De Katjang
- Company typePrivate
- Founded1975
- HeadquartersZevenbergen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Katjang does
De Katjang is a family-owned Dutch private label food manufacturer founded in 1975 and headquartered in Zevenbergen, The Netherlands, where it operates a single factory producing organic rice cakes, corn cakes, multigrain cakes, chocolate-coated rice cakes, snack bars, and chocolate products. Core production technology centers on a state-of-the-art puffing area that pops brown rice into round moulds, in-house chocolate couverture production enabling multiple coating types (milk, dark, yoghurt, rice milk, carob/soy), and highly automated packaging lines that compress production and packaging into a single freshness-preserving flow. The portfolio is 95% organic, 100% gluten-free capable, and supports vegan and other dietary variants.
De Katjang firmographics
Firmographics- Name
- De Katjang
- Legal name
- De Katjang
- Website
- https://katjang.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
De Katjang industry classification
Industry- Product category
- Private Label Food Manufacturing
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)
- akta.pro secondary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where De Katjang is headquartered
LocationHeadquarters
- HQ city
- Zevenbergen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Katjang business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Private Label Manufacturing: Manufactures organic rice cakes, corn cakes, multigrain cakes, chocolate-covered products, bars, and chocolate products under private labels for other brands. Revenue is generated through product sales to brands, with minimum order quantities starting from 1 pallet to full truckloads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private label manufacturing - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
De Katjang product offering
Product offeringCore offering
De Katjang is a B2B private label manufacturer that produces organic rice cakes, corn cakes, multigrain cakes, chocolate-coated rice cakes, snack bars, and chocolate products entirely in-house at its Netherlands facility. The company sells exclusively under customer brands, serving big, small, and startup companies with flexible order quantities from 1 pallet up to full truckloads. All products are 95% organic, 100% gluten-free, with vegan and no-added-sugar options available, supported by FSSC 22000 certification.
Product overview
De Katjang is a private label organic food manufacturer specializing in rice cakes, coated rice cakes, snack bars, and chocolate products. The company operates a single unified product portfolio organized around four core product lines: organic rice cakes (available in rice, corn, and multigrain varieties), chocolate-coated rice cakes (with various coatings including milk chocolate, dark chocolate, yoghurt, and strawberry), organic snack bars (coconut, caramel, and customizable fillings with up to two layers), and bulk chocolate products (bars, baking sticks, and seasonal items). All products are manufactured in-house at their Netherlands facility with 95% organic and 100% gluten-free and vegan capability. The company offers private label services starting from 1 pallet, serving as a low-cost manufacturer without its own brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Rice Cakes (Rice, Corn, and Multigrain)
Companies that use De Katjang
Customer profileSegments1 record
Ideal customer profiles2 records
De Katjang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
De Katjang partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
De Katjang competitors and assessment
Company assessmentBroad incumbents
- Lotus Bakeries: Belgian public baker/confectionery group with a significant private-label division alongside brands like Lotus Biscoff. Comparable in bakery-and-confectionery private-label manufacturing, with broader geographic reach and scale.
- Hain Celestial Group: Public organic and natural foods group with snack-bar and rice-cake-adjacent brands. Comparable in organic free-from category positioning and global distribution, but operates as a multi-brand portfolio rather than a private-label specialist.
- Pladis Global: UK-headquartered global biscuits, crackers, and confectionery group (McVitie's, Jacob's, Carr's). Overlaps in baked-snack private-label supply and chocolate-coated categories, but operates at a much larger scale as an incumbent.
- Mondelez International: Global chocolate and biscuits incumbent with extensive private-label and co-manufacturing operations in Europe. Comparable in chocolate-coating and confectionery capability, but vastly larger and not specialist in organic rice cakes.
- Nature's Path: North American organic cereal, granola, and rice-cake producer. Comparable in organic certification depth and health-focused positioning, but operates as a branded manufacturer with private-label capabilities.
- Nestlé: Global packaged-food incumbent with broad confectionery and private-label manufacturing. Overlaps in chocolate coatings, snack bars, and global retailer supply, but does not specialize in organic rice cakes at De Katjang's mid-sized scale.
Emerging players
- Rude Health: UK-based organic, gluten-free and plant-based brand with rice cakes and snack bars as core SKUs. Comparable in organic / free-from positioning and target consumer, but operates as a branded company rather than a private-label manufacturer.
- Wasa (Barilla): Scandinavian crispbread and rice-cake brand owned by Barilla. Comparable in crispbread / rice-based cracker category and European retail presence, though predominantly branded rather than private label.
Direct peers
- Intersnack Group: Major European private-label snack manufacturer (chips, nuts, baked snacks, including rice-based products) serving retailers and brand owners across Europe. Closely comparable B2B private-label model, similar product categories (grain-based and coated snacks), and similar geographic reach.
- Lorenz Snack-World: German family-owned private-label and branded snack producer with categories including baked snacks and chocolate-coated products. Comparable in model (private label + own brands), mid-sized European footprint, and snack-bar / coated-snack overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Katjang social profiles
Digital presenceDe Katjang compliance and trust
Trust signalCompliance1 record
De Katjang financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Katjang leadership team
Management profileNumber of profiles
De Katjang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Katjang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Katjang
What does De Katjang do?
De Katjang is a B2B private label manufacturer that produces organic rice cakes, corn cakes, multigrain cakes, chocolate-coated rice cakes, snack bars, and chocolate products entirely in-house at its Netherlands facility. The company sells exclusively under customer brands, serving big, small, and startup companies with flexible order quantities from 1 pallet up to full truckloads. All products are 95% organic, 100% gluten-free, with vegan and no-added-sugar options available, supported by FSSC 22000 certification.
Is De Katjang a public or private company?
De Katjang is a private company. It is classified as family owned and is currently operating.
When was De Katjang founded?
De Katjang was founded in 1975. It employs 11 to 50 people.
Where is De Katjang based?
De Katjang is headquartered in Zevenbergen, Netherlands, in the Europe region.
How does De Katjang make money?
One revenue line is on record: private Label Manufacturing.
Who are De Katjang's main competitors?
Broad incumbents on record are Lotus Bakeries, Hain Celestial Group, Pladis Global, Mondelez International, Nature's Path and Nestlé. Emerging players are Rude Health and Wasa (Barilla). Direct peers are Intersnack Group and Lorenz Snack-World.
Does De Katjang have an API?
No public API is recorded for De Katjang.
What industry is De Katjang in?
De Katjang's product category is Private Label Food Manufacturing. Its primary akta.pro industry code is AFAKAIAK, Rice Cakes & Grain Snack Manufacturing, with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 3118 and its SIC code is 2050.