Equus

What Equus does

Equus Industries Ltd is a New Zealand privately-held manufacturer and authorized distributor of building envelope waterproofing, roofing, tanking, flooring, and coating systems, founded around 1984. The company targets architects, engineers, specifiers, and contractors across residential, commercial, and institutional construction, with services anchored in technical specification support and a certified applicator network. Featured projects span heritage restoration (Wellington Museum), government buildings, and high-end residential developments, and the company is a founding member of the Waterproofing Membrane Association (WMAI) and a member of the New Zealand Green Building Council (since 2008) and the Roofing Association of New Zealand (RANZ).

The core technology portfolio spans bitumen two-layer membranes (Duo, Soprasun Plus, Nova-SK), single-ply TPO membranes (Flagon TPO), liquid-applied membranes (Chevaline Dexx, Matacryl), warm roof insulation systems (Duotherm, Sopratherm, Novatherm, TPO-Therm) that move the dew point outside the building structure, green roof membranes rated for 35+ year life, bitumen and cementitious tanking systems (Colphene BSW, Colphene 3000, Aquafin 2K/M Plus), carpark membranes (Matacryl, Antirock), industrial flooring (Duracon MMA, Monopur Polyurethane Concrete), wall membranes (Sopraseal Stick), and specialty coatings including Keim mineral silicates. Product technology is partly proprietary (Equus-branded systems and warm roof formulations) and partly licensed through authorized distribution partnerships with Soprema (core), Keim (core), and Tremco, alongside accessory integrations with Aquaknight, Recticel, Schomburg, Fixplus, Guardian, and Seal Boss.

The business model is sales-led, project-specific, and quote-based rather than transactional-list-price. Equus generates revenue from one-time product sales to construction projects and supports specification through direct sales staff at three regional branches (Northern Auckland, Central Wellington/Lower Hutt, Southern Christchurch), backed by a manufacturing facility in Blenheim. Installation is executed through a certified applicator network rather than in-house labor, and the pricing model is not publicly disclosed because costs vary materially by project specification. The company has no public listing, no disclosed funding rounds, no parent entity, and no subsidiaries, and operates exclusively within New Zealand.

Name

Equus

Legal name

Equus Industries Ltd

Website

https://equus.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Equus Industries Ltd is a New Zealand-based manufacturer and authorized distributor of waterproofing, roofing, tanking, flooring, and coating systems for the building envelope, serving residential, commercial, and institutional construction through direct sales and a certified applicator network across three regional branches.

Ownership category

akta.pro rank

Product category

Building Envelope Waterproofing and Roofing Systems

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

Keywords

• Waterproofing membranes
• Roofing systems
• Tanking membranes
• Industrial flooring coatings
• Building envelope protection

Headquarters

HQ city

North Blenheim

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Waterproofing and Roofing Products: Equus generates revenue through the sale of waterproofing membranes, roofing systems, coatings, flooring, and related accessories for the construction industry. Products are sold through direct sales and certified applicator network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Equus Industries Ltd manufactures and supplies technical waterproofing, roofing, tanking, carpark, flooring, wall, and coating systems for the New Zealand building envelope. Its portfolio covers two-layer bitumen membranes, single-ply TPO, liquid-applied and cementitious membranes, warm and green roof assemblies, industrial and light commercial flooring, and protective coatings, distributed directly and through a certified applicator network.

Product overview

Equus Industries Ltd offers a comprehensive portfolio of waterproofing, roofing, tanking, and coating systems for the building envelope. The product portfolio is organized into seven core system categories: Roofing (including Two-Layer Bitumen Membranes such as Duo, Soprasun Plus, and Nova-SK; Single Ply Membranes including Flagon TPO; Liquid Applied Membranes like Chevaline Dexx; and Warm Roof systems Duotherm, Sopratherm, Novatherm, and TPO-Therm), Decks & Balconies (liquid applied and bitumen membrane solutions with Matacryl Pedestrian), Tanking & Below Ground (bitumen membranes Colphene BSW and Colphene 3000, cementitious Aquafin 2K/M Plus), Carparks (liquid applied and bitumen membrane systems including Matacryl, Chevaline Dexx, Chevaline Epistixx CP, and Antirock), Flooring (light commercial Chevaline Epistixx, Traxx, Chevaline Dexx Plant Room; and industrial Duracon MMA and Monopur Polyurethane Concrete), Walls (Sopraseal Stick membranes and insulation), and Coatings (exterior high-build, hygiene specialty, Keim mineral silicates, metal coatings, and clear finishes). The company also provides specialized accessories including solar panel pedestals and membrane drains. With over 40 years of proven performance, Equus serves as both a manufacturer and authorized distributor for partner brands including Soprema, Keim, and Tremco.

Differentiator

Problem solved

Functional benefit

Products and services

• Duo Two-Layer Roof Deck Membrane Two-layer bitumen roof deck membrane system for waterproofing of building roofs and decks.
• Soprasun Plus Roof and Deck Membrane Two-layer bitumen membrane for roof and deck waterproofing, distributed as part of the Soprema-authorised partnership.
• Nova-SK Two-Layer Bitumen Membrane Two-layer bitumen membrane system for roofing applications.
• Flagon TPO Roof Deck Membrane Single-ply TPO (thermoplastic polyolefin) membrane for roof and deck waterproofing.
• Chevaline Dexx Roof Deck Membrane Liquid-applied membrane for exposed flat roofs and decks, providing durable, flexible waterproofing for new builds and refurbishments.
• Duotherm Warm Roof System Warm roof system with insulation above the structural deck that moves the dew point outside the building structure, eliminating condensation risk and maximising energy efficiency.
• Sopratherm Warm Roof System Warm roof insulation system for thermal performance, part of the Soprema partnership range.
• Novatherm Warm Roof System Warm roof system providing thermal insulation and waterproofing, with documented residential installations such as Jacks Point, Queenstown.
• Flagon TPO-Therm Warm Roof System TPO-based warm roof system combining thermal insulation with single-ply membrane technology.
• Soprasolar Solar Panel Pedestals Pedestal system for installing solar panels on roof surfaces.
• Aquaknight Membrane Drains Drainage system for membrane roofing applications.
• Matacryl Pedestrian Waterproofing Liquid-applied membrane for pedestrian decks and balconies, providing durable slip-resistant waterproofing.
• Fixplus Pedestals and Tile Supports Pedestal and tile support system for elevated deck installations.
• Colphene BSW Tanking System Bitumen membrane tanking system that forms a watertight bond to concrete for below-ground environments, used on projects such as Bunker House, Lake Tekapo.
• Colphene 3000 Tanking System Bitumen membrane system for tanking and below-ground waterproofing applications.
• Aquafin 2K/M Plus Cementitious Waterproofing Cementitious waterproofing product for below-ground tanking applications.
• Matacryl Carpark Waterproofing Liquid-applied membrane system for waterproofing carpark decks and civil structures.
• Chevaline Dexx Carpark Membrane Liquid-applied membrane for carpark waterproofing with heavy-duty trafficable surfaces.
• Chevaline Epistixx CP Coating Coating system for carpark applications providing a protective finish.
• Antirock Carpark Membrane Bitumen membrane specifically designed for carpark deck waterproofing.
• Chevaline Epistixx Flooring Flooring system for light commercial environments.
• Traxx Flooring Light commercial flooring solution.
• Chevaline Dexx Plant Room Flooring Specialised flooring for plant rooms and utility areas.
• Duracon MMA Industrial Flooring MMA (methyl methacrylate) industrial flooring system for demanding environments requiring hygienic, durable performance.
• Monopur Polyurethane Concrete Flooring Polyurethane concrete flooring system for industrial facilities requiring hygienic and durable performance.
• Sopraseal Stick Wall Membrane Air barrier membrane for wall construction, controlling air movement into and out of buildings.
• Exterior High Build Coatings and Textures High-build, crack-bridging protective coatings for exterior refurbishments and new construction.
• Hygiene Coatings and Specialty Finishes Specialised coatings for hygiene environments and specialty finish applications.
• Keim Mineral Silicate Coatings Mineral silicate-based exterior coatings providing durable, breathable finish, distributed in partnership with Keim and used on heritage projects such as Wellington Museum.
• Metal Coatings Protective coatings specifically formulated for metal surfaces.
• Clear Finishes, Water Repellents and Graffiti-Resistant Coatings Clear protective finishes providing water repellency and graffiti resistance.
• Green Roof Systems (Root-Resistant Membranes) Root-resistant waterproofing membranes providing ecological and aesthetic green roof solutions with a life expectancy of at least 35 years.
• Waterproofing Accessories Range Waterproofing accessories category covering solar panel pedestals, membrane drains, pedestals and tile supports, and concrete repair products sourced via partner brands.

Quantifiable outcome

• Green roof systems have life expectancy of at least 35 years

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• New Zealand Green Building Council (NZGBC)coreStrategic or Co-development Partner · 1 January 2008Equus has been a proud member of NZGBC since 2008. The NZGBC is a not-for-profit organisation advocating for healthier, high-performing and more sustainable buildings across New Zealand.
• SopremacoreTechnology or IntegrationSoprema is an authorized distributor partner of Equus. Products include Soprasun Plus roof and deck membrane, Soprema Nova-SK, Sopratherm warm roof, Novatherm warm roof, Colphene BSW and Colphene 3000 tanking systems, Sopraseal Stick wall membrane, and Soprasolar solar panel pedestals.
• KeimcoreTechnology or IntegrationKeim provides mineral silicate coatings distributed through Equus for exterior high-build coatings and specialty finishes with proven durability (e.g., 16+ years performance documented).
• Waterproofing Membrane Association (WMAI)coreStrategic or Co-development PartnerEquus is a founding member of WMAI which works to improve waterproofing quality across the construction industry through the development and promotion of Codes of Practice for design and installation of above and below-ground waterproofing systems.
• Roofing Association of New Zealand (RANZ)coreStrategic or Co-development PartnerEquus is a member of RANZ, the national industry body for professional roofing contractors dedicated to lifting roofing standards through quality workmanship, industry training, and professional practice.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ardex: Global specialty building products manufacturer focused on waterproofing, flooring, and tiling systems. Directly overlaps with Equus's flooring (Monopur, Duracon MMA equivalents) and waterproofing categories, but serves a much broader international footprint.
• GAF: North America's largest roofing manufacturer, offering TPO, EPDM, bitumen, liquid-applied, and coatings systems. Overlaps with Equus's roofing and waterproofing portfolio but operates at much greater scale and is geographically distant from the NZ market.
• Carlisle Construction Materials: US-based leader in EPDM and TPO single-ply roofing membranes, with global distribution. Comparable to Equus's Flagon TPO and single-ply membrane offering but at a vastly larger scale and primarily serving North American and European markets.
• Soprema: Global waterproofing manufacturer and Equus's largest principal supplier. Offers SBS/APP bitumen, TPO, liquid-applied membranes, and green roof systems worldwide. Comparable product portfolio to Equus but operates at global scale and is both a partner and a potential competitive threat in NZ.
• Mapei: Italian-headquartered global manufacturer of construction chemicals including waterproofing, cementitious systems, industrial flooring, and coatings. Competes with Equus in tanking, cementitious waterproofing (Aquafin competitor products), and industrial flooring (polyurethane concrete systems).
• Sika NZ: Subsidiary of global construction chemicals leader Sika AG, offering waterproofing, roofing, sealing, bonding and flooring systems in NZ. Overlaps with Equus across membranes, coatings, and industrial flooring, but as part of a much broader portfolio not specialised to the NZ waterproofing niche.
• BASF Master Builders Solutions: Global construction chemicals brand under BASF offering waterproofing, concrete repair, flooring, and sealants. Comparable to Equus's tanking, cementitious waterproofing, and industrial flooring lines as part of a much broader specialty chemicals portfolio with global reach.

Direct peers

• Viking Roofspec: New Zealand-based specialist in membrane roofing and waterproofing systems serving architects, specifiers, and contractors. Direct competitor to Equus with a comparable product portfolio (TPO, bitumen, liquid-applied membranes) and similar specification-led GTM in the same NZ geography.
• Nuralite Waterproofing: NZ-based waterproofing membrane manufacturer and supplier specialising in torch-on, TPO and butyl systems for roofing, decks and tanking. Closely comparable to Equus in product category, customer base (architects and contractors), and NZ-only operating footprint.

Others

• Tremco: Global waterproofing, sealing, and roofing systems manufacturer that is an existing technology/integration partner of Equus. Included as a peer because its product portfolio directly overlaps with Equus's waterproofing and sealant range, and as a partner it is both a supplier and a potential competitor in the NZ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EquusIndustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equus