Emirates Refreshments

What Emirates Refreshments does

Emirates Refreshments, legally Emirates Reem Investments Company P.J.S.C., is a Dubai-based public joint stock company listed on the Dubai Financial Market under the ticker ERC. Founded in 1980 by His Highness Sheikh Rashid Al Maktoum with technical assistance from France's Evian and Katadyn, the company manufactures and distributes natural mineral water bottled from springs in Jeema Wadi, Hatta, UAE. Over four decades it has expanded from a single-product mineral water business into a multi-category consumer packaged goods portfolio spanning the Jeema mineral water line (300ml, 500ml, 1.5L, 5-gallon and cup formats), functional variants (Jeema Alkaline, Jeema Zero Sodium), the Al Reem hygiene and tissue line (chlorine-free facial, toilet, and maxi rolls from 100% virgin pulp), and newer food and beverage sub-brands (ORIGINA juice pouches in five flavors, Snackiz kettle-cooked potato stix).

The core technology is natural spring water sourcing from Jeema Wadi with multi-stage filtration and purification, combined with plastic bottle manufacturing capabilities (caps, foam, shrink-sleeve, PET preforms produced under a related "Evergreen" product line). The company operates a head office in Al Quoz Industrial Area-4, Dubai, and a production facility in Hatta, with 101-250 employees.

Emirates Refreshments generates revenue through direct product sales via a multi-channel UAE D2C stack: the erc.ae e-commerce shop (minimum order AED 100), native mobile apps on iOS and Android, a toll-free call center (800 37336), and email ordering, with delivery across the UAE. Pricing is unit-based and modest, ranging from AED 8 for a 30-pack of 200ml cups to AED 180 for a 28-coupon book of 5-gallon jugs. Customer segments are horizontal UAE consumers (household hydration, hygiene, snacks) and smaller business customers buying bulk 5-gallon jugs for offices and events. Reported revenue grew from $31.9M in FY2022 to $191.7M in FY2025, with FY2025 net income of $8.7M.

Name

Emirates Refreshments

Legal name

Emirates Reem Investments Company P.J.S.C.

Website

https://www.erc.ae

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Emirates Refreshments is a Dubai-listed UAE bottler that produces and delivers Jeema natural mineral water from Jeema Wadi springs, plus Al Reem hygiene tissues, ORIGINA juices, and Snackiz potato snacks, primarily to UAE households and small businesses via e-commerce, mobile app, and call-center D2C channels.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Bottled mineral water
• Natural spring water
• Tissue hygiene products
• Beverage snack production
• Plastic bottle manufacturing

Headquarters

HQ city

Al Satwa

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Water Sales: Direct product sales of bottled mineral water under the Jeema brand, including various sizes (140ml cups, 300ml, 500ml, 1.5L, 5 gallon) and variants (regular, alkaline, zero sodium). Revenue generated through one-time purchase transactions via e-commerce, call center, and retail channels.
2. Hygiene Products Sales: Sales of tissue and hygiene products under the Al Reem brand including facial tissues, toilet tissues, and maxi rolls. Products are chlorine-free, hypoallergenic, and made from 100% virgin pulp.
3. Beverage and Snack Sales: Sales of ORIGINA juice beverages and Snackiz kettle-cooked snack products through e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Emirates Refreshments manufactures and sells natural mineral water bottled under the Jeema brand (sourced from Jeema Wadi springs in multiple sizes and variants), chlorine-free tissue and hygiene products under the Al Reem brand, juice beverages under the ORIGINA brand, and kettle-cooked snacks under the Snackiz brand. Products are distributed directly to UAE consumers and businesses via an owned e-commerce website, mobile apps, call center, and home/office delivery network, with production based in Hatta, UAE.

Differentiator

Problem solved

Functional benefit

Brands

• JEEMA Mineral Water: Pristine natural mineral water from Jeema bottle. Available in various sizes including 300ml, 500ml, 1.5L, and 5 Gallon.
• Al Reem Tissues
• Jeema Zero Sodium
• ORIGINA
• Snackiz
• Jeema Alkaline Water

Products and services

• JEEMA Mineral Water Natural mineral water sourced from pristine natural springs in Jeema Wadi, UAE. Offered in multiple pack sizes including 1.5L, 500ml, 300ml, cups (140ml and 200ml), and 5-gallon jugs for water dispensers. Targeted at UAE households and businesses for daily hydration.
• Al Reem Tissues

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Evian (France)coreStrategic or Co-development Partner · 1 January 1980Evian of France provided expertise and assistance in identifying the most suitable natural springs in Jeema Wadi for mineral water production. This partnership was instrumental in establishing the company's bottled water operations in 1980.
• Katadyn (France)coreTechnology or Integration · 1 January 1980Katadyn of France contributed technical expertise in water filtration and purification systems to support the natural spring water bottling operations established in 1980.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Masafi Co. LLC: UAE-based bottled water manufacturer and one of the most established water brands in the country. Direct competitor to Jeema across retail shelves, D2C, and bulk water channels in the same UAE market.
• Al Ain Water (Agthia Group): Flagship bottled water brand of UAE food conglomerate Agthia. Competes head-to-head with Jeema in UAE retail and HORECA, with broader category reach across beverages and foods.
• Mai Dubai Company: Dubai-based premium bottled water producer competing in the same UAE market across retail, hospitality, and bulk (5-gallon) segments where Jeema is also active.

Broad incumbents

• Agthia Group PJSC: UAE-listed food and beverage conglomerate owning Al Ain Water, Yoplait, and frozen foods. Overlaps with Emirates Refreshments on water and broader packaged consumer categories but at much larger scale.
• National Food Products Company (NFPC): UAE manufacturer of beverages (including water), juices, and snacks under brands such as Crystal and Milco. Comparable scale and product breadth, competing with both Jeema water and ORIGINA/Snackiz adjacencies.
• Evian (Danone): Global premium mineral water brand owned by Danone. Operates in the UAE premium water segment and is technically a historical partner of Emirates Refreshments; comparable natural spring positioning.
• Nestlé Waters: Global bottled water giant (Nestlé Pure Life, Perrier, S. Pellegrino). Competes in UAE modern trade and HORECA across multiple price points and packaging formats overlapping with Jeema's range.
• Aquafina (PepsiCo): Globally distributed purified bottled water from PepsiCo. Present in UAE retail and foodservice, competing with Jeema on volume, pricing, and retail visibility.

Regional players

• Himalayan Water (HPCL): Indian premium natural mineral water brand expanding into GCC markets. Comparable natural spring, premium positioning, and packaged water SKU breadth, though primarily distributed outside the UAE.
• Aqua Carpatica: Premium still and sparkling natural mineral water from Romania, distributed selectively in Middle East markets. Comparable premium natural spring narrative and packaging portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Jeemawaters
• YouTubeyoutube.com/channel/UCeQV7uFwkRQUUZKhHpW1Zwg
• Facebookfacebook.com/EmiratesRefreshments
• LinkedInlinkedin.com/company/emirates-refreshments-p-j-s-c-
• Instagraminstagram.com/emiratesrefreshment
• TikToktiktok.com/@emiratesreeminvestment

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emirates Refreshments