What Château Soutard does

Château Soutard is a historic Saint-Émilion Grand Cru Classé wine estate headquartered at 1 Lieu-dit Soutard, 33330 Saint-Émilion, France, with documented provenance dating to 1513 and a modern château constructed between 1741 and 1762. The estate operates 30 contiguous hectares of vineyard on the Saint-Émilion limestone plateau (within a 60-hectare total property following the 2009 integration of Château Cadet-Piola), producing wines predominantly from Merlot with Cabernet Franc, Cabernet Sauvignon, and Malbec. Winemaking relies on manual harvest, cold-room storage, density sorting, gravity-fed transfer, fermentation in double-walled 60hl truncated conical stainless steel and thermoregulated wooden tanks, and aging in French oak barrels. The core product portfolio spans Château Soutard (AOC Saint-Émilion Grand Cru Classé from €55/bottle), Petit Soutard (AOC Saint-Émilion Grand Cru second wine from €26/bottle), Jardins de Soutard, and S'tard by Soutard, plus three sister-property wines (Château Larmande, Château Petit Faurie de Soutard, Château Grand Faurie Larose) retained under separate labels after AG2R La Mondiale group acquisitions.

The hospitality stack is a material revenue layer: restaurant Le Jardin (open Tuesday to Saturday lunch and dinner with 500+ wine references and panoramic vineyard views), three double rooms/suites in an 18th-century chartreuse classified as a French Historical Monument (€270-€396/night), the Grand Faurie La Rose gîte 2km from Saint-Émilion, and a tiered wine tourism program from a €17 tasting up to a €300 private multi-estate masterclass and the flagship €590 Esprit de Soutard immersive package. Event infrastructure supports weddings up to 160 seated guests in the historic cellar, corporate seminars at €160/person, picnics, and outdoor activities. The estate is HVE3-certified (High Environmental Value Level 3) and operates within the UNESCO World Heritage-designated Saint-Émilion cultural landscape.

Commercially, Château Soutard runs a direct-to-consumer go-to-market built around chateau-soutard.com (bilingual French/English) and shop.chateau-soutard.com, the latter powered by Direct Châteaux with Stripe payment processing and Pelican Air Services logistics shipping to 50+ countries. Customer segments are horizontal across wine enthusiasts and connoisseurs, direct-to-consumer wine buyers, wedding and event planners, and corporate groups; pricing tiers cover entry-level (€14-€55 bottled wines) through premium experiential hospitality. The company is privately held under SCEA CHATEAU SOUTARD as a wholly owned subsidiary of AG2R La Mondiale (acquired 2006), with 51-100 employees.

Name

Château Soutard

Legal name

SCEA CHATEAU SOUTARD

Website

https://chateau-soutard.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Château Soutard is a historic Saint-Émilion Grand Cru Classé wine estate in Bordeaux producing wines from 30 hectares of limestone plateau, with full hospitality operations including wine tourism, Le Jardin restaurant, château accommodations, weddings, and seminars for individual and corporate guests.

Ownership category

akta.pro rank

Product category

Premium Bordeaux Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Bordeaux wine production
• Saint-Émilion Grand Cru Classé
• Wine tourism experiences
• Estate hospitality services
• Wine events venues

Headquarters

HQ city

Saint-émilion

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer sales of Château Soutard (Grand Cru Classé), Petit Soutard (second wine), and other estate wines through the online shop with international shipping to 50+ countries. Prices range from €14 for S'tard by Soutard to €55 for Château Soutard standard bottle.
2. Wine Tourism Experiences: Guided tours (From Vine to Bottle €23, Grand Cru Classé Experience €40, Impression €52, Prestige €130, Heritage €210, Universal €300), tastings (€17), and combination packages with restaurant dining. Also includes signature experiences like the €590 Esprit de Soutard package.
3. Restaurant Le Jardin: On-site restaurant open Tuesday to Saturday, lunch and dinner. Four-course menu featuring local, seasonal cuisine with over 500 wine references. Located at Château Petit Faurie de Soutard.
4. Accommodation: Three double rooms and suite in 18th-century chartreuse: Suite Oberkampf (€270/night), Chambre aux Oiseaux (€270/night), Chambre Polonaise, Dinner & Sleep package (€396/night). Grand Faurie La Rose gîte (€380-495/night for full house). Breakfast included.
5. Events and Private Hire: Weddings, receptions, seminars, and corporate events in historic cellar (160 seated), vat room (130 seated), farm area (100), park (1 hectare), and various other spaces. Seminar day packages at €160/person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Château Soutard produces and sells AOC Saint-Émilion Grand Cru Classé red wines (Château Soutard, Petit Soutard, Jardins de Soutard, S'tard by Soutard) along with sister-property Grand Cru wines (Château Larmande, Château Petit Faurie de Soutard, Château Grand Faurie Larose). The estate also runs paid wine tourism experiences (tours, tastings, vertical tastings, the Esprit de Soutard immersive package), operates Le Jardin restaurant, offers accommodation in the 18th-century chartreuse and the Grand Faurie La Rose gîte, and hosts weddings, receptions, and corporate seminars across multiple historic event spaces.

Product overview

Château Soutard is a historic Saint-Émilion Grand Cru Classé estate offering a portfolio of wines and luxury hospitality services. The core products are Château Soutard and Petit Soutard wines produced from 30 hectares on the limestone plateau. Additional wine brands include Jardins de Soutard and S'tard by Soutard. The estate also markets wines from three sister properties: Château Larmande, Château Petit Faurie de Soutard, and Château Grand Faurie Larose. The hospitality division encompasses wine tourism experiences (tours ranging from €23 to €300), the Esprit de Soutard complete experience package (€590), Le Jardin gourmet restaurant, accommodation in the 18th-century chartreuse (rooms at €270-396/night) plus Grand Faurie La Rose gîte, and event venues for weddings/receptions and corporate seminars. The e-commerce operation sells wines direct to consumers in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Château Soutard Grand Cru Classé: The estate's premier wine, produced from 30 contiguous hectares on the limestone plateau of Saint-Émilion. Deep red color, peppery nose, red fruits, black berries, and crushed strawberries. Fresh and elegant on the palate with silky tannins.
• Petit Soutard
• Château Larmande
• Château Petit Faurie de Soutard
• Grand Faurie La Rose
• Jardins de Soutard
• S'tard by Soutard

Products and services

• Château Soutard Grand Cru Classé wine

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Château LarmandecoreStrategic or Co-development PartnerNeighboring Grand Cru Classé estate also owned by AG2R La Mondiale. Part of the 'Universal' tour experience where visitors discover three Saint-Émilion jewels. Both wines are included in multi-estate tasting experiences.
• Château Petit Faurie de SoutardcoreStrategic or Co-development PartnerEstate property where restaurant Le Jardin is located. Included in Grand Cru Classé tasting experiences. Both Château Soutard and Château Petit Faurie de Soutard are vinified in their respective cellars.
• Local Wedding VendorsminorOthersEstablished relationships with local caterers, florists, musicians, and audio-visual technicians for wedding and reception events. The estate recommends but does not employ these vendors directly.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château Figeac: Saint-Émilion Premier Grand Cru Classé A (since 2022) estate with established tours, tastings and on-site boutique. Directly comparable heritage positioning, heritage-led DTC, and tourism economics.
• Château Angélus: Saint-Émilion Grand Cru Classé producer pursuing multi-channel experiential hospitality alongside its Grand Vin. Closely comparable business model in appellation, customer mix and DTC focus.
• Château Ausone: Saint-Émilion Premier Grand Cru Classé A estate on the limestone plateau. Competes with Château Soutard for the same collector base, ratings visibility and ultra-premium pricing on the same terroir.
• Château Troplong Mondot: Saint-Émilion Grand Cru Classé estate operating tours and tastings alongside its Grand Vin. Comparable appellation-tier positioning and visitor-focused GTM in the same Bordeaux sub-region.
• Château Cheval Blanc: Premier Grand Cru Classé A estate on the Saint-Émilion plateau with extensive wine tourism, on-site dining and accommodations. Closest direct competitor to Château Soutard in appellation, prestige tier and hospitality offering.
• Château Pavie: Saint-Émilion Grand Cru Classé (Premier GCC A) producing high-end Bordeaux with multi-tier wine tourism and direct visitor revenue. Materially comparable in price band, appellation and hospitality strategy.
• Château Larmande: Saint-Émilion Grand Cru Classé sister estate under common AG2R La Mondiale ownership, included in the multi-estate Universal tour. Closest operational peer sharing viticulture, hospitality and DTC infrastructure.
• Château Petit Faurie de Soutard: Adjacent Saint-Émilion Grand Cru Classé estate integrated into Château Soutard since the 2012 classification; houses restaurant Le Jardin. Directly comparable product and customer mix within the same group.

Broad incumbents

• Domaine de Chevalier: Established Pessac-Léognan (Graves) Cru Classé estate that operates a comparable hospitality program with tours, tastings and on-site facilities. Broad incumbent with overlapping Bordeaux luxury wine-tourism model.
• Château d'Yquem: Sauternes Premier Cru Supérieur estate owned by LVMH with estate tours, tastings and immersive hospitality offerings. Adjacent Bordeaux incumbent demonstrating the upper bound of estate-visitation monetization and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ChateauSoutard
• Facebookfacebook.com/chateausoutard
• LinkedInlinkedin.com/company/chateau-soutard

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Soutard