Competitions.com.au

What Competitions.com.au does

Competitions.com.au, operated by Competitions Pty Ltd (ABN 29 158 189 747), is an Australian competition aggregation platform founded in 2012 that lists 617+ manually verified competitions across 23+ categories including cars, travel, cash, electronics, and home lotteries (with combined prize pools of $43.4M cash and $35.6M house value). The platform serves Australian consumers seeking prizes and supplementary rewards through a multi-component system: a curated competition directory with manual verification, a CompBux virtual currency earned via market research surveys (120-190 CompBux per survey), two daily games (Spin & Win prize wheel and a 1-1000 Guessing Game with $10-$50 daily prizes), and a community forum with monthly leaderboard. Free business tools (Pick a Winner, T&C Generator, Random Number Generator) extend the platform to competition organizers.

The platform is 100% free for members and monetizes through three revenue streams: market research partnerships with Cint, Dynata, and Toluna (the largest global panel providers), brand advertising and competition listing fees with featured placement options, and featured/email promotional services. Distribution is digital-first via the competitions.com.au website, supported by a 62+ article blog, SEO across 1,340+ listing pages, email marketing, a referral program (5% monthly commission on referred members' survey earnings), and the 'Our Network' affiliation with Competitions NZ and FreeStuff AU.

The company operates with 1-10 employees, is bootstrapped with no disclosed external funding or institutional investors, and is privately held. Geographic operations are restricted to Australia (excluding NT, TAS, and ACT residents). Cumulative member rewards payouts total $127,350+ since inception, with member earnings reportedly ranging $8-$70 per month depending on survey activity.

Name

Competitions.com.au

Legal name

Competitions Pty Ltd

Website

https://www.competitions.com.au/

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Competitions.com.au is an Australian competition aggregation platform operating since 2012 that lists 617+ manually verified competitions and serves 413,933+ members through a free CompBux rewards ecosystem, daily games, and paid surveys from Cint, Dynata, and Toluna.

Ownership category

akta.pro rank

Product category

Consumer Rewards and Competition Aggregation

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Competition aggregation
• Paid survey rewards
• Rewards platform
• Prize draws
• Consumer rewards marketplace

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Market Research Partnerships: Companies pay Competitions.com.au for consumer survey responses. The platform shares a portion of this revenue with members through CompBux rewards and retains the remainder as platform revenue.
2. Advertising & Sponsorships: Revenue from brands advertising competitions and promotional listings on the platform. Featured listings and email promotion services for brands running competitions.
3. Competition Listing Fees: Brands and charities pay to list competitions on the platform, with featured/priority placement options available for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Competitions.com.au is a free competition aggregation platform that lists 617+ manually verified Australian competitions across categories including cars, travel, cash, and electronics. Members earn CompBux virtual currency through paid market research surveys (integrated with Cint, Dynata, Toluna) and daily games (Spin & Win wheel, number guessing game), then redeem points for gift cards at 100+ Australian retailers. The platform operates on a free-to-member model, generating revenue from brand partnerships, market research providers, and competition listing fees.

Product overview

Competitions.com.au is a free competition aggregation platform that has operated since 2012, featuring 617+ verified Australian competitions and a multi-layered rewards ecosystem. The platform combines three core components: (1) a competition listing directory with 23 categories spanning cars, travel, cash, and electronics; (2) a CompBux virtual currency system earned through paid surveys with Cint, Dynata, and Toluna, redeemable for gift cards at 100+ Australian retailers; and (3) daily games including Spin & Win prize wheel and Guessing Game offering guaranteed prizes. Additional modules include a referral program earning 5% commission, community forum with leaderboard competitions, educational blog with 62+ guides, and free business tools for running competitions (Pick a Winner, T&C Generator, Random Number Generator). The platform has paid out over $127,350 in gift card rewards to 413,933+ members.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitions.com.au Platform Free competition aggregation platform listing 617+ manually verified Australian competitions across 23+ categories including cars, travel, cash, electronics, and holidays. Members can browse, filter, and link directly to enter competitions from brands and charities.
• CompBux Rewards System Virtual currency system earning 120-190 CompBux per survey completed, redeemable for gift cards at 100+ Australian retailers including Woolworths, Coles, Kmart, and JB Hi-Fi. Redemption tiers range from $10 (1,000 CompBux) to $100 (10,000 CompBux).
• Spin & Win Daily prize wheel game offering guaranteed wins on every spin. Prizes include 5-10 CompBux (most common), 5-10 Guessing Entries, $50 Gift Card (1 in 2,500 chance), and $100 Gift Card jackpot (1 in 5,000 chance). Members receive 1 free daily spin with additional spins earned through surveys.
• Daily Guessing Game Daily number guessing game where members guess a number between 1-1000. Exact match wins $50 gift card (5,000 CompBux), closest guess wins $10 gift card (1,000 CompBux). Members receive 1 free guess daily with bonus entries earned through surveys.
• Paid Surveys Market research survey panel connecting members with Cint, Dynata, and Toluna for 12-20 minute surveys. Each completed survey earns triple rewards: 120-190 CompBux, +5 Spin & Win entries, and +5 Guessing Game entries. Members earn $8-70 per month in gift card value.
• Referral Program Commission program earning 5% monthly on referred friends' survey earnings (promotional rate, standard 3%). No limit on referrals. Friends receive welcome bonus of 50 CompBux + 4 free spins + 15 guesses upon signing up.
• Pick a Winner Tool Free animated draw tool for competition organizers to run fair, recorded random selections. Records the selection process as video proof for winner announcements.
• T&C Generator Free terms and conditions generator for creating compliant competition rules. Helps businesses meet Australian competition law requirements.
• Random Number Generator Free secure random number generation tool for raffles, draws, and competition winner selection.
• Community Forum Member discussion platform for sharing wins, tips, deals, and competition strategies. Features automated winner announcements, community leaderboard with monthly spin prizes, and CompBot competitions with weekly 25-words-or-less creative writing contests.

Quantifiable outcome

• $127,350+ in gift card rewards paid to members
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CintcoreTechnology or IntegrationMarket research technology company providing survey inventory. Cint's platform connects Competitions.com.au members with survey opportunities from various brands and market research clients.
• DynatacoreTechnology or IntegrationMarket research company supplying survey respondents to brands. Provides survey opportunities for Competitions.com.au members to earn CompBux rewards.
• TolunacoreTechnology or IntegrationMarket research and consumer insights company. Connects Competitions.com.au members with surveys from brands seeking consumer opinions.
• GiftPaycoreTechnology or IntegrationDigital gift card fulfillment provider. Processes instant delivery of gift cards when members redeem CompBux. Provides access to 100+ Australian retailers including Woolworths, Coles, Amazon, Kmart, BP.
• Competitions NZminorGTM or Marketing PartnerNew Zealand counterpart competition platform in the network. Listed as part of 'Our Network' alongside FreeStuff AU.
• FreeStuff AUminorGTM or Marketing PartnerSister platform for free stuff and deals in Australia. Listed as part of network alongside Competitions NZ.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Competitions NZ: Sister competition aggregation platform in New Zealand, listed as part of Competitions.com.au's 'Our Network.' Operates the same model — aggregating and verifying local prize competitions — across the Tasman, making it the most direct functional analogue in a near-adjacent geography.
• FreeStuff AU: Sister platform for free stuff and deals in Australia, also part of the same network. Shares the same audience, owner, and infrastructure, and competes/collaborates with Competitions.com.au for freebie- and deal-seeking Australian consumers.
• PrizeFinder: Long-running Australian competition aggregator listing Australian prize competitions by category. Targets the same consumer segment (competition entrants) with a similar aggregation-and-alerts model, and is the most cited direct competitor in the Australian market.
• Stellar Competitions: Australian-based competition and giveaway platform listing prize draws and competitions in similar categories (cars, travel, cash). Directly competes with Competitions.com.au for both consumer traffic and brand/charity listing supply.
• Lucky Day: US-focused mobile sweepstakes and instant-win app offering daily scratch cards and prize draws. Operates a very similar engagement loop (daily games, sweepstakes, rewards) to the Spin & Win and Guessing Game features on Competitions.com.au.
• Lucktastic: US-based free scratch-off and sweepstakes app funded by advertising and market research. Closely comparable in business model — free-to-user games funded by survey/research and brand partnerships — though distributed as a mobile app rather than a website.

Broad incumbents

• Swagbucks: Large global rewards platform offering points (SB) for surveys, games, and shopping, redeemable for gift cards. Much larger and US-centric, but operates the same survey-plus-games-plus-gift-card redemption mechanic that underpins Competitions.com.au's CompBux system.
• InboxDollars: Established US rewards platform paying users for surveys, games, and offers. Closely comparable on the paid-surveys-plus-games monetization loop, though it operates at significantly larger scale and across a broader content mix.
• Rakuten (cashback): Global cashback and rewards platform paying users for shopping and engagement. Operates a different primary mechanic (cashback vs. competitions) but shares the gift-card/retailer redemption model and B2B monetization through advertiser partnerships.

Emerging players

• Prolific: Research-participant recruitment platform connecting researchers with vetted survey respondents. Comparable on the survey-monetization side (members earning from Cint/Dynata/Toluna supply) but serves academic/enterprise researchers rather than consumer competitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/compsau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Competitions.com.au