Yes! Kinderopvang
Yes! Kinderopvang is a Dutch regional childcare operator running approximately 21 licensed locations in the Drechtsteden region, serving families with children aged 0-13 through daycare (KDV), preschool (PSG), and after-school care (BSO) with specialized programs including English immersion and nature-based learning, now part of AcadeMedia.
- Company typePrivate
- Founded1990
- HeadquartersZwijndrecht, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Yes! Kinderopvang does
Yes! Kinderopvang is a Dutch regional childcare operator founded in 1990 as Kinderopvang Bobo and rebranded in 2013. The company runs approximately 21 locations across the Drechtsteden municipalities of Zwijndrecht, Hendrik-Ido-Ambacht, Heerjansdam, and Ridderkerk, employing roughly 285 staff, and was acquired by Sweden-based AcadeMedia on April 15, 2025. Its core services are licensed daycare (KDV) for children aged 0-4, preschool groups (PSG) for ages 2-4, and after-school care (BSO) for ages 4-13, with several differentiated programs including English-language immersion through Benny's Playground, nature-focused learning gardens, Christian-identity offerings, and Jenaplan-based education, often delivered through integrated 'kindcentra' partnerships with primary schools.
Operationally the company relies on two core systems: KindPlanner, the parent-facing portal branded as Mijn opvang for scheduling and communication, and Kijk!, an observation and development-tracking tool used by staff to log child progress. The technology stack disclosed is otherwise standard, with no proprietary AI/ML components and only Google Analytics referenced for site analytics. Day-to-day management is led by Director Eva Klein, succeeding founder Iris Henry, reflecting a leadership transition concurrent with the AcadeMedia acquisition.
The business model is subscription-style with hourly tariffs that are partially subsidized through the Dutch government's kinderopvangtoeslag (childcare allowance), targeting individual families rather than enterprise or institutional customers. Revenue mechanics therefore depend on occupancy, average hourly rate, and the mix between KDV and BSO capacity across the 21 sites. Two additional locations are in the pipeline, in Ridderkerk (June 23, 2025) and Hendrik-Ido-Ambacht De Volgerlanden (March 2, 2026), indicating a continued site-rollout strategy within the existing catchment rather than geographic diversification.
Yes! Kinderopvang firmographics
Firmographics- Name
- Yes! Kinderopvang
- Legal name
- Yes! Kinderopvang
- Website
- https://yeskinderopvang.nl
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yes! Kinderopvang is a Dutch regional childcare operator running approximately 21 licensed locations in the Drechtsteden region, serving families with children aged 0-13 through daycare (KDV), preschool (PSG), and after-school care (BSO) with specialized programs including English immersion and nature-based learning, now part of AcadeMedia.
- Ownership category
- akta.pro rank
Yes! Kinderopvang industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441), Child Care Services (624410)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Nursery Programs (EDACACAD)
- akta.pro secondary industries
- School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)
Keywords
Where Yes! Kinderopvang is headquartered
LocationHeadquarters
- HQ city
- Zwijndrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Yes! Kinderopvang business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Child Daycare Services: Subscription-based childcare services charged by the hour. Parents receive government child care allowance (kinderopvangtoeslag) which partially subsidizes the cost. Services include free diapers and formula within a fixed assortment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hourly child care subscription with government subsidy eligibility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Yes! Kinderopvang product offering
Product offeringCore offering
Yes! Kinderopvang operates childcare services for children aged 0-13 years through approximately 21 physical locations in the Drechtsteden region of the Netherlands (Zwijndrecht, Hendrik-Ido-Ambacht, Heerjansdam, and Ridderkerk). Core services include Kinderdagverblijf (full-day daycare for 0-4 years), Peuterspeelgroep (preschool playgroup for 2-4 years), and Buitenschoolse Opvang or BSO (before-school, after-school, and holiday care for 4-13 years), with optional location-specific extras such as English learning from age 2, nature/adventure gardens, Christian identity, and Jenaplan-based pedagogy.
Product overview
Yes! Kinderopvang operates as a childcare service provider with three core childcare products: Kinderdagverblijf (childcare center for 0-4 years), Peuterspeelgroep (preschool playgroup for 2-4 years), and Buitenschoolse Opvang (BSO, after-school care from age 4). These are offered across approximately 21 locations in Zwijndrecht, Hendrik-Ido-Ambacht, Heerjansdam, and Ridderkerk. The company differentiates through optional add-on modules including Engels (English learning from age 2), Bijzondere Tuin (nature/adventure gardens), Christelijk (Christian identity), and Jenaplan-based pedagogy. Parents access services through the Mijn opvang portal (Kindplanner platform) which provides contract management, absence reporting, swap day requests, photo viewing, and group communication. Founded in 1990 as Kinderopvang Bobo, rebranded to Yes! Kinderopvang in 2013, and acquired by AcadeMedia in April 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinderdagverblijf (Childcare Center) Full-day childcare service for children aged 0 to 4 years (daycare/ crèche), providing a safe, trusted environment where children are cared for lovingly by professional pedagogical staff and stimulated in their development. Each child is assigned a mentor. Free diapers and formula within a fixed assortment are included.
- Peuterspeelgroep (Preschool Playgroup) Preschool playgroup for children aged 2 to 4 years, preparing them for primary school through playful learning and social development. Available both for parents eligible for childcare allowance and as subsidy places for those who are not.
- Buitenschoolse Opvang (BSO) - After-School Care Before-school care (VSO), after-school care (NSO), and vacation care (VAKO) for children aged 4 to 13 years attending primary school, bridging the gap between school hours and parents' work schedules.
- Engels (English Learning Program) Unique extra offered at select locations where children from age 2 learn English through play using the Benny's Playground program with character Benny who only speaks English, alongside Early Bird activity boxes. Vocabulary is taught through gestures, expression, and movement.
- Bijzondere Tuin (Special Garden) Outdoor experience at selected locations featuring natural gardens (natUURtuin) or adventure gardens, allowing children to play outside in all seasons with reading corners, sand areas, climbing equipment, vegetable gardens, and water play facilities.
- Christelijk (Christian Identity) Christian identity option at select locations where biblical elements are integrated into activities, storytimes, crafts, and songs, with appropriate observance of Christmas and other Christian holidays. Provided at no additional cost to parents.
- Jenaplan-based Childcare Childcare organized based on Jenaplan educational principles at Hendrik-Ido-Ambacht locations. Children receive time and space to develop at their own pace and level, with emotional and physical safety as the framework, in close cooperation with Jenaplan primary schools.
Quantifiable outcome
- Children develop readiness for primary school by age 4 through playful learning and professional guidance
Companies that use Yes! Kinderopvang
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Yes! Kinderopvang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Yes! Kinderopvang partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Jenaplan Schools (De Klimboom)coreYes! Kinderopvang Ambacht provides childcare aligned with Jenaplan educational principles, working closely with Jenaplan schools like De Klimboom in Hendrik-Ido-Ambacht. The care approach mirrors the educational methodology, with children receiving time and space to develop at their own pace and level.
- Christian Primary SchoolsminorLocations with Christian identity cooperate closely with Christian primary schools. Children regularly visit schools and participate in joint activities, ensuring smooth transition from Christian childcare to Christian primary education.
- Openbaar Basisonderwijs (Public Education)minorHeerjansdam location works with both public and Christian education within the RaJuBiBos children's center, providing integrated childcare and educational services.
- Openbare Basisschool De NoordminorNew Ridderkerk location at Bilderdijklaan will share a building with Openbare Basisschool De Noord as part of an integrated child center concept.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Yes! Kinderopvang competitors and assessment
Company assessmentBroad incumbents
- Partou: One of the largest national childcare operators in the Netherlands, offering KDV, PSG, and BSO across hundreds of locations; directly comparable to Yes! on core service mix (daycare, playgroup, after-school care) and D2C parent channel, but with materially larger national scale.
- Babilou Family Nederland: International (French-headquartered) childcare group with significant Dutch operations offering daycare and BSO; comparable on multi-site service delivery and integration with schools, but larger and broader-geography than Yes!
- AcadeMedia (parent): Acquired Yes! in April 2025; one of the largest educational organizations in Northern Europe with 450+ daycare locations across seven countries. Relevant as the controlling acquirer shaping Yes!'s strategic direction and capital base.
Direct peers
- Kind & Co Kinderopvang: Regional Dutch childcare provider delivering daycare, preschool playgroup and after-school care with a similar community-anchored positioning; comparable in service offering, GGD-regulated delivery model, and parent-focused GTM motion.
- Smallsteps Kinderopvang: Dutch multi-site childcare chain operating KDV, PSG, and BSO across the Randstad and beyond, with comparable subscription-based billing and government subsidy reliance; matches Yes!'s operational and regulatory footprint.
- Eigen & Wijzer: Childcare operator providing daycare and after-school care across multiple Dutch municipalities with a pedagogical identity (similar to Yes!'s Jenaplan and Christian identity offerings); comparable as a regional differentiated provider.
- Humankind Kinderopvang: Large Dutch non-profit childcare operator offering daycare, preschool playgroup and BSO across many municipalities; comparable on service portfolio, parental subsidy reliance, and multi-site operating model.
- Pinkeducatie: Dutch childcare provider offering KDV, PSG and BSO, with comparable pedagogical differentiation and parent engagement; a smaller but directly overlapping operator on services and target customer.
Regional players
- SKOB Kinderopvang: Regional Dutch childcare provider with multiple locations in the Drechtsteden / Zuid-Holland area, overlapping with Yes!'s geography and offering the same KDV/PSG/BSO mix under the same Dutch regulatory regime.
- Kinderdagverblijf De Kleine Zeemeermin: Smaller regional Dutch daycare operator; comparable in core service offering (KDV for 0–4) and parent D2C motion, though with much smaller scale than Yes!
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yes! Kinderopvang social profiles
Digital presenceYes! Kinderopvang compliance and trust
Trust signalCompliance3 records
Yes! Kinderopvang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes! Kinderopvang leadership team
Management profileNumber of profiles
Profiles2 records
Yes! Kinderopvang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes! Kinderopvang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes! Kinderopvang
What does Yes! Kinderopvang do?
Yes! Kinderopvang operates childcare services for children aged 0-13 years through approximately 21 physical locations in the Drechtsteden region of the Netherlands (Zwijndrecht, Hendrik-Ido-Ambacht, Heerjansdam, and Ridderkerk). Core services include Kinderdagverblijf (full-day daycare for 0-4 years), Peuterspeelgroep (preschool playgroup for 2-4 years), and Buitenschoolse Opvang or BSO (before-school, after-school, and holiday care for 4-13 years), with optional location-specific extras such as English learning from age 2, nature/adventure gardens, Christian identity, and Jenaplan-based pedagogy.
Is Yes! Kinderopvang a public or private company?
Yes! Kinderopvang is a private company. It is classified as corporate owned and is currently operating.
When was Yes! Kinderopvang founded?
Yes! Kinderopvang was founded in 1990. It employs 251 to 500 people.
Where is Yes! Kinderopvang based?
Yes! Kinderopvang is headquartered in Zwijndrecht, Netherlands, in the Europe region.
How does Yes! Kinderopvang make money?
One revenue line is on record: child Daycare Services.
Who are Yes! Kinderopvang's main competitors?
Broad incumbents on record are Partou, Babilou Family Nederland and AcadeMedia (parent). Direct peers are Kind & Co Kinderopvang, Smallsteps Kinderopvang, Eigen & Wijzer, Humankind Kinderopvang and Pinkeducatie. Regional players are SKOB Kinderopvang and Kinderdagverblijf De Kleine Zeemeermin.
Does Yes! Kinderopvang have an API?
No public API is recorded for Yes! Kinderopvang.
What industry is Yes! Kinderopvang in?
Yes! Kinderopvang's product category is Childcare Services. Its primary akta.pro industry code is EDACACAD, Full-Day Nursery Programs, with a secondary code of EDACAAAL, School-Age Wraparound Childcare Centers (Holiday/Break Care). Its NAICS code is 62441 and its SIC code is 8351.