ZuttoRide
ZuttoRide is a Japanese membership-based roadside assistance provider for motorcycle and bicycle owners, operating in Japan, Vietnam, and Indonesia, with its own insurance license, OEM partnerships across all major motorcycle manufacturers, and a network of 6,000+ motorcycle dealers.
- Company typePrivate
- Founded1997
- HeadquartersNagoya, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ZuttoRide does
ZuttoRide is a Japanese membership-based roadside assistance provider specializing in motorcycle and bicycle coverage, founded in 1997 in Nagoya, Japan, originally as Japan Motorcycle Road Service. In 2011 the business was separated from Japan Best Rescue System Co. (formerly listed on the Tokyo Stock Exchange) via a management buyout, and in 2016 it was rebranded to ZuttoRide to consolidate identity under a single consumer-facing mark. The company has operated for more than 25 years and employs approximately 200 people group-wide, with around 60 in the standalone ZuttoRide entity.
The core product is a subscription roadside assistance program for motorcycle and bicycle owners, backed by ZuttoRide's own Small Amount Short-Term Insurance entity, which provides vertical integration of the insurance product underpinning the membership service. Adjacent offerings include CycleTrip, a bicycle sharing service, and StrollerTrip, a baby stroller rental service, both built on the existing member and dealer infrastructure. The company holds OEM-level partnerships with Honda, Yamaha, Suzuki, Kawasaki, Piaggio, Triumph, and MV Agusta, and distributes through a network of approximately 6,000 motorcycle dealers and 2,000 bicycle dealers in Japan. No disclosed technology stack, proprietary software, or AI/ML capability is indicated in the source data.
ZuttoRide generates revenue primarily through membership subscriptions, with motorcycle plans priced at ¥6,990–19,900 per year and bicycle plans similarly tiered, supplemented by insurance premium income and dealer/OEM fees. Geographically, the company operates in Japan, Vietnam (over 1 million cumulative members), and Indonesia (over 200,000 cumulative members). The business is privately held following the 2011 MBO, with no external funding rounds or IPO disclosed.
ZuttoRide firmographics
Firmographics- Name
- ZuttoRide
- Legal name
- ZuttoRide 株式会社
- Website
- https://zuttoride.co.jp
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZuttoRide is a Japanese membership-based roadside assistance provider for motorcycle and bicycle owners, operating in Japan, Vietnam, and Indonesia, with its own insurance license, OEM partnerships across all major motorcycle manufacturers, and a network of 6,000+ motorcycle dealers.
- Ownership category
- akta.pro rank
Where ZuttoRide is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices9 records
Markets served
ZuttoRide business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Motorcycle Roadside Assistance Membership: Annual membership fees for motorcycle roadside assistance services including towing, flat tire repair, battery service, fuel delivery, and lockout assistance. Core revenue stream operating since 1997.
- Motorcycle Theft Insurance: Theft insurance products for motorcycles, offered as standalone or bundled with roadside assistance memberships.
- Official Dealer Roadside Services: Operates official road service programs for Honda, Yamaha, Suzuki, Kawasaki, Piaggio, Triumph, and MV Agusta dealerships throughout Japan.
- Bicycle Roadside Assistance (CycleCall): Bicycle-specific roadside assistance membership including road service and third-party liability insurance with negotiation services.
- Bicycle Insurance Products: Theft and accident insurance for bicycles including Cycle Ride Insurance, bicycle theft vehicle insurance, and safety ride membership insurance.
- Small Amount Short-Term Insurance: Proprietary motorcycle and bicycle insurance products underwritten by ZuttoRide Small Amount Short-Term Insurance Corporation.
- Bicycle Rental and Sharing (CycleTrip): Rental and peer-to-peer sharing of premium sports bicycles. Delivery rental service and subscription rental services.
- Baby Stroller Rental (StrollerTrip): Premium baby stroller delivery rental service in partnership with Combi Corporation, targeting tourists in Tokyo.
- Insurance Agency Commissions: Commission revenue from insurance agency business representing Mitsui Sumitomo Insurance and Mitsui Sumitomo Aioi Life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Road Service Silver - Entry tier with basic coverage |
| Subscription | Annual | Premium Road Service Gold - Premium tier with unlimited range |
| Subscription | Annual | Vietnam Motorcycle Under 175cc |
| Subscription | Annual | Vietnam Motorcycle Over 176cc |
| Subscription | Monthly | Cycle Ride Insurance |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
ZuttoRide product offering
Product offeringCore offering
ZuttoRide operates Japan's first nationwide subscription-based motorcycle and bicycle roadside assistance membership service, offering 24/7 towing, flat tire repair, battery jump-start, fuel delivery, and lockout services. The company also underwrites and distributes motorcycle and bicycle insurance products (theft, vehicle, liability, injury), and operates peer-to-peer sports bicycle rental and baby stroller rental services in Japan, Vietnam, and Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- ZuttoRide Club Membership-based motorcycle roadside assistance program providing 24/7 towing, flat tire repair, battery service, fuel delivery, and lockout service, with theft insurance and extended warranty options. Designed for individual motorcycle riders across Japan.
- CycleCall Bicycle roadside assistance membership service combined with third-party liability insurance and settlement negotiation support. For individual cyclists across Japan.
- Premium Road Service with Injury Insurance Premium motorcycle roadside assistance membership with bundled injury insurance (death, disability, hospitalization coverage). Silver tier offers 30km range; Gold tier offers unlimited range plus pickup service.
- ZuttoRide Bike Vehicle Insurance (ずっとバイク車両保険) Motorcycle vehicle insurance covering damage from traffic accidents with total loss and partial loss coverage options, underwritten by ZuttoRide Small Amount Short-Term Insurance Corporation.
- Cycle Ride Insurance (サイクルライド保険) Bicycle insurance covering liability and injury compensation starting from ¥165/month, available exclusively to ZuttoRide Safety Ride members.
- CycleTrip Peer-to-peer sports bicycle sharing and rental service with dedicated mobile app, including delivery rental and subscription rental options. Operates CycleTrip BASE retail locations in Akihabara and Nagoya with approximately 200 total bikes.
- StrollerTrip Premium baby stroller delivery rental service targeting tourists in Tokyo, operated in partnership with Combi Corporation which supplies high-specification strollers.
- ZuttoRide Market Motorcycle sales marketplace service enabling riders to find and purchase motorcycles from nationwide dealer inventory with delivery options across Japan.
- ZuttoRide Park Kawagoe Motorcycle storage facility in Kawagoe offering secure indoor storage environment with emphasis on safety, security, and comfort for motorcycle owners.
Companies that use ZuttoRide
Customer profileNamed customers11 records
Ideal customer profiles4 records
ZuttoRide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ZuttoRide partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Honda Motorcycle Japan Co., Ltd.coreExclusive partnership for operating Honda Dream theft insurance and extended warranty programs, including Honda Dream Owner's Card services. ZuttoRide provides roadside assistance, theft insurance, and extended warranty services for Honda motorcycle customers.
- Yamaha Motorcycle Sales Japan Co., Ltd.corePartnership for Club Yamaha Motorcycle Membership program offering roadside assistance, theft insurance, and extended warranty to Yamaha motorcycle owners.
- Suzuki Motor CorporationcorePartnership for Suzuki World Members program providing roadside assistance, theft insurance, and extended warranty services for Suzuki motorcycle customers.
- Kawasaki Motors Corporation JapancorePartnership for Kawasaki Plaza Road Service program, providing roadside assistance services to Kawasaki motorcycle owners through the Kawasaki Plaza dealer network.
- Piaggio Group Japan Corp.corePartnership for Piaggio Group Japan Road Service and Extended Warranty program for Piaggio, Vespa, and Gilera brand vehicles.
- Triumph Motorcycles Japan K.K.corePartnership for Triumph Rider Approved Bike Warranty and Road Service program.
- MV Agusta Japan Co., Ltd.corePartnership for MV Agusta Road Service program.
- Autobike Japan (National Autobike Cooperative Federation)coreAJ ZuttoRide Club partnership with National Autobike Cooperative Federation, providing roadside assistance and theft insurance through the autobike dealer network.
- Mitsui Sumitomo Insurance Co., Ltd.coreStrategic partnership for integrating injury insurance with motorcycle roadside assistance. Joint development of Premium Road Service with injury coverage (death, disability, hospitalization). Also conducting digital insurance enrollment experiments targeting uninsured riders.
- Mitsui Sumitomo Aioi Life Co., Ltd.minorLife insurance products distributed through ZuttoRide Insurance Corporation agency.
- Combi CorporationminorJoint venture for StrollerTrip baby stroller delivery rental service. Combi provides high-specification baby strollers while ZuttoRide handles delivery, rental operations, and customer service for tourists in Tokyo.
- Giant Co., Ltd.minorPartnership for GIANT RIDE LIFE CARE PROGRAM providing bicycle theft compensation and roadside assistance services for Giant bicycle customers.
- Racing Rider Rei MatsuokaminorSponsorship of racing rider Rei Matsuoka who won the 2019 MFJ Cup JP250(N) championship and competes in All Japan Road Race Championship ST600.
Scale indicators7 records
Recent moves13 records
Expansion highlights4 records
ZuttoRide competitors and assessment
Company assessmentBroad incumbents
- AAA (American Automobile Association): The largest US-based roadside assistance and motor club organization, offering emergency roadside, insurance, and travel services to tens of millions of members. Provides the canonical roadside-membership business-model benchmark applicable to ZuttoRide's motorcycle/bicycle roadside subscription.
- Sompo Japan Insurance: One of Japan's leading P&C insurers with established motorcycle and bicycle insurance products sold through dealerships and direct channels. Overlaps with ZuttoRide's insurance-distribution and roadside-attach model, with substantially broader product scope.
- Tokio Marine & Nichido Fire Insurance: Japan's largest P&C insurer, offering motorcycle, bicycle, and personal accident insurance products that overlap with ZuttoRide's bundled injury-insurance roadside offering (and compete against its proprietary small-amount short-term insurance). Established distribution through banks, agencies, and dealer partners.
- Aioi Nissay Dowa Insurance: Major Japanese insurance group with significant motorcycle and personal mobility insurance portfolios. A broad incumbent in the same insurance categories ZuttoRide addresses via its small-amount short-term insurer and Mitsui Sumitomo partnership, with much larger scale and brand reach.
Direct peers
- Docomo Bike Share: NTT Docomo's bike-sharing service operating station-based bike rentals across multiple Japanese cities. Competes for the same urban cycling and tourism use case as ZuttoRide's CycleTrip, with similar membership/rental mechanics and merchant partnerships.
- JAF (Japan Automobile Federation): Japan's largest automobile club, providing 24/7 roadside assistance including motorcycle and bicycle programs nationwide. The closest direct competitor to ZuttoRide in the Japan roadside membership category, with overlapping customer segments (riders, vehicle owners) and a similar annual-membership subscription model.
- HELLO CYCLING (OpenStreet Inc.): Operates Japan's largest docked bike-sharing platform with thousands of ports across municipalities and transit hubs. Directly comparable to ZuttoRide's CycleTrip P2P/rental sports-bike platform in the Japanese cycle-sharing category and a comparable target customer (urban cyclists and tourists).
Others
- Honda Motor Co. Honda Motorcycle Japan is ZuttoRide's largest OEM partner — ZuttoRide operates Honda Dream's theft insurance, extended warranty, and Owner's Card roadside programs. Not a competitor but a critical distribution partner and customer of ZuttoRide's B2B2C services.
- Bridgestone Cycle Co. Japan's largest bicycle manufacturer and dealer-network operator, comparable in cycle-industry positioning. ZuttoRide's CycleCall and bicycle insurance products target the same end consumer as Bridgestone's bicycle ownership experience, and the two share overlapping dealer touchpoints in the Japanese bicycle retail ecosystem.
- Mitsui Sumitomo Insurance (MS&AD Insurance Group): ZuttoRide's strategic insurance partner for the Premium Road Service injury-insurance product (launched Sept 2022) and life-insurance distribution through ZuttoRide Insurance Corporation. A core ecosystem enabler rather than a competitor — its underwriting capacity and brand are key inputs to ZuttoRide's higher-ARPU insurance-attached memberships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ZuttoRide social profiles
Digital presenceZuttoRide financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZuttoRide leadership team
Management profileNumber of profiles
Profiles1 record
ZuttoRide subsidiaries and ownership
Company hierarchySubsidiaries5 records
ZuttoRide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZuttoRide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZuttoRide
What does ZuttoRide do?
ZuttoRide operates Japan's first nationwide subscription-based motorcycle and bicycle roadside assistance membership service, offering 24/7 towing, flat tire repair, battery jump-start, fuel delivery, and lockout services. The company also underwrites and distributes motorcycle and bicycle insurance products (theft, vehicle, liability, injury), and operates peer-to-peer sports bicycle rental and baby stroller rental services in Japan, Vietnam, and Indonesia.
Is ZuttoRide a public or private company?
ZuttoRide is a private company. It is classified as management employee owned and is currently operating.
When was ZuttoRide founded?
ZuttoRide was founded in 1997. It employs 11 to 50 people.
Where is ZuttoRide based?
ZuttoRide is headquartered in Nagoya, Japan, in the Asia region.
How does ZuttoRide make money?
Nine revenue lines are on record. Motorcycle Roadside Assistance Membership is the primary driver. The others are motorcycle Theft Insurance, official Dealer Roadside Services, bicycle Roadside Assistance (CycleCall), bicycle Insurance Products, small Amount Short-Term Insurance, bicycle Rental and Sharing (CycleTrip), baby Stroller Rental (StrollerTrip) and insurance Agency Commissions.
Who are ZuttoRide's main competitors?
Broad incumbents on record are AAA (American Automobile Association), Sompo Japan Insurance, Tokio Marine & Nichido Fire Insurance and Aioi Nissay Dowa Insurance. Direct peers are Docomo Bike Share, JAF (Japan Automobile Federation) and HELLO CYCLING (OpenStreet Inc.). Others are Honda Motor Co., Bridgestone Cycle Co. and Mitsui Sumitomo Insurance (MS&AD Insurance Group).
Does ZuttoRide have an API?
No public API is recorded for ZuttoRide.