ReTrag Transportgerate AG

What ReTrag Transportgerate AG does

ReTrag Transportgeräte AG is a privately held Swiss distributor and e-retailer of industrial transport equipment, operating as the official Werksvertretung (factory representative) of German manufacturer Fetra for the Swiss market. Founded in 1996 by Armin Reolon as Reolon-Transport-Geräte and converted into an Aktiengesellschaft in 2001, the company has operated under current managing director and majority shareholder Adrian Künzle since 2010/2015. It maintains a catalog of over 1,000 transport equipment articles spanning transport carts (Wagen), hand trucks (Karren) including stair climbers, barrel handlers, and chair carts, pallet and forklift trucks (Hubwagen), furniture movers, machine lifters, and replacement wheels and casters (Räder und Rollen).

The core technology is sourced from Fetra and centers on a Baukasten-System (modular block-system) design with plug-and-screw assembly and 2-point bearing, surface treatment via Kugelstrahlen (shot-blasting) followed by powder coating for environmental durability, and a TOTALSTOP central braking system compliant with European standard EN 1757-3. A German patent (10 2004 034 195) covers the Stuhlkarren (chair cart) B1335L model. All products carry a 10-year quality guarantee, materially above industry standard.

ReTrag generates revenue through direct unit-sales of catalog hardware to Swiss B2B customers via its own e-commerce shop (www.retrag.ch) supplemented by personal phone/email consultation. Pricing is per unit in Swiss Francs (excluding VAT), ranging from approximately CHF 15 for small castors to over CHF 1,000 for forklifts and machine lifters, with free delivery above Fr. 500 and a 2% Skonto discount for payment within 10 days. Customers include a broad reference base of Swiss enterprises (ABB, AMAG, Hilti, Mettler-Toledo, Rhätische Bahn, Park Hyatt Zürich, Breitling, VOLG) and municipal/government buyers (Stadt Luzern, Staatsanwaltschaft Basel-Stadt), with over 6,000 cumulative customers served. The company operates from St. Gallen with 1–10 employees and stocks over 80% of its catalog for 1–2 week delivery.

Name

ReTrag Transportgerate AG

Legal name

Retrag Transportgeräte AG

Website

https://retrag.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

ReTrag Transportgeräte AG is a Swiss private e-retailer and exclusive Fetra factory representative selling over 1,000 transport equipment articles (carts, hand trucks, pallet trucks, wheels, castors) to Swiss B2B industrial, commercial, and government customers via its online shop and personal consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Dietlikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Transport Equipment: One-time sale of physical transport equipment (hand trucks, platform trucks, pallet trucks, trolleys, etc.) to Swiss B2B customers. Products are sourced from Fetra (manufacturer) and sold directly to end customers. Pricing is per unit, with free delivery for orders above Fr. 500. The company also maintains a sale/discount section for overstock items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ReTrag Transportgeräte AG is the official Swiss Werksvertretung (factory representative) of Fetra Fachtransportgeräte, distributing over 1,000 articles of German-manufactured transport equipment to Swiss B2B customers. The portfolio covers transport carts (Wagen), hand trucks (Karren) such as aluminum carts and barrel handlers, pallet trucks and stackers (Hubwagen), lift table carts, machine lifters, furniture movers, and replacement wheels and casters. Products are sold primarily through the company's own e-commerce shop at www.retrag.ch with personal-consultation support, under a 10-year quality guarantee, with over 80% of the catalog stocked for delivery within 1-2 weeks.

Product overview

ReTrag Transportgeräte AG is a Swiss transport equipment company (established 1996, St. Gallen) acting as the official Fetra sales representative for Switzerland. The company offers over 1,000 articles of transport equipment including transport carts (Wagen) such as platform trucks, table trucks, and specialized carts; hand trucks (Karren) including stair climbers, barrel handlers, and chair carts; pallet trucks (Hubwagen) ranging from manual hand pallet trucks to hydraulic stackers; furniture movers and machine lifters; as well as replacement wheels and casters. Products feature a modular 'Baukasten-System' (building block system) with 10-year quality guarantee, environmentally friendly shot-blast and powder-coat finish, and are designed for Swiss industrial, warehouse, and logistics applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Wagen (Transport Carts and Platform Trucks) Transport carts and platform trucks including Beistellwagen, Bürowagen, Etagenwagen, Kommissionierwagen, Lagerwagen, Tischwagen, Kipper, ESD-Wagen, Edelstahlwagen, MultiVario-Transporter, Rollpult, Rollschrank, and other specialized carts for transporting goods in warehouses, offices, and industrial settings. For Swiss B2B buyers across industrial, commercial, and facility-management applications.
• Roller & leichte Wagen (Lightweight Rollers and Folding Carts) Lightweight folding carts (Klappwagen), magazine carts (Magazinwagen), compact rollers (Roller), and light table carts for easy transport of goods in tight spaces or mobile applications. For Swiss B2B buyers needing portable handling equipment.
• Karren (Hand Trucks) Hand trucks including Alukarren (aluminum carts), Abfallsammler (waste collectors), Fasshandling-Geräte (barrel handling equipment), Gerätekarren, Paketkarren, Paketroller, Reifenkarren (tire carts), Stahlflaschenkarren (gas cylinder carts), Stahlrohrkarren, Stuhlkarren (chair carts), and Treppenkarren (stair climbers) for vertical transport, delivery, and material-handling applications. For Swiss B2B buyers in logistics, hospitality, municipal, and delivery operations.
• Hubwagen (Pallet Trucks and Lifting Equipment) Hand pallet trucks (Gabelhubwagen), electric pallet trucks, high-lift pallet trucks, hand winch and hydraulic stackers (Stapler), hydraulic lift table carts (Hubtischwagen), machine lifters (Maschinenheber) up to 10 tons, furniture movers (Möbel- & Möbelhubroller), and heavy-duty transport dollies (Transportroller) for lifting and transporting pallets and heavy loads in warehouses and logistics operations. For Swiss B2B buyers in warehousing, production, and logistics.
• Räder und Rollen (Wheels and Casters) Replacement wheels (Räder) and casters (Rollen) including polyurethane, rubber, nylon, elastic, TPE, and pneumatic options with various load capacities (from 135 kg to 400 kg) and features like Doppelstopp brakes. For Swiss B2B buyers replacing or upgrading wheels and casters on transport equipment and industrial carts.
• Fahrwerke (Steering and Adjustable Traveling Gear for Heavy Machinery) Steering and adjustable traveling gears for machines up to 24 tons, featuring ball-bearing rollers and anti-slip rubber pads. For Swiss B2B buyers needing to move heavy machinery in industrial and production settings.
• Sale-Produkte (Discounted and Overstock Transport Equipment) Discounted transport equipment including hand pallet trucks and other items with reduced prices, drawn from overstock or end-of-line inventory. For Swiss B2B and individual buyers seeking reduced-price Fetra transport equipment.

Quantifiable outcome

• 10-year quality guarantee on all equipment
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fetra (Fetra Franz T. Beteiligungs-GmbH & Co. KG)coreChannel Partner/ Reseller/ DistributorReTrag serves as the official Werksvertretung (factory representative/sales agent) of Fetra for the Swiss market. Fetra develops and manufactures innovative transport equipment in Germany. ReTrag has distributed Fetra products for 20+ years, leveraging 30 years of experience in the transport equipment sector. This exclusive market representation is the core of ReTrag's business model.

Scale indicators5 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Manutan SA: Pan-European B2B e-commerce and catalog distributor of industrial equipment, material handling, and workplace supplies. Directly comparable on the transport equipment category (hand trucks, platform trucks, wheels) and competes in the same Swiss B2B customer base.
• Kaiser+Kraft (Takkt Group): European B2B mail-order / e-commerce distributor of industrial and commercial equipment including transport carts, pallet trucks, wheels and casters, and warehouse equipment. Highly comparable business model (catalog + e-commerce + B2B focus) and overlapping product categories, with a much larger pan-European footprint.
• Fetra Franz T. Beteiligungs-GmbH & Co. KG: The German manufacturer whose products ReTrag exclusively distributes in Switzerland. Directly comparable as the upstream producer of the same transport equipment portfolio (hand trucks, platform trucks, pallet trucks, casters), and the natural reference point for assessing ReTrag's product-market positioning and pricing.
• Schäfer Shop (SSI Schäfer Shop): Swiss/German B2B catalog and online retailer of industrial, warehouse, and office equipment — including transport equipment, hand trucks, and shelving. Comparable distribution model (catalog + e-commerce to B2B customers) and overlapping product range with ReTrag.

Broad incumbents

• STILL GmbH: European intralogistics provider (part of KION Group) offering forklifts, pallet trucks, and warehouse equipment. Comparable product portfolio overlap with ReTrag and operates a Swiss sales/service network, making it a credible alternative-source competitor.
• Linde Material Handling (KION Group): Major global manufacturer and supplier of forklift trucks, pallet trucks, and warehouse equipment. Comparable to ReTrag on the pallet truck and stacker segments, with a wider product range and direct sales/service network across Europe including Switzerland.
• Hoffmann Group: European B2B distributor of quality tools, workshop equipment, and material handling products. Comparable business model (catalog + e-commerce + technical consultation) and overlapping product categories in workshop carts, transport equipment, and casters.
• Toyota Material Handling: Large incumbent in material handling equipment (forklifts, pallet trucks, hand trucks) with a Swiss distribution presence. Overlaps with ReTrag in pallet trucks and warehouse equipment, though operating at substantially larger scale and via direct subsidiaries.
• Berner Group: European B2B distributor of technical supplies, tools, and equipment for trades, industry, and mobility. Overlaps with ReTrag on hand trucks, casters, and material handling equipment delivered to a similar Swiss/European industrial customer base.
• Jungheinrich AG: Global intralogistics incumbent offering material handling equipment including pallet trucks, stackers, and lift tables — directly overlapping with ReTrag's Hubwagen category. Much broader portfolio and direct Swiss sales footprint, but overlaps on the core product categories ReTrag serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReTrag Transportgerate AG