Luhta

What Luhta does

Luhta Sportswear Company, legally L-Fashion Group Oy, is a privately held Finnish clothing and sportswear conglomerate founded in 1907 and headquartered in Lahti, Finland. The company operates a multi-brand portfolio spanning outdoor apparel (Luhta, Icepeak, Rukka, Dachstein), fashion (Your Face, Ril's), home textiles (Luhta Home), motorcycle apparel (Rukka Motorsport), and pet products (Rukka Pets, Icepeak Pet), plus a second-hand platform (Luhta ReUse) and lifestyle retail (Balmuir). It employs approximately 900 people and reports annual revenue of approximately €181 million.

The group distributes products through a hybrid wholesale-and-retail model: B2B wholesale to European retailers, direct-to-consumer e-commerce on luhta.com (serving 50+ countries), and a network of owned brick-and-mortar chains including Luhta Brand Store, Your & More, Luhta Outlet, Your Face, Balmuir lifestyle stores, and airport retail locations. Specialized B2B sales channels support Rukka Pets, Icepeak Pet, and Luhta Home. The company runs four offices in Finland (Lahti, Espoo, Helsinki) plus a sales office in Stockholm, Sweden. Product pricing spans approximately €9.98–€199.95 at retail, with outlet pricing up to 60% off.

No proprietary technology platform is disclosed; the underlying technology stack consists of standard e-commerce infrastructure with third-party integrations for payments (Klarna, Visa, Mastercard, MobilePay), logistics (Posti), marketing analytics (Google, Meta), and recruitment (Teamtailor). Revenue is generated entirely through one-time unit sales across wholesale, retail, and B2B channels, with no subscription, licensing, or recurring-revenue components identified.

Name

Luhta

Legal name

L-Fashion Group Oy

Website

https://luhtasportswearcompany.fi

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Luhta Sportswear Company (L-Fashion Group Oy) is a 118-year-old Finnish multi-brand clothing conglomerate operating 13 brands across apparel, footwear, home, and pet products, distributed through wholesale, e-commerce, and owned retail chains in 50+ countries.

Ownership category

akta.pro rank

Product category

Sportswear and Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911), Pet and Pet Supplies Retailers (45991), Footwear Merchant Wholesalers (424340)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Sportswear apparel
• Outdoor clothing
• Footwear retail
• Fashion brands
• Home furnishings

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales - Wholesale: Wholesale distribution of sportswear, active sports, fashion, outdoor clothing, footwear and accessories to retailers and major European retailers.
2. Product Sales - Direct to Consumer: Direct retail sales through own e-commerce platform (luhta.com), brick-and-mortar stores (Luhta Brand Store, Your & More, Balmuir, Luhta Outlet), and airport retail locations.
3. B2B Sales: B2B sales of Rukka Pets, Icepeak Pet, and Luhta Home product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels4 records

Core offering

Luhta Sportswear Company designs, brands, and sells sportswear, outdoor clothing, footwear, fashion apparel, home furnishings, and pet products through a multi-brand portfolio distributed via wholesale, owned e-commerce (luhta.com), and physical retail chains across Finland and more than 50 countries. Core apparel brands include Luhta, Icepeak, Rukka, Dachstein, Ril's, and Your Face, complemented by specialty lines such as Luhta Home, Rukka Motorsport, Rukka Pets, and Icepeak Pet, and supported by owned retail chains (Luhta Brand Store, Your & More, Luhta Outlet, Balmuir).

Product overview

Luhta Sportswear Company is a leading Finnish clothing and sportswear conglomerate operating a multi-brand portfolio across outdoor apparel, fashion, footwear, accessories, home furnishings, and pet products. The company comprises core brands (Luhta, Icepeak, Rukka, Dachstein, Your Face, Ril's) alongside specialty sub-brands (Luhta Home, Rukka Motorsport, Rukka Pets, Icepeak Pet, Luhta ReUse), all distributed through owned retail chains (Luhta Brand Store, Your & More, Luhta Outlet) and the luhta.com e-commerce platform. With approximately 900 employees and revenue of approximately 181 million euros, the company serves customers in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Luhta: Ulkoiluvaatteet ja -kengät Suomen vuodenaikojen asiantuntijalta (Outdoor clothing and footwear, expert for Finnish seasons)
• Icepeak
• Rukka
• Dachstein
• Your Face
• Ril's
• Luhta Home
• Rukka Motorsport
• Rukka Pets
• Icepeak Pet
• Luhta ReUse
• Balmuir

Products and services

• Luhta (brand) Primary outdoor clothing and footwear brand representing Finnish expertise in dressing for all seasons, for consumers seeking weather-appropriate apparel.
• Icepeak (brand)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• KlarnaminorOthersKlarna payment option available for online purchases through luhta.com e-commerce platform.
• Posti GroupminorOthersPosti provides delivery and shipping services for luhta.com online orders.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Intersport: International sporting-goods retailer cooperative serving European markets with multi-brand sportswear assortments. Overlaps with Luh-ta as both a wholesale supplier and a competing retailer of multi-brand sports apparel and footwear in Europe.
• Adidas: Global sportswear giant with broad performance and lifestyle offerings across running, outdoor, training, and football. Competes with Luh-ta and Icepeak in active sportswear, footwear, and apparel across wholesale and DTC channels worldwide.
• Patagonia: Premium outdoor apparel and gear brand with strong sustainability positioning and DTC-led distribution. Comparable to Rukka and Luhta's outdoor positioning as a high-credibility outdoor brand competing for premium outdoor consumers in Europe.
• Nike: Global sportswear leader spanning athletic footwear, apparel, and equipment across performance and lifestyle. Sets the competitive backdrop against which Luhta, Icepeak, and Rukka compete for shelf space, athletes, and consumer mind-share.
• Decathlon: Largest global sportswear and sporting-goods retailer with own private-label brands across every sporting category. Competes with Luh-ta across multiple price points via extensive own-brand portfolio and very large retail footprint.

Direct peers

• Helly Hansen: Norwegian heritage performance/sportswear and workwear brand with strong Nordic outdoor positioning across apparel, footwear, and base layers. Directly comparable as a Nordic-rooted multi-channel sportswear/outerwear group competing in similar categories to Luhta, Icepeak, and Rukka.
• Halti: Finnish outdoor clothing and equipment brand founded in 1976, headquartered in Finland. Sibling Nordic outdoor brand competing directly with Luhta, Icepeak, and Rukka across apparel and accessories for outdoor and winter conditions.
• Fenix Outdoor International: Swedish-listed multi-brand outdoor group owning Fjällräven, Hanwag, Brunton, and Primus, with own retail (Fjällräven, Naturkompaniet). Closely mirrors Luh-ta's multi-brand model across outdoor, lifestyle, and own-retail in Nordic/European markets.
• Peak Performance: Swedish-origin outdoor apparel brand (acquired by IC Group / currently under ANTA Sports Europe ownership), positioned in premium Scandinavian sportswear. Comparable positioning to Rukka and Luhta in functional outdoor apparel across Nordic and European markets.
• Reima: Finnish children's outdoor and active wear company with strong focus on functional kids' apparel and a similar heritage-rich Finnish brand identity. Directly comparable to Luh-ta's children's apparel offering and Nordic outdoor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luhta