Coach Company

What Coach Company does

Coach Kompagniet ApS is a privately held Danish coaching education and professional services firm headquartered in Århus, founded in 2003 by Jens Tørskin, one of the first ICC (International Coaching Community)-certified coach trainers globally. The company operates as the exclusive ICC-accredited delivery partner in Denmark, offering a structured curriculum of ICC Level 1 foundational coach certification (12 days across 5 modules) and four Level 2 specializations in Business, Team, Executive/Leadership, and Life/Stress coaching, all priced between 19,700 and 38,400 DKK excluding VAT. The product portfolio is complemented by a suite of professional coaching services including executive, business, team, stress, productivity, talent development, business development, and outplacement coaching, alongside customized corporate in-house training and free nationwide webinars as a demand-generation channel.

The firm's underlying technology stack is conventional and lightweight: a Dynamicweb CMS-powered website, Zopim Chat for live customer support, Google Analytics, embedded YouTube educational video, and email newsletter distribution. The core intellectual property lies not in software but in the ICC methodology curriculum, the EMCC European Quality Award accreditation, and the 20-year training pedigree of its founder. The go-to-market is sales-led and direct, combining phone outreach by the founder to enterprise prospects, in-person training at Århus and Copenhagen venues, online webinars, and a website self-registration funnel for individual participants.

The business operates on a one-time fee model for training programs (with certification included at no additional charge) plus fee-for-service revenue from individual and team coaching engagements. The customer base spans roughly 100+ Danish organizations across retail, financial services, pharmaceutical, energy, industrial manufacturing, transport, public sector, education, and healthcare, with named logos including LEGO, Grundfos, Vestas, ARLA, Jyske Bank, Københavns Lufthavne, and Rigspolitiet, alongside a parallel long tail of individual certification students. The firm is founder-owned, has no institutional investment, and operates with a 1-10 employee footprint with no disclosed revenue or growth metrics.

Name

Coach Company

Legal name

Coach Kompagniet ApS

Website

https://coachkompagniet.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach Kompagniet is a privately held Danish firm offering ICC-certified coach education programs and professional executive, team, and stress coaching services to Danish enterprises, public institutions, and individual students from its Århus headquarters.

Ownership category

akta.pro rank

Product category

Professional Coaching Services & Certification Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), Performance & Accountability Coaching (EDABANAD), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Professional coaching services
• Coach certification programs
• Executive coaching
• Leadership development training
• Corporate coaching education

Headquarters

HQ city

Århus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching Education Programs: Revenue is generated primarily from fee-paying coaching education programs. ICC Level 1 certification training is priced at 38,400 DKK excl. VAT (48,000 DKK incl. VAT) and ICC Level 2 specialized programs are priced at 19,700 DKK excl. VAT (24,625 DKK incl. VAT). Certification is included in the program price.
2. Coaching Services: Revenue from individual and team business/executive coaching sessions, stress coaching, and outplacement coaching services. Coaching is delivered by Jens Tørskin and a network of affiliated ICC-certified coaches.
3. Corporate In-House Training: Customized in-company coaching education programs designed and delivered for organizations. Both content and duration can be adapted, with optional certification. This is a B2B revenue stream targeting corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Coach Kompagniet delivers ICC-certified professional coaching education programs (Level 1 foundation plus four Level 2 specializations: Business, Team, Executive/Leadership, and Life/Stress Coach) and a portfolio of business, executive, team, stress, productivity, talent, and outplacement coaching services. The company is the Danish accredited provider of ICC coach training, serving both individual professionals seeking certification and corporate clients through customized in-company programs.

Product overview

Coach Kompagniet offers a comprehensive portfolio of coaching education programs and professional coaching services. The core offering is the ICC Niveau 1 Coachuddannelse certification program, which serves as the foundation for four Level 2 specialization programs: ICC Business Coach, ICC Team Coaching, ICC Executive/Leder Coach, and ICC Life/Stress Coach. Complementing the education division, the company provides direct coaching services including Executive Coaching, Business Coaching, Team Coaching and Conflict Resolution, Stress Coaching, Productivity Coaching, Talent Development, and Business Development. Additional services include Outplacement support, customized corporate training programs (Virksomhedskurser), and free coaching seminars. All programs are delivered by ICC-certified human coaches with extensive professional experience.

Differentiator

Problem solved

Functional benefit

Products and services

• ICC Niveau 1 Coachuddannelse (ICC Level 1 Coach Certification) International ICC-certified coaching education program providing foundational coaching skills, mental strength training, and certification. Covers questioning techniques, active listening, action planning, and personal development over 12 training days across 5 modules, priced at 38,400 DKK excl. VAT (48,000 DKK incl. VAT) with certification and lifetime ICC membership included.
• ICC Business Coach Uddannelse (ICC Level 2 Business Coach) Level 2 specialization focusing on business context coaching, covering goal and value clarification, systemic thinking, talent development, accountability, and ROI measurement. Designed for individual coaching in professional settings, priced at 19,700 DKK excl. VAT (24,625 DKK incl. VAT) with ICC Level 2 Business Coach certification included.
• ICC Team Coaching Uddannelse (ICC Level 2 Team Coach) Level 2 specialization for team-level coaching in business contexts. Covers high-performance team development, conflict resolution, systemic team dynamics, and team performance measurement. Includes 6 training days, materials, Team coaching manual, 2 books, and ICC Level 2 Team Coach certification; 154 hours total expected workload; priced at 19,700 DKK excl. VAT.
• ICC Executive/Leder Coach Uddannelse (ICC Level 2 Leadership Coach) Level 2 leadership coaching program for developing executive coaching competencies. Covers leadership coaching phases, systemic thinking, advanced questioning techniques, feedback delivery, and mentoring. Priced at 19,700 DKK excl. VAT (24,625 DKK incl. VAT) with 154 hours total expected workload and ICC Level 2 Executive/Leder Coach certification included.
• ICC Life/Stress Coach Uddannelse (ICC Level 2 Life Coach) Level 2 specialization in life and stress coaching, focusing on work-life balance, stress management, values work, positive psychology, and helping others live happier lives with less stress. Priced at 19,700 DKK excl. VAT (24,625 DKK incl. VAT) with 6 training days, materials, Life coaching manual, 2 books, and ICC Level 2 Life Coach certification included.
• Executive Coaching One-on-one coaching for senior leaders focusing on personal impact, eliminating bad habits, self-awareness, communication effectiveness, and achieving work-life balance. Provided by experienced coaches with business backgrounds.
• Business Coaching Professional coaching for managers, project leaders, and key employees to improve decision-making, goal setting, performance, and organizational results.
• Team Coaching and Conflict Resolution (Teamcoaching og Konfliktløsning) Team coaching service focused on creating high-performance teams and resolving hidden conflicts. Includes needs analysis, coaching sessions, and progress evaluation with leadership.
• Stress Coaching Preventive stress management coaching focusing on personal stress handling, prioritization strategies, work-life balance, and addressing limiting beliefs and fears.
• Productivity Coaching (Produktivitets Coaching) Performance-focused coaching addressing decision-making, prioritization, planning, procrastination, communication, self-esteem, conflicts, and stress-related performance issues.
• Talent Development (Talentudvikling) Talent identification and development services helping organizations spot and nurture future talent through coaching interventions focused on potential and performance.
• Business Development Coaching (Forretningsudvikling) Business development coaching helping small and medium business owners maintain focus on growth while managing daily operations, addressing strategic planning and organizational challenges.
• Outplacement Support service for dismissed employees combining coaching and counseling. Includes competence profiling, CV writing, job applications, networking, interview training, and motivation support.
• Corporate Courses (Virksomhedskurser) Customized internal coaching education programs designed for organizations with specific training needs. Content and duration can be adapted, with optional certification. Available internationally through the ICC network in multiple languages including English, Spanish, and Japanese.
• Free Coaching Seminars (Gratis Coaching Foredrag) Free educational seminars on coaching topics including brain function, goal setting, overcoming obstacles, fear and motivation, and practical coaching tools. Available as webinars for nationwide participation across Denmark.

Quantifiable outcome

• EMCC European Quality Award (EQA) accreditation validates quality of ICC Level 1 and Level 2 Team Coach programs
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ICC (International Coaching Community)coreStrategic or Co-development PartnerCoach Kompagniet is the Danish accredited provider of ICC (International Coaching Community) certified coaching education programs. ICC is a not-for-profit organization based in London with over 11,000 certified coaches in 60 countries. The partnership grants Coach Kompagniet the right to deliver all ICC certification levels (Level 1 and Level 2), and provides access to the ICC training curriculum, international network, webinars, and the ICC brand. ICC Level 1 and Level 2 certifications are integral parts of the company's training programs, with certification included in the program price.
• EMCC (European Mentoring and Coaching Council)coreStrategic or Co-development PartnerEMCC (European Mentoring and Coaching Council) is a European academic organization that promotes quality in mentoring and coaching. EMCC provides independent external quality control for ICC's coach education programs through its European Quality Award (EQA) accreditation process. Coach Kompagniet's ICC Level 1 and Level 2 Team Coach programs have received EMCC EQA accreditation, validating program quality against Bologna declaration education standards. EMCC assessors and international panels review documentation for content, scope, trainer qualifications, and task management.
• Lambent UK (International Coaching Certification Training)coreStrategic or Co-development PartnerLambent UK's International Coaching Certification Training forms the foundational core of ICC's Level 1 coach education program. Lambent's training was awarded EMCC EQA Foundation accreditation and has been used to train more than 15,000 coaches globally.
• ICC International Network (Global)minorChannel Partner/ Reseller/ DistributorCoach Kompagniet leverages ICC's global network of certified coaches and trainers across 60 countries to support international corporate clients needing coaching programs in multiple locations and languages (English, Spanish, Japanese). This enables consistent coaching competency deployment across subsidiaries in different cultures.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Company