Hersh Equity Group

What Hersh Equity Group does

Hersh Equity Group is a family-run, Palm Beach-based (Lake Worth, FL) real estate investment firm founded in 2019 that acquires and operates value-add multi-tenant industrial assets across Florida's primary markets. The firm targets properties valued between $7M and $50M with footprints of 80,000+ SF, then strategically repositions underutilized assets through capital improvements and enhanced management to attract quality tenants and drive appreciation. Its disclosed portfolio exceeds 1,000,000 SF and $150M in AUM, spanning assets such as HEG WestPark/Hollywood (230,000 SF), HEG PSL II (100,000 SF), HEG Storage (78,000 SF), and roughly fifteen additional multi-tenant industrial properties across Palm Beach, Broward, Miami-Dade, Pinellas, Volusia, St. Lucie, and Indian River counties, plus a first out-of-state acquisition in Atlanta, Georgia.

The firm's core product is its Accredited Investor Investment Program, which offers high-net-worth individuals and family offices passive co-investment access to multi-tenant industrial assets with disclosed returns surpassing a 2.3X equity multiple and 20%+ IRR over 5-year holds and a 2.5X equity multiple target over 5-10-year holds. Revenue is generated primarily through recurring rental income from multi-tenant industrial leases, supplemented by value appreciation on repositioned assets and transaction-level gains on dispositions such as Park Village North, Clearwater 44, and 8800 Office Park. The go-to-market is dual-channel: a principal-led, consultative sales motion for accredited investors (via direct contact forms and an InvestNext-backed investor portal branded Triforce Investments) and a LoopNet-driven marketplace channel for tenant leasing, supported by an in-house leasing team.

Hersh Equity Group runs a lean operation of 1-10 employees led by President & Managing Partner Juda Hersh and CFO & Managing Partner Corey Schwartz, with dedicated acquisitions (Steven Ginsberg, Jake Stauber) and leasing (Steve Bess, Gabriel Freiden) functions, plus property management and administrative staff. The technology stack is non-proprietary, consisting of InvestNext for investor management and RentCafe for tenant rent collection, with no disclosed APIs, proprietary algorithms, or AI/ML capabilities. Website copy also references multifamily as an emerging vertical alongside industrial, though multifamily assets are not yet represented in the disclosed portfolio, signaling a possible future product-line extension.

Name

Hersh Equity Group

Legal name

Hersh Equity Group

Website

https://hershequity.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hersh Equity Group is a family-run, Palm Beach-based real estate investment firm that acquires and repositions value-add multi-tenant industrial properties across Florida, offering accredited investors passive co-investment access to a $150M+, 1M+ SF portfolio.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment

NAICS

Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Industrial real estate investment
• Multi-tenant properties
• Value-add acquisitions
• Accredited investor programs
• Commercial property leasing

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Rental Income: Generates recurring rental income from multi-tenant industrial properties throughout Florida. Tenants lease industrial space on typically annual or multi-year terms.
2. Property Value Appreciation: Revenue generated through strategic repositioning of acquired properties, improving them to increase value and attract quality tenants, ultimately supporting higher valuations upon exit.
3. Asset Management Returns: Delivers returns to investors through equity multiples (2.3X-2.5X) and IRR (20%+) over 5-10 year hold periods by operating and eventually selling multi-tenant industrial assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hersh Equity Group acquires, owns, and operates multi-tenant industrial real estate assets in Florida's primary markets, managing over 1,000,000 SF of space with AUM exceeding $150M. The firm offers accredited investors passive co-investment opportunities in these value-add industrial assets, targeting 2.3X–2.5X equity multiples and 20%+ IRR over 5–10 year hold periods. It also leases industrial space to business tenants across its portfolio and pursues new acquisitions in the $7M–$50M range.

Product overview

Hersh Equity Group is a Palm Beach-based real estate investment firm operating a portfolio of multi-tenant industrial properties across Florida and select out-of-state markets. The company offers two core product lines: (1) a portfolio of 20+ industrial properties including HEG WestPark/Hollywood (230,000 SF), HEG Atlanta (135,000 SF), HEG PSL II (100,000 SF), HEG Storage (78,000 SF), Park Place Industrial Center, Largo Business Center, and various other properties ranging from 5,000 SF to 100,000 SF, and (2) an accredited investor investment program enabling passive investment in these industrial assets with reported returns exceeding 2.3X equity multiple and 20%+ IRR. The firm also provides acquisition services targeting properties in the $7M-$50M range with 80K+ SF footprints.

Differentiator

Problem solved

Functional benefit

Products and services

• Accredited Investor Investment Program

Quantifiable outcome

• 2.3X equity multiple and 20%+ IRR over 5-year hold periods
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foundry Commercial: Florida-based commercial real estate services and investment firm that acquires and manages industrial, office, and multifamily assets in the Southeast. Highly comparable in geography, asset mix, and sponsor model to Hersh Equity Group, though typically larger in deal size.
• Beck Partners: Florida-based commercial real estate firm offering brokerage, property management, and investment services across industrial and office assets in the state. Comparable as a regional sponsor with multi-tenant industrial exposure in the same primary Florida markets as Hersh Equity Group.
• Stiles Corporation: Long-established Florida-focused real estate firm with development, leasing, and investment operations across industrial, office, and retail in South Florida. Comparable as a Florida-centric sponsor/operator with a multi-tenant asset focus similar to HEG.

Broad incumbents

• EastGroup Properties: Public industrial REIT focused on Sunbelt markets including Florida, acquiring multi-tenant distribution and light industrial properties. Comparable as a buyer of the same Florida industrial assets HEG targets, but operating at significantly larger scale and as a public vehicle.
• Prologis: Global industrial REIT and the dominant institutional buyer of industrial real estate in Florida. Comparable as a participant in the same Florida industrial market that defines HEG's opportunity, but operates at a vastly larger scale that pushes HEG down-market.
• PS Business Parks: Industrial and flex/office park REIT (now owned by Blackstone) with multi-tenant industrial holdings across the Sunbelt. Comparable in multi-tenant small-bay industrial exposure, but institutional scale puts it well above HEG in deal size.
• Terreno Realty Corporation: Public industrial REIT acquiring multi-tenant industrial properties in major coastal markets including South Florida. Comparable in multi-tenant industrial focus and value-add orientation, though portfolio scale is multiples larger than HEG.

Others

• Colliers Florida Industrial Team: Global CRE services firm with a substantial Florida industrial brokerage and capital markets practice that competes for landlord representation and investment sales in HEG's markets. Comparable as a service provider/competitor in the same Florida industrial ecosystem, though Colliers is primarily a fee-based services firm rather than a principal investor.
• JLL Florida Capital Markets & Industrial: Global CRE services and investment firm with a sizable Florida industrial capital markets and leasing practice. Comparable as an ecosystem participant competing for the same Florida industrial flow, though JLL's primary model is fee-based services rather than principal investing.
• Cushman & Wakefield Florida Industrial: Global CRE services firm with a leading Florida industrial practice providing leasing, investment sales, and valuation services across the same assets HEG owns. Comparable as a leasing and capital markets counterpart, though not a direct investment sponsor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hersh-equity-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hersh Equity Group