Coburg Super Finish Smash Repairs

What Coburg Super Finish Smash Repairs does

Coburg Super Finish Smash Repairs is a family-owned automotive collision repair business founded by Jim Iliopoulos circa 1964, operating from a single workshop at 142-144 Gaffney Street, Coburg North, Melbourne. The company provides panel beating, spray painting, collision repairs, paint and dent removal, glass replacement, car detailing, and classic/vintage vehicle restoration for individual vehicle owners, performance and classic car owners, and commercial fleet operators. It also serves insurance-claim customers as an authorised smash repairer for multiple insurance companies, coordinating claims directly with insurers on behalf of policyholders.

The business is built around a physical workshop equipped with collision repair equipment, specialised spray booths, and a computerised quoting system for damage assessment and estimates. Service quality is underpinned by experienced tradespeople, use of genuine manufacturer parts, and a lifetime workmanship guarantee. Supporting infrastructure includes a 24/7 emergency towing and breakdown service, courtesy vehicles for customers during repairs, vehicle pick-up and delivery, and fleet account billing arrangements.

Revenue is generated primarily through one-time transaction-based repair jobs, with supplementary income from insurance-claim work and commercial fleet account services. Pricing is quote-based and not publicly disclosed, with free damage assessments offered to all customers. Customer acquisition is driven by local reputation, word-of-mouth referrals, direct phone inquiries, and insurance-company referrals within the Melbourne metropolitan area. The company is privately held with no external investors, parent entity, or public listing.

Name

Coburg Super Finish Smash Repairs

Legal name

Coburg Super Finish Smash Repairs

Website

https://csuperfinish.com.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Coburg Super Finish Smash Repairs is a family-owned collision repair workshop in Coburg North, Melbourne, providing panel beating, spray painting, and insurance-approved smash repairs for individual vehicle owners and fleet operators since circa 1964.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Automotive smash repairs
• Panel beating services
• Spray painting refinishing
• Collision repair shop
• Insurance claim repairs

Headquarters

HQ city

Coburg

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Smash Repair Services: One-time transaction-based revenue from auto body repairs, collision repairs, spray painting, paint and dent removal, glass replacement, and car detailing services. Revenue is generated per repair job with pricing based on damage assessment and scope of work.
2. Insurance Claim Processing: Revenue from automotive insurance repairs where the company coordinates directly with insurance providers to complete repair work and process claims on behalf of policyholders.
3. Fleet Account Services: Ongoing repair services for fleet operators who maintain multiple vehicles, offering account-based billing for commercial vehicle maintenance and accident repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Coburg Super Finish Smash Repairs is a family-owned smash repair business that restores accident-damaged and worn vehicles to pre-accident condition through panel beating, spray painting, collision repair, paint and dent removal, glass replacement, and car detailing. It coordinates directly with insurance providers on behalf of policyholders and supports customers with courtesy cars, free quotes, and 24/7 emergency towing.

Product overview

Coburg Super Finish Smash Repairs is a family-owned smash repair business offering a unified suite of automotive repair services. The core service portfolio centers on four main offerings: Auto Body Repairs, Accident Repairs, Vehicle Repairs, and Automotive Insurance Repairs. These are supported by specialized services including Panel Beating, Spray Painting, Collision Repairs, Paint & Dent Removal, Vehicle Resprays, Private Panel & Paint Repairs, Paintless Dent Removal, Glass Replacement, Car Detailing, Insurance Claims Assistance, Courtesy Cars, and Classic Restoration. All services are backed by a lifetime guarantee and utilize manufacturer original equipment and replacement parts. The company works with all insurance companies and provides additional conveniences such as courtesy vehicles and free pre-purchase inspections.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Body Repairs

Quantifiable outcome

• Vehicles restored to pre-accident condition with quality finish

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Capital S.M.A.R.T. Capital S.M.A.R.T. is a large Australian collision repair chain operated by AMA Group. It competes with Coburg Super Finish in the same smash repair/panel beating category, with multiple sites across Melbourne, established insurer DRP relationships, and a similar service menu (panel, paint, courtesy cars, insurance assistance).
• Gerber Collision & Glass: Gerber Collision & Glass is a large US-based multi-site collision repair operator. Comparable to Coburg Super Finish in the same auto body, paint, and glass repair category, with similar insurer-direct workflows but materially greater scale and geographic footprint.
• Boyd Group Services (Boyd Autobody & Glass): Boyd Group is a TSX-listed collision and glass repair operator across North America. Comparable to Coburg Super Finish as a public-market peer in the same auto body repair category, providing a benchmark for valuation, insurer DRP economics, and consolidation dynamics in collision repair.
• Service King Collision: Service King is a US-based multi-site collision repair chain now part of the Calibre family. Comparable to Coburg Super Finish in the same smash repair category, with an insurer-relationship-driven model and customer service differentiators (rental cars, lifetime warranties) analogous to Coburg's offering.
• Calibre Collision: Calibre Collision is one of the largest collision repair operators in North America, serving insurers, fleets, and individual customers. It is broadly comparable to Coburg Super Finish as an industry incumbent in the same category (auto body collision repair) but at vastly greater scale and geographic reach.
• Maaco (Driven Brands): Maaco is a major North American franchise network focused on paint and collision repairs, owned by Driven Brands. Comparable to Coburg Super Finish in the same panel and paint category with an insurer-aligned, franchise-driven operating model; relevant for benchmarking service mix and franchise economics.
• AMA Group Holdings: AMA Group is Australia's largest collision repair operator (ASX:AMA), running national networks including Capital SMART and ACM Parts. It is comparable to Coburg Super Finish as the scaled incumbent in the same smash repair category, though it operates across many sites and corporate customers rather than a single Melbourne workshop.

Direct peers

• Fix Auto Australia: Fix Auto is a global collision repair franchise with Australian presence, partnering with independent shop owners under a unified brand. It is directly comparable to Coburg Super Finish because franchisees run individual workshops offering the same core services (panel, paint, insurer claims) and compete for the same local insurance referrals.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coburgsuperfinishpl
• LinkedInlinkedin.com/company/coburg-super-finish-smash-repairs-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coburg Super Finish Smash Repairs