Real Living Productions

What Real Living Productions does

Real Living Productions is a luxury real estate and hospitality marketing agency that operates as an end-to-end go-to-market partner for developers, branded residence operators, and private clubs. The firm was acquired by Peter Dayot in 2020 and is headquartered in Raleigh, North Carolina, with a secondary office in Greenville, South Carolina, employing 30+ specialists across strategy, branding, lead generation, copywriting, design, web development, email, CRM, paid media, analytics, renderings, social media, and photo/video production. Its service portfolio is integrated as a single system: brand strategy and creative direction feed into proprietary tools including an interactive floor plan selection tool, custom IDX integration, bilingual (English/Spanish) websites, password-protected sales portals, and a custom CRM platform with weekly reporting. Customer outcomes cited across named engagements include $3 billion+ in cumulative client sales, sellout rates of 80-95% during pre-development and development phases, and lead generation campaigns producing 1,000-1,400 qualified leads per property. The firm reports 50+ Addy Awards and 9+ Adrian Awards, with active enterprise customers including Four Seasons, St. Regis, Hyatt Centric, Marriott, Pendry, and Autograph Collection brands.

The business model is a professional services agency with project-based and retainer pricing that is not publicly disclosed and is established through direct enterprise sales and inbound requests via a 'Request Capabilities Guide' form. The go-to-market is sales-led, positioning the firm as the general contractor for a property's go-to-market strategy and coordinating specialists across brand strategy, digital marketing, lead generation, CRM, analytics, and creative production. Distribution is augmented by a strategic partnership with REALM, the invitation-only global luxury real estate advisor community, and a long-standing relationship with IMI Worldwide Properties. Operating geographies span the United States, Caribbean (Anguilla, Cayman, Dominican Republic, British Virgin Islands), Mexico, and Costa Rica, with named engagements in the luxury real estate developer, branded residence/hotel brand, private club, and luxury resort segments. Revenue mechanics are anchored to enterprise-level engagements with high-net-worth property developers and hotel brands rather than distributed SMB volume, and the firm is privately held under founder/management ownership with no disclosed institutional investors.

Name

Real Living Productions

Legal name

Real Living Productions

Website

https://reallivingproductions.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Living Productions is a US-based luxury real estate and hospitality marketing agency providing integrated strategy, branding, lead generation, digital marketing, CRM, and creative production services to enterprise developers, branded residence operators, and private clubs across the US, Caribbean, Mexico, and Latin America.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Marketing Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Luxury real estate marketing
• Branded residence marketing
• Hospitality marketing agency
• Lead generation services
• Luxury resort marketing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing strategic marketing, creative direction, branding, lead generation, digital advertising, and campaign execution for luxury real estate developments, branded residences, private clubs, and hospitality properties. Revenue is generated through project-based fees and retainer arrangements for ongoing client engagements.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels9 records

Core offering

Real Living Productions is a full-service marketing agency that acts as the general contractor for a luxury property's go-to-market strategy. The firm coordinates specialists across brand strategy, branding, digital marketing, lead generation, CRM, analytics, and creative production to deliver qualified buyers who book, view, negotiate, and close on luxury real estate developments, branded residences, private clubs, and hospitality properties. Engagements are delivered on a project-based or retainer basis to enterprise developer and hotel-brand clients across the U.S., Caribbean, Mexico, and Latin America.

Product overview

Real Living Productions is a luxury real estate and hospitality marketing agency, not a software product company. The company operates as a service-based agency providing integrated marketing solutions for luxury resorts, branded residences, private clubs, and destination real estate developments. Their service portfolio includes Strategy, Branding, Lead Generation, Copywriting, Design, Web/Dev, Email marketing, CRM Design, Print, Paid Search, SEO/SEM/GEO (including AI search optimization), Analytics, Renderings, Social Media, and Photo/Video production. These services work together as an integrated marketing system designed to generate qualified buyers who book, view, negotiate, and close real estate transactions. The company does not offer a software platform or SaaS product—rather, they act as a marketing agency coordinating specialists across brand strategy, digital marketing, creative production, and analytics to execute campaigns for real estate development clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy An integrated strategy process blending audience research, creative thinking, and industry insight to uncover what makes a brand unique and how to position it for the ideal customer. Targeted at luxury real estate developments, branded residences, private clubs, and hospitality properties.
• Branding Brand identity development including messaging, design, and experience creation that defines who hospitality and real estate brands are and what they stand for. Targeted at luxury developers and hotel brands launching residential or resort properties.
• Lead Generation Targeted digital strategies using landing pages, digital banners, emails, and CRM tools to attract, engage, and convert prospects into qualified leads with transparent, trackable campaigns. Targeted at luxury real estate developers and resort brands seeking qualified buyer inquiries.
• Copywriting Content strategy and copywriting services that craft authentic brand voice and narrative for luxury real estate and hospitality brands, supporting brand systems across digital, social, email, and print.
• Design Cohesive design systems expressing brand essence across digital, social, and print channels, including graphic design and logo creation for luxury real estate and hospitality clients.
• Web/Dev Website design and development creating seamless, search-optimized, mobile-ready sites with UX focus, CRM systems, and IDX integrations, targeted at luxury real estate developers and resort brands seeking conversion-optimized digital experiences.
• Email Strategic email campaign design that educates, inspires, and moves prospects through the sales journey with purposeful, on-brand, performance-driven messaging, including whisper campaigns for exclusive releases.
• CRM Design CRM system design and configuration that streamlines lead management, automates follow-ups, and provides reporting insights for faster sales closures, targeted at developer sales teams and resort operators.
• Print Print marketing materials including sales brochures, vision brochures, digital brochures for gated content, print advertising in lifestyle publications, direct mailers, and holiday cards that reinforce brand credibility and support the sales experience.
• Paid Search Paid search strategies using smart targeting, compelling creative, and continual optimization to capture high-intent luxury buyers and maximize return on ad spend, including geo-targeted campaigns for international markets.
• SEO/SEM/GEO Digital presence optimization across search and generative AI platforms including Generative Engine Optimization (GEO), ChatGPT and LLM optimization, and traditional SEO/SEM, targeted at luxury real estate and hospitality clients seeking AI-search visibility.
• Analytics Marketing performance tracking and analysis across web pages, email, digital, and social media with data-driven insights for strategy refinement, including traffic-by-source, cost-per-lead by channel, and inquiry-to-site-visit analytics for developer and resort clients.
• Renderings High-impact architectural renderings from artistic watercolors to ultra-realistic animated fly-throughs that help buyers envision unbuilt projects, targeted at pre-construction sales campaigns for luxury developers.
• Social Media Social media strategy and paid social campaigns that build awareness, loyalty, and measurable audience growth across key platforms, including on-brand storytelling, video production for social content, and retargeting sequences.
• Photo/Video Original photography and video production including drone footage, lifestyle photography, cinematic video storytelling, owner testimonials, construction update videos, AI-enhanced imagery, and photo editing for web, social, email, digital, and print channels.

Quantifiable outcome

• Over $3 billion in sales generated for clients
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Eden Roc Cap CanacoreGTM or Marketing Partner · 22 July 2026Named Marketing Agency of Record for Eden Roc Cap Cana, the ultra-luxury Caribbean resort and Relais & Châteaux member property. Real Living Productions oversees strategic marketing, creative direction, storytelling, lead generation, digital advertising, and campaign execution surrounding the new release of luxury private estate residences.
• The Preserve Sporting ClubcoreGTM or Marketing Partner · 2 July 2026Named Marketing Agency of Record for The Preserve Sporting Club, one of the most celebrated private sporting club communities in the United States. Oversees strategic marketing, branding, creative direction, digital advertising, lead generation, storytelling, and campaign execution for private club memberships and upcoming luxury residential opportunities.
• Oil Nut BaycoreGTM or Marketing Partner · 24 June 2026Selected as Lead Generation Partner for Oil Nut Bay Real Estate, the ultra-luxury private resort community on Virgin Gorda in the British Virgin Islands. Responsible for targeted lead generation initiatives and strategic marketing supporting the continued release of private estates, residences, and luxury ownership opportunities.
• Atten HillminorGTM or Marketing Partner · 17 June 2026Selected as Lead Generation Partner for Atten Hill, the new luxury residential community in Horseshoe Bay, Texas. Leads targeted lead-generation initiatives and strategic marketing efforts to support the release of private estates and luxury residences.
• Hyatt Centric Grand Cayman ResidencescoreGTM or Marketing Partner · 10 June 2026Marketing and Lead Generation Partner for Hyatt Centric Grand Cayman Residences. Campaign generated more than 35,000 website visits and over 1,400 qualified leads, contributing to more than 60% of residences sold within the project's first 15 months.
• REALMcoreStrategic or Co-development Partner · 3 June 2026Strategic marketing partnership with REALM, the invitation-only global community connecting the world's leading luxury real estate advisors, developers, and industry innovators. The partnership provides elite marketing resources to REALM's network of luxury real estate sales teams, developers, and advisors seeking to attract qualified global buyers for extraordinary properties. Collaboration designed to provide elevated marketing solutions tailored to today's global luxury consumer.
• Topnotch Resort ResidencesminorGTM or Marketing Partner · 27 May 2026Named Lead Generation Partner for Topnotch Resort Residences in Stowe, Vermont. Generated more than 26,000 landing page visits and over 1,000 qualified leads within the first five months of marketing efforts.
• Pendry Residences Mexico CitycoreGTM or Marketing Partner · 26 May 2026Named Lead Generation Partner for the highly anticipated release of private estate residences at Pendry Residences Mexico City. Located in Mexico City's vibrant Roma Norte district.
• IMI Worldwide PropertiescoreStrategic or Co-development PartnerLong-standing collaboration with IMI Worldwide Properties, an international industry leader in luxury real estate and resort marketing. The Real Living Productions team understands the needs of developers and sales teams, buyer behaviors, and how to create and implement marketing strategies that lead to conversions.
• Spottswood CompaniesminorStrategic or Co-development PartnerOwnership partnership involvement with The Preserve Sporting Club, reinforcing the club's long-term vision and commitment to creating one of the premier private club communities in North America.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magrino: Luxury hospitality and lifestyle PR/marketing agency serving five-star hotels, resorts, and luxury real estate developers. Highly comparable service portfolio (strategy, PR, digital, creative) targeting the same ultra-luxury buyer demographic and hotel/residence operator clients.
• Quintessentially: Luxury lifestyle and property marketing group serving ultra-high-net-worth buyers and developers of branded residences and trophy assets. Overlaps with RLP in targeting the global HNW buyer network for luxury residential and resort developments.
• IMI Worldwide Properties: Long-standing strategic partner and former employer of RLP's senior leadership. IMI Worldwide Properties is a luxury real estate and resort marketing agency operating in the same niche — branded residences, destination resorts, and high-end developments — with overlapping client profiles in the Caribbean and Americas.
• Hawkins International PR: Boutique PR and marketing agency specializing in luxury hospitality, travel, and real estate. Serves hotels, resorts, and destinations with media relations, brand strategy, and integrated campaigns — directly comparable client base and service mix to RLP.
• Branded Cities: Specialist in marketing and sales for branded residence and luxury condo developments. Comparable focus on pre-development sell-through, branded residence storytelling, and high-net-worth buyer acquisition for developers of marquee projects.

Broad incumbents

• HL Group: Established luxury hospitality, travel, and residential marketing and PR agency. Competes for similar luxury hotel and branded residence clients but operates as a larger, multi-practice firm rather than a vertical specialist.
• J Public Relations: National PR and marketing firm with a hospitality and luxury real estate practice. Competes for integrated marketing engagements with luxury hotel and resort clients, though its portfolio spans broader consumer and lifestyle brands.
• Cushman & Wakefield (Residential / Hospitality Marketing): Global commercial real estate services firm with residential and hospitality marketing practices. Larger, broader player that competes for luxury residential and resort marketing engagements, but as part of a much wider services portfolio rather than as a niche specialist.

Emerging players

• Resort Lifestyle Marketing: Specialist marketing agency focused on resort and luxury residential developments. Directly comparable offerings (branding, lead generation, digital marketing) for developers of branded residences and destination resort communities.
• Two Roads Hospitality (Development Marketing): Boutique luxury development marketing firm focused on resort and residential projects. Comparable service profile and target customer base (developers of luxury destination projects), though at a smaller scale than RLP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/real-living-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Living Productions