B17 Communication

What B17 Communication does

B17 Communication is an independent French communication agency founded in 1988 and headquartered in Saint-Sébastien-sur-Loire, near Nantes. Operating as a SARL under founders Éric Lemoine and Jean-Charles Saunier, the firm offers integrated 360° communication services across strategy, graphic design, web/digital, social media, and press relations to small and mid-market businesses in the Grand Ouest region of France. The firm employs 25 specialists organized around six poles, and its service portfolio spans communication audits, brand positioning, RSE and employer brand strategy, WordPress and WooCommerce web development, SEO/SEA, social ads (META, LinkedIn, Pinterest, X), push marketing, community management, content creation, and outsourced communication direction.

The agency's underlying technology stack is based on mainstream martech rather than proprietary platforms: WordPress CMS for website builds, WooCommerce for e-commerce projects, Google Ads/Shopping/Analytics for paid acquisition and measurement, and standard email/SMS tooling for push marketing. Hosting runs on OVH infrastructure. The agency operates two integrated sub-brands—Martha RP for media relations since 2010 and Izard Création for graphic design—co-located at the headquarters to enable bundled service delivery.

Revenue mechanics are professional services based: project-based engagements and retainers priced per scope, complexity, and duration with no publicly disclosed pricing tiers. Distribution occurs through direct on-site consultations, website inquiries, monthly themed workshops, and active social media presence on LinkedIn and Instagram, supplemented by content marketing via the "Le bistrot" blog. No external funding rounds, acquisitions, or large enterprise contracts have been disclosed; growth is organic and driven by long-tenured client relationships and regional referral density.

Name

B17 Communication

Legal name

B17 Communication

Website

https://b17.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

B17 Communication is an independent French communication agency founded in 1988, headquartered near Nantes, serving SMEs and mid-market clients across the Grand Ouest region with integrated 360° services spanning strategy, graphic design, WordPress/WooCommerce digital, social media, and press relations.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAAIAL

Customer Communications Management (CCM) & Transactional Messaging

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Communication consulting
• Digital marketing services
• Graphic design services
• Social media management
• Press relations

Headquarters

HQ city

Saint-sébastien-sur-loire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Consulting and Strategy Services: Professional services revenue from communication strategy consulting, brand positioning, communication audits, and employer brand services. These are project-based or retainer engagements with SME clients in the Grand Ouest region.
2. Web Development and Digital Services: Revenue from website creation, e-commerce development, SEO/SEA services, and digital strategy implementation. Services are billed per project with ongoing maintenance contracts.
3. Social Media and Content Services: Ongoing services including community management, content creation, social ads management, and social media training for clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

B17 Communication is an independent 360° communication agency that sells integrated strategy, creative, digital and media services to businesses. Its core deliverable is a combination of communication consulting (brand positioning, audits, employer brand, CSR communication), website and WooCommerce e-commerce development, SEO/SEA campaigns, social media management and content creation, graphic design, and press relations through its Martha RP division. Services are delivered as project-based or retainer engagements to SME clients primarily in the Grand Ouest region of France.

Product overview

B17 Communication is an independent, full-service communication agency founded in 1988, based in Saint-Sébastien-sur-Loire near Nantes, France. The agency operates as an integrated 360° communication house offering multiple interconnected services: strategic communication consulting (brand positioning, communication audits, employer brand, RSE), graphic design, digital strategy (website creation on WordPress, WooCommerce e-commerce, SEO, SEA, push marketing), social media management (community management, content creation, social ads, training), and press relations via its Martha RP sub-brand. The agency also partners with Izard Création for specialized graphic design work. With 25 specialists organized around 6 core expertise areas, B17 provides holistic communication solutions for SMEs across the Grand Ouest region (Loire-Atlantique, Vendée, Maine-et-Loire, Ille-et-Vilaine).

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy (Stratégie de communication) Strategic communication consulting including communication audits, brand positioning strategy, brand platform development, communication planning, CSR communication and employer brand communication for SMEs.
• Graphic Design (Création graphique) Graphic design services including visual identity creation, graphic charter development, and visual content design for brands.
• Website Creation (Sites internet) Website creation and development using WordPress CMS, including custom design, UX/UI and performance optimization for businesses.
• E-commerce (WooCommerce) E-commerce website development and management using WooCommerce, with SEO, SEA, social media and marketing integration for online retailers.
• Natural Search Optimization - SEO (Référencement naturel) Natural search engine optimization including technical SEO, semantic optimization, content strategy and netlinking for websites.
• Paid Search Advertising - SEA (Référencement payant) Paid search engine advertising on Google Ads, including campaign setup, management and ongoing optimization.
• Push Marketing Direct marketing services including email campaigns, newsletters and SMS marketing aimed at customer acquisition and retention.
• Social Ads Social media advertising on platforms including META, LinkedIn, Pinterest and X, executing targeted campaigns for client audiences.
• Content Creation (Création de contenu) Content creation including articles, videos, infographics and motion design for web and social media channels.
• Community Management Social media community management including content planning, publishing, optimization, and performance reporting for clients.
• Martha RP - Press and Media Relations Press and media relations services including press release writing, press kit creation, media outreach and event organization, delivered through the Martha RP division.
• Outsourced Communication Direction (Communication externalisée) Outsourced communication direction providing ongoing strategic communication management for businesses that lack an internal communication function.
• Social Media Training (Formations réseaux sociaux) Social media training sessions and audits designed to help client teams improve their digital presence and social media skills.

Quantifiable outcome

• 15+ year client relationships demonstrated with key accounts like Transports Rabouin
• +1 more outcomes

Named customers18 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• izard créationcoreStrategic or Co-development PartnerIzard Création is a graphic design studio integrated within the B17 house ecosystem. Located within the same premises, it provides visual identity creation, graphic charters, illustration, and design services in collaboration with B17's web and communication teams. The partnership enables comprehensive brand development combining strategic, visual, and digital expertise.
• Martha RPcoreStrategic or Co-development PartnerMartha RP is the media relations division of B17, operating on the 2nd floor of the agency headquarters. Specializing in press relations, corporate and product communication, and crisis communication, Martha RP extends B17's service offering to include comprehensive media strategy and journalist relations for clients in the Grand Ouest region since 2010.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eskimoz: Eskimoz is a French SEO and digital marketing agency offering SEO, SEA, content, and web development services to SMEs and mid-market clients across France. It is closely comparable to B17 as a similarly-sized French digital agency with project-based and retainer engagements, similar mid-market client focus, and overlapping service portfolio including web development and SEO/SEA.
• Adveris: Adveris is a French digital agency offering web development, e-commerce, SEO/SEA, and content strategy for SMEs and mid-market clients. It is comparable to B17's integrated digital service offering, similar WordPress/e-commerce expertise, and shared focus on French SME clients across regional markets.
• Junto: Junto is a French digital marketing agency focused on content, social media, and digital strategy for B2B and SME clients. It is directly comparable to B17 in social media and content service offerings, similar mid-market client base, and integrated digital strategy delivery model.
• Babel: Babel is a French digital marketing agency specialized in SEO, SEA, and inbound marketing for SME clients. It is directly comparable to B17 in target customer (French SMEs), service mix (digital-first marketing services), and project-based/retainer engagement model.

Broad incumbents

• Havas: Havas is a French global advertising and communications group offering creative, media, digital, and PR services. It is comparable to B17 as a larger industry incumbent spanning the same integrated communication value chain, illustrating the scale tier above B17's regional focus.
• Publicis: Publicis is a French-headquartered global advertising and communications network offering integrated services across advertising, digital, media, and PR. It is comparable to B17 as a much larger incumbent operating across the same communication disciplines, providing the strategic backdrop for B17's regional mid-market positioning.
• BBDO France: BBDO is a global advertising agency network with French operations, offering creative, digital, and integrated communications services. It is comparable to B17 as a larger industry incumbent spanning the same communication disciplines, representing the enterprise-tier alternative to B17's boutique mid-market positioning.
• TBWA France: TBWA is a global advertising agency network with a strong French presence, offering creative, digital, and integrated communications services. It is comparable to B17's 360° communication approach but operates at a much larger scale across creative and digital disciplines.
• Dentsu France: Dentsu is a global advertising and marketing services network operating in France, offering integrated creative, digital, and media services. It is comparable to B17's full-service offerings but operates across enterprise clients and global markets, contrasting with B17's regional SME focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agence-b17
• Instagraminstagram.com/b17communication
• Xx.com/AgenceB17
• Facebookfacebook.com/AgenceB17

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B17 Communication