ASN-Concepts

What ASN-Concepts does

ASN-Concepts is a Berlin-headquartered B2B facility services provider founded in 2004 that specializes in housekeeping management, kitchen cleaning, and integrated facility management for luxury 5-star hotels, fine-dining restaurants, and commercial real estate across Germany and Austria. The company operates two principal service lines. Hotel Services covers housekeeping management, SPA cleaning, HACCP-compliant kitchen cleaning, stewarding, and hotel consulting (pre-opening, SOP design, brand-standard audits). Facility Management covers construction cleaning, natural stone and wood floor restoration, glass and facade cleaning, caretaker services, winter services, and green-area maintenance for commercial properties.

The company is organized through three legal entities — the managing ASN-Concepts GmbH, ASN-Concepts GmbH & Co. KG in Berlin, and ASN-Concepts Köln GmbH & Co. KG in NRW — plus an Austrian KG in Vienna, supported by four regional offices (Berlin, Cologne, Munich, Vienna). The operating model is on-site labor deployment: room attendants, team leaders, and supervisors are staffed at client properties on multi-shift schedules. Differentiation rests on DIN EN ISO 9001 quality management, HACCP food-safety compliance, and Meisterbetrieb certification in the building cleaning trade, combined with 30+ years of luxury-hospitality experience across the founding leadership.

ASN-Concepts generates revenue through direct B2B contracts with enterprise hospitality and real estate clients. Pricing is wage-based (room attendants at €9–14/hour, supervisors at approximately €2,610/month in disclosed postings), with contract values scaled to the size and standard of each property. Marquee clients include Althoff Hotels (multi-property), Park Hyatt Vienna, Breidenbacher Hof, Andaz Munich, Topazz Lamée, Rosewood Munich, and Hotel Leo Grand. The company is owner-managed (Almir Numic, CEO; Adisa Numic, Deputy) and bootstrapped, with no external funding rounds disclosed.

Name

ASN-Concepts

Legal name

ASN-Concepts GmbH

Website

https://asn-concepts.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ASN-Concepts is a Berlin-based B2B facility services provider founded in 2004, delivering housekeeping management, HACCP-compliant kitchen cleaning, and integrated facility management to luxury 5-star hotels, fine-dining restaurants, and commercial real estate across Germany and Austria.

Ownership category

akta.pro rank

Product category

Hospitality Cleaning and Facility Management Services

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hospitality (Hotel/Resort) Housekeeping Services (IMAIADAF)

Keywords

• Hotel housekeeping services
• Commercial cleaning services
• Facility management services
• Luxury hotel cleaning
• Kitchen HACCP cleaning

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Services: Professional cleaning, housekeeping management, SPA cleaning, kitchen cleaning, stewarding, and basic cleaning services for luxury 5-star hotels, restaurants, and wellness facilities.
2. Facility Management: Comprehensive facility management including construction cleaning, natural stone restoration, glass and window cleaning, facade cleaning, caretaker services, winter services, and green care.
3. Hotel Consulting: Consulting services for hotels including workflow optimization, staff training, revenue management improvement, and pricing strategy development. 30 years of luxury hospitality experience unified in two Operations Managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASN-Concepts provides professional housekeeping management, kitchen cleaning, and facility management services to luxury 5-star hotels and catering businesses across Germany and Austria. The company's two primary service lines are Hotel Services (covering housekeeping, SPA cleaning, kitchen cleaning, stewarding, deep cleaning, and hotel consulting) and Facility Management (covering construction cleaning, natural stone and wood floor restoration, glass and facade cleaning, caretaker services, winter services, and green care). Services are delivered on-site at client properties by dedicated teams under DIN EN ISO 9001 quality standards.

Product overview

ASN-Concepts operates as a unified facility management and hospitality services company offering two primary service lines: Hotel Services and Facility Management. Hotel Services encompasses housekeeping management, general cleaning, spa cleaning, kitchen cleaning with HACCP compliance, stewarding, deep cleaning, and hotel consulting for luxury 5-star properties. Facility Management covers construction cleaning, natural stone and wood floor restoration, glass and facade cleaning, caretaker services, winter services, and green area maintenance. The company positions itself as a strategic partner rather than a traditional cleaning service, emphasizing quality standards, personal attention, and operational expertise in the luxury hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Services

Quantifiable outcome

• 97% of guests rate cleanliness as the most important factor in hotel selection - more important than price, service, or location.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Althoff HotelscoreStrategic or Co-development Partner · 1 October 2023ASN-Concepts won the contract for Althoff Hotels from October 2023, beginning with support for Grandhotel Schloss Bensberg. The partnership represents a significant client win for the company in the luxury hotel segment.
• 1. FC Wilmersdorf BerlinminorOthers · 1 January 2017ASN-Concepts sponsors the 2008 year team of 1. FC Wilmersdorf Berlin since 2017. CEO Almir Numic personally mentors the team at training and games, supporting youth sports and social development in the multicultural Berlin community.
• Tennis Borussia BerlinminorOthersASN-Concepts supports Tennis Borussia Berlin as a sponsor, focusing on youth sports development and social skills for children in multicultural Berlin.
• Die ContinentaleminorOthersDie Continentale insurance company provides professional liability insurance for ASN-Concepts. Coverage scope includes house cleaning and building cleaning services.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• ISS A/S: Global facility services company headquartered in Denmark, providing cleaning, workplace, and technical services across multiple industries including hospitality. Competes with ASN-Concepts for hotel contracts via its global preferred-vendor relationships.
• Compass Group plc: Global food and support services group, including hospitality cleaning and stewarding through its ESS and Restaurant Associates brands. Competes for hotel and luxury hospitality support services similar to ASN-Concepts, but with vastly larger scale and global reach.
• Gegenbauer Group: Berlin-headquartered facility services group with strong presence across Germany and Austria, including cleaning, building maintenance, and security for commercial and hotel properties. Highly comparable to ASN-Concepts on geographic coverage and service mix.
• Klüh Service Management: Düsseldorf-based facility services company offering cleaning, security, personnel services, and catering across Germany and internationally. Comparable to ASN-Concepts in cleaning and housekeeping offerings, with greater scale and diversified verticals.
• Strabag Property and Facility Services: Austrian-headquartered facility management subsidiary of Strabag SE, providing technical and commercial building services across Germany, Austria, and CEE. Competes with ASN-Concepts for hotel and commercial cleaning accounts, particularly in the Austrian market.
• Piepenbrock Facility Management: German family-owned facility management provider offering cleaning, building services, security, and maintenance nationwide. Competes with ASN-Concepts for hotel and commercial cleaning contracts, with a deeper German footprint and broader service portfolio.
• Sodexo SA: French multinational facility management and food services company with significant hospitality and luxury hotel cleaning/food service presence. Competes for luxury hotel contracts similar to ASN-Concepts, but with much broader geographic and service reach.
• Dussmann Service Deutschland: Germany's largest privately held facility services group, providing cleaning, security, catering, and technical building services across commercial and hospitality accounts. Direct overlap with ASN-Concepts' housekeeping and facility management offerings, but at much larger scale and broader service breadth.
• WISAG Industrie Service Holding: Major German facility and industrial services group covering cleaning, technical, security, and catering services. Comparable to ASN-Concepts in hospitality and facility cleaning, but with significantly larger scale and integrated service lines.

Direct peers

• Markas: Italian-headquartered family-owned facility services group with strong presence in Italy, Austria and Germany, specializing in cleaning, catering, and integrated services for hotels and healthcare. Closest mid-sized European specialist competitor to ASN-Concepts by ownership model and hotel vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASNCONCEPTS
• LinkedInlinkedin.com/company/asn---concepts-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASN-Concepts