Velociti Alliance

What Velociti Alliance does

Velociti Alliance North America, Inc. is a privately-held warehouse automation software company founded in 2002 and headquartered in Greenville, South Carolina. The company develops a suite of warehouse execution and order fulfillment solutions anchored by CloudLogic, a game-theory based real-time decision engine that plans and communicates the movement of people and product across the warehouse up to a thousand times per second, evaluating proximity, congestion, picker location, and downstream cutoffs. Surrounding CloudLogic are department-specific modules: PiecePick (less-than-case picking on Android devices), IcePick (freezer operations), SmokePick (high-volume cigarette distribution), and CasePick (manual or automated case picking), plus ActiveIntegrator for unifying multi-vendor automation stacks, TradeWins! for trade show order capture, and TW*Sales for retail operations. The CloudLogic platform has expanded beyond warehouse management into a full business suite covering G/L, A/R, A/P, purchasing, inventory, order fulfillment, CRM/sales, HRM, and e-commerce.

The company serves enterprise customers primarily in C-Store and grocery distribution (e.g., McLane Company, Imperial Trading, AWI, Harrison Company), book distribution (Nebraska Book Company, 17-year customer), and is positioning into 3PL providers. Velociti's go-to-market is direct enterprise field sales supplemented by a strategic partnership with Addverb Technologies (combining CloudLogic with Addverb's Quadron Robotic Shuttle System) and integration partnerships with hardware vendors (UniTech, AutomationDirect). Revenue is generated through per-department subscription licensing, multi-year contracts, and integration/professional services. Specific pricing is not publicly disclosed, with quotes handled through [email protected].

The company is small (1-10 employees) and self-funded with no disclosed outside investment. It has been recognized consecutively in the Food Logistics FL100+ (2017-2019, 2021-2022) and named a 2022 Top Software & Technology Provider. Core differentiation rests on the CloudLogic optimization engine, integration interoperability through ActiveIntegrator, and use of commodity Android hardware rather than proprietary warehouse devices, with customer-reported outcomes including 30-50% freezer labor reduction, 50%+ picking labor reduction, and 99.99%+ accuracy on cigarette distribution.

Name

Velociti Alliance

Legal name

Velociti Alliance North America, Inc.

Website

https://velocitialliance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Velociti Alliance is a private, Greenville, SC-based warehouse automation software company serving C-Store, grocery, and 3PL distributors with its CloudLogic real-time optimization platform, department-specific picking modules (PiecePick, IcePick, SmokePick, CasePick), and the ActiveIntegrator multi-vendor integration layer.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYIMAHAHAJ

Industrial Automation Software (SCADA, HMI, MES, Historian)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAHABAC

Conveyors & Sortation Systems (Warehouse & Parcel)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Material Handling & Logistics Equipment

SECONDARYCRAFAMAD

Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep)

Consumer Products & Retail/E-commerce & Marketplaces/E-commerce Fulfillment and Logistics Services

Keywords

• Warehouse automation
• Warehouse management software
• Order fulfillment systems
• Picking solutions
• Distribution technology

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Warehouse Automation Software: Velociti Alliance generates revenue primarily through licensing and deployment of their warehouse automation software solutions including CloudLogic, PiecePick, IcePick, SmokePick, and CasePick. Pricing follows per-department structure with typical startup of a new department taking about a day.
2. Integration Services: Revenue is generated through implementation and integration services, particularly around the ActiveIntegrator platform which unifies disparate warehouse automation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Velociti Alliance develops and licenses warehouse automation and order fulfillment software for C-Store, grocery, and wholesale distributors. Its portfolio centers on the CloudLogic real-time game-theory decision platform and includes specialized picking modules (PiecePick, IcePick, SmokePick, CasePick) along with the ActiveIntegrator platform that unifies disparate warehouse micro-solutions into a single operational system.

Product overview

Velociti Alliance offers a suite of warehouse automation and order fulfillment solutions centered on the CloudLogic platform. The portfolio includes specialized picking systems (PiecePick for less-than-case picking, IcePick for freezer operations, SmokePick for cigarette distribution, CasePick for case picking), the ActiveIntegrator integration platform for unifying discrete automation systems, TradeWins! for trade show order capture, and TW*Sales for retail operations. The CloudLogic core platform has expanded from warehouse management to a complete business solution covering G/L, A/R, A/P, Purchasing, Inventory, Order Fulfillment, CRM/Sales, HRM, and E-Commerce.

Differentiator

Problem solved

Functional benefit

Brands

• CloudLogic: Game-theory-based warehouse decision engine and order lifecycle management system that plans and communicates each move of people and product in real-time.
• IcePick
• PiecePick
• SmokePick
• CasePick
• TradeWins
• TW*Sales
• ActiveIntegrator

Products and services

• CloudLogic Game-theory-based real-time warehouse management and business operations platform that plans and communicates each move of people and product in the warehouse, evaluating picker location, congestion, proximity, and truck loading cutoffs up to a thousand times per second. Plans Receiving, Putaway, Cycle Counting, Cubing, Picking, Pallet Building, and Loading operations and has expanded into a full business suite (G/L, A/R, A/P, Purchasing, Inventory, Order Fulfillment, CRM/Sales, HRM, E-Commerce).
• PiecePick Less-than-case picking system using Android-based mobile devices that supports Single Order, Batch Pick, Sort to Cart, and Sort Station picking simultaneously. Eliminates replenishment function, reduces labor to two-thirds, and provides 100% verifiable accuracy for warehouse order fulfillment.
• IcePick Freezer operations solution designed for temperatures from -8 to -20 degrees Fahrenheit. Typically doubles product storage, reduces labor by 30% to 50%, eliminates errors, and increases pick slot counts by 40% or more in freezer departments.
• SmokePick Cigarette distribution solution using high-speed sortation and put-to-light technology that delivers labor productivity similar to pre-stamp applications and inventory costs similar to post-stamp applications. Achieves stamp rates over 3000 cartons per hour with accuracy exceeding 99.99% (typically 100%).
• CasePick Case picking system using patent-pending inventory management software, available in manual (pick to pallets) and automated (pick to conveyor) alternatives. Doubles inventory storage and product utilization and increases pick slot counts by 30% with reduced capital investment compared to traditional pick-to-belt systems.
• ActiveIntegrator Integration platform that unifies discrete automated warehouse projects and micro-solutions, enabling communication between conveyor systems, software, mobile devices, and various automation controllers to deliver end-to-end visibility and coordinated operation across the warehouse.
• TradeWins! Trade show order capture solution that runs on tablets for both virtual and physical trade shows, delivering same-day order recap to customers and vendors without requiring USB keys, power connections, or dedicated POS equipment.
• TW*Sales
• Controls App/Cloud Integration Integration tool for AutomationDirect and other programmable logic controllers that enables any application or cloud service to interact with the controller, connect it to any database, and make it more user-accessible.

Quantifiable outcome

• Picking labor reduction of more than 50%
• +17 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Addverb TechnologiescoreStrategic or Co-development Partner · 1 January 2022Strategic partnership combining Velociti's CloudLogic Order Life Cycle Management with Addverb's Quadron Robotic Shuttle System. This partnership targets C-Store and grocery distributors, promising to reduce picking labor by more than 50%. The partnership also focuses on human-robot coordinated labor solutions. Addverb is an Indian robotics and automation company.
• McLane CompanycoreStrategic or Co-development PartnerMcLane Company partnered with Velociti on their first Controls App/Cloud Integration project. McLane is a major wholesale distribution company serving convenience stores, grocers, and restaurants. They implemented ActiveIntegrator for multi-vendor order fulfillment solutions.
• Imperial Trading CompanycoreStrategic or Co-development PartnerImperial Trading Company is a key customer using ActiveIntegrator with iSeries-connected robotics solution. Located in New Orleans, LA, they achieved significant results with SmokePick implementation including 8+ person reduction and 25% volume increase.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Körber Supply Chain: WMS and warehouse automation solutions (formerly HighJump), serving distribution and manufacturing customers. Closely comparable to Velociti's software-plus-integration approach for warehouse operations.
• Made4net: Cloud-based WMS and warehouse execution software for distribution, 3PL, and manufacturing. Comparable in targeting distribution-centric customers with modular software offerings and direct sales motion.
• Datex: WMS and supply chain software specialized for 3PL, distribution, and cold-chain customers. Strongly comparable to Velociti in serving similar distribution verticals with warehouse execution and ERP-integration capabilities.
• Softeon: WMS, order fulfillment, and supply chain execution software for distributors and 3PLs. Comparable to Velociti in targeting mid-market and enterprise distributors with modular warehouse execution and optimization capabilities.
• Blue Yonder: Global WMS and supply chain planning software leader (formerly JDA Software). Competes with Velociti across enterprise distribution customers and represents the broader incumbent benchmark for warehouse automation software.
• TECSYS: WMS and supply chain software focused on distribution, particularly healthcare and industrial distributors. Directly comparable to Velociti's distribution-focused CloudLogic platform and integration-centric ActiveIntegrator approach.
• Lucas Systems: Warehouse optimization software focused on labor and slotting optimization for distribution centers. Comparable to Velociti's CloudLogic decision engine, which optimizes pick assignments using dynamic factors like proximity and congestion.
• Manhattan Associates: Leading WMS and supply chain software vendor for distribution, retail, and 3PL. Velociti's PiecePick explicitly integrates with Manhattan WMS, and both target enterprise distributors with warehouse execution and order fulfillment optimization.

Emerging players

• Locus Robotics: Autonomous mobile robot (AMR) vendor for warehouse picking and order fulfillment. Comparable through Velociti's Addverb partnership for robotics-enabled warehouse operations, addressing the same human-robot coordinated labor opportunity.

Broad incumbents

• Honeywell Voice Solutions: Voice-directed and broader warehouse automation portfolio from Honeywell (formerly Vocollect). Comparable as a broad incumbent offering warehouse productivity solutions overlapping with Velociti's picking and order fulfillment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/velociti-alliance-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velociti Alliance