AsiaCorp

What AsiaCorp does

AsiaCorp is a Denmark-based business consulting firm founded in 2007 by Peter Dresing in Aarhus, specializing in helping international consumer brands — primarily in sports, outdoor, fashion, lifestyle, footwear, and jewelry — enter and expand across Asia-Pacific markets. The firm operates through a network of senior-executive Associated Partners located in 16+ countries including South Korea, India, Japan, China, Hong Kong, Singapore, Australia, the United States, and several European markets, rather than through a large salaried workforce. Its service offering is built around four integrated pillars: Consultancy (strategic advisory and market research), Market Entry (partner search, contract negotiation, and localization), Guardianship (ongoing post-deal representation and IP protection), and IP-Rights and M&A (connecting brands with Asian investors and facilitating buy-outs).

The underlying "technology" is purely relational and human-capital-based: AsiaCorp's competitive engine is its partner network, industry relationships, and deal-making track record, including notable transactions such as the $50 million sale of Superdry's Asia-Pacific IP to Cowell Fashion Company and the master license for KangaROOS in mainland China. The firm has no proprietary software, API, or technology product.

AsiaCorp generates revenue through professional services fees — project-based consulting retainers, success-based advisory fees on licensing and M&A transactions, and ongoing guardianship retainers. It employs a sales-led go-to-market model, with business development conducted directly by Peter Dresing and the Associated Partner network, supported by content marketing (industry news, newsletter) and LinkedIn presence. The firm does not publicly disclose pricing, revenue, or headcount beyond stating 11-50 employees. Its client base spans enterprise consumer brands globally and its geographic service coverage is APAC-centric with global sourcing from Europe and North America.

Name

AsiaCorp

Legal name

AsiaCorp

Website

https://asiacorp.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AsiaCorp is a Danish consulting firm that helps international sports, outdoor, and fashion brands enter and expand across Asia-Pacific markets through partner matchmaking, licensing deals, and M&A advisory, delivered via a network of senior-executive Associated Partners.

Ownership category

akta.pro rank

Product category

International Market Entry Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industries

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Market entry consulting
• Brand licensing advisory
• Asia-Pacific distribution
• IP rights brokerage
• Franchise partner search

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services Revenue: AsiaCorp generates revenue through consulting fees for advising international oriented consumer brands on Asian market entry strategies, including market research, partner search, contract negotiations, and guardianship services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AsiaCorp is a Danish consulting firm advising international consumer brands (sports, outdoor, fashion, lifestyle, jewelry) on market entry and expansion across Asia-Pacific. Core services include strategic consultancy and market research, partner matchmaking for licensing, distribution, and franchising, IP-rights sales and IP joint venture facilitation, company buy-out advisory, and ongoing guardianship to protect brand assets after contracts are signed. Services are delivered through a global network of senior Associated Partners rather than a large in-house consulting team.

Product overview

AsiaCorp is a Danish consulting firm offering a unified suite of advisory and market entry services for international consumer brands seeking to expand into Asia-Pacific markets. The core offering consists of four integrated service pillars: Consultancy (strategic advisory and market research), Market Entry (partner search, contract negotiation, and localization), Guardianship (ongoing support and IP protection post-contract), and IP-Rights/M&A (connecting brands with Asian investors and facilitating acquisitions). These services are delivered through a network of Associate Partners located across the Asia-Pacific region and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy Services
• Market Entry Services

Named customers21 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and flagship.

• Whiteflock Brand ManagementcoreStrategic or Co-development Partner · 20 March 2026AsiaCorp formed a strategic partnership with Bangalore-based Whiteflock Brand Management to expand its portfolio of more than 50 international brands in India. Whiteflock will lead market development activities including brand licensing, strategic partnerships, and IP joint ventures across one of the world's fastest-growing consumer markets.
• Hong Kong Trade Development Council (HKTDC)coreStrategic or Co-development PartnerAsiaCorp was appointed to represent the Hong Kong Trade Development Council for the Nordic Countries. The HKTDC organises international exhibitions, conferences, and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets.
• Pentland BrandscoreChannel Partner/ Reseller/ DistributorPentland Brands has been working with AsiaCorp for 2 years across APAC finding suitable license partner leads for brands such as Ellesse, Kangaroos, Mitre and Berghaus. AsiaCorp assists in the search process and shepherding all parties through contract and terms negotiations.
• SlazengerflagshipStrategic or Co-development PartnerAsiaCorp has been appointed to manage the sale of the global IP rights for Slazenger. The current owner of the iconic Slazenger brand has appointed AsiaCorp to manage this strategic opportunity for investors to acquire one of the most prestigious and globally recognized sports trademarks.
• FischercoreStrategic or Co-development PartnerAsiaCorp partnered with Fischer to accelerate its ski-apparel expansion into Asia, aiming to establish partnerships with strong distributors and retail operators in China, South-Korea, and Japan.
• LEGO Kidswear (JBS Textile Group)coreStrategic or Co-development PartnerJBS Textile Group appointed AsiaCorp to secure partnerships with strong distributors who can unlock the full potential of LEGO Kidswear's kidswear and apparel business in the Asia Pacific Region.
• CASTOREcoreCASTORE partnered with AsiaCorp to identify and secure strategic local license partners while shaping a structured and scalable market entry approach for priority markets in Asia.
• GOSH CopenhagencoreStrategic or Co-development PartnerGOSH Copenhagen chose AsiaCorp as its market entry partner into the Indian market, with AsiaCorp facilitating market entry strategy and partner identification.
• Hummel InternationalcoreStrategic or Co-development PartnerAsiaCorp was appointed to ensure further market expansion into Asia-Pacific for Hummel International, looking for strong strategic license partners in key strategic markets.
• TROLLBEADScoreChannel Partner/ Reseller/ DistributorAsiaCorp found exclusive distributor for South Korean market, facilitating negotiations between TROLLBEADS and Tribons (subsidiary under LG concern). Distribution started from April 2017 with 11 POS opened by October 2017.
• 4F (OFC)coreStrategic or Co-development Partner4F partnered with AsiaCorp as market entry specialists to explore store openings and wholesale distribution throughout the Asia-Pacific region, starting with Thailand.
• SuperdryflagshipStrategic or Co-development PartnerAsiaCorp facilitated the M&A deal between Superdry and Cowell Fashion Company Ltd. for the sale of Asia-Pacific IP assets for US$50 million. AsiaCorp's Associated Partners identified the right buyer and structured and negotiated the deal.
• KangaROOS (Pentland Group)flagshipChannel Partner/ Reseller/ DistributorAsiaCorp secured a long-term exclusive license for the Chinese market for KangaROOS. The Chinese license partner will develop a full line of apparel, outerwear, bags, and expand into multiple product categories with mono brand offline stores and flagship stores on e-commerce platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandgenuity: Brand licensing consultancy representing licensors across categories, comparable to AsiaCorp's license partner search, contract negotiation, and ongoing brand guardianship offering.
• Dezan Shira & Associates: Asia-focused market entry and corporate advisory firm serving foreign investors expanding into China, India, and SE Asia, directly comparable to AsiaCorp's market entry, JV, and partner identification services.
• Asia Briefing: Publication and advisory business under Dezan Shira providing market intelligence and entry guidance for companies expanding into Asia, overlapping AsiaCorp's research-led market entry advisory positioning.
• Beanstalk: Global brand licensing agency that helps brand owners develop licensing strategies and identify licensees, directly comparable to AsiaCorp's licensing matchmaking and IP-rights advisory services for international consumer brands.
• Licensing Link Europe: European licensing agency that connects brand owners with licensees, very similar in scope to AsiaCorp's matchmaking and license-agreement work for consumer brands entering new regions.
• Octane Licensing: Licensing agency representing brand owners across consumer categories, overlapping AsiaCorp's IP-rights sales, license matchmaking, and contract negotiation services.
• Consulus: Singapore-headquartered brand transformation and market entry consultancy helping companies reshape and expand across Asia, comparable to AsiaCorp's strategic advisory and partner identification work for global consumer brands.

Broad incumbents

• IMG (Endeavor): Global brand management and licensing platform under Endeavor with far broader scale than AsiaCorp, but operates in overlapping categories (sportswear, lifestyle IP rights) where AsiaCorp also advises clients.

Emerging players

• WildBrain: Entertainment brand management and licensing company with consumer-products licensing operations, an adjacent model to AsiaCorp's IP-rights and licensing focus, though anchored in entertainment rather than apparel/lifestyle.

Others

• Hong Kong Trade Development Council (HKTDC): Statutory body promoting Hong Kong trade, with which AsiaCorp is appointed as Nordic representative; comparable ecosystem role in facilitating cross-border deal flow and SME market entry into Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asiacorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AsiaCorp