Guitar-Parts

What Guitar-Parts does

Guitar-Parts is a small privately-held e-commerce company operating in the musical products category, with a clear specialization in guitar parts as indicated by its trade name, domain (guitar-parts.nl), and corporate description. Founded in 2007 and headquartered in Arnhem, Netherlands, the company is a for-profit private business structured as a micro-enterprise with 1-10 employees, suggesting a single-site retail operation rather than a multi-channel retail group. Its customer-facing presence is centered on the guitar-parts.nl website, which functions as the primary point of sale and product discovery. No proprietary technology platform, mobile applications, or custom-built tooling is described in available sources; operations appear to rely on standard e-commerce infrastructure.

The company's product catalog, pricing structure, supplier relationships, customer base, and fulfillment model are not detailed in the input data. As a niche online retailer in the guitar parts segment — adjacent to but narrower than the broader musical instruments market — Guitar-Parts likely serves hobbyist and replacement-part demand rather than professional touring or studio buyers, though no customer segmentation has been disclosed. The company has no public funding history, no parent organization, no subsidiaries, and no disclosed leadership team in the available records.

Guitar-Parts' business model is straightforward e-commerce retail: it sells musical products (specifically guitar parts) through its own website and generates revenue through direct consumer transactions. No information is available on margins, average order value, repeat-purchase rates, channel mix, geographic reach beyond the Netherlands base, or any B2B or wholesale component. Note: the bulk of source content in the input data pertains to La Cursa El Corte Inglés, a Barcelona-based running event, and contains no Guitar-Parts-specific facts; this description is derived solely from the firmographic record.

Name

Guitar-Parts

Website

https://guitar-parts.nl

Company type

Private

Founded year

2007

Headcount range

1–10 employees

Short description

Guitar-Parts is a small privately-held Dutch e-commerce company, founded in 2007 and based in Arnhem, that sells musical products — specifically guitar parts — through its website guitar-parts.nl. It operates with 1-10 employees in a niche of the musical instrument market.

Ownership category

akta.pro rank

Product category

Musical Instrument Parts

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro primary industry

Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI)

akta.pro secondary industries

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Guitar parts retail
• Musical instrument components
• Guitar hardware parts
• Instrument replacement parts
• Musical product ecommerce

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Event Registration Fees: Participants pay registration fees to participate in the annual running event. The event regularly sells out all 40,000 available spots, generating revenue through participant fees.
2. Sponsorship Revenue: Corporate sponsors (Under Armour, Hyundai, El Corte Inglés, Garmin) provide sponsorship support in exchange for brand visibility, official sponsor designation, and association with the large-scale charitable event.
3. Merchandise Sales: Sale of technical apparel (solidarity t-shirts) and branded merchandise. The 2026 edition sold solidarity shirts supporting the Cruyff Foundation, raising over €32,000.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Guitar-Parts is a private e-commerce retailer based in Arnhem, Netherlands, that sells musical instrument parts online via its website guitar-parts.nl. Founded in 2007, the company focuses on selling guitar parts and related musical products directly to musicians and hobbyists through its online storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Guitar Parts An online catalog of replacement and aftermarket parts for guitars and other musical instruments, sold directly to individual musicians, hobbyists, and repair shops via the guitar-parts.nl e-commerce website.

Quantifiable outcome

• €32,337 raised for Fundació Cruyff in 2026 (record amount)
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• El Corte InglésflagshipStrategic or Co-development Partner · 1 January 2026El Corte Inglés is the title sponsor and organizer of La Cursa. The race is named after the department store chain, which provides primary sponsorship, retail distribution channels, and brand association. The event generates foot traffic and brand goodwill for El Corte Inglés stores.
• Under ArmourflagshipStrategic or Co-development Partner · 1 January 2026Under Armour serves as the official sponsor, providing technical apparel and solidarity t-shirts. The company contributes to the charitable aspect by enabling the solidarity t-shirt sales that raise funds for beneficiary foundations. This is a multi-year partnership.
• Hyundai Motor EspañacoreGTM or Marketing Partner · 1 January 2026Hyundai Motor España serves as the official vehicle sponsor, providing support vehicles (IONIQ 5) for the event. The partnership provides Hyundai with brand visibility and association with a major sporting event.
• Seguros El Corte IngléscoreStrategic or Co-development PartnerInsurance partner providing coverage for all registered runners. Contributes to the safety and protection of participants.
• TMB (Transports Metropolitans de Barcelona)coreStrategic or Co-development PartnerOfficial transportation partner, promoting public transit use to reach the event. Recommends metro stations near the starting line (Maria Cristina) and provides transportation guidance for participants.
• Fundació CruyffflagshipStrategic or Co-development PartnerBeneficiary foundation receiving proceeds from solidarity t-shirt sales. The 46th edition (2026) raised €32,337 for the foundation. Focuses on youth sport and social development programs.
• Fundació XanaflagshipStrategic or Co-development PartnerBeneficiary foundation in 2025, receiving €28,060 from the 45th edition's solidarity t-shirt sales. Focuses on children's health and wellbeing.
• Epsilon PhysiocoreStrategic or Co-development PartnerOfficial physiotherapy partner, providing sports health expertise and services for the event. Reinforces commitment to athlete health and sports safety.
• Aigües de BarcelonacoreStrategic or Co-development PartnerOfficial hydration/water partner, providing water stations for participants along the race route. Emphasizes sustainability and hydration support.
• Voluntaris 2000coreStrategic or Co-development PartnerVolunteer organization providing approximately 2,000 volunteers to support event operations. Long-term partner with more than a decade of involvement.
• Coca-ColaminorGTM or Marketing PartnerBeverage partner providing refreshments and sponsorship support for the event.
• 3catminorGTM or Marketing PartnerCatalan public media partner providing coverage and content distribution for the event.
• GarminminorGTM or Marketing PartnerTechnology partner sponsoring giveaways and raffles for participants, including Garmin watches.
• Creu Roja (Red Cross)coreStrategic or Co-development PartnerFirst aid and safety partner providing emergency medical support and first aid services during the event.
• Federació Catalana d'AtletismecoreStrategic or Co-development PartnerOfficial athletics federation partner providing technical and regulatory oversight for the race.
• Ajuntament de Barcelona (Barcelona City Council)coreStrategic or Co-development PartnerMunicipal government supporter providing official backing and access to city venues and routes for the event.
• Relay EventsflagshipStrategic or Co-development PartnerTechnical organizer of the event. Handles operational execution, logistics, registration infrastructure, and event management. Contact: [email protected]

Scale indicators4 records

Broad incumbents

• Sweetwater: Sweetwater is the largest US online retailer of musical instruments and pro audio gear, known for its high-touch sales engineer model and broad parts/accessories catalog. It is a broad incumbent that competes for the same end customer in guitar parts and accessories, though primarily in the US market.
• Thomann: Thomann is Europe's largest online musical instrument retailer, headquartered in Germany with pan-European shipping. It carries an extremely broad catalog of guitars, parts, and accessories, dwarfing Guitar-Parts in scale but competing directly for the same Dutch/German-speaking online buyer of guitar parts.
• American Musical Supply: American Musical Supply is a large US-based online retailer of musical instruments, pro audio, and accessories. While primarily US-focused, it competes in the same online guitar parts/accessories category and serves as a comparable scale benchmark for the segment.

Direct peers

• Gear4music: Gear4music is a UK-based online musical instrument and equipment retailer listed on AIM, selling guitars, parts, and accessories across Europe. It is a direct peer in online-only music retail targeting hobbyist and prosumer customers with a similar SKU breadth strategy.
• Just Music: Just Music is a German online and bricks-and-mortar musical instrument retailer offering guitars, parts, and accessories across the DACH region. It directly competes with Guitar-Parts for German-speaking customers shopping online for guitar parts.
• Bax Music: Bax Music is the largest musical instrument and equipment retailer in the Netherlands/BeNeLux, operating both a large online storefront (bax-shop.nl) and physical superstores. It is the most direct Dutch competitor to Guitar-Parts, selling guitars, parts, and accessories to the same hobbyist and semi-pro customer base.
• Andertons Music: Andertons Music is a UK-based guitar-focused retailer with a strong online presence and a YouTube content channel. It competes with Guitar-Parts for the same online guitar buyer, particularly on accessories, parts, and effects pedals.
• Strings Direct: Strings Direct is a UK-based online specialist in guitar and other instrument strings, parts, and accessories. It is a closer niche peer to Guitar-Parts than the broad retailers because it focuses specifically on consumables and replacement parts for guitarists.

Emerging players

• Reverb: Reverb is a global online marketplace for new, used, and vintage musical instruments and gear, including guitar parts and accessories. Founded in 2013 and now owned by Etsy, it represents a marketplace-format competitor that could divert traffic away from a specialist parts retailer like Guitar-Parts.

Regional players

• Deejay BV: Deejay (deejay.nl) is a Dutch online retailer specializing in DJ equipment, pro audio, and music production gear. It is comparable as a BeNeLux-based niche musical e-commerce player, though focused on DJ/pro audio rather than guitar parts specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guitar-Parts