Chromos Agro

What Chromos Agro does

Chromos Agro d.o.o. is a privately held Croatian limited-liability company headquartered at Radnička cesta 173n, Zagreb, that produces and distributes a full-spectrum portfolio of crop protection products and plant nutrition solutions for the Croatian agricultural market. Its offering spans fungicides (e.g., ARMETIL 25, CABRIO TOP, VIVANDO, ZIRAM 76 WG, SUGOBY, CHROMOVIT® TURBO), herbicides (HERCULES, BASAGRAN 480, STOMP AQUA, SIRTAKI, FUGA DELTA), insecticides (KARIS 10 CS, ROTOR SUPER), acaricides, limacides (PUŽOMOR), fertilizers and biostimulators (BOMBARDIER, G-FLOW PRO, XTENDER ROW ULTRA), plant growth regulators (EXILIS, NEXT), biocides (CHROMOREL P), and auxiliary inputs such as pheromone traps and kaolin-based protectants. The portfolio mixes Chromos Agro's own labels (e.g., CHROMOVIT®, BOMBARDIER, PUŽOMOR) with authorized local distribution of multinational chemistry brands owned by BASF (VIVANDO®) and Taminco BVBA (ZIRAM 76 WG), giving Croatian growers a one-stop shop for crop protection and plant nutrition across fruits, vineyards, arable crops, and vegetables.

The company operates a sales-led, distribution-centric go-to-market: products are sold via agricultural pharmacies (poljoapoteke) — primarily at Koledinečka 6, Zagreb after the permanent closure of the Ulica grada Vukovara 271 location on 01.03.2025 — supplemented by an in-house agronomist advisory network, a free 0800 customer hotline, and a public website hosting downloadable crop-specific protection programs, product brochures, and a public price list. Customer segments are horizontal and centered on Croatian professional farmers and agricultural producers, with agronomists and agricultural advisors acting as a secondary channel. Chromos Agro is a member of CROPCA, the Croatian association of plant protection product manufacturers and distributors, which provides industry positioning and regulatory alignment. Revenue mechanics are one-time product sales (no subscription or SaaS model), with no public pricing tiers or revenue figures disclosed; the company is privately held with no external funding rounds identified in the available data.

Name

Chromos Agro

Legal name

Chromos Agro d.o.o.

Website

https://chromos-agro.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chromos Agro d.o.o. is a privately held Croatian distributor that produces and supplies crop protection products (fungicides, herbicides, insecticides, biocides) plus fertilizers and biostimulators to professional farmers and agronomists across Croatia via agricultural pharmacies, agronomist advisory, and a public price list.

Ownership category

akta.pro rank

Product category

Agricultural Crop Protection Products

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Antimicrobial & Sanitization Chemicals for Crop Production (Greenhouse/Packhouse) (AFABAAAO)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Commercial Pest Control (IMAIAHAD)

Keywords

• Crop protection products
• Agricultural pesticides
• Plant fungicides
• Weed control herbicides
• Agricultural fertilizers

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Crop Protection Products Sales: Sale of plant protection products (pesticides, fungicides, herbicides, insecticides), fertilizers, and auxiliary agricultural products to farmers and agricultural businesses. Products are sold via agricultural pharmacies and direct consultations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Chromos Agro d.o.o. produces and distributes a comprehensive portfolio of crop protection products and fertilizers for the Croatian agricultural market. Its offering spans fungicides, herbicides, insecticides, acaricides, limacides, fertilizers, biostimulators, plant growth regulators, biocides, and pheromone-based pest monitoring traps, sold primarily through agricultural pharmacies (poljoapoteke) and agronomist-led advisory to professional farmers.

Product overview

Chromos Agro d.o.o. is a Croatian agricultural products company offering a comprehensive portfolio of crop protection products and fertilizers. The product range includes: fungicides (ARMETIL 25, CABRIO TOP, VIVANDO, ZIRAM, SUGOBY, CHROMOVIT TURBO), herbicides (HERCULES, BASAGRAN, STOMP AQUA, SIRTAKI, FUGA DELTA), insecticides (KARIS, ROTOR SUPER), acaricides, limacides (PUŽOMOR), fertilizers/biostimulators (BOMBARDIER, XTENDER ROW ULTRA, G-FLOW PRO), auxiliary products including plant growth regulators (EXILIS, NEXT, KAOLIN), biocides (CHROMOREL P), and pest monitoring tools (pheromone traps). The company serves agricultural sectors including fruit growing, viticulture, arable farming, and vegetable production.

Differentiator

Problem solved

Functional benefit

Brands

• Chromos Agro: Primary company brand for agricultural products and services

Products and services

• ARMETIL 25 Contact fungicide containing metalaxyl 250 g/kg for controlling downy mildew and other fungal diseases in agricultural crops.
• CHROMOVIT® TURBO New fungicide for plant disease control with a turbo formula.
• SUGOBY Fungicide containing krezoxim-methyl 500 g/kg for controlling fungal diseases in crops.
• CABRIO® TOP Fungicide containing pyraclostrobin 5% + metiram 55% for broad-spectrum disease control.
• VIVANDO® Locally systemic fungicide containing metrafenone 500 g/l in suspension concentrate (SC) formulation for powdery mildew control in vineyards. (BASF registered trademark; distributed by Chromos Agro.)
• ZIRAM 76 WG Contact preventive fungicide in wettable self-dispersing microgranules (WG) formulation containing ziram 760 g/kg for scab control in apples, pears, peaches, and almonds. (Taminco BVBA registered trademark; distributed by Chromos Agro.)
• HERCULES® Herbicide containing glyphosate 360 for weed control in agricultural applications.
• BASAGRAN® 480 Contact herbicide containing bentazon 480 g/l for controlling annual broadleaf weeds in soybean, alfalfa, clover, potato, pea, bean, wheat, barley, rye, and corn crops.
• STOMP® AQUA Selective contact and soil herbicide containing pendimethalin 455 g/l in encapsulated suspension (CS) formulation for weed control in citrus, fruit trees, grapes, strawberries, vegetables, and cereals.
• SIRTAKI Herbicide containing clomazone 360 g/l for weed control in agricultural crops.
• FUGA DELTA Herbicide containing flufenacet 400 g/l + diflufenican 200 g/l for broad-spectrum weed control.
• KARIS® 10 CS Insecticide containing lambda-cyhalothrin 100 g/l for controlling harmful insects.
• ROTOR® SUPER Insecticide containing deltamethrin 25 g/l for controlling insect pests.
• PUŽOMOR Limacid in bait form containing metaldehyde 6.6% for controlling slug and snail pests in vegetables, nurseries, strawberries, orchards, vineyards, and ornamental plants.
• BOMBARDIER Complete multi-purpose biostimulator containing free amino acids 13%, ammonium nitrogen (N) 4.2%, fulvic amino acids 23.1%, and total organic matter 60.4% obtained through bacterial fermentation of plant residues.
• XTENDER ROW ULTRA Soil microbiota regenerator specialized for application in arable crops containing secondary metabolites and growth-promoting molecules for soil microorganisms, enriched with probiotic molecules that act as substrate for beneficial microorganisms.
• G-FLOW PRO® High-efficiency fertilizer developed for regulating vegetative growth and plant development, promoting flowering and fruit set. Contains a fully soluble formulation that acts on critical phenophases.
• KAOLIN® BPLN Natural kaolin-based product (100% kaolin) that protects fruits, grapes, olives, citrus, and vegetables from pest attacks, fungal diseases, high temperatures, and solar radiation while improving plant metabolism.
• EXILIS Plant growth regulator containing 6-benzyladenin (6-BA) 20 g/l in solution concentrate (SL) formulation for fruit thinning in apple orchards.
• NEXT Systemic growth regulator containing trinexapac-ethyl 250 g/l in emulsion concentrate (EC) formulation for stem growth inhibition in winter wheat.
• CHROMOREL® P Contact and stomach insecticide-biocide with extended action containing cypermethrin 6 g/kg + denatonium benzoat 0.01 g/kg in powder form for direct application for controlling crawling insects, bedbugs, fleas, red mites, and wasps.
• FEROMONSKE ZAMKE (Pheromone Traps) Pheromone traps filled with special pheromone mixtures for trapping and detecting pests in orchards, vineyards, vegetable crops, ornamental plants, and forestry.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CROPCA (Udruga proizvođača i zastupnika sredstava za zaštitu bilja)coreOthersChromos Agro d.o.o. is a member of the CROPCA association of producers and representatives of plant protection products in Croatia. This membership provides industry credibility, regulatory alignment, and participation in the Croatian agricultural chemicals distribution ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Sipcam Oxon: Italian crop protection company focused on fungicides, herbicides, and insecticides. As a fellow European mid-sized player, Sipcam Oxon is a close comparable on scale, product mix, and regional commercial orientation to Chromos Agro.
• Certis Europe: European crop protection specialist offering fungicides, insecticides, and biological products. Comparable to Chromos Agro on a regional European scale and product mix, with overlap in fruit, vineyard, and vegetable crop protection segments.

Broad incumbents

• Nufarm: Australian crop protection manufacturer with significant European operations. Produces and distributes crop protection products including fungicides, herbicides, and insecticides that compete with Chromos Agro's portfolio.
• UPL: Indian multinational and one of the world's largest generic crop protection manufacturers. Offers a broad fungicide, herbicide, and insecticide portfolio that competes with Chromos Agro across European markets.
• Corteva Agriscience: Major American agricultural chemical and seed company producing crop protection products. Competes with Chromos Agro's portfolio of herbicides, insecticides, and fungicides across the European agricultural chemicals market.
• Syngenta: Swiss-based global agribusiness producing crop protection products and seeds. Competes with Chromos Agro's fungicide, herbicide, and insecticide portfolio across European agricultural markets, including the Balkans.
• Bayer Crop Science: Major global manufacturer of crop protection products, seeds, and digital agriculture tools. Operates broadly across fungicides, herbicides, and insecticides in the European market, directly comparable to Chromos Agro's portfolio categories and Croatian farmer customer base.
• FMC Corporation: American chemical company producing crop protection products including fungicides, herbicides, and insecticides. Competes globally with Chromos Agro's portfolio categories and serves overlapping European farmer customers.

Direct peers

• ADAMA: Israeli-headquartered global crop protection company with a portfolio of fungicides, herbicides, and insecticides — directly comparable to Chromos Agro's core categories. ADAMA has a strong European distribution presence and competes for the same Croatian/Balkan farmer customers.
• BASF Agricultural Solutions: Global crop protection manufacturer whose products (VIVANDO, CABRIO TOP) Chromos Agro directly distributes in Croatia. BASF competes with Chromos Agro's distributed fungicide portfolio and is also a partner, making it both supplier and competitor — the most direct peer in the same product category with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chromosagro
• LinkedInlinkedin.com/company/chromos-agro-d-d-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chromos Agro