dpersonas

What dpersonas does

dpersonas is a privately held human capital consulting firm founded in January 2011 in Madrid, Spain, now operating with its primary operational base in Cancún, Mexico. The firm provides cultural transformation, executive development, and HR advisory services to enterprise clients across Spain, Latin America, the Caribbean, and the United States, with a pronounced vertical concentration in hospitality and tourism. In 2017 the firm opened a wholly owned US subsidiary, People Development Consultants, LLC, in Florida to support Latin American corporate centers operating from the United States. The company is founder-owned and led by Raúl Castro, with no external funding events recorded in source material.

The core product portfolio comprises four professional services practices: Perfeccionamiento Directivo (executive development programs delivered through a blended e-learning and in-person methodology grounded in case method, outdoor training, and role plays), Coaching Ejecutivo (one-on-one executive coaching using an ontological methodology), Headhunting (executive search with a placement guarantee, with stated retention of 9 of 10 placed leaders past two years), and Consultoría de Recursos Humanos (HR consulting covering processes, policies, productivity, and change management). Underpinning these practices is a proprietary e-learning platform at formacion.dpersonas.com, supported by a content production apparatus that includes the Listening Leaders podcast (distributed on Spotify, Apple Podcasts, Google Podcasts, YouTube, iHeartRadio, and iVoox), a leadership and AI-themed blog, and four books authored by the founder. AI tools are used internally for content drafting and research synthesis; no AI technology is built, licensed, or sold as a client-facing product.

Revenue is generated through project-based, quote-priced professional services engagements sold directly to enterprise buyers. The go-to-market is sales-led and content-led: lead flow comes from referrals, direct outreach, and inbound generated through the firm's podcast, blog, published books, and LinkedIn presence. Engagements are typically structured as multi-year contracts with no standard pricing publicly disclosed. The firm operates with a core team of approximately six in-house practitioners plus a network of associated consultants, and serves an enterprise client roster that includes RIU Hotels & Resorts, Meliá Hotels International, Marriott International, Hilton Hotels & Resorts, Palladium Hotels Group, Iberostar, Catalonia Hotels & Resorts, Princess Hotels & Resorts, Karisma Hotels & Resorts, Paradisus by Meliá, NexusTours, Best Day Travel Group, Hotel Shops, Chubb, Banco del Progreso, Ernst & Young, Tecnológico de Monterrey, and High School Monteverde.

Name

dpersonas

Legal name

DPERSONAS CONSULTORES SC

Website

https://dpersonas.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

dpersonas is a founder-owned human capital consulting firm offering executive development, ontological coaching, executive search, and HR advisory services to enterprises across Spain, Latin America, and the United States, with notable concentration in hospitality.

Ownership category

akta.pro rank

Headquarters

HQ city

Cancún

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Cultural transformation consulting, HR consulting, and organizational change management services delivered through project-based engagements with enterprise clients.
2. Executive Development Programs: Leadership training programs combining e-learning and in-person sessions, offered as customized programs to organizations with flexible duration adapted to each company's needs.
3. Executive Coaching: One-on-one coaching sessions for executives and leaders, providing reflection space for strategic decision-making and personal development.
4. Executive Search / Headhunting: Identification and attraction of high-impact executives using a 4-step process: Discover, Map, Intermediate, Close. Includes guarantee commitment for placements.
5. Between Jobs / Career Transition Service: Career transition support for executives including assessment, networking, strategy development, and interview preparation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

dpersonas is a human capital consulting firm that helps organizations prepare their people and culture for change, with current emphasis on AI-era transformation. It sells four core professional services: executive development programs (Perfeccionamiento Directivo) blending e-learning and in-person experiential training; one-on-one executive coaching using ontological methodology; executive search/headhunting for culturally-aligned leaders; and HR consulting covering processes, policies, and organizational change management. Services are delivered through direct consulting engagements with enterprise clients in hospitality, tourism, banking, and education across Spain, Latin America, the Caribbean, and the United States.

Product overview

dpersonas is a cultural transformation consulting firm offering a portfolio of four interconnected professional development services. The core offerings include Perfeccionamiento Directivo (executive development via blended e-learning and in-person training), Coaching Ejecutivo (ontological-based one-on-one coaching), Headhunting (executive search), and Consultoría de Recursos Humanos (HR consulting). These are supplemented by the Listening Leaders podcast, a blog with leadership content, the Between Jobs career transition service, and published books by founder Raúl Castro. The company operates its own e-learning platform and serves clients across Spain, Latin America, the Caribbean, and the United States through its People Development Consultants subsidiary.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfeccionamiento Directivo (Executive Development Program) Leadership training program combining e-learning platform content with in-person experiential sessions using case methodology, role plays, and active learning techniques to develop executive competencies for managers, supervisors, and team leaders.
• Coaching Ejecutivo (Executive Coaching) One-on-one coaching service for executives and senior leaders using ontological coaching methodology, providing a reflection space for strategic decision-making, personal development, and leadership style evolution.
• Headhunting (Executive Search) Executive search and talent acquisition service that identifies and attracts high-impact leaders aligned with organizational culture and strategic needs, using a 4-step process (Discover, Map, Intermediate, Close) and including a guarantee that 9 of 10 placed leaders remain in position for 2+ years.
• Consultoría de Recursos Humanos (HR Consulting) Human resources consulting service that creates processes and policies designed to improve productivity, efficiency, communication, and employee wellbeing, supporting cultural transformation and organizational change.
• Between Jobs (Career Transition Service) Career transition and outplacement service that helps executives and managers identify their next professional move through assessment, networking, strategy development, positioning, and interview preparation.
• E-learning Platform (formacion.dpersonas.com) Proprietary online learning management system delivering executive development content with 24/7 access, adapted to different participant profiles, and combining with in-person experiential sessions as part of the Perfeccionamiento Directivo program.

Quantifiable outcome

• 9 out of 10 leaders hired through headhunting remain in their positions for more than 2 years
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• BTS Group: Consulting firm specializing in executive development and strategic alignment through simulation-based learning - adjacent to dpersonas' experiential executive development methodology.

Broad incumbents

• Right Management (ManpowerGroup): Global talent and career management firm offering outplacement, coaching, and leadership development - directly comparable to dpersonas' career transition and coaching services.
• Spencer Stuart: Global executive search and leadership advisory firm that pairs C-suite placements with board and CEO advisory services, mirroring dpersonas' headhunting-plus-coaching model.
• Gallup: Analytics and workplace consulting firm with deep leadership and engagement practice, broadly comparable to dpersonas' cultural transformation consulting offering.
• Egon Zehnder: Privately-held global executive search and leadership advisory firm emphasizing cultural fit and leadership development - directly comparable in philosophy and service mix to dpersonas.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and talent management - directly overlapping dpersonas' combined service portfolio at enterprise scale.
• Heidrick & Struggles: Global executive search and leadership advisory firm that combines C-suite search with leadership consulting, comparable to dpersonas' headhunting plus coaching plus transformation practice, though at significantly larger scale.

Direct peers

• DDI (Development Dimensions International): Global leadership development firm offering executive training, coaching, and behavioral assessments - comparable in delivery methodology (blended learning, customized programs) to dpersonas.
• Center for Creative Leadership (CCL): Nonprofit specializing in leadership development research, executive education programs, and coaching - core overlap with dpersonas' Perfeccionamiento Directivo and Coaching Ejecutivo offerings.
• Lee Hecht Harrison (LHH): Global talent development and career transition firm offering outplacement, executive coaching, and leadership development - directly comparable to dpersonas' 'Between Jobs' service and coaching practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/dpersonas
• YouTubeyoutube.com/user/dpersonas/videos
• Facebookfacebook.com/dpersonasconsultores
• LinkedInlinkedin.com/company/dpersonas
• Instagraminstagram.com/dpersonas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dpersonas