
• Killam Apartment REIT: Toronto-listed REIT owning and operating a portfolio of apartments and manufactured housing communities, primarily in Eastern Canada. Directly comparable multi-family residential owner-operator model with similar geographic concentration in mid-sized Canadian markets.
• Mainstreet Equity Corp: Canadian mid-cap multifamily owner-operator with a portfolio of value-add apartment buildings across secondary markets in Western Canada. Closely comparable to W&M's strategy of acquiring, renovating, and operating mid-market apartment buildings in non-gateway cities.
• Skyline Group of Companies: Ontario-based owner and manager of multifamily residential and apartment properties. Directly comparable in geography (Ontario focus) and product mix (mid-market apartments and townhomes), with similar portfolio management approach.
• Greenwin Corp: Toronto-based owner and operator of multifamily rental apartments across Ontario. Closely comparable Ontario-focused residential landlord with similar mid-market positioning and on-site management approach.

Broad incumbents

• Morguard Corporation: Canadian real estate company owning and managing a diversified portfolio including multifamily apartments. A broader incumbent with overlapping residential rental operations and similar long-term ownership strategy.
• CAPREIT (Canadian Apartment Properties REIT): Largest Canadian apartment REIT with a national portfolio of mid-rise and townhouse rental properties. A broader incumbent operating across the same residential rental category with greater scale and institutional capital access.

Emerging players

• Tribe Property Technologies: Canadian tech-enabled property management platform serving residential stratas and rental operators. An emerging proptech player intersecting with W&M's core property management activity, representing both potential competition and a possible technology partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcdaniel-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams & McDaniel Property Management