North Lanarkshire Leisure

What North Lanarkshire Leisure does

North Lanarkshire Leisure is a non-profit leisure trust founded in 2006, registered in Cumbernauld, Scotland, and operating across the North Lanarkshire council area. It runs more than 17 sport and leisure venues and delivers services under the consumer-facing brand "Active NL", spanning gyms, swimming pools, sports halls, and community programming. The trust serves a broad public-service customer base including individual consumers, corporate members, school-age children, NHS-referred patients, older adults, and armed forces personnel, positioning it as a community-leisure provider rather than a commercial fitness operator.

The business model is multi-channel: revenue is generated through individual and corporate memberships on recurring direct-debit terms, pay-per-use facility access, paid sports camps and events (e.g., Summer Sports Camps 2025, Half Marathon 2026, Run NL 2026), and facility lets to clubs, coaches, schools, and community groups. Pricing is structured around tiered membership categories and discretionary session fees rather than transactional per-service pricing. Distribution is anchored by the physical venue estate, with non-members able to purchase access online or on-site; digital booking and member-management infrastructure is delivered via the third-party Gladstone LeisureCloud platform.

Commercially, the trust operates within a council-aligned remit rather than as a free-standing commercial entity: it has no disclosed funding rounds, no equity raise mechanics, and a revenue base that is inherently tied to local-authority contract cycles, NHS Lanarkshire commissioning for exercise-on-referral, and consumer discretionary spend in its catchment. The lack of proprietary technology — with the booking and operations stack fully provided by an external SaaS vendor — frames the trust as a service-delivery and community-engagement operator whose competitive position rests on its physical asset footprint and institutional relationships, not on technology differentiation.

Name

North Lanarkshire Leisure

Legal name

North Lanarkshire Leisure

Website

https://nlleisure.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

North Lanarkshire Leisure is a non-profit leisure trust operating more than 17 sport and leisure venues across North Lanarkshire, Scotland, serving individual consumers, corporate members, schools, NHS referrals, and community groups via memberships, pay-per-use access, sports camps, and community events under the Active NL brand.

Ownership category

akta.pro rank

Product category

Public Leisure and Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (71391), Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Public leisure services
• Community fitness facilities
• Sports coaching programs
• Swimming lessons
• Health referral programs

Headquarters

HQ city

Cumbernauld

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Memberships: Recurring subscription memberships providing access to gyms, fitness classes, swimming facilities, and sports coaching. Includes various tiers such as standard membership, Ultimate Sports Membership, golf membership, and tennis membership.
2. Corporate Memberships: Business membership programs allowing organizations to provide health and fitness benefits to employees, featuring dedicated corporate rates and package options.
3. Pay-Per-Use / Ad-Hoc Access: Non-members can access facilities and services on a per-visit or per-session basis, including swimming, ice skating, soft play, and sports court rentals.
4. Sports Camps and Events: Revenue from holiday sports camps (summer camps) and organized events such as the North Lanarkshire Half Marathon, Run NL events series.
5. Facility Lets: Third-party rental of sports facilities including football pitches, function rooms, and sports halls to community groups and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

North Lanarkshire Leisure operates a network of 17+ leisure venues across North Lanarkshire, Scotland, delivering gym access, group fitness classes, swimming lessons, sports coaching for children and adults, and specialized health referral programs in partnership with NHS Lanarkshire. Revenue is generated through individual and corporate memberships, pay-per-use access, sports camps, running events, and facility hire to community groups.

Product overview

Active NL (North Lanarkshire Leisure) is a leisure services charitable trust providing a comprehensive portfolio of fitness, sports, and recreational facilities across North Lanarkshire, Scotland. The organization operates a network of venues including leisure centres, swimming pools, sports complexes, and the flagship Time Capsule waterpark and ice rink. The core offering comprises gym facilities with personal training, fitness classes (including Les Mills programs), swimming lessons, and extensive sports coaching programs for both children and adults. Specialized health programs include Active Age, Active Health, Move More cancer support, and Weigh to Go weight management, often delivered in partnership with NHS Lanarkshire. The organization offers tiered membership packages including standard, corporate, and sport-specific memberships (Golf, Tennis, Ultimate Sports). Running and events programs include Run NL and the North Lanarkshire Half Marathon. Active Schools and Sports Camps extend services into educational and holiday contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym & Fitness Health and fitness gym facilities with personal training services, 1-to-1 inductions, and access to qualified personal trainers across Active NL venues.
• Fitness Classes Group fitness classes including Les Mills programs, cardio, strength and conditioning, high/low impact, mind and body, water-based, Slim Start, and Power programs.
• Swimming Lessons Swimming instruction programs for children and adults, with access to pools across multiple venues and swimming clubs.
• Kids Coaching & Lessons Children's sports coaching across football, gymnastics, swimming, athletics, badminton, dance, stage academy, netball, golf, tennis, BMX, basketball, ice skating, inclusion classes, racquet sports, and early years sports.
• Adult Sport Classes & Events Adult sports programs including Walking Football, Tennis Lessons, Pickleball, Adult Gymnastics, Adult Netball, Adult Badminton, Golf Coaching, Kickstart, and Jogscotland running groups.
• Time Capsule (Waterpark and Ice Rink) Flagship multi-recreational venue featuring a 25m pool, waterpark, ice skating rink, soft play area, and cafe.
• Run NL Events Running events and clubs including the North Lanarkshire Half Marathon, Run Club, and Jogscotland community running groups.
• Sports Camps & Clubs Holiday sports camps, summer camps, swimming clubs, Community Sport Hubs, and Outdoor Education programs for children and youth.
• Active Schools School sports programs organized by North, Central, and South teams, including Club Accreditation and Accredited Sports Clubs initiatives delivered across North Lanarkshire schools.
• Active Age Specialized fitness and wellness programs designed for older adults to maintain health and mobility.
• Active Health Health-focused fitness programs delivered in partnership with NHS Lanarkshire for patients with general health conditions.
• Move More (Cancer Support) Specialized exercise and support program for cancer patients and survivors, delivered in partnership with NHS Lanarkshire.
• Weigh to Go Weight management program supporting individuals in achieving healthy weight goals through structured fitness and lifestyle guidance.
• Membership Packages Subscription membership packages providing venue access, including Standard, Corporate, Armed Forces and Veterans discounts, Golf Membership, and Tennis Membership.
• Ultimate Sports Membership Comprehensive sports membership offering access to coaching and lessons across multiple sports disciplines for children and adults.

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NHS LanarkshirecoreStrategic or Co-development PartnerFormal partnership with NHS Lanarkshire to deliver health improvement programs including Active Health (general health conditions), Move More (cancer rehabilitation support), and weight management services. Patients are referred by healthcare professionals to participate in supervised exercise programs at Active NL facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GLL (Better): The UK's largest charitable social enterprise operating public leisure facilities on behalf of local authorities under an ALMO-style model — directly comparable to North Lanarkshire Leisure's trust-based, council-affiliated operating structure and mixed gym/sports/swim offering.
• Everyone Active: Operates more than 200 leisure facilities across the UK under local authority contracts, offering gym, swimming, fitness classes, and sports coaching — closely mirroring Active NL's membership + pay-per-use + local-authority-leased model.
• Impulse Leisure: UK charitable trust operating leisure centres, gyms, and community sports facilities — closely comparable as a smaller, non-profit, council-affiliated leisure trust with multi-sport and health-program offerings.
• Halo Leisure: UK charitable trust managing leisure centres, swimming pools, and sports facilities for partner local authorities — comparable in non-profit trust status, multi-venue operation, and membership + community-access revenue mix.
• Places Leisure: A non-profit leisure trust delivering fitness, swimming, sports development, and health programs across multiple UK council areas — comparable in trust structure, NHS-style health partnerships, and broad multi-sport portfolio.
• Glasgow Life: Charity delivering Glasgow City Council's sport, leisure, and cultural services including gyms, pools, ice rinks, and community sport — comparable as a Scottish local-authority-affiliated leisure operator with multi-venue portfolio and event programming.
• Live Borders: Scottish Borders charitable trust operating sports centres, swimming pools, and cultural facilities on behalf of Scottish Borders Council — directly comparable as a Scottish local-authority leisure trust of similar scale and program breadth.
• Edinburgh Leisure: Scotland-based charitable leisure trust operating gym, swim, sport, and outdoor facilities on behalf of the City of Edinburgh Council — directly comparable as a Scottish non-profit trust of similar scale operating venues and council-funded community programs.

Broad incumbents

• Serco Leisure: Large outsourced leisure-services operator running public leisure facilities under contracts — comparable in scope and public-sector delivery model, though operating as a commercial contractor rather than a non-profit trust.
• PureGym: UK's largest low-cost gym chain with 500+ sites — relevant peer as the dominant budget subscription competitor and the primary share-of-wallet risk for Active NL's standard gym membership tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nlleisure
• Facebookfacebook.com/activenl
• Instagraminstagram.com/activenl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Lanarkshire Leisure