Lily

What Lily does

Lily India Private Limited is a Kolkata-headquartered, family-owned manufacturer of plastic hair combs and brushes, founded in 1948 by plastic-industry pioneer Mr. Jagmohan Khemani. The company operates three manufacturing facilities in West Bengal — each spanning 16,000 square feet and operational for more than 70 years — with a stated monthly production capacity of 4.5 million comb pieces and a catalog of over 100 SKUs spanning anti-static, handle, printed, designer, barber, silk pearl metallic, colored, and detangler combs, alongside oval, paddle, radial, vented, travel, and wooden brushes. Core technology is rooted in virgin high-quality plastic processing with proprietary anti-static teeth design, glossy finishes, and detangling geometries that are smooth on the scalp and intended to prevent hair tearing.

The business is a vertically integrated B2B and B2C hardware manufacturer. Lily sells primarily through a pan-India wholesale network of distributors and retailers covering all Indian states, with growing presence on Amazon India and Flipkart marketplaces as a direct-to-consumer channel, and a stated intent to expand into modern trade and organized retail. The director, Mr. Prabhat Agarwala, has led the company since 2002, during which turnover has grown by 400% and production capacity has doubled; a wholly-owned subsidiary, Asrit International, was established to scale comb manufacturing. Revenue is generated through unit sales of physical goods, with no disclosed pricing model or per-unit economics, and no external institutional capital or parent company is involved in ownership.

Name

Lily

Legal name

Lily India Private Limited

Website

https://lilyindia.in

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Lily India Private Limited is a Kolkata-based, family-owned manufacturer of plastic hair combs and brushes founded in 1948, producing 4.5 million pieces monthly across 100+ SKUs from three West Bengal factories, sold through pan-India wholesale and e-commerce marketplaces.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Broom, Brush, and Mop Manufacturing (339994)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Brushes, Combs & Detangling Tools (CRABAKAG)

Keywords

• Hair comb manufacturing
• Hair brush manufacturing
• Plastic grooming tools
• Personal care products
• Wholesale hair accessories

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Comb Sales: Sale of plastic combs across multiple categories including anti-static, handle, printed, designer, barber, silk pearl metallic, colored, and detangler combs. Products sold through wholesale distribution and e-commerce marketplaces.
2. Brush Sales: Recent venture into hair brush manufacturing and marketing, including oval brushes, paddle brushes, radial brushes, vented brushes, and travel brushes. Expanding product portfolio in line with market demand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lily manufactures and sells plastic hair combs and brushes under the 'Lily – Care for Hair' brand. The company offers over 100 different hair care products including anti-static, handle, printed, designer, barber, silk pearl metallic, colored, and detangler combs, along with oval, paddle, radial, vented, travel, and wooden brushes. Products are sold through a pan-India wholesale network and on Amazon and Flipkart marketplaces.

Product overview

Lily India Private Limited offers a comprehensive portfolio of hair care products, primarily focusing on combs and brushes. The product line consists of two main categories: combs (featuring Anti-Static, Handle, Printed/Inked Series, Designer Series, Barber/Tail/Lice, Silk Pearl Metallic, Colored, and Detangler variants) and brushes (including Oval, Paddle, Radial, Vented, Travel, and Wooden Collections). Founded in 1948 with just 5-6 items, the company now manufactures over 100 different hair care items. The company has recently expanded from its core competency in combs to brushes, maintaining focus on product quality, durability, and competitive pricing across the range.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Static Combs
• Handle Combs Handle combs with smoothened and rounded tips that massage the scalp and stimulate blood circulation. Convenient for purse carrying with attractive packaging; targeted at individual consumers.
• Printed/Inked Series Combs Fashionable inked combs with attractive designs and colors. Features smooth teeth on scalp, prevents hair tearing. Compact size for easy carrying in small purses; targeted at individual consumers, especially women.
• Designer Series Combs Versatile designer combs for styling long and straight hair. Smooth on scalp, prevents hair tearing while maintaining hair luster. Available in wide variety of colors; targeted at individual consumers and salons.
• Barber/Tail/Lice Combs Professional-grade combs including pocket-sized barber combs with wider and finer teeth for hygiene maintenance, tail combs for styling, and lice removal combs with fine teeth. Targeted at barbers, salons, and professional users.
• Silk Pearl Metallic Combs Combines wide and narrow teeth to prevent tearing of hair and split ends. Features glossy finish and uses virgin high-quality material for hygiene. Available in bright, peppy colors; targeted at individual consumers.
• Oval Brushes Revolutionary oval brushes that glide through tangles without pain or breakage. Exfoliates hair to remove built-up dirt and impurities. Larger surface area with stiffer bristles for easy detangling; targeted at individual consumers.
• Paddle Brushes Must-have everyday brushes gentle on scalp that flatten frizz and add shine. Particularly useful during blow drying with gentle bristles for carefree styling. Reaches strands from all angles; targeted at individual consumers.
• Radial Brushes Radial brushes for adding curly hair effect and volume. Helps in curling hair and increases hair volume. Easy to carry for styling on the go; targeted at individual consumers.
• Vented Brushes Vented brushes designed to reduce hair drying time. Allows faster drying and easy storage. Good addition to hair styling kit; targeted at individual consumers.
• Wooden Collection Natural wooden brushes in Lily's wooden collection, expanding the brand's product range beyond plastic combs into wooden hair care tools; targeted at individual consumers.
• Travel Brushes Compact brushes designed for travel convenience, part of Lily's expanded brush collection; targeted at individual consumers.

Quantifiable outcome

• 400% turnover increase since 2002
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves7 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LilyCareForHair
• Facebookfacebook.com/lilycareforhair
• Instagraminstagram.com/lilycareforhair
• LinkedInlinkedin.com/company/lily-india-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lily