Old London Foods

Crackers and Baked Snacksoldlondonfoods.com

Old London Foods is a 1932-established U.S. snack brand owned by B&G Foods, producing melba toasts, melba rounds, bagel chips, and flatbreads for everyday snacking, distributed nationwide through U.S. retail grocery.

Company typePrivate
Founded1932
HeadquartersBronx, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

Old London Foods firmographics

Firmographics

Name: Old London Foods
Legal name: Old London Foods
Website: https://oldlondonfoods.com
Company type: Private
Founded year: 1932
Operating status: Operating
Headcount range: 11–50 employees
Short description: Old London Foods is a 1932-established U.S. snack brand owned by B&G Foods, producing melba toasts, melba rounds, bagel chips, and flatbreads for everyday snacking, distributed nationwide through U.S. retail grocery.
Ownership category
akta.pro rank

Old London Foods industry classification

Industry

Product category: Crackers and Baked Snacks
NAICS: Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)
SIC: Cookies & Crackers (2052), Bakery Products (2050)
akta.pro primary industry: Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
akta.pro secondary industry: Bread & Rolls Manufacturing (AFAKAAAA)

Keywords

Melba toast snacks
Bagel chips
Specialty crackers
Baked snack foods
Organic melba rounds

Where Old London Foods is headquartered

Location

Headquarters

HQ city: Bronx
HQ country: United States
HQ region: North America

Markets served

Old London Foods business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels1 record

Old London Foods product offering

Product offering

Core offering

Old London Foods is a heritage snack brand producing authentic crunchy baked goods including melba toasts, melba rounds, bagel chips, and flatbreads, with specialty sub-brands Devonsheer (organic twice-baked melba rounds) and JJ Flats. The brand, founded in 1932, is owned by B&G Foods, Inc. (NYSE: BGF) and distributes products nationwide through retail grocery stores for everyday consumption and entertaining.

Differentiator

Problem solved

Functional benefit

Brands

Devonsheer: Organic Melba Rounds - twice baked for delicious crispness, used in appetizers, small meals, or snacking
JJ Flats

Products and services

Old London Snacks Authentic heritage snack brand offering a variety of crunchy taste sensations including melba toasts, melba rounds, bagel chips, and flatbreads for everyday eating or entertaining.
Devonsheer Melba Rounds Specialty sub-brand under Old London offering organic melba rounds that are twice baked for crispness, suitable for appetizers, small meals, or snacking.
JJ Flats Snacks Specialty snack product line marketed under the Old London umbrella alongside Devonsheer.

Companies that use Old London Foods

Customer profile

Segments1 record

Ideal customer profiles2 records

Old London Foods technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Old London Foods competitors and assessment

Company assessment

Direct peers

Mission Foods (Gruma): Mission Foods is a leading manufacturer of flatbreads, tortillas, and tostadas. Direct product overlap with Old London's flatbread and melba round categories, particularly in the wraps and entertaining segments.
Carr's (United Biscuits / Pladis): Carr's produces traditional water crackers, table water biscuits, and crispbreads historically marketed for entertaining and pairing with cheese/spreads. Highly comparable to Old London in product format, heritage positioning, and use occasion.
Blue Diamond Growers (Nut-Thins): Blue Diamond's Nut-Thins are a leading better-for-you cracker brand sold through US grocery. Competes with Old London for the same snacking and entertaining shelf space, particularly with health-conscious consumers.
Crunchmaster: Crunchmaster specializes in baked crackers made from rice and seeds, sold in the natural and conventional grocery channels. Comparable to Old London as a cracker competitor targeting similar entertaining and snacking occasions with a more better-for-you formulation.
Stacy's Pita Chips: Stacy's specializes in baked pita chips and flatbread snacks sold through US grocery retail. Direct overlap with Old London's bagel chip and flatbread formats in the same snacking and entertaining occasions.

Broad incumbents

Quaker Oats (PepsiCo): Quaker's broader snack portfolio (rice cakes, granola bars, baked snacks) competes for the same breakfast and snacking occasions as Old London. Relevant as a large incumbent with significant R&D and marketing resources across the same retail channels.
Nabisco (Mondelez International): Mondelez's Nabisco is the dominant US cracker and snack brand operator (Ritz, Premium, Wheat Thins). Comparable to Old London as the category leader whose shelf presence and trade spend directly shape competitive dynamics for Old London's melba toast and bagel chip products.

Regional players

Wasa Crisp'n Light / Barilla: Barilla's Wasa is a leading European crispbread brand now expanding into US grocery. Comparable to Old London in the melba toast and crispbread category, particularly for entertaining and cheese-pairing occasions.

Emerging players

Simple Mills: Simple Mills is a fast-growing natural cracker and snack brand with a strong direct-to-consumer and natural-channel presence. Relevant emerging competitor to Old London's organic Devonsheer line and a leading indicator of where cracker consumer preferences are shifting.
Late July Snacks: Late July is a better-for-you cracker and snack brand focused on organic and non-GMO credentials. Comparable to Old London as a US grocery cracker competitor with a differentiated clean-label positioning overlapping with Devonsheer.

Market position

Customer concentration

Old London Foods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Old London Foods leadership team

Management profile

Number of profiles

Old London Foods funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Old London Foods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old London Foods

What does Old London Foods do?

Is Old London Foods a public or private company?

Old London Foods is a private company. It is classified as corporate owned and is currently operating.

When was Old London Foods founded?

Old London Foods was founded in 1932. It employs 11 to 50 people.

Where is Old London Foods based?

Old London Foods is headquartered in Bronx, United States, in the North America region.

Who are Old London Foods's main competitors?

Direct peers on record are Mission Foods (Gruma), Carr's (United Biscuits / Pladis), Blue Diamond Growers (Nut-Thins), Crunchmaster and Stacy's Pita Chips. Broad incumbents are Quaker Oats (PepsiCo) and Nabisco (Mondelez International). Wasa Crisp'n Light / Barilla is listed as a regional player. Emerging players are Simple Mills and Late July Snacks.

Does Old London Foods have an API?

No public API is recorded for Old London Foods.

What industry is Old London Foods in?

Old London Foods's product category is Crackers and Baked Snacks. Its primary akta.pro industry code is AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional), with a secondary code of AFAKAAAA, Bread & Rolls Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.