What Superfresh does

Superfresh is the retail frozen-food brand of Besler Gıda ve Kimya Sanayi ve Ticaret A.Ş., a publicly listed Turkish food manufacturer founded in 1970 and headquartered in Istanbul, with an integrated production campus of 220,000 m² (62,000 m² enclosed) in Bursa Akçalar. Operations are organized around five dedicated production lines covering vegetable-fruit, potato, bakery/pastry, tuna, and seafood processing — together producing nearly 400 SKUs, of which 128 are marketed under the SuperFresh retail brand. The company's technical foundation is Individual Quick Frozen (IQF) shock-freezing at -40°C followed by storage at -18°C in cold-chain distribution, a method intended to preserve cellular integrity, nutritional value, and flavor without additives. Products span frozen vegetables (spinach, beans, peas, cauliflower, broccoli, okra), frozen fruits (cherries, raspberries, blackberries), puff pastry (milföy/börek), pizza, french fries and potato cuts, garniture, halal-certified ready-to-cook köfte, and tuna in multiple packings.

Superfresh reaches Turkish consumers through major supermarket chains (displayed in roughly 25,000 company-placed refrigerated cabinets), a network of approximately 50 authorized dealers managed through six regional offices, and a direct food-service channel serving hotels, restaurants, and caterers. The company also exports to 25+ countries spanning Europe, the Middle East, and the Americas. Distribution is managed via a fleet of more than 200 refrigerated vehicles maintaining an unbroken cold chain. International certifications — BRC, ISO 22000, ISO 9001, AIB, and GMP — underpin retailer and export acceptance. Besler has been publicly listed since 1995 and operates as an affiliate of Yıldız Holding A.Ş., with representation on its board.

The company's revenue model is a branded packaged-goods model: products are sold through retailers (with retail pricing set by the chains and not publicly disclosed) and direct institutional contracts, supplemented by export wholesale. Marketing centers on the SuperBiYemek.com recipe platform, which combines branded recipe content, user-generated recipes, and social-media virality (#SuperFreshleBenYaptım) to drive household demand for the underlying SKUs. The company's stated market position is "Turkey's first frozen-food retailer," with SuperFresh being a category-creating brand introduced in 1990.

Name

Superfresh

Legal name

Besler Gıda ve Kimya Sanayi ve Ticaret Anonim Şirketi

Website

https://superbiyemek.com

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Superfresh is the retail frozen-food brand of Besler Gıda, a publicly listed Turkish food manufacturer (founded 1970) operating an integrated Bursa production campus with five lines producing ~400 SKUs of IQF vegetables, fruits, pastries, seafood, and prepared foods for Turkish households, food-service operators, and 25+ export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bursa

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Frozen Food Retail Products: SuperFresh brand frozen fruits, vegetables, pastries, and seafood sold through retail supermarket chains and food service channels in Turkey and export markets. Product categories include frozen vegetables, fruits, potato products, puff pastry, pies, tuna, and prepared meals. The company maintains approximately 400 SKUs across retail and food service channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SuperFresh is a frozen food brand operated by Besler Gıda ve Kimya Sanayi A.Ş., producing and selling IQF-frozen vegetables, fruits, potatoes, puff pastries, pizzas, seafood (tuna, shrimp, squid), meatballs, garniture, and canned corn. The company manufactures approximately 128 retail SKUs and nearly 400 total SKUs across retail and food service channels, distributing through supermarket chains, ~50 authorized dealers, and export to 25+ countries from its Bursa Akçalar production complex.

Product overview

SuperFresh is a comprehensive frozen food brand operated by Besler Gıda ve Kimya Sanayi ve Ticaret A.Ş., offering a diversified portfolio of over 400 products across retail and institutional channels. The product range centers on frozen vegetables (spinach, green beans, peas, corn, cauliflower, broccoli), frozen fruits (cherries, raspberries, blackberries), frozen pastries (milföy/puff pastry, börek), seafood products (tuna, shrimp, squid), potato products, and canned goods (corn, tuna). The company operates five main production facilities in Bursa Akçalar: vegetable-fruit, potato, bakery, tuna, and seafood operations. SuperFresh positions itself as a pioneer in Turkey's frozen food sector, being the first company to introduce frozen food concepts to Turkish consumers in 1990, and maintains the industry's richest product portfolio with 128 retail products under the SuperFresh brand.

Differentiator

Problem solved

Functional benefit

Brands

• SuperFresh: Şirketin perakende dondurulmuş gıda markası. 128 ürün ile perakende kanalında faaliyet göstermektedir.

Products and services

• SuperFresh Frozen Vegetables Frozen vegetables including spinach, green beans, peas, cauliflower, broccoli, corn, and okra processed using IQF technology at -40°C to preserve nutritional value and freshness; targeted at retail consumers and food service operators.
• SuperFresh Frozen Fruits Frozen fruits including cherries, raspberries, and blackberries preserved at peak freshness using shock freezing technology; targeted at retail consumers and food service operators.
• SuperFresh Puff Pastry (Milföy) Frozen puff pastry products including börek and milföy varieties, among the first frozen pastry products in Turkey's frozen food sector; targeted at retail consumers and food service operators.
• SuperFresh Tuna Products Tuna canned products in whole slice, light (in brine), sunflower oil, and olive oil varieties made from open ocean tuna; targeted at retail consumers.
• SuperFresh Pizza Varieties Frozen pizza products targeted at retail consumers seeking convenient meal options.
• SuperFresh Potato Products Frozen potato products including jumbo potatoes, french fries, and various cuts for frying applications; targeted at retail consumers and food service operators.
• SuperFresh Corn Products Frozen and canned corn products targeted at retail consumers.
• SuperFresh Köfte (Meatballs) Ready-to-cook frozen meatballs made from local Turkish meat slaughtered according to halal requirements; targeted at retail consumers.
• SuperFresh Garniture Frozen vegetable garniture mix containing peas, carrots, and potatoes in various combinations; targeted at retail consumers and food service operators.
• SuperFresh Seafood Frozen seafood products including jumbo shrimp (karides), squid (kalamar), and mackerel (uskumru); targeted at retail consumers and food service operators.

Quantifiable outcome

• Products frozen at -40°C within hours of harvest to preserve initial nutritional value

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/superfreshtr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfresh