Małopolski Ośrodek Doradztwa Rolniczego

Name

Małopolski Ośrodek Doradztwa Rolniczego

Legal name

Małopolski Ośrodek Doradztwa Rolniczego

Website

https://modr.pl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nowy Sacz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public funding / government budget: MODR is a public institution funded by the state budget and EU agricultural programs (including Plan Strategiczny WPR 2023-2027, PROW, and KSOW+). Revenue supports the center's advisory, training, and demonstration activities.
2. Fee-based training and services: The center charges fees for certain paid training courses (szkolenia i kursy odpłatne), guest rooms (pokoje gościnne), advertising in the Doradca magazine, website advertising, and organized study trips for groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Małopolski Ośrodek Doradztwa Rolniczego (MODR) is a regional government agricultural advisory institution that delivers agricultural extension, training, and information services to farmers and rural residents across the Małopolskie voivodeship. It operates a network of 17 county-level advisory teams (PZDR) and supports farmers through e-learning, paid and free training, study trips, publications (Doradca magazine), events (AGROPROMOCJA exhibition), EU subsidy guidance, and agrotourism development services.

Product overview

Małopolski Ośrodek Doradztwa Rolniczego (MODR) w Karniowicach to publiczna instytucja doradztwa rolniczego działająca w woj. małopolskim, oferująca zarówno tradycyjne usługi szkoleniowe i doradcze, jak i portfolio produktów cyfrowych. Portfolio cyfrowe obejmuje siedem głównych platform: portal główny modr.pl pełniący funkcję hubu informacyjnego; e-Doradcę — cyfrowe czasopismo branżowe; Polski Bazarek (e-Bazarek) — ogólnopolski marketplace dla produktów rolnych; platformę EDWIN wspierającą decyzje w integrowanej ochronie roślin; bazę gospodarstw agroturystycznych wyszukiwaną wg powiatów; platformę KSOW+ — sieć współpracy na rzecz innowacji w rolnictwie; oraz platformę Agropromocja obsługującą największą wystawę rolniczą Małopolski. MODR świadczy również usługi tradycyjne: szkolenia stacjonarne, wyjazdy studyjne, pokoje gościnne, badania i konkursy rolnicze.

Differentiator

Problem solved

Functional benefit

Brands

• Małopolski Informator Rolniczy "Doradca": Agricultural newsletter/publication published by the organization

Products and services

• Agricultural advisory services (PZDR county teams) Face-to-face agricultural advisory delivered through 17 Powiatowe Zespoły Doradztwa Rolniczego (PZDR) covering all poviats in the Małopolskie voivodeship. Provides guidance on agricultural production, EU subsidy applications, farm modernization, sustainable practices, water management, organic farming, and agrotourism development for farmers and rural entrepreneurs.
• Paid and free training courses

Quantifiable outcome

• XXXIV AGROPROMOCJA 2026 — largest agricultural exhibition in Małopolska, held 5-6 September 2026 in Stary Sącz
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Ministerstwo Rolnictwa i Rozwoju Wsi (Ministry of Agriculture and Rural Development)coreOthers · 1 January 2026The Ministry provides policy direction and appoints the 12-member Rada Społeczna (Social Council) of MODR. MODR implements national agricultural programs including Plan Strategiczny WPR 2023-2027 and receives funding through Ministry-coordinated EU programs.
• Centrum Doradztwa Rolniczego w Brwinowie (CDR)coreStrategic or Co-development Partner · 1 January 2020CDR in Brwinów serves as the national coordinating unit for Poland's agricultural advisory system. MODR works closely with CDR on KSOW+ (Krajowa Sieć Obszarów Wiejskich+) initiatives, SIR (Sieć na rzecz Innowacji w Rolnictwie i na Obszarach Wiejskich), and SGD (Sieć Gospodarstw Demonstracyjnych). MODR participates in national AKIS (Polski System Wiedzy i Innowacji w Rolnictwie) activities coordinated by CDR.
• Agencja Restrukturyzacji i Modernizacji Rolnictwa (ARIMR)coreOthersARIMR is a key partner in delivering agricultural subsidies and EU fund programs. MODR advises farmers on applications for ARIMR-administered programs.
• Krajowy Ośrodek Wsparcia Rolnictwa (KOWR)coreOthersKOWR supports agricultural markets and MODR collaborates on initiatives related to agricultural land, market development, and farmer support.
• Kasa Rolniczego Ubezpieczenia Społecznego (KRUS)minorOthersKRUS provides social insurance for farmers. MODR collaborates with KRUS on agricultural safety training (BHP in agriculture) and farmer welfare programs.
• Wojewódzki Związek Pszczelarzy w KrakowiecoreStrategic or Co-development PartnerMODR co-organizes the annual XXX Jubileuszowa Wojewódzka Konferencja Pszczelarska (Beekeeping Conference) and the Małopolski Konkurs Pasiek (Apiary Competition) with the beekeeping union.
• Małopolski Związek Hodowców Koni (Małopolska Horse Breeders Association)coreStrategic or Co-development PartnerMODR collaborates with this association on KSOW+ projects related to horse presentation training, breeding, and the 'Zdrowe Kopyta' (Healthy Hooves) training cycle, and organizes events such as XIV Małopolskie Mistrzostwa w Powożeniu Zaprzęgami Konnymi.
• Małopolska Izba Rolnicza (Małopolska Agricultural Chamber)coreOthersThe Agricultural Chamber represents farmers' interests. MODR's Rada Społeczna includes 2 representatives from the Małopolska Izba Rolnicza, and the organizations collaborate on agricultural policy consultation and farmer representation.
• Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie (University of Agriculture in Krakow)coreStrategic or Co-development PartnerURK provides scientific expertise and collaborates with MODR on innovation projects, including the e-Byczek cattle genetics initiative, AndroBus mobile andrology laboratory, Małopolskie Forum Innowacji w Rolnictwie, and water management research.
• Instytut Zootechniki — Państwowy Instytut Badawczy (Institute of Animal Production — National Research Institute)coreStrategic or Co-development PartnerThe Institute collaborates with MODR on genetic conservation of native livestock breeds (Polish Red Cattle, Hucul horses, Małopolskie pigeon breeds) and participates in the Małopolskie Forum Innowacji w Rolnictwie.
• Local Water Partnerships (Lokalne Partnerstwa ds. Wody, LPW) — multiple countiescoreStrategic or Co-development PartnerMODR is the lead coordinating institution for LPW in the Małopolskie voivodeship. Partnerships include county starostwo offices (Bochnia, Brzesko, Chrzanów, Dąbrowski, Gorlice, Kraków, Limanowa, Miechów, Myślenice, Nowy Sącz, Nowy Targ, Olkusz, Oświęcim, Proszowice, Suski, Tarnowski, Tatrzański, Wadowicki, Wielicki), gmina offices, regional directorates (RZGW, RDOŚ), universities, KRUS, ARIMR, and individual farmers. LPW aim to improve local water management in agriculture.
• Sieć na rzecz Innowacji w Rolnictwie i na Obszarach Wiejskich (SIR)coreStrategic or Co-development PartnerSIR is one of three thematic networks within KSOW+. MODR serves as the regional node, facilitating innovation in agriculture through cooperation between researchers, advisors, and farmers (Grupy Operacyjne EPI).
• Sieć Gospodarstw Demonstracyjnych (SGD)minorStrategic or Co-development PartnerPart of the KSOW+ umbrella, SGD supports demonstration farms that showcase best agricultural practices to other farmers in the region.
• Regionalne partnerskie ośrodki doradztwa rolniczego (WODR) — 15 other voivodeshipscoreStrategic or Co-development PartnerMODR is one of 16 regional agricultural advisory centers (WODR) forming the national advisory network. Centers share knowledge, coordinate national programs (WPR, KSOW+), and collaborate on cross-regional initiatives.
• Centrum Kultury i Sportu w KrzeszowicachminorOthersMODR signed a cooperation agreement with the Center for Culture and Sport in Krzeszowice in April 2026 to promote rural culture and agricultural traditions.
• Stowarzyszenie Metropolia KrakowskaminorOthersMODR collaborated with this metropolitan association to organize the 'Wesołe Święto Plonów' (Merry Harvest Festival) in Kraków, promoting local agricultural products from member municipalities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Agricultural Knowledge and Innovation Systems (AKIS) — EU level: EU-level coordinating framework for agricultural knowledge exchange in which MODR operates as a regional node via CDR Brwinów. Comparable as the supra-national peer defining the policy and funding architecture that MODR's advisory mandate operates within.

Direct peers

• Lubelski Ośrodek Doradztwa Rolniczego: Regional advisory center for Lubelskie voivodeship, part of the same 16-WODR national network. Closely comparable to MODR in statutory role, advisory delivery model, and EU-funded program portfolio (KSOW+, SIR, SGD).
• Śląski Ośrodek Doradztwa Rolniczego: Regional advisory center for Śląskie voivodeship, directly bordering Małopolskie. Part of the same national WODR network with statutory mandate, PZDR teams, training, and event programs fully comparable to MODR.
• Dolnośląski Ośrodek Doradztwa Rolniczego: WODR for Dolnośląskie voivodeship. Comparable in mandate, organizational structure, and service portfolio (advisory, training, publications, exhibitions, EU program delivery) to MODR.
• Podkarpacki Ośrodek Doradztwa Rolniczego: WODR for Podkarpackie voivodeship, neighboring Małopolskie. Very similar smallholder-dominated farming structure, advisory delivery through PZDR, and engagement in LPW-style water management programs — making it a tight structural and regional peer to MODR.
• Wielkopolski Ośrodek Doradztwa Rolniczego (WODR Poznań): Sister regional agricultural advisory center covering Wielkopolskie voivodeship, one of the 16 WODRs in the Polish public advisory network. Has the same statutory mandate, PZDR distribution model, public funding structure, and portfolio of training/publication/event services as MODR.
• Mazowiecki Ośrodek Doradztwa Rolniczego: Largest regional WODR by area, covering Mazowieckie voivodeship. Operates the same Polish public advisory mandate as MODR with PZDR teams, government/EU funding, Doradca-style publications, and agricultural exhibitions — a direct structural peer.
• Kujawsko-Pomorski Ośrodek Doradztwa Rolniczego: Regional agricultural advisory center for Kujawsko-Pomorskie. Structurally identical to MODR as one of the 16 WODRs providing extension services, agricultural training, and EU program implementation under the same national framework.

Broad incumbents

• Chambres d'agriculture (France): French public agricultural chambers network — state-mandated, regionally organized agricultural advisory bodies analogous in mission and structure to the Polish WODR system including MODR. Provides farm advisory, training, and EU program delivery through a decentralized departmental network.
• Centrum Doradztwa Rolniczego w Brwinowie (CDR): National coordinating unit for Poland's agricultural advisory system based in Brwinów. Directly comparable to MODR as the apex body that coordinates MODR and the 15 other regional WODRs through KSOW+, SIR, SGD, and AKIS programs — i.e., the same mission at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8u9oHk5aWteXVSN85wpReA
• Facebookfacebook.com/MODRKarniowice
• Instagraminstagram.com/modr_karniowice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Małopolski Ośrodek Doradztwa Rolniczego