HonaSport

What HonaSport does

HonaSport is a Polish sportswear retailer, operated as a sole proprietorship under the registered business name "Hurt-Detal Odzieży, Elżbieta Mirek." Founded in 1998 and headquartered in Jordanów, Poland, the company sells branded athletic apparel and footwear to consumer end-customers. The core technology surface is the e-commerce storefront hosted at honasport.pl, which is built on the IdoSell SaaS e-commerce platform — a standard off-the-shelf solution rather than proprietary infrastructure.

The product catalog is composed of third-party sportswear brands, including 4F, PUMA, Adidas, Nike, Under Armour, and Outhorn, with apparel items priced in the 50–300 PLN range. The company operates an omnichannel model combining the online storefront with physical retail presence. Fulfillment and delivery are offered across seven European markets: Poland, Germany, France, Italy, Spain, Lithuania, and Denmark, with free shipping on orders exceeding 50 PLN. Customer trust is supported by a 4.9/5.0 average rating from 375 reviews on the storefront.

The business model is a conventional B2C branded retail margin model: HonaSport procures goods from brand suppliers/distributors and resells them at retail prices through owned channels. There is no disclosed evidence of private-label product, exclusive brand agreements, wholesale/B2B distribution, or any non-retail revenue stream. Operating contact is handled via a personal Gmail address and a single phone line, consistent with a very small, owner-operated firm.

Name

HonaSport

Legal name

Hurt-Detal Odzieży, Elżbieta Mirek

Website

https://honasport.pl/

Company type

Private

Founded year

1998

Operating status

Operating

Short description

HonaSport is a Polish sole proprietorship founded in 1998 that retails branded sportswear (Nike, Adidas, Puma, 4F, Under Armour, Outhorn) to consumers via the honasport.pl e-commerce site and physical store in Jordanów, shipping to seven European countries.

Ownership category

akta.pro rank

Product category

Sportswear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFABAI

Sporting Goods, Outdoor & Fitness Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Sportswear retail
• Athletic apparel
• Athletic footwear
• Winter sports gear
• Online clothing store

Headquarters

HQ city

Jordanow

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales of sports apparel and footwear: The company generates revenue through direct retail sales of branded sportswear, footwear, and accessories to consumers through its e-commerce platform and physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HonaSport is a Polish sportswear and lifestyle retailer selling branded athletic apparel, footwear, and accessories for men, women, and children through both online (honasport.pl) and physical retail stores. The product portfolio spans sportswear (T-shirts, hoodies, jackets, pants, leggings, swimwear), athletic footwear (sneakers, sports shoes, trekking boots), and sports accessories (socks, hats, bags, backpacks). The company also offers specialized categories including skiing/snowboarding gear, thermal active underwear, and pre-packaged outfit sets for various seasons and activities.

Product overview

HonaSport is a Polish sportswear retailer operating since 1998, offering a comprehensive portfolio of athletic apparel and footwear for men, women, and children. The company sells products from multiple branded manufacturers including 4F, PUMA, Outhorn, Adidas, Nike, Under Armour, and others. The core product categories include sportswear (T-shirts, hoodies, jackets, pants, shorts, leggings, swimwear), athletic footwear, and sports accessories (socks, hats, gloves, bags, backpacks). Additional specialized offerings include ski/snowboard gear (jackets, pants, helmets, goggles), thermal active underwear, and pre-packaged outfit sets for various seasons and activities. The company operates both online and through physical stores, with its e-commerce platform powered by IdoSell.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportswear (Odzież sportowa) Sportswear retailer offering a wide range of athletic apparel including T-shirts, longsleeves, hoodies, sweatshirts, jackets, pants, shorts, leggings, swimwear, and sports underwear for men, women, boys, and girls.
• Athletic Footwear (Obuwie sportowe) Athletic footwear including sneakers, sports shoes, sandals, slippers, winter boots, and trekking boots for men, women, and children.
• Sports Accessories (Akcesoria) Sports accessories including socks, sports bras, hats, caps, headbands, gloves, bags, backpacks, travel bags, fanny packs, and laptop bags.
• Skiing & Snowboarding Gear Skiing and snowboarding equipment including ski jackets, snowboard pants, ski helmets, and ski goggles for men, women, and children.
• Outfit Sets (Zestawy) Pre-packaged outfit sets for various seasons and activities including summer, autumn, winter, gym (WF), and casual wear for all genders.
• Thermal Active Underwear (Bielizna termoaktywna) Thermal active underwear designed to wick moisture and maintain thermal comfort during physical activities.
• Tracksuit Sets (Dresy) Tracksuit sets consisting of hooded sweatshirts and matching pants, typically made from French terry cotton blend material, suitable for everyday wear and outdoor activities.
• Ski Pants (Spodnie narciarskie) Waterproof and windproof pants designed for skiing, snowboarding, and winter outdoor activities, featuring membrane technology (NeoDRY 5000) for weather protection.
• Trekking Pants (Spodnie trekkingowe) Versatile pants designed for hiking and mountain trekking, often featuring convertible 2-in-1 designs that can transform from long pants to shorts, with quick-dry and 4-way stretch technologies.
• Joggers/Sweatpants (Spodnie dresowe) Comfortable casual pants made from cotton blends, typically featuring French terry material, elastic waistbands with drawstrings, and open side pockets for everyday wear.

Quantifiable outcome

• 4.9/5.0 customer satisfaction rating from 375 reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• 4FcoreChannel Partner/ Reseller/ Distributor4F is a leading Polish sportswear brand whose products are sold through HonaSport's e-commerce and retail channels. The partnership provides customers access to 4F's range of sports apparel including jackets, pants, T-shirts, and winter sports gear.
• PUMAcoreChannel Partner/ Reseller/ DistributorPUMA is an internationally recognized sports brand whose footwear and apparel products are distributed through HonaSport's retail channels, offering customers access to premium sportswear and lifestyle products.
• AdidascoreChannel Partner/ Reseller/ DistributorAdidas products including sportswear, footwear, and accessories are available through HonaSport's retail and e-commerce channels, providing customers with access to one of the world's leading sports brands.
• NikecoreChannel Partner/ Reseller/ DistributorNike brand products are offered through HonaSport, giving customers access to Nike's sportswear, athletic footwear, and performance gear.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorUnder Armour performance apparel and footwear products are available through HonaSport's sales channels, targeting athletes and fitness enthusiasts.
• OuthorncoreChannel Partner/ Reseller/ DistributorOuthorn brand outdoor and sports apparel including ski jackets and pants are sold through HonaSport, focusing on winter sports and outdoor activities.
• IdoSellcoreTechnology or IntegrationIdoSell provides the e-commerce platform technology powering honasport.pl, enabling online store functionality, product management, and order processing capabilities.

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HONA-547759549053240
• Instagraminstagram.com/honasport.pl
• Xx.com/HonaSport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HonaSport