Hi Sign Brewing

What Hi Sign Brewing does

Hi Sign Brewing is a veteran-owned craft brewery and taproom founded by Marine Corps veteran Mark Phillippe, operating a single location at 730 Shady Lane in East Austin, Texas, near Austin-Bergstrom International Airport. The business brews all beer on-site from a six-SKU core lineup — Eastside Pilsner, El Berto Mexican Lager, Violet Blueberry Blonde, Wooderson West Coast IPA, Shamus Red Ale, and the flagship Holly St. Haze IPA — alongside specialty coffee, wine, and spirits served in a dog-friendly taproom with free high-speed WiFi and a covered outdoor beer garden. The taproom opens at 9 AM on weekdays and 10 AM on weekends, positioning the venue for remote workers, morning meetings, and pre/post-flight travelers, with weekly live music and private event hosting for up to 350 guests.

The revenue model is a hybrid of direct-to-consumer on-site beverage sales, packaged beer wholesale distribution to local bars and retailers through the Beer Finder program, a $1,000 one-time Day 1 Founder's Club Membership granting lifetime daily free pint or coffee, branded merchandise sold through an e-commerce storefront, and private event bookings. On-site food is provided by two resident food trucks — Nyam Sunshine Cuisine (Caribbean-Latino fusion) and Reunion 64 Pizza (Indian-style pizza) — operating Tuesday through Saturday evenings, removing the need for direct kitchen operations. Marketing is community-led via Facebook, Instagram, and an email newsletter promoting new beer drops, events, and happy hour deals.

The company is privately held and founder-owned with no disclosed institutional investors, parent company, or external funding. Underlying technology is limited to the on-site brewing operation and standard e-commerce tooling; no mobile app, API, or AI/ML capabilities are documented. The competitive position is built on veteran-owned branding, airport-adjacent location, the unusual 9 AM opening daypart, and the integrated food-truck and event ecosystem rather than proprietary technology or scale advantages.

Name

Hi Sign Brewing

Legal name

Hi Sign Brewing

Website

https://hisignbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAB

Packaging & Production Breweries (Limited/No On-site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Craft beer brewing
• Craft brewery taproom
• Specialty coffee service
• Private event hosting
• Branded merchandise

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom beer and beverage sales: On-site sales of craft beer, specialty coffee, wine, and spirits consumed at the taproom. Beers brewed on-site include flagship varieties like Violet Blueberry Blonde, Holly St. Haze IPA, El Berto Mexican Lager, and others. Opens at 9 AM daily.
2. Day 1 Founder's Club Membership: One-time $1,000 purchase entitles member to one free pint of beer or one free coffee per day, forever. Limited edition challenge coin included.
3. Merchandise sales: Sale of branded merchandise including apparel such as the Hi Sign Brewing White Logo Active jogger hat at $30.
4. Beer distribution: Distribution of packaged beer to local bars, restaurants, and retail stores through their Beer Finder program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hi Sign Brewing operates a craft brewery and taproom in East Austin, brewing six flagship beers on-site and serving them alongside specialty coffee, wine, and spirits at a daily taproom opening at 9 AM weekdays and 10 AM weekends. The business also offers a $1,000 lifetime Founder's Club membership program, branded merchandise, and private event hosting for up to 350 guests supported by resident on-site food trucks.

Product overview

Hi Sign Brewing is a veteran-owned craft brewery and taproom offering a portfolio of core beers and ancillary products/services. The core product lineup consists of six flagship beers: Eastside Pilsner, El Berto Mexican Lager, Violet Blueberry Blonde, Wooderson West Coast IPA, Shamus Red Ale, and Holly St. Haze (hazy IPA). Beyond beverages, the company offers a Day 1 Founder's Club Membership providing perpetual free daily pints/coffees, branded merchandise (jogger hats), and taproom services including specialty coffee, private event hosting, and coworking space with WiFi. The taproom serves as the primary venue while beer distribution extends to local bars, restaurants, and retailers through their Beer Finder program.

Differentiator

Problem solved

Functional benefit

Products and services

• Eastside Pilsner A European-style pilsner brewed with premium pilsner malt and lightly hopped with Hallertau-Mittelfrüh hops; clean, crisp, and crushable with a classic floral, slightly spicy finish. Sold at the Hi Sign Brewing taproom.
• El Berto Mexican Lager A Mexican-style lager brewed with American two-row malt and lightly hopped with Czech Saaz hops; light and smooth, designed as an easy-drinking beer for hot weather. Sold at the Hi Sign Brewing taproom.
• Violet Blueberry Blonde A golden blonde ale subtly fruited with real blueberry and pomegranate juice, lightly hopped with Cascade and Chinook; soft, slightly tart, fruit-forward without being sweet. Sold at the Hi Sign Brewing taproom.
• Wooderson West Coast IPA A dank, resinous West Coast IPA brewed with American two-row malt and dry-hopped with Columbus Cryo, Mosaic, Centennial, and Simcoe; delivers big pine, citrus, and tropical character with a clean, bitter finish. Sold at the Hi Sign Brewing taproom.
• Shamus Red Ale An Irish-style red ale that is medium-bodied with rich notes of caramel and toffee from crystal malt, lightly hopped for balance; classic, malty, and deeply satisfying. Sold at the Hi Sign Brewing taproom.
• Holly St. Haze A flagship hazy IPA brewed with American two-row malt and dry-hopped with Yakima Chief Hops' Citra alongside a rotating selection of Yakima Valley varieties; features massive tropical fruit, soft bitterness, and a hazy pour. Sold at the Hi Sign Brewing taproom.
• Day 1 Founder's Club Membership A one-time $1,000 lifetime membership program that includes a limited edition challenge coin and entitles the member to one free pint of beer or one free coffee per day, forever.
• Hi Sign Brewing White Logo Active jogger hat An adjustable active jogger hat priced at $30 with embroidered Hi Sign Brewing logo on the back, fits all sizes. Sold through the Hi Sign Brewing e-commerce storefront.
• Taproom Experience Veteran-owned craft brewery taproom in East Austin featuring handcrafted beer brewed on-site, specialty coffee, free high-speed WiFi, dog-friendly patio, and food trucks. Open daily starting at 9AM weekdays and 10AM weekends.
• Private Events Customizable event spaces including modern taproom, outdoor patio, and brewery production area with capacity up to 350 people; offers A/V capabilities and on-site catering options through resident food trucks.

Quantifiable outcome

• Opening at 9 AM Monday-Friday, 10 AM weekends - earlier than typical craft breweries

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Nyam Sunshine CuisinecoreOthersResident on-site food truck serving Caribbean-Latino fusion cuisine. Available Tuesday through Saturday, 5-9 PM. Located at the Hi Sign Brewing taproom in East Austin.
• Reunion 64 PizzacoreOthersResident on-site food truck serving Indian-style pizzas. Available Tuesday through Saturday, 5-9 PM. Located at the Hi Sign Brewing taproom in East Austin.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lazarus Brewing Co. East Austin brewery and taproom with a community/workspace orientation. Closely comparable on East Austin location, taproom-as-third-place positioning, and craft-beer portfolio.
• Austin Beerworks: Austin-based craft brewery with a taproom and broad regional distribution. Directly comparable on geography, production-plus-taproom model, and core craft-beer focus.
• Zilker Brewing Company: Austin craft brewery with a taproom and broad regional distribution. Comparable on product mix (lagers, IPAs, sours), taproom-led model, and Texas wholesale presence.
• Hops & Grain Brewing: Austin craft brewery operating a taproom with environmental/sustainability positioning and wholesale distribution. Comparable on craft-beer portfolio, Austin geography, and DTC-plus-wholesale channel mix.
• Blue Owl Brewing: Austin craft brewery specializing in sessionable, sour-mashing styles with a taproom. Comparable production-plus-taproom model in the Austin market with a differentiated beer portfolio.
• Oddwood Ales: Austin craft brewery with a focus on hazy beers and a neighborhood taproom. Comparable on craft-beer portfolio emphasis and East Austin taproom positioning.
• Live Oak Brewing Company: Veteran Austin craft brewery established in 1997 producing German-style and traditional craft beers. Comparable to Hi Sign as an Austin-headquartered brewery with a taproom presence and regional wholesale distribution.
• Vista Brewing: Texas craft brewery with a taproom that integrates food and outdoor space. Comparable on combined beer-plus-food-plus-event venue model and Texas geography.
• Pinthouse Brewing: Austin craft brewery with two taprooms and a food-centric model (pizza). Comparable on craft-beer production, taproom experience, and on-site food offering in Austin.
• Independence Brewing Co. Austin-based craft brewery with taproom and regional distribution across Texas. Comparable on craft-beer production footprint, Austin roots, and wholesaler relationships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hisignbrewing
• Instagraminstagram.com/hisignbrewing
• Xx.com/hisignbrewing
• LinkedInlinkedin.com/company/hi-sign-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi Sign Brewing