Attract
- Company typePrivate
- Founded2013
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Attract does
Attract is a privately held Australian information technology services firm founded in 2013 and headquartered in Brisbane. Per its firmographic profile, the company operates in the IT services domain with a specific focus on recruitment services and talent acquisition consultancy, addressing the hiring needs of organizations seeking technology talent. The firm's web identity (attractppl.com.au) reinforces a people-placement positioning consistent with the stated recruitment focus, and the company is registered as a for-profit, privately held entity.
The company operates with a very small team of 1-10 employees, making it a micro-cap services provider by headcount. No products, platforms, technology stack components, integrations, API endpoints, patents, trademarks, or certifications are disclosed in the available data. Source content captured from the company's website consists only of a generic site-verification placeholder ("One moment, please..."), indicating limited public-facing digital content. No management team, funding rounds, subsidiaries, parent entities, or corporate structural events are documented.
Business model mechanics are not publicly disclosed. No pricing models, customer segments, customer logos, distribution channels, marketing channels, or go-to-motion data are available. One explicit technical confirmation exists: a recorded data point indicates no public API or SDK exists for the company, reinforcing the profile of a services-led consultancy rather than a productized or platform business. Revenue figures, ARR, and operating geographies are likewise undisclosed in the captured material.
Attract firmographics
Firmographics- Name
- Attract
- Website
- https://www.attractppl.com.au
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Attract industry classification
Industry- Product category
- IT Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Attract is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Attract business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Attract product offering
Product offeringCore offering
Attract is an IT company that delivers recruitment services and talent acquisition consultancy, helping organizations source and hire technology professionals. Operating since 2013 from Brisbane, Australia, the firm operates with a small team (1–10 employees) and serves clients via its website attractppl.com.au.
Differentiator
Problem solved
Functional benefit
Companies that use Attract
Customer profileIdeal customer profiles1 record
Attract technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Attract partnerships and signals
Strategic signalRecent moves2 records
Attract competitors and assessment
Company assessmentDirect peers
- Hays: Global recruitment firm with a substantial Australian operation including Brisbane offices, hiring across IT, engineering, and professional disciplines. Directly comparable to Attract as a recruitment services provider competing for similar IT and professional mandates in Australia.
- Chandler Macleod: Established Australian recruitment and workforce solutions provider offering permanent, contract, and talent acquisition services across multiple sectors including technology. Comparable to Attract in serving Australian employers with recruitment services and competing for similar client mandates.
- Hudson: Recruitment and talent management firm with Australian operations providing permanent, contract, and recruitment process outsourcing across IT and professional fields. Closely comparable to Attract as a competing recruitment services and talent acquisition consultancy in Australia.
- Robert Half: Specialised global staffing and recruitment firm with strong IT, finance, and professional placement offerings and an established Australian presence. Comparable to Attract in providing IT recruitment services and competing for similar technology and professional talent mandates.
- Michael Page: Global recruitment group with dedicated IT and digital practice teams operating across Australia. Directly comparable to Attract as a recruiter placing IT and professional candidates into permanent and contract roles with Australian employers.
- Talent International: Australian-headquartered recruitment firm specialising in IT, digital, and business transformation talent. Highly comparable to Attract as a similarly sized specialist IT recruiter operating in the Australian market with permanent and contract placement offerings.
Broad incumbents
- SEEK: Australia's largest employment marketplace and a parent of SEEK's recruitment services arm; not a direct placement firm like Attract but competes for IT candidate flow and employer mindshare in the same Australian market.
- Randstad: Global staffing and recruitment services company with extensive Australian operations covering IT, digital, and professional talent. Comparable as a competing recruitment services provider, though with a much broader portfolio than Attract's IT focus.
- ManpowerGroup: Global staffing and workforce solutions firm with Australian operations delivering permanent placement, temp staffing, and talent advisory services. Comparable to Attract as a competing recruitment services provider across IT and professional categories in Australia.
Regional players
- WorkPac: Australian-focused recruitment and workforce solutions provider operating across mining, industrial, and increasingly professional sectors. Comparable as an Australian recruitment services competitor, though more weighted toward blue-collar and contract staffing than Attract's IT focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Attract social profiles
Digital presenceAttract financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attract leadership team
Management profileNumber of profiles
Attract funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attract M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attract
What does Attract do?
Attract is an IT company that delivers recruitment services and talent acquisition consultancy, helping organizations source and hire technology professionals. Operating since 2013 from Brisbane, Australia, the firm operates with a small team (1–10 employees) and serves clients via its website attractppl.com.au.
When was Attract founded?
Attract was founded in 2013. It employs 1 to 10 people.
Where is Attract based?
Attract is headquartered in Brisbane, Australia, in the Oceania region.
Who are Attract's main competitors?
Direct peers on record are Hays, Chandler Macleod, Hudson, Robert Half, Michael Page and Talent International. Broad incumbents are SEEK, Randstad and ManpowerGroup. WorkPac is listed as a regional player.
Does Attract have an API?
No public API is recorded for Attract.
What industry is Attract in?
Attract's product category is IT Recruitment Services. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 561311 and its SIC code is 7361.