Cliktodeal

What Cliktodeal does

Cliktodeal is a privately held, India-only direct-to-consumer e-commerce retailer operating under the legal entity RPGR Entertainment Private Limited, registered in Ghaziabad, Uttar Pradesh, with a warehouse/return address in Ghaziipur, New Delhi. Founded in 2012 by Gulab Rai, the company runs a small operation of 1–10 employees selling primarily mobile phones (iPhone, Samsung Galaxy, Google Pixel, BlackBerry), tablets, car and home audio/video systems, mobile accessories, LED TVs, watches, kids' products, sports/fitness wearables, and physical media (CDs/DVDs). The company's distinguishing positioning is the sale of imported global-variant and open-box smartphones, including Japan/Korea imports and dual-SIM iPhones, at unit prices ranging from roughly ₹250 to ₹125,000.

The storefront is built on WordPress/WooCommerce, with no proprietary technology, no mobile app, no API surface, and no disclosed AI/ML capabilities. Customer support is delivered primarily through WhatsApp at +91 98705 05130 and email at [email protected]. Marketing relies on organic SEO and the website itself; there is no disclosed presence on Facebook, Instagram, LinkedIn, X, YouTube, or GitHub.

The business model is one-time unit sales (effectively a one_time_license retail model) of consumer electronics, with payment flexibility through Cash on Delivery (including partial advance for orders above ₹10,000), Easy EMI, and an in-store e-wallet. There is no subscription, no recurring revenue, no disclosed revenue or GMV, no external investors, no parent company, and no subsidiaries. Distribution is domestic India only, shipping to metropolitan and major cities.

Name

Cliktodeal

Legal name

RPGR Entertainment Private Limited

Website

https://cliktodeal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cliktodeal is a privately held Indian D2C e-commerce retailer selling imported and open-box smartphones, tablets, audio/video systems, and consumer electronics through a WordPress/WooCommerce storefront with COD and EMI payment options.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail e-commerce revenue from selling mobile phones (iPhone, Samsung, Google Pixel, Blackberry), tablets, audio/video systems, and accessories directly to consumers. Products include both new and imported/open-box items with varying warranty options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cliktodeal is a direct-to-consumer online retailer operating a WordPress/WooCommerce storefront that sells imported and new consumer electronics — chiefly mobile phones (iPhone, Samsung Galaxy, Google Pixel, BlackBerry), tablets, LED TVs, car and home audio/video systems, mobile accessories, watches, sports/fitness wearables, and gadgets — to individual buyers across Indian metropolitan cities. Customers can pay via Cash on Delivery (with advance partial payment), Easy EMI, online methods, or store e-wallet credits, and are supported by WhatsApp-based assistance and a 7-day return/replacement policy.

Product overview

Cliktodeal is an online e-commerce marketplace operating as a WooCommerce-based retail platform that sells a diverse range of consumer electronics and lifestyle products. The product portfolio centers on mobile phones (featuring iPhone, Samsung Galaxy, Google Pixel, BlackBerry, and other smartphone brands), tablets, audio/video systems (including car and home speakers, amplifiers, tweeters, woofers, subwoofers, radios, and home theatre equipment), mobile accessories, LED TVs, watches, kids collection items, sports/fitness products, and physical media (CDs, DVDs). The company specializes in both new and imported/vintage devices, offering various conditions from brand new to refurbished. Key differentiators include easy EMI payment options, genuine product assurance, and focus on imported and international variant mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phones Mobile phone product category on the Cliktodeal storefront offering smartphones and feature phones from brands including iPhone, Samsung Galaxy, Google Pixel, and BlackBerry, in new, imported (e.g., Japan/Korea), and open-box conditions with Brand or website warranty options. Priced from ₹1,050 (feature phones) to ₹125,000 (iPhone 16 Pro Max 256GB Japan import).
• Tablets Tablet product category offering calling tablets and non-calling tablets, including Micromax Canvas Tab and iPad variants with Wi-Fi and 4G connectivity, starting from ₹3,250.
• Audio & Video Systems Audio/video product category offering car and home audio systems from brands including Aiwa, Pioneer, Sony, and MONOBLAST, covering speakers, tweeters, woofers, subwoofers, amplifiers, radios, home theatres, soundbars, and multimedia speakers, priced from ₹450 to ₹16,000.
• Mobile Accessories Mobile accessories product category including chargers, adapters, headphones, ear buds, power banks, USB-C cables, lightning cables, and replacement batteries such as the BlackBerry JM1 battery priced at ₹850.
• LED TVs LED TV product category offering 4K Ultra HD TVs, Smart TVs, and Full HD TVs for home entertainment buyers.
• Watches & Wearables Watches and wearables product category including adult watches, kids smart watches, fitness bands, and sports watches for personal and gifting use.
• Kids Collection Kids Collection category offering products for children such as digital smart watches, kids watches, and stationery gifts.
• Sports & Fitness Sports and fitness product category featuring fitness equipment and wearables such as smart bands and smart fitness watches.
• Music & Movies Music and movies product category selling physical media including CDs, DVDs, and digital audio content across genres and languages.
• Gadgets Gadgets product category offering electronic gadgets such as smartwatches, security cameras, and related tech accessories for personal and home use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Tata CLiQ: Indian omnichannel e-commerce platform (Tata Group) selling smartphones, electronics, and lifestyle products. Comparable DTC e-commerce model in India with similar payment flexibility (including EMI), though with broader Tata ecosystem backing.
• Croma: Tata-owned specialty consumer electronics retailer (online + stores) selling smartphones, audio systems, TVs, and accessories. Directly comparable in product categories and target Indian consumer; Cliktodeal competes without Croma's offline footprint.
• Flipkart: India's largest homegrown e-commerce marketplace selling smartphones, audio equipment, TVs, and accessories. Directly comparable in product mix and DTC online channel, though at vastly larger scale and with owned logistics.
• Snapdeal: Indian value-focused e-commerce marketplace selling smartphones, electronics, and accessories. Comparable DTC marketplace model and EMI payment options targeting price-sensitive Indian consumers.
• Vijay Sales: Long-established Indian consumer electronics retailer (online + offline) specializing in smartphones, audio, and home entertainment. Comparable specialty electronics positioning with EMI options, but with stronger offline presence and brand trust.
• Poorvika: South-India based multi-brand smartphone and electronics retailer with online and physical stores. Directly comparable in smartphones and consumer electronics assortment with EMI options, competing for similar price-conscious Indian buyers.
• Lot Mobiles: Indian multi-brand mobile phone retail chain with strong offline presence and growing online store. Directly comparable in smartphones focus, EMI offerings, and Tier 1/2 Indian consumer targeting.
• Sangeetha Mobiles: South-India based mobile phone and consumer electronics retail chain selling smartphones, accessories, and audio gear. Comparable in product mix and EMI-driven Indian consumer focus, with larger regional scale.

Broad incumbents

• Reliance Digital: Reliance Retail's consumer electronics chain (online + 200+ stores) selling smartphones, audio, TVs, and gadgets. Directly overlapping assortment and EMI offerings; Cliktodeal lacks Reliance's offline network and scale advantages.
• Amazon India: Global e-commerce leader operating a major India storefront selling smartphones, consumer electronics, audio gear, and accessories. Directly overlapping assortment and EMI/COD payment options, but at significantly larger scale and with deeper logistics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cliktodeal
• LinkedInlinkedin.com/company/cliktodeal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliktodeal