Massironi

What Massironi does

Massironi S.p.A. is a privately held Italian car dealership and authorized workshop headquartered in Melegnano, in the province of Milan (Lombardy). The company operates the only official Fiat concessionary in the Melegnano territory under the Stellantis group, holding authorized dealer status for Fiat, Abarth, and Fiat Professional brands, and serving as an authorized workshop for additional Stellantis brands including Jeep, Peugeot, and Citroen. The firm runs a dual-location physical footprint: a showroom at Via Vittorio Veneto 56 for new and used vehicle sales, and a workshop at Via Emilia 35 for maintenance, diagnostics, and parts.

The business operates six core revenue streams: new vehicle sales (Fiat, Abarth, Fiat Professional), certified pre-owned vehicle sales through the Spoticar program, KM0 (nearly-new) vehicles, authorized workshop and maintenance services, genuine parts and accessories, and complementary services encompassing long-term rental (noleggio a lungo termine), financing through Stellantis Financial Services, and insurance products. Pricing for vehicles is published on the website (ranging from approximately €7,450 for entry-level citycars to €23,750+ for hybrid SUVs), while rental and insurance prices are quote-based. The go-to-market is a traditional authorized dealership model with physical showroom visits, test drives, and in-person sales consultations, augmented by a digital presence (Dealerk platform website, live chat, SEO, and remarketing) for lead capture and inventory browsing.

The customer base is primarily individual retail consumers in the Melegnano and greater Milan province area, with a secondary segment of business customers requiring commercial vehicles (Fiat Professional) and fleet services. The firm markets itself as a one-stop authorized dealer offering both sales and after-sales service under one roof, with a marketing mix consisting of promotional campaigns (seasonal discounts on parts and specific models), a website with vehicle search and comparison tools, and local/physical presence. The single-territory franchise position creates a defensive moat, while the dealership's scale (11-50 employees) and reliance on the Stellantis franchise define both its ceiling and its stability.

Name

Massironi

Legal name

Massironi S.p.A.

Website

https://massironispa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Massironi S.p.A. is a privately held authorized Fiat, Abarth, and Fiat Professional dealership and multi-brand workshop in Melegnano, serving individual retail consumers and small business customers in the Milan province with vehicle sales, certified pre-owned, maintenance, parts, rental, and insurance services.

Ownership category

akta.pro rank

Product category

Automotive Retail and After-Sales Services

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Fleet & Commercial Vehicle Finance (FSAKADAE), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

Keywords

• Car dealership services
• Vehicle maintenance
• Automotive retail
• Authorized workshop
• Vehicle financing

Headquarters

HQ city

Melegnano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Fiat, Abarth, and Fiat Professional vehicles with options for customization and financing.
2. Used Vehicle Sales: Sales of certified pre-owned vehicles through Spoticar program with certified kilometer readings and warranties.
3. Workshop and Maintenance Services: Authorized repair and maintenance services including oil changes, tire services, inspections, and bodywork for Fiat, Abarth, Fiat Professional, Jeep, Peugeot, and Citroen vehicles.
4. Parts and Accessories: Sales of original spare parts and accessories for Fiat, Abarth, and Fiat Professional vehicles.
5. Long-term Rental: Long-term vehicle leasing (noleggio a lungo termine) services.
6. Insurance Services: Insurance products including theft, fire, accidental damage, and glass coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Massironi is an authorized car dealership and workshop that sells new Fiat, Abarth, and Fiat Professional vehicles, certified pre-owned vehicles under the Spoticar program, and KM0 vehicles. The company also operates an authorized service center providing maintenance, repairs, tire services, mandatory vehicle inspections, and genuine parts for Fiat, Abarth, Fiat Professional, Jeep, Peugeot, and Citroen vehicles, supplemented by long-term rental, insurance, and financing offerings.

Product overview

Massironi is a car dealership and authorized workshop in Melegnano, Milan, operating as an official dealer for Fiat, Abarth, and Fiat Professional brands, while also providing authorized service for Jeep, Peugeot, and Citroen. The company offers a comprehensive automotive portfolio consisting of new vehicle sales (Nuove Auto), certified pre-owned vehicles through Spoticar, and nearly-new KM0 vehicles. Supporting services include an authorized workshop for maintenance and repairs, a vehicle inspection center (Centro Revisioni) for mandatory inspections, genuine parts and accessories sales, tire services, long-term leasing, insurance products, and financing options. The dealership and workshop operate from two locations in Melegnano: the main dealership at Via Vittorio Veneto 56 and the workshop/service center at Via Emilia 35.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Fiat, Abarth, Fiat Professional)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stellantis (Fiat, Abarth, Fiat Professional)coreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Fiat, Abarth, and Fiat Professional brands under the Stellantis group. Massironi is the only official Fiat dealer in the Melegnano territory, selling new vehicles, providing authorized service, and offering manufacturer-backed warranties and support.
• Insurance PartnersminorOthersInsurance providers offering vehicle insurance products including theft, fire, accidental damage, glass coverage, and CASCO insurance to customers purchasing or servicing vehicles at Massironi.
• Jeep, Peugeot, Citroen (Stellantis Group)minorChannel Partner/ Reseller/ DistributorAuthorized workshop services for Jeep, Peugeot, and Citroen vehicles. Massironi provides maintenance, repairs, and service using genuine parts for these additional Stellantis brands.
• Spoticar (FCA Certified Pre-Owned)coreChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle program under the Spoticar FCA brand. Vehicles are inspected, have certified kilometer readings, and come with warranties. Massironi sells used vehicles under this certified program.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gruppo Autotorino: One of Italy's largest multi-brand dealer groups with sales and authorized service across multiple OEMs and regions. Directly comparable as an authorized Italian dealership combining new-vehicle sales, used cars, and aftersales.
• Tomasi Auto: Italian authorized dealer group operating Fiat and other OEM franchises with integrated workshop operations. Comparable as a multi-brand Italian authorized dealership combining retail and aftersales.
• Carpoint: Italian multi-brand car dealership offering new and used vehicles plus aftersales. Comparable as an authorized dealer with similar product-and-service portfolio to Massironi.
• Barchetti Group: Large Italian multi-brand automotive retail group with showrooms and authorized workshops across Northern Italy. Comparable as a multi-OEM Italian dealer with integrated sales-service operations.
• Beikircher Group: Italian authorized dealer group with multi-brand sales and service in Northern Italy. Directly comparable as a regional authorized dealership group with similar OEM partnerships.

Emerging players

• Brumbrum: Italy's leading online new-car retailer selling multi-brand vehicles direct-to-consumer. Comparable as an alternative new-car purchase channel competing for the same Italian retail customers that Massironi serves in its physical showroom.

Broad incumbents

• Spoticar: Stellantis's certified pre-owned vehicle program under which Massironi already retails used vehicles. Comparable as the umbrella program/channel that sets pricing, certification, and warranty standards for Massironi's used-car business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://www.massironispa.com
• Facebookfacebook.com/massironimelegnano
• LinkedInlinkedin.com/company/massironi-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massironi