Madame Bovary
Paris-based independent corporate creative agency founded in 2014 that designs behavior change communication campaigns, brand systems, and multimedia content for French government ministries, public institutions, and large enterprises.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Madame Bovary does
Madame Bovary is a Paris-based independent corporate creative agency founded in 2014 that specializes in behavior change communication campaigns for French government ministries, public institutions, and large enterprises. The firm designs and produces integrated campaigns spanning social media content, brand systems, podcasts, films, print, and 360° communication deployments, with a stated focus on mobilizing audiences toward sustainable behavioral shifts on topics including public health, road safety, culture, mental health, and social causes. Its client roster includes the Ministère de la Culture, Sécurité Routière, Assurance Maladie, Santé Publique France, Ministères Sociaux, Dalkia (EDF Group), L'Oréal, Spie Batignolles, and emerging brands such as ZEWAY and Recif+.
The agency's service offering is built on a strategic methodology that combines behavioral science with creative direction rather than proprietary technology, with the website hosted on Squarespace and no AI/ML, API, or software product disclosed. Business model is professional services: project-based, quote-driven engagements rather than subscription or productized offerings, with no publicly disclosed pricing. Revenue is generated through direct sales and referrals to government communications departments and enterprise brand teams in the French market. The firm has accumulated multiple industry recognitions including an Effie Award (2020), a Grand Prix (2023), a Deauville Green Awards silver (2020), and a Festival de Cannes Un Certain Regard selection (2025), positioning it within the French public-interest and corporate communication sector.
Madame Bovary firmographics
Firmographics- Name
- Madame Bovary
- Legal name
- Madame Bovary
- Website
- https://madame-bovary.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paris-based independent corporate creative agency founded in 2014 that designs behavior change communication campaigns, brand systems, and multimedia content for French government ministries, public institutions, and large enterprises.
- Ownership category
- akta.pro rank
Madame Bovary industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Madame Bovary is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Madame Bovary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Madame Bovary generates revenue through project-based creative campaigns and ongoing communication services for corporate and government clients. The agency designs and produces behavior change campaigns, brand systems, social media content, advertising, and multimedia productions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Madame Bovary product offering
Product offeringCore offering
Madame Bovary is a Paris-based corporate creative agency that designs and produces communication campaigns aimed at driving lasting behavioral change. The agency develops brand systems, social media content, podcasts, films, and 360° multi-channel campaigns for French government ministries, public institutions, and large enterprises. Its work spans public health, road safety, cultural, employer branding, and corporate identity engagements.
Product overview
Madame Bovary is a corporate creation agency that enables companies to mobilize their audiences toward sustainable behavioral changes. The company offers a unified service of creative campaign development, producing and deploying content across social media, digital, and traditional channels. Their portfolio includes projects such as pass Culture brand development, social media campaigns for the French Ministry of Culture, road safety awareness campaigns for Sécurité routière, public health campaigns for Assurance Maladie and Santé publique France, and brand identity creation for companies like ZeWay.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Communication Campaigns Boutique corporate creative agency service that designs, produces, and deploys communication campaigns across social media, digital, print, podcasts, films, and 360° channels for government bodies and large enterprises, focused on driving sustainable behavioral change among target audiences.
Quantifiable outcome
- Grand Prix award for 'Brisons le silence' child sexual abuse awareness campaign
- +4 more outcomes
Companies that use Madame Bovary
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Madame Bovary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madame Bovary partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Madame Bovary competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Madame Bovary social profiles
Digital presenceMadame Bovary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madame Bovary leadership team
Management profileNumber of profiles
Profiles1 record
Madame Bovary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madame Bovary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madame Bovary
What does Madame Bovary do?
Madame Bovary is a Paris-based corporate creative agency that designs and produces communication campaigns aimed at driving lasting behavioral change. The agency develops brand systems, social media content, podcasts, films, and 360° multi-channel campaigns for French government ministries, public institutions, and large enterprises. Its work spans public health, road safety, cultural, employer branding, and corporate identity engagements.
Is Madame Bovary a public or private company?
Madame Bovary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madame Bovary founded?
Madame Bovary was founded in 2014. It employs 1 to 10 people.
Where is Madame Bovary based?
Madame Bovary is headquartered in Paris, France, in the Europe region.
How does Madame Bovary make money?
One revenue line is on record: creative Agency Services.
Does Madame Bovary have an API?
No public API is recorded for Madame Bovary.
What industry is Madame Bovary in?
Madame Bovary's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7310.