Robor

What Robor does

Robor Srl is a family-owned Italian manufacturer of plumbing and heating components, founded in the 1960s and headquartered at Via Seradello 223/B in Sarezzo, Brescia province. The company specializes in the processing of lead-free brass and non-ferrous metal alloys, producing sanitary fittings, siphons, drains, angle and mini valves, cistern floats, heating fittings, and a range of hydraulic accessories. Its finished faucet and mixer lines are organized into multiple branded series — Hydra, Polaris, GIR, WIL, ARI, and Habitat — targeting different design aesthetics from modern minimal to traditional. The company employs 11–50 people and operates as a private limited company (ROBOR SRL, P.IVA 03526400985).

Production is fully in-house, supported by CAD-CAM design systems for customer-specific engineering and 5-axis CNC machining integrated with robotics, automatic loaders, and Industry 4.0 software for real-time process monitoring. The company has held ISO 9001 (quality) and ISO 14001 (environmental) certifications for over ten years — both valid through 06.04.2027 — and holds KIWA certification for heating fittings, collectively serving as procurement credentials for European B2B buyers.

Robor operates a B2B sales-led model targeting wholesalers, retailers, and professional installers of plumbing supplies, complemented by direct contract manufacturing for international clients that outsource complete production cycles, including design, manufacturing, logistics, and annual supply planning. Pricing is not publicly disclosed; products appear on the company's e-commerce storefront at €0.00 placeholder pricing, indicating a quote-based sales motion. Marketing channels include a bilingual Italian/English corporate website with integrated online shop, general product catalogs distributed in PDF, and trade-show participation at industry exhibitions such as MCE (Mostra Convegno Expocomfort).

Name

Robor

Legal name

ROBOR SRL

Website

https://roborsrl.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Robor is a family-owned Italian manufacturer founded in the 1960s in Brescia that produces lead-free brass plumbing fixtures, sanitary fittings, valves, and accessories, serving wholesalers, retailers, and professional installers in Italy and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarezzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Fixtures Manufacturing: Robor generates revenue through manufacturing and selling brass and lead-free alloy plumbing fixtures including valves, fittings, taps, mixers, siphons, drains, and accessories. The company operates a B2B model selling to wholesalers, retailers, and installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Robor designs and manufactures lead-free brass sanitary fittings, siphons, taps, mixers, valves, drains, floats, and accessories for the plumbing and heating sector. Production uses CAD-CAM design and 5-axis CNC machining with Industry 4.0 monitoring, and the company manages the entire cycle from concept and feasibility to production, quality control, and logistics for B2B customers.

Product overview

Robor is a family-owned Italian manufacturer (established in the 1960s) specializing in precision lead-free brass processing and non-ferrous metal fabrication for the plumbing and heating sector. The company offers a comprehensive portfolio organized into core manufacturing services (lead-free brass processing, valves, heating fittings, special fittings) and finished product lines (sanitary faucets/mixers, siphons, drains, angle/mini valves, floats, and hydraulic accessories). The sanitary faucet offerings are organized into multiple sub-brands including Serie Hydra, Serie Polaris, Serie GIR, Serie WIL, Serie ARI, and Serie HAB, each targeting different design aesthetics (modern minimal, classic, etc.). All products are manufactured in-house in Sarezzo, Brescia with CAD-CAM design systems and 5-axis CNC machining, with quality assured through ISO 9001 and ISO 14001 certifications held for over 10 years.

Differentiator

Problem solved

Functional benefit

Brands

• Serie Hydra: Product series of single-lever mixers for washbasin, bidet, bath, and kitchen applications
• Serie Polaris
• Serie Gir
• Serie Wil
• Serie Habitat

Products and services

• Lead-Free Brass and Non-Ferrous Metal Processing Core manufacturing service specializing in precision lead-free brass processing and non-ferrous metal fabrication, including eco-brass alloys, for the plumbing and heating sector. Performed in-house with CAD-CAM design systems and 5-axis CNC machining for B2B customers.
• Sanitary Faucets and Mixers Complete range of single-lever and two-handle faucets and mixers for washbasin, bidet, bathtub, shower, kitchen sink, and built-in installations, featuring modern and minimalist design. Sold to wholesalers, retailers, and installers.
• Serie Hydra Mixers Single-lever mixer series including washbasin, bidet, bathtub, shower, and kitchen sink faucets with modern design and automatic pop-up waste options.
• Serie Polaris Mixers Single-lever mixer series for washbasin, bidet, and kitchen with compact design, including concealed shower mixer options.
• Serie GIR Mixers Two-handle mixer series covering washbasin, bidet, bathtub, and shower applications with traditional design.
• Serie WIL Mixers Single-lever mixer series with automatic pop-up waste, including washbasin, bidet, bathtub, and shower configurations.
• Serie ARI Mixers Two-handle bath and sink mixers including wall-mounted options and concealed stop cocks.
• Siphons Column and bottle siphons for washbasins in brass, ABS, zamak, and moplen materials, with options for washing machine and dishwasher drainage.
• Drains (Pilette) Precision drains for washbasins, sinks, showers, and bathtubs including siphoid drains, automatic drains, pop-up drains, and gattinara drains in chrome or ABS.
• Angle Valves and Mini Valves Specialized valves including angle valves, bibcocks, duplex valves, 3-way taps, ball valves, and garden taps in brass and zamak for under-sink and washing machine applications.
• Valves Production Precision valve manufacturing using 5-axis CNC machining, robotics, and automatic loaders with comprehensive in-house tooling and quality control systems.
• Sanitary and Cistern Floats Precision floats including normal floats with cotter pins, nickel-plated stamped floats, English-type floats, and M.O.H. floats with plastic ball options for toilet cisterns.
• Hydraulic Accessories Complete range of hydraulic accessories including levers, handles, chrome tubes, rosettes, nuts, ferrules, clamps, rubber plugs, fixing screws, flexible hoses, shower columns, ceramic cartridges, and kitchen spouts.
• Heating Fittings Precision fittings for heating systems manufactured with constant automated and human quality controls, featuring Industry 4.0 technology integration and KIWA certification.
• Special Fittings (Custom Manufacturing) Custom and specialized fittings manufactured to meet specific customer requirements, leveraging CAD-CAM design systems and precision engineering capabilities for bespoke plumbing and heating components.

Quantifiable outcome

• Complete manufacturing process from design to logistics managed for customers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ideal Standard International: Ideal Standard is a major international bathroom and brassware producer with a broad portfolio of faucets, mixers, and fittings. It is a broad incumbent serving the same mid- to upper-market wholesale and project channels as Robor, with overlapping Italian and European distribution.
• Grohe: Grohe is one of Europe's largest brass plumbing fixture manufacturers, producing faucets, valves, showers, and kitchen systems globally. It is a broad incumbent competing across the same wholesale and specification channels that Robor serves, but at significantly larger scale and brand recognition.
• Hansgrohe: Hansgrohe is a premium German manufacturer of shower, bath, and kitchen brass fixtures with strong design-led branding. It competes with Robor in the European and international specification market and shares the lead-free brass manufacturing focus, but at much greater scale and global distribution.
• Villeroy & Boch: Villeroy & Boch is a large European bathroom brand with a brassware and fittings portfolio sold through specification and wholesale channels. It is a broad incumbent that competes with Robor in the mid- to upper-end European market, with a far broader ceramics-led offering.

Direct peers

• Caleffi: Caleffi is an Italian manufacturer specializing in components and fittings for heating, plumbing, and HVAC systems, including precision brass valves. It is a direct peer sharing the Italian manufacturing base, lead-free brass expertise, and contract-manufacturing capabilities relevant to Robor.
• Newform: Newform is an Italian brass plumbing fixture and fitting manufacturer with a similar mid-market positioning. It competes directly with Robor in the Italian and European wholesale channel for bathroom mixers, siphons, and accessories.
• Mamoli Rubinetterie: Mamoli is an Italian maker of brass bathroom and kitchen fittings, including traditional and contemporary mixer series. It is a direct peer with a similar size profile and product mix, targeting the same Italian and European wholesale channel.
• Cisal: Cisal is an Italian brass component manufacturer producing valves, fittings, and OEM parts for the plumbing and heating sector. It is a direct peer with overlapping contract-manufacturing and finished-product operations, sharing the same Northern Italian manufacturing cluster.
• Paini Rubinetterie: Paini is an Italian manufacturer of brass plumbing fixtures, faucets, and mixers with a comparable mid-market product portfolio. It directly competes with Robor in Italian and European wholesale distribution, with a similar design-led, multi-series brand architecture.

Regional players

• Rubinetterie Brescia: Rubinetterie Brescia is a brass plumbing fixture manufacturer based in the same Brescia region as Robor, producing valves and fittings primarily for the Italian and European markets. It is a regional direct competitor with closely overlapping product range and customer base.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roborsrl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robor