Xinguodu

What Xinguodu does

Shenzhen Xinguodu Technology (深圳市新国都技术, Shenzhen Stock Exchange ChiNext: 300130) is a Chinese electronic payment technology company founded in 2001 that designs, manufactures, and sells POS terminals and integrated payment solutions for banks, payment institutions, and merchants. The company has sold more than 38 million POS units cumulatively, ranked 4th globally in POS shipments in 2018 and 7th in 2019, and operates across 80+ countries. Its customer base includes major Chinese state-owned banks (Bank of China, Bank of Communications, China Construction Bank), payment institutions (Tonglian Payment, 9-year supplier), telecom operators (China Unicom), and government agencies (Hunan Provincial Public Security Department), alongside diverse merchant acquiring relationships through subsidiary JiaLian Pay.

The core product portfolio spans Smart POS terminals (N3, N5, N86 with Android-based 5.5-inch HD displays and 4G/NFC/WiFi/Bluetooth/GPS), Mobile POS devices (G2, G21, G3), Desktop POS systems (T2, K320, G810, T5), QR code terminals (QPOS33, K206), PIN pads (G101), barcode scanners (KD20), and specialized terminals including the Bi30 for public transit and Hi80 for highway/smart parking use cases. Hardware is certified to PCI4.X, UPTS2.0, EMV, PBOC, and national secret algorithm standards. Subsidiary Zhongzheng Intelligence provides biometric capabilities, with its Justouch fingerprint algorithm ranked 2nd globally in NIST MINEXIII. Through wholly-owned subsidiary JiaLian Pay (嘉联支付), the company operates as a licensed payment acquirer serving over 1 million merchants across 337 Chinese cities via 31 provincial branches, generating transaction-fee revenue in addition to hardware sales. Additional subsidiaries — Xinlian Zhengxin (credit investigation / big data) and Gongxin Chengfeng (data authentication) — extend the group into adjacent fintech services.

The business model combines hardware sales (Smart POS, Mobile POS, Desktop POS, peripherals, and equipment leasing), integrated payment technology solutions for verticals such as restaurants, retail, logistics, and smart city/transportation, and transaction-fee revenue from payment acquiring via JiaLian Pay. Go-to-market is sales-led through direct enterprise tenders with banks and financial institutions, complemented by an international channel of wholly-owned subsidiaries (Brazil, Dubai, USA), a 21-country agent network established in 2018, and recurring participation in global payment exhibitions (Seamless Middle East/Africa/Asia, Nigeria Payment Exhibition, Brazil Cards & Future Payment, Russia PLUS-FORUM). Distribution is supported by a 3-year full warranty, lifetime maintenance, and 24/7 technical support. The company has been designated as one of four global financial POS suppliers for the China UnionPay system since 2006.

Name

Xinguodu

Legal name

深圳市新国都技术有限公司

Website

https://xinguodu.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xinguodu (Shenzhen Xinguodu Technology) is a publicly listed Chinese manufacturer of electronic POS terminals and payment solutions serving banks, payment institutions, and merchants across 80+ countries, with subsidiary JiaLian Pay providing acquiring services to over 1 million merchants in 337 Chinese cities.

Ownership category

akta.pro rank

Product category

Electronic Payment Terminals

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Computer Terminals (3575)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Cross-Border & FX Payments Platforms (BPAMAFAK)

Keywords

• Payment terminals
• Electronic POS hardware
• Payment acquiring services
• Smart POS systems
• Payment technology solutions

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. POS Hardware Sales: Production and sales of electronic payment terminals including Smart POS, Mobile POS, Desktop POS, PIN Keyboards, and accessories
2. POS Equipment Leasing: Leasing of POS equipment to merchants and financial institutions
3. Electronic Payment Technology Solutions: Integrated payment technology solutions and customized software for restaurants, retail, and other vertical industries
4. Payment Acquirer Services (JiaLian Pay): Subsidiary JiaLian Pay operates as payment acquirer serving over 1 million merchants with payment processing services across 337 cities

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Xinguodu (NEXGO) designs, develops, manufactures, sells, and leases electronic payment terminals — including Smart POS, Mobile POS, Desktop POS, QR code terminals, PIN pads, and barcode scanners — and provides integrated electronic payment technology solutions for banks, payment institutions, and merchants across more than 80 countries. Its subsidiary JiaLian Pay operates a payment acquiring service covering over 1 million merchants across 337 Chinese cities.

Product overview

Xinguodu (NEXGO) offers a comprehensive portfolio of electronic payment terminals and solutions. The core product line includes Smart POS terminals (N3, N5) with Android-based intelligent systems, Mobile POS devices (G2, G21, G3) for handheld payments, and Desktop POS systems (T2, K320, G810, T5) for fixed-location merchant use. The portfolio extends to specialized payment terminals including the QPOS33 and K206 for QR code payments, Hi80 for highway/parking scenarios, and Bi30 for public transit fare collection. Supporting products include the G101 secure PIN pad and KD20 barcode scanner. The company provides integrated payment solutions supporting WeChat Pay, Alipay, UnionPay, Apple Pay, and NFC contactless payments, primarily serving the restaurant, logistics, retail, and transportation industries across 80+ countries globally.

Differentiator

Problem solved

Functional benefit

Products and services

• N3 Smart POS Smart POS terminal with 5-inch HD color screen designed for merchants requiring compact form factor for payment acceptance.
• N5 Smart POS Android-based smart POS terminal with 5.5-inch HD color screen, 4G full network support, NFC, WiFi, Bluetooth, GPS, electronic signature, and 1D/2D barcode scanning, certified with PCI4.X, UPTS2.0, EMV, PBOC, and national secret algorithm.
• G3 Mobile POS Handheld mobile POS with PCI4.X, UPTS2.0, EMV, PBOC, and national secret security certifications, with optional built-in QR code scanning module for mobile merchants.
• G2 Mobile POS Compact handheld mobile POS with 2.8-inch color display and optional electronic signature, used for delivery payment collection and logistics fee settlement.
• G21 Mobile POS Compact mobile POS with 2.4-inch color display and 3-second ultra-fast boot time.
• T2 Desktop POS Compact desktop POS terminal with elegant, ergonomic design suited for fixed-location merchant use.
• K320 Desktop POS Desktop POS terminal with 2.8-inch color screen and compact elegant design.
• G810 Desktop POS Desktop POS with 32-bit high-performance CPU and large capacity memory supporting multiple transaction methods.
• T5 Desktop POS Desktop thermal printer POS with 2.8-inch color screen and elegant design.
• QPOS33 QR Code POS Dual-screen QR code payment terminal supporting active and passive barcode scanning and NFC contactless payments.
• K206 mPOS Compact portable mini POS that connects via USB or Bluetooth to smartphones, tablets, and PCs for mobile payment acceptance.
• G101 PIN Pad Secure PIN entry device certified with PCI, national secret, qPBOC, PayPass, and PayWave standards for encrypted PIN capture.
• KD20 QR Scanner Professional barcode scanner with serial and USB connectivity, 1-8cm recognition distance, and <50ms response time for POS integration.
• Hi80 Multi-Function Payment Terminal Multi-function payment terminal for highway and smart parking exit payment scenarios supporting UnionPay, WeChat Pay, and Alipay.
• Bi30 Public Transit Payment Terminal Multi-function payment terminal for public transit supporting QR codes, contactless IC cards, phone NFC, wearable devices, WeChat Pay, Alipay, and UnionPay, with GPS-enabled segmented fare deduction.
• N86 Mobile Smart Terminal Mobile intelligent terminal featured at Shenzhen SEZ 40th anniversary celebration on CCTV for mobile payment and smart merchant applications.
• F900 Face Payment Device Face recognition payment device deployed at toll stations and checkpoints for biometric-based payment and identity verification.
• JiaLian Pay Payment Acquiring Service Payment acquiring service operated by wholly-owned subsidiary JiaLian Pay, providing payment processing to over 1 million merchants across 337 cities in partnership with most Chinese banks.

Quantifiable outcome

• Deployed at world's longest cross-sea bridge - Hong Kong-Zhuhai-Macau Bridge toll system
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• Most Banks in ChinacoreStrategic or Co-development Partner · 1 January 2019JiaLian Pay subsidiary maintains long-term strategic partnerships with the majority of Chinese banks for payment services
• China Construction Bank - Hunan Branch (建设银行湖南分行)strategicStrategic or Co-development Partner · 1 January 2018Partnered with CCB Hunan to provide N5 terminals for vehicle repair industry ID verification system supporting 'Hunan Public Security Convenient Card'
• Tao Tao Gu (淘淘谷)minorStrategic or Co-development Partner · 1 January 2017Jointly developed restaurant customization system with Tao Tao Gu for N5 smart POS targeting QSR market
• NEXGO DO BRASIL PARTICIPACOES LTDA (Brazil Subsidiary)coreStrategic or Co-development Partner · 1 January 2016First overseas wholly-owned subsidiary established in 2016 for South American market; focuses on Brazil market with local office, local staff hiring, after-sales service partnerships with local maintenance companies
• Multiple Local Maintenance Companies (Brazil)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Partnerships with local large-scale maintenance companies in Brazil to provide quality after-sales service and resolve customer concerns
• ExaDigm, Inc. (USA)minorStrategic or Co-development Partner · 1 January 2015Acquired US company ExaDigm, Inc. in August 2015 for US market expansion
• China UnionPay (中国银联)coreStrategic or Co-development Partner · 1 January 2006Designated as one of four global financial POS suppliers for China UnionPay system since 2006; core supplier status for payment terminal hardware

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-xinguodu-technology-co-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xinguodu