Radio Basilisk

What Radio Basilisk does

Radio Basilisk Betriebs AG operates Radio Basilisk, the largest private radio station in the Basel region of Switzerland, broadcasting continuously since 1983 under owner-managed ownership. The station is headquartered in modern studios at Marktplatz 5 in central Basel and reaches approximately 100,000 daily listeners across Basel-Stadt, Basel-Landschaft, Fricktal, and Schwarzbubenland. Its core product is a multi-platform linear radio broadcast carried on FM (107.6 MHz main plus regional frequencies at Sissach 106.9 MHz, Frick 93.2 MHz, and Grellingen 88.8 MHz), DAB+ digital radio, internet streaming via basilisk.ch, the Swiss Radioplayer aggregator, and dedicated iOS/Android mobile applications. Programmatic structure is anchored on the Basilisk Morgenshow (06:00-10:00), daytime programming (11:00-15:00), and the Feierabend after-work show (15:00-19:00), supplemented by recurring branded content segments such as Xund (health, with Toppharm), Im Recht (legal, with SwissLegal Dürr+Partner), Zolli-Egge (Zoo Basel), Bâlexikon (Basel German dialect), Basler Geschichten (local history with Franz Baur), Heimwehbasler (expat stories), and Local Heroes (regional music), plus a podcast slate (Penalty-Podcast, Papis-Podcast, Fasnachts-Podcast). \n\nThe commercial model is advertising-supported: revenue is generated from traditional radio spot advertising, sponsored program segments, and media partnerships, all priced in Swiss Francs plus VAT based on broadcast duration with monthly billing and optional advance-payment terms. The customer base splits into two distinct audiences — a large fragmented listener base of Basel-region residents (B2C, geography-segmented) and a smaller pool of local SMB and institutional advertisers and sponsors targeting those listeners (B2B). Distribution is complemented by event listings (Veranstaltungen), ticket giveaways (Verlosungen), and a voice-messaging community function (Record). Operationally, the company runs on a lean ~25-30 person team covering programming (Programmleiter, Moderationsleiter), music and layout, editorial (Redaktionsleiter), sales (Verkaufsleiter and advisors), marketing services, media partnerships, and technical operations (Technischer Leiter), supported by a HubSpot-managed digital marketing and CRM stack and Google Analytics for web measurement.

Name

Radio Basilisk

Legal name

Radio Basilisk Betriebs AG

Website

https://basilisk.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Basilisk is the largest private radio station in Basel, Switzerland, broadcasting since 1983. It delivers local news, music, and entertainment in Basel German to 100,000 daily listeners via FM, DAB+, streaming, and mobile apps, funded through advertising.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional radio broadcasting
• FM DAB+ radio
• Local news programming
• Audio content production
• Radio advertising sales

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Spots: Radio Basilisk operates as an advertising-supported radio station. The AGB state that Radio Basilisk Betriebs AG takes advertising orders and broadcasts commercials under the same technical conditions as its regular programming. Advertising rates are charged based on broadcast duration with payments in Swiss Francs plus VAT.
2. Sponsoring: The AGB mention that similar provisions apply to sponsoring, media partnerships, and similar business arrangements. Program segments are sponsored and branded.
3. Media Partnerships: Events and activities are conducted in partnership with other organizations, with media partnership arrangements referenced in AGB and on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Radio Basilisk operates a regional private radio station broadcasting music, news, and entertainment content to the Basel region via FM (107.6 MHz main plus regional frequencies), DAB+ digital radio, internet streaming, and mobile apps for iOS and Android. The station produces scheduled programming blocks (morning show, daytime, after-work) and recurring content segments (health tips, legal advice, zoo stories, Basel German dialect, local history), plus podcasts. Content is distributed free to listeners, with revenue generated from advertising spots, sponsored segments, and media partnerships.

Product overview

Radio Basilisk is a traditional radio broadcaster serving the Basel region since 1983, operating as the largest private radio station in Basel. The company offers a unified radio broadcasting product delivered via FM (107.6 MHz main frequency with regional frequencies), DAB+, and mobile apps for iOS and Android. Core content includes music programming (Basilisk Morgenshow morning show, daytime programming, Feierabend after-work show), news/information segments, and diverse content segments including health tips (Xund), zoo stories (Zolli-Egge), legal advice (Im Recht), Basel dialect (Bâlexikon), and historical Basel stories. The station also produces multiple podcasts (Penalty-Podcast, Papis-Podcast, Fasnachts-Podcast) and maintains music-focused segments like Local Heroes and Basilisk-Charts. Listeners can interact through voice message recording, contests, and event listings. The station generates revenue through advertising and sponsorships, with a team of approximately 20 staff members including moderators, editors, sales, and technical personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Broadcasting Service
• Basilisk Morgenshow
• Daytime Programming
• Feierabend (After-Work Show)
• Radio Basilisk Mobile App
• Penalty-Podcast
• Papis-Podcast
• Fasnachts-Podcast

Quantifiable outcome

• Reaches 100,000 listeners daily in the Basel region
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Toppharm ApothekencoreStrategic or Co-development PartnerToppharm Apotheken serves as the exclusive presenter/sponsor of the Xund (Health Tips) segment on Radio Basilisk. This weekly health advice program features pharmacists discussing topics like medications, vaccinations, antibiotics, generics, and homeopathy. The partnership provides health content to listeners while promoting Toppharm pharmacy services.
• SwissLegal Dürr+PartnercoreStrategic or Co-development PartnerSwissLegal Dürr+Partner law firm provides regular legal experts for the Im Recht (Legal Advice) segment every Tuesday evening. Multiple lawyers from the firm including David Dürr, Balz Settelen, Lisa Oberholzer, Christine Boldi, and others contribute to answering listener legal questions on topics including labor law, consumer law, social insurance law, and family law.
• Zoo Basel (Zolli)coreStrategic or Co-development PartnerZoo Basel collaborates on the Zolli-Egge segment, providing exclusive content about zoo animals, animal care, and conservation efforts. The segment features zoo curators, animal care workers, and veterinary staff sharing insights about various species including elephants, gorillas, penguins, and other zoo inhabitants.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spotify: Global audio streaming platform competing for the same listener ear-share and digital ad budgets; relevant peer for digital audio consumption trends and podcast monetization that affect regional radio.
• SRF 1 (Swiss Radio and Television): Public-service Swiss national broadcaster operating radio and TV channels; competes for the same regional listener and advertiser attention in Basel, though public funding model differs from Basilisk's commercial operation.

Regional players

• Energy Bern: Energy is a major private Swiss radio brand targeting younger demographics with music-led programming; comparable in business model (advertising-supported private radio) and product (FM/DAB+ plus digital) but serves a different Swiss region.
• Radio 24 (Zürich): Private Swiss German-language radio station broadcasting from Zürich; directly comparable as a commercial private radio serving a Swiss urban region with similar advertising-supported model and local content focus.
• Radio Pilatus: Regional private radio in Central Switzerland with similar FM/DAB+ distribution, news, music, and advertising revenue model; comparable size and target market to Radio Basilisk.
• Radio Argovia: Privately operated regional radio station in the Aargau region adjacent to Basel; comparable in format, local content emphasis, and advertising model.
• Radio BeO (Berner Oberland): Regional private Swiss radio station with strong local content, advertising-led revenue, and FM/DAB+ distribution; comparable to Basilisk as a regional Swiss broadcaster emphasizing local identity and community programming.
• Radio 1 (St. Gallen): Privately operated Swiss regional radio with local news, music, and advertising-base monetization; comparable in size, regional scope, and target advertisers to Radio Basilisk.

Others

• Swiss Radioplayer: Aggregator platform listing Swiss radio stations (including Radio Basilisk) for streaming and app listening; ecosystem partner/adapter rather than direct competitor, but constrains direct digital relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Radio_Basilisk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Basilisk