Breathe Right

What Breathe Right does

Breathe Right is a consumer health brand specializing in drug-free nasal strips that mechanically relieve nasal congestion, snoring, and allergy- or cold-related breathing difficulty for general consumers across age groups. Its core technology is a flexible adhesive band with embedded springs that physically lifts the sides of the nose to open nasal passages, delivering up to 12 hours of relief without medication; the company describes this spring-like band architecture as a novel method/architecture for the category. The product portfolio spans Original and Extra Strength variants in Tan and Clear finishes, two scented Extra Strength SKUs (Lavender for relaxation, Menthol with eucalyptus and camphor for a cooling sensation), and a complementary Saline Nasal Spray for moisturizing relief.

The brand is operated by Foundation Consumer Healthcare, LLC, a subsidiary of Foundation Consumer Brands headquartered in Pittsburgh, Pennsylvania. Distribution is primarily indirect via four anchor US mass retailers (Target, Walmart, CVS, Walgreens) and the Amazon marketplace, with a direct-to-consumer layer through breatheright.com, free-sample acquisition flows, and a network of 15+ regional distributors covering Europe, Australia, New Zealand, Japan, Chile, and Colombia. The company sells through unit pricing at retail and online with no public pricing disclosure, and the core revenue stream is hardware-style consumer sales of branded nasal strips and a saline spray SKU.

In March 2026, Prestige Consumer Healthcare Inc. (NYSE: PBH) announced a definitive agreement to acquire Breathe Right for $1.045 billion, with closing expected in the first half of fiscal 2027 subject to regulatory approval. Management positioned the deal as accretive to gross and EBITDA margins and free cash flow, expanding Prestige's portfolio into sleep and better-breathing categories and lifting pro forma combined sales to roughly $1.3 billion.

Name

Breathe Right

Legal name

Foundation Consumer Healthcare, LLC

Website

https://breatheright.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe Right is a consumer health brand manufacturing drug-free nasal strips using spring-like band technology to physically open nasal passages, delivering up to 12 hours of congestion relief. Products are sold via US mass retail, Amazon, and international distributors spanning 25+ countries.

Ownership category

akta.pro rank

Product category

Nasal Care Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)

Keywords

• Nasal congestion relief
• Drug-free nasal strips
• Consumer healthcare products
• Nasal care solutions
• Breathing aid products

Headquarters

HQ city

Mondovi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Nasal Strip Sales: Direct sales of Breathe Right branded nasal strips and related products (saline spray) to consumers through retail channels and e-commerce. Products are available in various formulations (Original, Extra Strength, scented variants) at retail and online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Breathe Right manufactures and sells drug-free adhesive nasal strips that use flexible spring-like bands to physically lift and open the user's nasal passages, providing instant relief from nasal congestion for up to 12 hours. The product line includes Original and Extra Strength variants in Tan and Clear finishes, scented Extra Strength options (Lavender, Menthol), and a complementary Saline Nasal Spray, sold through mass-market retail, e-commerce, and international distributors.

Product overview

Breathe Right is a drug-free consumer health brand specializing in nasal strips for congestion relief. The product portfolio consists of a core line of nasal strips offered in Original and Extra Strength variants, each available in Tan and Clear finishes. The nasal strips physically open the nasal passages to provide up to 12 hours of continuous relief. Scented variants (Lavender and Menthol) add aromatherapy benefits to the Extra Strength formulation. A complementary Saline Nasal Spray rounds out the product line, offering a moisturizing nasal care option. All products are targeted at consumers seeking drug-free sleep and breathing support.

Differentiator

Problem solved

Functional benefit

Brands

• Original Tan: Original strength nasal strips in tan color for mild congestion relief
• Original Clear
• Extra Strength Tan
• Extra Strength Clear
• Lavender Scented
• Menthol Scented
• Saline Nasal Spray

Products and services

• Breathe Right Original Tan Nasal Strips Drug-free adhesive nasal strips that physically open nasal passages via spring-like bands, providing up to 12 hours of relief for adults and children with mild nasal congestion from colds, allergies, deviated septum, or snoring.
• Breathe Right Original Clear Nasal Strips Drug-free adhesive nasal strips with a clear finish, designed to physically open nasal passages and provide up to 12 hours of standard-strength congestion relief with a more discreet on-face appearance.
• Breathe Right Extra Strength Tan Nasal Strips Drug-free nasal strips with enhanced adhesive and lifting strength, designed for consumers with more severe nasal congestion who need up to 12 hours of stronger mechanical relief.
• Breathe Right Extra Strength Clear Nasal Strips Drug-free nasal strips combining extra strength adhesion and lift with a clear, discreet on-face appearance, providing up to 12 hours of stronger congestion relief.
• Breathe Right Lavender Scented Extra Strength Nasal Strips Extra strength drug-free nasal strips infused with lavender scent, combining the mechanical congestion relief of the Extra Strength formulation with calming aromatherapy benefits for nighttime or stress-related congestion.
• Breathe Right Menthol Scented Extra Strength Nasal Strips Drug-free Extra Strength nasal strips with a blend of menthol, eucalyptus, and camphor scents, providing a cooling sensation through the nose alongside up to 12 hours of mechanical congestion relief.
• Breathe Right Saline Nasal Spray A saline nasal spray that moisturizes and helps clear nasal passages, designed to complement Breathe Right nasal strips for comprehensive drug-free nasal care.

Quantifiable outcome

• Up to 12 hours of continuous nasal congestion relief

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and regional.

• Prestige Consumer Healthcare Inc.coreStrategic or Co-development Partner · 20 March 2026Prestige Consumer Healthcare Inc. (NYSE: PBH) announced a definitive agreement to acquire the Breathe Right brand for $1.045 billion. The acquisition, expected to close in the first half of fiscal 2027 pending regulatory approvals, will expand Prestige's consumer health portfolio into sleep and better-breathing categories. Management expects the deal to boost gross and EBITDA margins and free cash flow.
• Foundation Consumer Healthcare, LLCcoreOthersBreathe Right is operated by Foundation Consumer Healthcare, LLC, which owns the Breathe Right trademark and brand. The company is headquartered in Pennsylvania, United States.
• Marketing Brokers Australia Pty LtdregionalChannel Partner/ Reseller/ DistributorDistributor for Breathe Right products in Australia, located at 111 Princes Highway, Kogarah, NSW, 2217. Customer service: 1800 128 618.
• Marketing Brokers NZ LtdregionalChannel Partner/ Reseller/ DistributorDistributor for Breathe Right products in New Zealand, located at 169 Pilkington Rd, Pt England, Auckland 1072. Customer service: 0800 146 279.
• Ceuta Healthcare Ltd.regionalChannel Partner/ Reseller/ DistributorDistributor for Breathe Right products in UK and Ireland, located at 41 Richmond Hill, Bournemouth, BH2 6HS. Customer service: 0344 243 6661.
• Sato Pharmaceutical Co., Ltd.regionalChannel Partner/ Reseller/ DistributorDistributor for Breathe Right products in Japan, located at AHC Building, 1-5-27 Moto-Akasaka, Minato-ku, Tokyo (107-0051). Customer service: +81(3)5412-7393.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Claritin (Bayer): Claritin is a leading OTC allergy brand that competes in the broader allergy/sinus/respiratory category where Breathe Right positions itself as a drug-free alternative for related symptoms.
• Vicks (Procter & Gamble): Vicks (P&G) is an established respiratory/cold-care brand with VapoRub, humidifiers, and other OTC products that compete in the broader 'better breathing and sleep' consumer health category where Breathe Right is positioned.
• Afrin (Bayer): Afrin is a major OTC nasal decongestant spray competing for the same nasal congestion use case as Breathe Right, providing a medicated alternative in the same consumer occasion.
• Flonase (Haleon): Flonase is a leading OTC nasal allergy spray owned by Haleon, directly competing for the same allergy/sinus/congestion consumer occasion that Breathe Right targets — though via a medicated mechanism.
• Mucinex (Reckitt Benckiser): Mucinex is a leading OTC respiratory/cold brand owned by Reckitt, addressing many of the same congestion, sinus, and sleep-disruption use cases that Breathe Right targets.
• Zyrtec (Kenvue): Zyrtec is a top OTC allergy medication brand under Kenvue (formerly J&J Consumer Health), competing for the same allergy-driven congestion consumer occasion as Breathe Right.

Emerging players

• SnoreStop: SnoreStop is a niche, smaller-scale brand offering homeopathic and natural anti-snoring products, addressing the same snoring/nighttime breathing use case as Breathe Right from a different (oral spray/tablet) format.

Others

• Foundation Consumer Healthcare: Foundation Consumer Healthcare is the current parent/operator of Breathe Right and other consumer health brands; it is the closest corporate peer in terms of business model (brand-led consumer healthcare) and the counterparty divesting Breathe Right to Prestige.

Direct peers

• NeilMed Pharmaceuticals: NeilMed is a leading manufacturer of saline nasal sprays and rinse products that overlap directly with Breathe Right's Saline Nasal Spray SKU and compete in the same drug-free nasal care consumer health space.
• Rhinomed: Rhinomed markets the Mute nasal dilator and Turbine, which are mechanically inserted nasal devices for snoring and congestion relief — the closest direct competitor to Breathe Right's mechanical, drug-free nasal approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BreatheRightStrips
• Facebookfacebook.com/BreatheRight
• Instagraminstagram.com/breatheright
• LinkedInlinkedin.com/company/breathe-right

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Right