Mental-Performance

What Mental-Performance does

Mental-Performance is a sport and performance psychology consultancy operating as a solo practitioner business founded by Tulio Barbosa in 2020 and headquartered in Greater London, United Kingdom. The company delivers mental performance services to individual athletes and performers (primary segment), sports teams and organizations, business professionals in high-pressure roles, and military and medical personnel. All interventions are built around the IDEAS framework — Interactive, Domain-specific, Evidence-based, Age-appropriate, Strategies — which the firm positions as its core proprietary methodology, delivered by a BASES-accredited supervised sport scientist with UCL affiliation.

The firm offers three core products: (1) one-to-one consultations, delivered face-to-face in Greater London or via Skype/Zoom video conferencing, sold as bundle packages of 3 sessions (£171) or 5 sessions (£270), with 5-10% bundle discounts; (2) interactive group workshops for teams covering roles, confidence, leadership, and cultural change; and (3) Mental Performance Programmes — an upcoming 12-week self-service digital offering of mindset training plans for high-pressure performance situations. The core technology stack is minimal, limited to video conferencing platforms and a standard website contact/booking flow.

Mental-Performance generates revenue through a sales-led, direct engagement model targeting individual consumers and SMB clients, with bookings originating from website contact forms, email, and phone outreach. The business has no external funding, no parent company, no subsidiaries, no disclosed revenue, and operates entirely on the time and credentials of its founder. Brand visibility has been built through media features on France 24 and CGTN America and through professional affiliations with UCL, ENYSSP (UAE Representative), and BASES.

Name

Mental-Performance

Legal name

Mental Performance

Website

https://mentalperformance.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Mental-Performance is a solo-practitioner sport and performance psychology consultancy founded in 2020 in Greater London, delivering one-to-one consultations, group workshops, and an upcoming 12-week digital programme to athletes, sports teams, and high-pressure professionals using its IDEAS framework.

Ownership category

akta.pro rank

Product category

Sports and Performance Psychology Consulting

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Sport psychology consulting
• Performance psychology services
• Athlete mental coaching
• Group workshop facilitation
• One-to-one consultation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. One-to-One Consultations: Individual 50-minute consultation sessions delivered in-person or via video conferencing. Sold as session bundles (3 or 5 sessions) with validity periods. Provides follow-up materials to clients.
2. Group Workshops: Interactive group sessions tailored to team goals and needs, targeting athletes, coaches, support staff, or combinations thereof. Topic areas include team roles, confidence, leadership, and cultural change.
3. Mental Performance Programmes (Upcoming): 12-week mindset training plans containing practical tools and strategies for high-pressure performance situations. Launching as a self-service digital offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mental-Performance is a sport and performance psychology consultancy that delivers one-to-one consultations and interactive group workshops to athletes, teams, coaches, and high-pressure professionals. Services are delivered face-to-face in Greater London or via Skype/Zoom, and are underpinned by the proprietary IDEAS framework (Interactive, Domain-specific, Evidence-based, Age-appropriate, Strategies). The founder also plans to launch 12-week Mental Performance Programmes as a self-service digital offering.

Product overview

Mental-Performance is a Sport and Performance Psychology consultancy offering three core services: One-to-one Consultations (individual sessions delivered in-person or via video conferencing), Group Workshops (interactive team sessions), and Mental Performance Programmes (12-week mindset training plans). Services are delivered based on the IDEAS framework (Interactive, Domain-specific, Evidence-based, Age appropriate, Strategies). Sessions are priced via package bundles (3 or 5 sessions) for individual clients.

Differentiator

Problem solved

Functional benefit

Products and services

• One-to-one Consultations Individual 50-minute performance psychology sessions aimed at facilitating mindset improvement and managing psychological demands impacting performance. Topics include developing a growth mindset, improving confidence, overcoming performance anxiety, enhancing motivation, and coping with injury. Delivered face-to-face within Greater London or remotely via Skype/Zoom to individual athletes, performers, and high-pressure professionals.
• Group Workshops Interactive group sessions tailored to team goals and needs, with participants drawn from athletes, performers, coaches, support staff, or a combination. Key topics include understanding team roles and responsibilities, enhancing team confidence, leadership development, and cultural change. Sold to sports clubs, teams, and academies.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• University College London (UCL)coreStrategic or Co-development PartnerFounder Tulio Barbosa serves as Performance Psychology Consultant at UCL, indicating an ongoing professional affiliation. UCL provides institutional credibility and potential referral pipeline for consultancy services.
• European Network of Young Specialists in Sport Psychology (ENYSSP)coreStrategic or Co-development PartnerTulio Barbosa serves as UAE Representative of ENYSSP, a European network for young specialists in sport psychology. This affiliation provides professional network access and credibility within the sport psychology community.
• British Association of Sport and Exercise Sciences (BASES)coreStrategic or Co-development PartnerTulio Barbosa holds Supervised Sport Scientist (Psychology) accreditation with BASES. This professional certification provides industry-recognized credentialing and adherence to professional standards in sport and exercise sciences.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Headspace: A consumer mental wellness / mindfulness platform with growing enterprise offering. Represents the digital, self-service mental performance model that Mental-Performance's upcoming 12-week programmes would partially compete with or complement.
• Calm: A leading mindfulness and mental performance app with consumer and B2B offerings. Comparable as a scalable digital alternative to bespoke performance coaching for the same end-user need of managing pressure and building resilience.

Broad incumbents

• BetterUp: A large-scale mental performance and coaching platform serving corporate clients. Not a direct sport psychology competitor, but competes in the same mental performance / resilience envelope for the business and military-professional segments Mental-Performance targets.
• Performance Consultants International: An established performance coaching and consultancy working with corporate and sports clients on mental performance and leadership. Broader scope and global footprint than Mental-Performance, but overlapping target audience (high-pressure professionals and teams).
• British Psychological Society (BPS): The professional body for psychologists in the UK, including sport and exercise psychology. Represents the broader regulatory and institutional framework within which Mental-Performance operates and a potential source of referrals and standards.
• UK Sport: The UK's national high-performance sport agency, which funds and coordinates sport psychology support for elite athletes. A wider institutional incumbent that Mental-Performance's higher-end services could potentially serve as a contractor or referrer into.
• British Association of Sport and Exercise Sciences (BASES): The professional body that accredits the founder as a Supervised Sport Scientist. Acts as a credentialing and standards body for the sport psychology field in the UK; relevant peer as the institutional ecosystem in which Mental-Performance operates.

Direct peers

• InsidePerform: A UK-based performance psychology consultancy delivering 1:1 and team-based mental performance services to athletes, coaches, and business professionals. Closely aligned with Mental-Performance's horizontal segmentation and IDEAS-style bespoke methodology.
• Sporting Chance: A UK-based sport psychology focused charity and consultancy serving professional and elite athletes. Comparable as a UK sport psychology provider targeting high-pressure performers, though operating at a larger institutional scale.
• Premier Sport Psychology: A US-based sport psychology practice offering one-to-one consultations and team workshops to athletes and performers. Directly comparable to Mental-Performance in service model, target audience, and delivery format (in-person and remote).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Mental_Perf
• LinkedInlinkedin.com/company/mental-performance/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental-Performance